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All Journal Jurnal Teknologi dan Manajemen Informatika Equilibrium Journal of Accounting and Management Innovation Jurnal Inovasi Bisnis (Inovbiz) SENTRALISASI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Akuntansi Jurnal Manajerial Maker: Jurnal Manajemen International Journal of Financial, Accounting, and Management Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Dinasti International Journal of Education Management and Social Science Journal of Global Business and Management Review International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Cakrawala Repositori Imwi Jurnal Manajemen Bisnis dan Keuangan International Journal of Business, Economics, and Social Development Journal of Accounting and Management Innovation Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Mestaka: Jurnal Pengabdian Kepada Masyarakat Journal of Social Commerce Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Pengabdian Sosial Asian Journal of Management, Entrepreneurship and Social Science Jurnal Dinamika Manajemen Jurnal Manajemen Maranatha Jurnal Ilmu Manajemen
Evi Silvana Muchsinati
Universitas Internasional Batam
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Conference on Community Engagement Project (Concept)

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Swot Analysis, Social Media And Promotional Video As Marketing Strategy In Mie Pangsit Ayam Bangka Mr. Dodo Evi Silvana Muchsinati; Marcerllina Teo
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Mie Pangsit Ayam Bangka Mr. Dodo is a small medium enterprise business. It was founded by Mr. Liu Kuan Lie or to be called as Pak Ado at Ruko Grand Orchid Block A3 No. 10. Average income from the business itself per year is Rp 142,000,000 with an estimated average buyer of 22 people per day. The problems that they are facing right now are the lack of promotion which leads to making it difficult to bring in new customers, has never done a digital promotions such as do not have a social media account, and the location of the place which tends to be quiet. Methods in data collection used are by conducting interviews, observation, and from secondary data. The results obtained after a SWOT analysis were carried out, the authors got the results to be able to implement marketing strategy by creating an Instagram social media account and by making promotional video. Recommendations given to the business owner is to used the social media that has been created consistently.
Penerapan Strategi Digitalisasi Marketing Mix Pada Usaha Mikro Kecil Sate Pak Lek Mardi Evi Silvana Muchsinati; Riche Yulianingsih
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Sate Pak Lek Mardi merupakan UMKM yang bergerak pada bidang kuliner yang didirikan oleh Bapak Mardi pada tahun 2004. Perkiraan pendapatan yang bisa diperoleh oleh Sate Pak Lek Mardi ini kurang lebih sekitar Rp. 60.000.000 hingga Rp. 84.000.000 per tahunnya. Permasalahan yang dihadapi oleh Sate Pak Lek Mardi adalah kurang strategisnya lokasi usaha yang hanya dapat dijangkau dan diketahui oleh penduduk sekitar sehingga sulit untuk dikenali oleh masyarakat luas dan juga pemasaran usaha yang masih menggunakan cara lama sehingga kesadaran masyarakat akan usaha Sate Pak Lek Mardi masih kurang. Berdasarkan permasalahan ini, penulis merancangkan sebuah strategi marketing mix dengan membuatkan spanduk sebagai media Advertising, membuat kartu menu dan logo sebagai media Sales Promotion, membuat akun Instagram Business sebagai media Direct Marketing dan membuat modul panduan sebagai petunjuk penggunaan sosial media.
Legal Document Planning At Achun 178 Restaurant Desy Desy; Evi Silvana Muchsinati
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Achun 178 restaurant is a business engaged in Chinese cuisine. This restaurant is located on Trikarsa Ekualita street, Batam. In running his business, the owner stated that there was a problem where this business did not yet have regulations and work contracts where previously there had been cases of employees resigning from the restaurant and opening a new restaurant with the same food recipes. To solve the problems faced by restaurants, the author proposes to assist these businesses in making legal documents consisting of business regulations and work contracts. Business regulations and work contracts that have been made contain the rights and obligations of employers and employees. This is made to align goals and provide harmony to work life at Achun 178 restaurant. Making this legal document is expected to help restaurants minimize problems that exist in the future.
