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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL VISIONIDA Journal on Education Syntax Idea Jurnal Ilmiah Profesi Pendidikan Cakrawala Repositori Imwi Journal of Social Science Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Economics and Business UBS BASIC : Jurnal Pendidikan Sekolah Dasar Jurnal Impresi Indonesia COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Multidisiplin Madani (MUDIMA) Jurnal Sosial dan Sains Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Matriks Equivalent: Jurnal Ilmiah Sosial Teknik Journal of Social Science Riwayat: Educational Journal of History and Humanities Journal of Digital Business and Data Science Islamic Journal of Teaching and Learning
Arif Rohman Hakim
STAI Kuningan, Indonesia
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The Effect Of Differentiation Strategy On Consumer Loyalty In Ud Trans Jaya Kasokandel Majalengka District Neneng Ratnasari; Arif Rohman Hakim
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6385

Abstract

The Effect of Differentiation Strategy on Consumer Loyalty at Ud Tran Jaya Kasokandel, Majalengka Regency. Ud Tran Jaya Kasokandel is a retail business in Majalengka Regency that seeks to increase consumer loyalty for the company's UD (trading business) Tras Jaya Kasokandel is a retail business in Majalengka Regency that strives to increase consumer loyalty for the company's long-term survival. UD Tran Jaya Kasokandel has always made efforts to increase consumer loyalty; among them is the differentiation strategy that UD Tran Jaya Kasokandel always develops to bind consumers. The problem of this research is to find out if there is an influence of differentiation strategy on consumer loyalty. The population of this study was all consumers of Ud Tran Jaya Kasokandel with sampling technique using random sampling using the slovin formula to produce 96 people. The nature of this research is descriptive and verification. The data analysis methods are regression analysis, correlation, determination, and t-test. Based on the analysis results, there is an influence between the differentiation strategy and consumer loyalty; this is proven through hypothesis testing using the t-test so that it can be count is greater than t table (9, 8724 > 1.66123). The correlation value between differentiation strategy and consumer loyalty at Ud Tran Jaya Kasokandel Majalengka Regency based on research data is 0.7103. So the relationship between differentiation strategy variables and consumer loyalty at Ud Tran Jaya Kasokandel Majalengka Regency is included in the category of a strong relationship. The contribution of differentiation strategy to consumer loyalty is 50,46%, or it can be said that the variance that occurs in the consumer loyalty variable (Y) 50,46 % is determined by the variance that occurs in the differentiation strategy variable (X). The rest, amounting to 49%, factors outside this study determine 54%. The regression equation is: Y = 1, 11 + 0,41 X. It means: b is positive, namely 1,11, meaning that X positively affects Y. The regression coefficient of 0,41 states that every increase (because b is +) 1 unit of differentiation strategy will increase consumer loyalty by 0,41 units.
Co-Authors Abi Surya Wijaya Abi Surya Wijaya Abi Surya Wijaya Ai Nunung Akhmad Syafii Akhmad Syafi`'i Akhmad Syafi’i Akhmad Syafi’i Aldo Faisal Umam Amelia Amelia Andri Brawijaya Ayi Handayani Cut Nenden Putri Pratiwi Falah, Zidnal Faridah, Hidayatul FAUZIA, EVA Ginna Novarianti Dpp Indah Purnamasari Iyam Siti Maryam Jajat Darojat JUBAEDAH JUBAEDAH, JUBAEDAH Kholil Baehaqi Luthfiah Luthfiah Maman Syahman Mar’atus Solikhah Masrukhan, M. Maulina Nabila Maulina Nabila Ma’mun Ma’mun Mohamad Erihadiana, Mohamad Muhammad Saied Muhibbin Syah Nafisah Ifatun Nazah Nasihin Arjadisastra Neneng Ratnasari Nugroho Adhi Santoso Prasasti, Ian Harum Rani, Prieska Rendi Brahma Fahrezi Revi Nur Fitriani Rita Rita Rudi Ferdiansah Salamah, Mar’atus Siti Hasanah Siti Nuraeni, Siti Solehudin Solehudin Sujaah, Aah Sukma Hendrian Sulaeman Sulaeman Suryadi Budiutomo Tatang Ruspandi Upit Elya Rohimi Uum Siti Ningrum Wulandari Wulandari Yoyoh Yoyoh Zuldhan Ibnu Pangestu