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Optimalisasi Kinerja Layanan Melalui Kepemimpinan Pemberdayaan, Kepribadian Proaktif, Dan Mediasi Keterlibatan Kerja Karyawan Frontliner Perbankan Suriansyah, Erwin; Sridadi, Ahmad Rizki; Putri, Chika Adien Aulya; Pranindy, Jihan Salsabilla Ardine; Hardianto, Alviana Ajeng
Jurnal GeoEkonomi Vol. 16 No. 2 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v16i2.565

Abstract

This study aims to analyze the influence of empowering leadership and proactive personality on service performance among banking frontliner employees in Tanah Bumbu Regency, South Kalimantan, with work engagement as a mediating variable. A quantitative approach was employed using Structural Equation Modelling-Partial Least Square (SEM-PLS), with a total of 172 respondents selected through purposive sampling. The results indicate that proactive personality significantly influences service performance, both directly and through work engagement. Meanwhile, empowering leadership does not have a direct impact on service performance but exerts a significant influence through work engagement as a full mediator. The findings suggest that banks should focus on strengthening employees' proactive personality and ensuring that empowering leadership is effectively implemented to enhance work engagement. However, this study is limited by its sample, which only focuses on banking frontliner employees, making the findings less generalizable to other industries. Future research should expand the sample scope and consider additional moderating variables, such as organizational culture or perceived organizational support.
Peran Mediasi Creative Self-Efficacy Dan Knowledge Sharing Pada Pengaruh Entrepreneurial Leadership Terhadap Innovative Work Behavior Karyawan R&D Industri Food & Baverage Di Kota Malang Tri Setyo Prasojo, Rosana; Rizki Sridadi, Ahmad
Jurnal GeoEkonomi Vol. 16 No. 2 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v16i2.634

Abstract

This study aims to examine the influence of entrepreneurial leadership on the innovative work behavior of R&D employees in the food and beverage industry in Malang City, by identifying the mediating roles of creative self-efficacy and knowledge sharing. This research is motivated by the phenomenon of rapid growth in the food and beverage industry in Malang, which is increasingly crowded but tends to be dominated by copycat practices with a lack of genuine innovation. In this context, entrepreneurial leadership plays a crucial role in fostering innovative work behavior needed to build competitive advantage. The study employs a quantitative approach using Partial Least Square-Structural Equation Modeling (PLS-SEM) for data analysis. A total of 201 respondents, who are R&D employees from various food and beverage companies in Malang City, were selected through purposive sampling. The results indicate that entrepreneurial leadership has a positive and significant effect on creative self-efficacy, knowledge sharing, and innovative work behavior. Furthermore, both creative self-efficacy and knowledge sharing also significantly influence innovative work behavior. These findings suggest that the two variables partially mediate the relationship between entrepreneurial leadership and innovative work behavior. This study contributes theoretically to the development of the Componential Theory of Creativity and offers practical implications for companies to foster an innovative culture in R&D environments through entrepreneurial leadership and knowledge collaboration.
The Influence of Product Quality and Price on Customer Loyalty Through Brand Image as A Mediation Variable on Consumers Of "B_ERL COSMETIC" Products in Shopee Marketplace Titis Tatasari; Ahmad Rizki Sridadi; Dian Ekowati
International Journal of Economics Accounting and Management Vol. 1 No. 2 (2024): IJEAM - July 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i2.539

Abstract

This study wants to find out how the quality and price of B_Erl Cosmetics affect whether customers keep buying their products on Shopee. This study used a numbers-based method to figure out how the variables are related. This study looked at 100 customers who use Shopee. The customers were all women who are at least 17 years old and have made at least 2 purchases on the B_Erl Cosmetic Shopee page. Collecting information in research using watching and asking questions. The tools we used to analyze data for our research were SPSS 26 software and Calculator Sobel Test to figure out the indirect effect. This research used a method called path analysis to analyze the data. The results we found showed that the quality and price of the product have some impact on how people see the brand. Also, the quality, price, and brand image have an effect on how loyal customers are to the brand. The quality of the product has an impact on customer loyalty through the brand image, and the price also has an impact on customer loyalty through the brand image.