Design Of Hrm Sop At Aprila Training Institution Fatma Tri Lestari; Evi Silvana Muchsinati
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Aprila Indonesia is a non-formal and informal educational institution engaged in community education courses and competency training which was founded in 2009. In a company, one of which is the Aprila Institute, it is important to have standards in company operations and it is also important to continue updating SOP (Standard Operating Procedures). Existing procedures are in line with changing circumstances so that there are no gaps between ongoing activities and existing SOPs, and the HRM SOPs used should be relevant and appropriate considering that SOPs are used daily. Therefore, this PkM (Community Service) activity aims to design HRM SOPs that are relevant to the Aprila Training Institute. In carrying out this PkM activity using the method of observation and interviews with the owners and employees of the Aprila Training Institute. The results of this activity are draft SOPs that can be used by the Aprila Institute, including draft SOPs for recruitment and selection of instructors, official travel, employee salaries, leave and employee permits, as well as employee training and development. Future research is expected to implement HRM SOP design in other companies engaged in goods or production.
Analyzing Employee Performance at Alcoffee Co-working Space Stella Stella; Evi Silvana Muchsinati
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Alcoffee Co-working Space opened for the first time in Batam on April 1, 2021. Alcoffee Coworking Space is a cafe engaged in the culinary coffee field located on Jalan Harbor bay, Batam. Compensation and benefit factors are still the main factors causing employee job satisfaction. However, job satisfaction is a condition that determines the company's success in achieving its goals. This compensation and benefits can be given to employees in the form of bonuses that can improve work performance; therefore, the method applied to the Alcoffee Co-working Space is to distribute questionnaires as data collection and observation methods by visiting. From these results, sound quality can be developed with innovations that will be provided and improve employee performance.
IMPLEMENTATION OF CROSS FUNCTIONAL TRAINING AT SEOUL CAFÉ TANJUNGPINANG Evi Silvana Muchsinati; Shirley Shirley
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Seoul Café is one of the Micro, Small and Medium Enterprises (MSMEs) which is engaged in the culinary field by serving Korean specialties such as tteobokki, bibimbap, kimbap and other snacks that are produced by themselves to suit the taste of the Indonesian tongue. Seoul cafe is located on Jl. Soekarno Hatta, Tanjungpinang and has been operating for 2 years. However, since the COVID-19 pandemic, there has been an uncertain market demand for visitors to the Seoul Café, causing the human resources (HR) at the Seoul Café to be less organized, because as many as 40% of employees had to cut off employment due to the uncertainty of cafe visitors. The main goal that will be discussed in this practical work report is implementing cross functional training to increase the motivation for seoul café employees by creating a training module, the purpose of this training module is to improve workforce efficiency, performance quality, and better service to cafe customers and can be utilized as a learning knowledge, work attitudes in order to achieve certain work competencies. The module will be designed by using ADDIE model and will be handed over to related parties.
Legal Document Planning At Kyan’s Cafe Della Fairly; Evi Silvana Muchsinati
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Kyan''s cafe has been operating for a long time but the café does not implement a work contract system which is useful for clarifying the status of employees working at the café, applying legal documents for example work contracts or regulations in business are also very important and both parties can also work well with a binding agreement work. This led to the turnover rate in the past year.The data collection technique carried out by the executors in the process of implementing the Student creativity program is research in the field by making direct observations in the field. In addition, the executor also conducts interviews directly with the café owner to find information and provide the right data that can help the executor resolve the existing problems. This work agreement letter aims to help make it easier for the owner to fulfill the wishes of the employee without making a decision that is contrary to the employee
DEVELOPMENT OF DIGITAL-BASED MARKETING STRATEGIES AND IMPLEMENTATION OF MSME LELE HUTAURUK E-MARKET PLACE WEBSITE Evi Silvana Muchsinati; Yuliana Lenda Mea; Jose Manuel Budiman
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The Covid-19 pandemic and a lack of knowledge regards to marketing strategies can hinder business growth. Therefore, it is necessary to create a marketing strategy by utilizing technological advances in developing a business to reach wider consumers and increase sales. The method used in Community Service (PkM) activity was starting from the preparation stage, that is surveying the field to conduct observations and interviews. Community Service (PkM) activity was conducted at the Catfish MSME, Lele Hutauruk (LeHu) with aims to assist in creating digital-based marketing strategies by promoting businesses using advertisements. Advertisement in the form of images through WhatsApp and online sales with a website-based delivery order system. The results of the Community Service (PkM) activities at Lele Hutauruk (LeHu) are E-marketplace website as an online store that sells Catfish, advertisement using images for promotion through social media, and material modules on marketing strategies. The implementation of the output has succeeded in increasing sales by 5%.
