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All Journal QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL VISIONIDA Journal on Education Syntax Idea Jurnal Ilmiah Profesi Pendidikan Cakrawala Repositori Imwi Journal of Social Science Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Economics and Business UBS Devotion: Journal of Research and Community Service PROFICIO: Jurnal Pengabdian Masyarakat BASIC : Jurnal Pendidikan Sekolah Dasar Jurnal Impresi Indonesia COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Multidisiplin Madani (MUDIMA) Jurnal Locus Penelitian dan Pengabdian Elementary School: Jurnal Pendidikan dan Pembelajaran ke-SD-an Jurnal Sosial dan Sains Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Matriks Equivalent: Jurnal Ilmiah Sosial Teknik Journal of Social Science Generasi: Jurnal Pendidikan Anak Usia Dini Riwayat: Educational Journal of History and Humanities Insight : International Journal of social research Journal of Law and Social Politics Journal of Digital Business and Data Science Islamic Journal of Teaching and Learning
Arif Rohman Hakim
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The Effect Of Differentiation Strategy On Consumer Loyalty In Ud Trans Jaya Kasokandel Majalengka District Neneng Ratnasari; Arif Rohman Hakim
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6385

Abstract

The Effect of Differentiation Strategy on Consumer Loyalty at Ud Tran Jaya Kasokandel, Majalengka Regency. Ud Tran Jaya Kasokandel is a retail business in Majalengka Regency that seeks to increase consumer loyalty for the company's UD (trading business) Tras Jaya Kasokandel is a retail business in Majalengka Regency that strives to increase consumer loyalty for the company's long-term survival. UD Tran Jaya Kasokandel has always made efforts to increase consumer loyalty; among them is the differentiation strategy that UD Tran Jaya Kasokandel always develops to bind consumers. The problem of this research is to find out if there is an influence of differentiation strategy on consumer loyalty. The population of this study was all consumers of Ud Tran Jaya Kasokandel with sampling technique using random sampling using the slovin formula to produce 96 people. The nature of this research is descriptive and verification. The data analysis methods are regression analysis, correlation, determination, and t-test. Based on the analysis results, there is an influence between the differentiation strategy and consumer loyalty; this is proven through hypothesis testing using the t-test so that it can be count is greater than t table (9, 8724 > 1.66123). The correlation value between differentiation strategy and consumer loyalty at Ud Tran Jaya Kasokandel Majalengka Regency based on research data is 0.7103. So the relationship between differentiation strategy variables and consumer loyalty at Ud Tran Jaya Kasokandel Majalengka Regency is included in the category of a strong relationship. The contribution of differentiation strategy to consumer loyalty is 50,46%, or it can be said that the variance that occurs in the consumer loyalty variable (Y) 50,46 % is determined by the variance that occurs in the differentiation strategy variable (X). The rest, amounting to 49%, factors outside this study determine 54%. The regression equation is: Y = 1, 11 + 0,41 X. It means: b is positive, namely 1,11, meaning that X positively affects Y. The regression coefficient of 0,41 states that every increase (because b is +) 1 unit of differentiation strategy will increase consumer loyalty by 0,41 units.
Co-Authors Abi Surya Wijaya Abi Surya Wijaya Abi Surya Wijaya Agung Wibowo, Rendra Agus Rohmat Hidayat Agustanico Dwi Muryadi Ai Nunung Aisyah Aisyah Akhmad Syafii Akhmad Syafi`'i Akhmad Syafi’i Akhmad Syafi’i Aldo Faisal Umam Alifiatun Asyifah Amelia Amelia Andri Brawijaya Ayi Handayani Bagus Kuncoro Baihaqi, Yamika Brahma Fahrezi, Rendi Cut Nenden Putri Pratiwi Darojat, Jajat Donny muda priyangan Falah, Zidnal FAUZIA, EVA Ginna Novarianti Dpp Hanif Surya Putra, Ilyasa Hendri Sukma Hidayatul Faridah Ian Harum Prasasti Indah Purnamasari Iyam Siti Maryam Jajat Darojat JUBAEDAH JUBAEDAH, JUBAEDAH Kadarisman Kadarisman Kholil Baehaqi Luthfiah Luthfiah Luthfiah Luthfiah Maman Syahman Mar’atus Salamah Mar’atus Solikhah Masrukhan, M. Maulina Nabila Maulina Nabila Ma’mun Ma’mun Mohamad Erihadiana, Mohamad Muhammad Saied Muhibbin Syah Mukhlisin Mukhlisin Nafisah Ifatun Nazah Nasihin Arjadisastra Neneng Ratnasari Novarianti Dpp, Ginna Nugroho Adhi Santoso nurhadi, hafidin Nuri Wardani, Revina Prasasti , Ian Harum Prasasti, Ian Harum Rani, Prieska Rendi Brahma Fahrezi Revi Nur Fitriani Rita Rita Rudi Ferdiansah Saeful Anwar, Saeful Saied, Muhammad Siti Hasanah Siti Helmyati Siti Nuraeni, Siti Slamet Santoso Solehudin Solehudin Solehudin, Solehudin Sujaah, Aah Sukma Hendrian Sulaeman Sulaeman Surya Wijaya, Abi Suryadi Budiutomo Syafi’i, Akhmad Tatang Ruspandi Taufik Hidayat Taufik Ridwan, Taufik Upit Elya Rohimi Uum Siti Ningrum Wulandari Wulandari Yoyoh Yoyoh Yudi Karisma Sari Zuldhan Ibnu Pangestu