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Journal : SINTECH (Science and Information Technology) Journal

ANALISIS PERILAKU KONSUMSI PADA MARKETPLACE (SHOPEE & TOKOPEDIA) MENGGUNAKAN MODEL UTAUT Ni Putu Suci Meinarni; Ni Putu Ratih Pradnya Dewi; Wayan Gede Suka Parwita
SINTECH (Science and Information Technology) Journal Vol. 5 No. 1 (2022): SINTECH Journal Edition April 2022
Publisher : Prahasta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/sintechjournal.v5i1.1112

Abstract

Using a marketplace platform for trade transactions in the digital era is currently in great demand than conventional shopping. However, marketplace users cannot just give away their personal data just like that. Customer data security is the most important thing that must be considered in order to avoid computer network crimes or commonly known as cybercrime. This article aims to find out what influences the security of customer data in the marketplace on consumer shopping behavior by implementing the UTAUT (Unified Theory of Acceptance & Use of Technology) research model. The research method in this article uses descriptive quantitative methods by taking population samples of active marketplace users in Denpasar City and using samples from several respondents. In this article it can be concluded that interest in using the marketplace has a partial influence on user behavior and the facilitating condition variables moderated by experience have a simultaneous effect on user behavior. These factors are proven to both have important aspects in influencing the security of customer data on the marketplace.
Penerapan Metode E-Service Quality Terhadap Pengukuran Tingkat Kepuasan Penggunaan Marketplace Parwita, Wayan Gede Suka; Indradewi, I Gusti Ayu Agung Diatri; Ariantini, Made Suci; Ginantra, Ni Luh Wiwik Sri Rahayu; Putra, I Kadek Andika
SINTECH (Science and Information Technology) Journal Vol. 5 No. 2 (2022): SINTECH Journal Edition Oktober 2022
Publisher : Prahasta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/sintechjournal.v5i2.1236

Abstract

Intense competition makes various existing markets must be able to provide the best and satisfaction for users to win the existing competition. In the review of the JD.ID application during versions 6.3 and 6.4 there were several user complaints that led to system and service quality problems. Service quality is one of the factors supporting the success or failure of an information system to provide satisfaction to its users. The purpose of this study was to determine how the influence of electronic service quality (e-service quality) on user satisfaction in the JD.ID application. The type of analysis used in this study is simple regression analysis with descriptive analysis to describe a generalization or explain the research subject based on the dimensions of e-service quality, so that an overview of the effect of e-service quality on user satisfaction can be obtained. The processed data was obtained from distributing questionnaires by using the google form. The results showed that the majority of JD.ID marketplace users in Badung Regency were women. The test results show that e-service quality which consists of dimensions of efficiency, system availability, fulfillment, privacy, responsiveness, compensation, and contact has a significant influence on user satisfaction and has a strong correlation, meaning that the higher the service quality JD has. ID, the higher the level of satisfaction of JD.ID users. It can be said that the service quality of JD.ID is quite good in providing user satisfaction.
Co-Authors Agus Ari Iswara, Agus Ari Ardini, I Gusti Ayu Ari Aristamy, I Gusti Ayu Agung Mas Armaeni, Putu Pebri Asana, I Made Dwi Putra Baehaqi Desak Kompyang Ulandari Desak Made Dwi Utami Putra Devanti, Khairunnisa Dewa Ayu Pargita Apsari Eddy Hartono Edi Winarko Elfarosa, Ketut Vini Fanani, Rizki Dwi Gede Wirya Wardhana Gusti Ayu Agung Putri Pramesti Maharani Handika, I Putu Susila HAPSARI, Yulia Tria I Gede Iwan Sudipa I Gede Sugita Aryandana I Gusti Ayu Agung Diatri Indradewi I Gusti Ayu Jasmiari I Gusti Ayu Mirah Purnama Dewi I Gusti Made Ngurah Desnanjaya I Kadek Budi Sandika I Komang Arya Ganda Wiguna I Komang Arya Ganda Wiguna I Made Aditya Nugraha I MADE DEDY SETIAWAN . I Made Dwi Putra Asana I Nyoman Buda Hartawan I Nyoman Saputra Wahyu Wijaya I Nyoman Widhi Adnyana I Putu Agus Eka Darma Udayana, I Putu Agus Eka I Wayan Agus Surya Darma Ida Bagus Ary Indra Iswara Iskandar, Adi Panca Saputra Jasmiari, I Gusti Ayu Kadek Dwi Cahaya Putra Komang Kurniawan Widiartha Krismentari, Ni Kadek Bumi Leni Anggraini Susanti Lestari, Eka Ayu Purnama Luh Arida Ayu Rahning Putri Made Hanindia Prami Swari Made Suci Ariantini Meinarni, Ni Putu Suci Melinda, Ester Murgianti, Liana Hapsari Ni Kadek Ariasih Ni Kadek Ariasih, Ni Kadek Ni Luh Putu Agetania Ni Luh Putu Ayu Cintia Utami NI LUH PUTU MERY MARLINDA Ni Luh Wiwik Sri Rahayu Ginantra Ni Putu Ratih Pradnya Dewi Ni Putu Sri Mulyani Ni Putu Suci Meinarni Ni Putu Suci Meinarni Putra, I Kadek Andika Putri, Rozza Maudina Ayuwan Putu Eka Suryadana Putu Praba Santika Putu Ritra Trees Ari Kartika Hadi Saraswati Rajasyah, Alfatino Yohan Ratnaningrum , Luh Putu Rara Ayu Riani, Ni Komang Indah Candrika Rizkita Ayu Mutiarani Sandika, I Kadek Budi Sastaparamitha, Ni Nyoman Ayu J. Sukraeni, Ni Putu Popy Thalib, Emmy Febriani Welda Widiartha, Komang Kurniawan Widitriani, Ni Putu Surya Wiguna, I Komang Arya Ganda Wiguna, I Putu Yoga Kresna Wiguna, Komang Arya Ganda Winatha, Komang Redy