Perancangan Promotion Mix dan Video Promotion pada Toko Abas Electric & Cell Evi Silvana Muchsinati; Murni Murni
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abas Electric & Cell merupakan UMKM yang didirikan oleh Bapak Muhammad Hasan Basri yang biasa di panggil Pak Abas, berdiri pada tahun 2019. Lokasi toko terletak di Ruko Tanjung Buntung Blok D1 No 03. Toko ini menjual pulsa, paket, kuota, token listrik, aksesoris telepon genggam dan barang elektronik. Pendapatan toko sebesar 60.000.000 per tahun. Saat ini persaingan dan pandemi menjadi penyebab dari penurunan penjualan, selain itu promosi yang belum maksimal yang dilakukan di era digital ini. Kegiatan ini bertujuan untuk menambah pelanggan baru dan meningkatkan penjualan toko dengan merancang beberapa metode promosi seperti pembuatan spanduk (advertising), pembuatan kartu nama (sales promotion), penggunaan instagram bisnis (direct marketing) dan membuatkan video promosi (company profile). Saran untuk pemilik usaha untuk terus melanjutkan penjualan dan promosi secara online dan dapat bergabung dengan jasa pengantaran.
IMPLEMENTATION OF A PERFORMANCE APPRAISAL SYSTEM IN START-UP ZEAL INDONESIA Evi Silvana Muchsinati; Syafira Nur Faatihah
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Zeal Indonesia is a start-up company that focuses on talent management which has been operating since 2018 with more than 60 employees. Currently, Zeal Indonesia actively offers careers opportunity and development through an internship program. The internship lasts for three to four months with remote working (work from home) system. The current number of interns is 29 people who occupy different positions. Even though they have dozens of employees, Zeal does not yet have an employee performance appraisal system to monitor the performance of its employees. Therefore, this project aims to assist Zeal Indonesia in implementing a performance appraisal system to monitor the interns' performance during the internship period. The author used interviews, observations, questionnaires, and company documents to gather empirical information regarding the needs of implementing an employee performance appraisal system. This performance appraisal system uses a graphic rating scale method with Google Forms and Google Spreadsheet to collect the data. With the implementation of this employee performance appraisal system, management can assess job behaviour, competencies, skills, and performance result of the interns. This performance appraisal will help the interns understand their values in the workplace. Thus, the improvement of their performance and development of their abilities and skills can be seen through time. Further research is expected to be able to implement a performance appraisal system in other types of start-up companies with other methods such as 360 Degree
Co-Authors Abdul Muiz Adeline Oktalia Adi Neka Fatyandri Aliandrina, Dessy Alif Ananda Pratama Andrew Andrew Antony Sentosa April Lyvia Aqika Nisa Fadillah Ayu Widia Sari Charlie Wijaya Chichi Nabilah Della Fairly Della Fairly Desy Desy Devlin Wang Dulfi, Saidah Eason Prisco Ella Triana Wirawan Ella, Monica Emilya, Emilya Evander William Fatma Tri Lestari Fatyandri, Adineka Febrika Febrika Fiona Fiona Frandika Antonius Saputra Guo, Bernard Haris Yukie Hendi Hendi Iveren Monica Jeanny Jeanny Jenetha Kartika Jeremy Kent Jesson Lim Jessyka Jessyka Jollin Jollin, Jollin Jose Manuel Budiman Kelvin Leonardo Leonardo Lina Lina Lutfi Setia Wahyudi Haqiqiali Maharani, Delby Marcerllina Teo Marcerllina Teo Mashita Ayuni Mea, Yuliana Lenda Melson Melson Metta Tjia Mey, Nabila Arinov Michelle Michelle Monica Ella Muhammad Tan Abdul R.H Murni Murni Natalia Lorien Nerissa Arviana Oda I.B Hariyanto Oda IB Hariyanto Oktalia, Adeline Ong, Emilya Priscilla, Yuddy Giovanna Ramadhan Syah Putra Rano Ardiansyah Rano Ardiansyah Resnika Resnika Riche Yulianingsih Riesquita, Eriva Rio Renaldo Prasena Sabella, Delfina Muthia Saidah Dulfi Salwa, Helen Senly Senly Sentoso, Antony Septia Febriani Shechah Majesty Shirley Shirley Siti Rohani Stella Stella Stellin Stellin Syafira Nur Faatihah Tan Le Xuan Thea Evanglista br. Surbakti Tiara Plorist Sibarani Veronika Desi M.M Panjaitan Viona Angelina Wenny Wijaya, Antonio Tantra Willy Efander Willyanto, Lia Windi Regina Anggia Putri Wisnu Yuwono Wulan Angreni Xuan, Tan Le Yaacob, Teh Zaharah Yuliana Lenda Mea Yunianti, Ernis