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All Journal Yustisia Jurnal Pekommas Jurnal Ilmu Komunikasi Proceeding SENDI_U Communicatus: Jurnal Ilmu Komunikasi International Journal of Science and Applied Science: Conference Series Jurnal Studi Komunikasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Adi Widya : Jurnal Pengabdian Masyarakat Mesin Wahana : Tridarma Perguruan Tinggi Jurnal Masyarakat dan Budaya Kajian Jurnalisme Jurnal Komunikasi Islam East Asian Journal of Multidisciplinary Research (EAJMR) Journal of International Conference Proceedings Dharma Sevanam : Jurnal Pengabdian Masyarakat Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Waisya : Jurnal Ekonomi Hindu International Journal of Emerging Issues in Islamic Studies Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Audiens Jurnal Komunikasi Indonesia Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Poltekita: Jurnal Ilmu Kesehatan PALASTREN: Jurnal Studi Gender
Pawito Pawito
Jurusan Ilmu Komunikasi FISIP Universitas Sebelas Maret Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Communication Strategy of KPPBC TMP B Balikpapan In Instagram Account : @pojok.inspirasi.bpn Personification As A Strategy “Remaja Hobi Ngopi” Sumarah, Darmadi Joko; Pawito, Pawito; Naini, Albert Muhammad Isrun
International Journal of Science and Applied Science: Conference Series Vol 6, No 1 (2022): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v6i1.69934

Abstract

The low level of media literacy in Indonesian society, especially in the sphere of social media, coupled with the emergence of a pessimistic view of the Government’s public communication, demands changes to the Government’s social media accounts. KPPBC TMP B Balikpapan, the representative of the Government, found the same condition and tried to find the answer. This study aims to explain digital communication policies carried out in social media. In-depth interviews were conducted with key informants to reveal insights into the communication phenomenon under study. The result of this study state that the digital communication policy implemented by KPPBC TMP B Balikpapan is a branding strategy through the personification of “Remaja Hobi Ngopi.” The personification of teenagers who like drinking coffee has the power of a friendly and open impression on the community.
Digital Communication Instagram Account @Monumenpers During the Covid-19 Pandemic Wijaya, Niken; Pawito, Pawito; Rahmanto, Andre N.
International Journal of Science and Applied Science: Conference Series Vol 6, No 1 (2022): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v6i1.69939

Abstract

Digital communication during the covid-19 pandemic is needed because of social distancing regulations and the closure of public services, one of which is the National Press Monument. One form of digital communication is through social media platforms. During the pandemic, the Instagram account @monumenpers became the main media channel for disseminating information and communication facilities for the National Press Monument with the public. The purpose of this study is to provide an understanding of the digital communication process for the Instagram @monumenpers account. The research method used is an interpretive qualitative research method with qualitative content analysis techniques confirmed by interviews with key informants. The theory used in this study is the Circular of SOME model by Regina Luttrell. The communication process is explained through the four components of The Circular of SOME model by Regina Luttrell, namely share, optimize, manage and engage. The findings show that the digital communication process for the @monumenpers Instagram account during the covid-19 pandemic involved the National Press Monument social media management team (communicators) and the public/followers (communicants). Content material and information dissemination activities and responses are carried out by the Instagram account admin/management team and interactions occur with followers. High levels of engagement on certain content, one of which is content about the giveaway program.
Co-Authors Abisono, Firya Qurratu'ain Andre Noevi Rahmanto Andre Novi Rahmanto Andre Novie Rahmanto Andrik Purwasito Anggraini, Wella Anwari, Rizki Amalia Nur Aprilia, Nita Argyo Demartoto, Argyo Arifin, Hamid Arzil, Andrine Prima Afneta Ayu, Aulia Suminar Bambang Setyo Utomo Bethy, Rayya Bhisma Murti Calorina, Livia Daniel Happy Putra Dewi, Ni Made Yunantari Diah Kusumawati, Diah Dwi Tiyanto, Dwi Eka Nada Shofa Alkhajar, Eka Nada Shofa Endang Sutisna Sulaeman Eti Poncorini Pamungkasari Firdastin Ruthnia Yudiningrum, Firdastin Ruthnia Haryanto Haryanto Haryono, Novita Hastjarjo, Sri Herwindya Bw, Sri I Wayan Sutama Indriani, Frida Isrun Naini, Albert Muhammad Kurniavie, Lidia Ekiq Laili, Nisful Likha Sari Anggreni Listiyoningsih, Ragil Luthfiana, Lia Ulfah Mahendra Wijaya Marwandi, David Naini, Albert Muhammad Isrun Novia Rochmawati Nur-Anwari, Rizki Amalia Pahlewi, Mhd. Reza Panduwinata, Annisa Widya Pangerti, Fitria Diyah Ayu Pitaloka, Ayu Dhiah Prasetiyo, Suraji Heri Prasetya, Hanung Rahardjo, Setyo Sri Rahmanto, Andre N. Retno Wulan Retnowati, Very Satyawan, Ign. Agung Sri Herwindya Baskara Wijaya, Sri Herwindya Baskara Sudarmo . Sulistyani, Retno Sumarah, Darmadi Joko Suminar Ayu, Aulia Sunardiyah, Fina Sushmita, Chelin Indra Syahputri, Rezyana Budi Tantomo, Didik Tri Susanto Tuhana, Veki Edizon Utari, Prahastiwi Widodo Muktiyo, Widodo Wijaya, Niken Yanto, Marianus Diaz Yuliana, Nur Aida