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All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Ilmiah Edunomika (JIE) Journal of Classroom Action Research Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas Jurnal Pengabdian UNDIKMA Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Kolaboratif Sains JELAJAH: Journal of Tourism and Hospitality Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Pengabdian Pada Masyarakat Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Eastasouth Journal of Impactive Community Services West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Khazanah Sosial
Ramdhan Kurniawan
Universitas Terbuka
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Pengaruh Green Marketing Terhadap Minat Beli Konsumen: Systematic literature reviews Ramdhan Kurniawan; Faridah Iriani
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 1 (2023): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.3592

Abstract

The purpose of writing this paper is to determine the effect of green marketing on consumer buying interest. This research is a literature study that focuses on the topic of the influence of Green Marketing on consumer buying interest, with inclusion criteria: publications in journals, 2013-2023 year range. The data was taken through Google Scholar and analyzed using the comparative method. The result of this work is that green marketing has an important role in encouraging companies to adopt environmental issues in marketing strategies to increase consumer buying interest. The effect varies depending on contextual factors such as location, industry, and market conditions. In an era where consumers' environmental awareness is getting higher, a green marketing strategy must be comprehensive, including aspects of product quality, price, distribution, promotion, and corporate social responsibility. Increased consumer knowledge about the benefits of green marketing can influence purchase intention and purchasing decisions, and companies need to educate consumers about environmentally friendly products and meet their expectations regarding price and product quality.
Co-Authors Agus Santoso Ambar Kusuma Astuti Andi Naila Quin Azisah Aliasyahbana Ari Purwanti Arief Yanto Rukmana Devid Ruung Pontoan Dewi Endah Fajariana, Dewi Endah Eka Melati Eko Sudarmanto Elisabeth Ria Viana Praningtyas Enzel D. S. Situmorang Eva Desembrianita Faridah Iriani Fauzy Rahman Kosasih Gaol, Lasando Lumban Gatot Wijayanto Ginta Ginting Hendri Khuan Hendrian Hendrian Henny Budhysetia Dewi Heru Suheryadi Hety Budiyanti Irawan Irawan Irwan Moridu Iwan Harsono Jekmal Malau Margiyono Suyitno Maria Reski Maria, Maya MAURITZ PANDAPOTAN MARPAUNG Mohamad Rohim Nasoha, Mohamad Ni Wayan Marsha Satyarini Nofirman, Nofirman Nurul Fadilla Octavia Basuki Putra Refaldi Maulana Restu Auliani Rezki Orientani Rina Destiana Rina Yuniarti, Rina Rini Febrianti Rival Pahrijal Shine Pintor Siolemba Shine Pintor Siolemba Patiro Siska Jeanete Saununu Soussou Raharimalala Sultan Andilah Suprianus Pian TA Surya Adi Sasmita Suwandana, I Made Adi Syamsul Arifin Tamjuddin Tamjuddin Ti Aisyah Titin Endrawati Usep Suhud Vegananda Yansaputra Wijayanti, Indah Oktari Wildoms Sahusilawane Wily Mohammad Yulita Suryantari Zulmi Ramdani Zulmi Ramdani Zulmi Ramdani