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KOMUNIKASI PEMASARAN TERPADU DALAM PENINGKATAN POTENSIPASAR RAKYAT DI KOTA MADIUN Mohamad Nur Efendi; Luhur Prasetiyo
Muslim Heritage Vol 7, No 1 (2022): Muslim Heritage: Jurnal Dialog Islam dengan Realitas
Publisher : IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/muslimheritage.v7i1.3926

AbstractThe Srijaya People's Market in Madiun City is a traditional market that is currently still operating in the midst of the onslaught of the modern and digital era. This study aims to analyze what the potential of Srijaya Market is, how the integrated marketing strategy has been carried out by market managers in increasing the potential and impact of this strategy. This research is a field research using a descriptive qualitative methodological approach. The findings of this study reveal that in the analysis of the micro and macro environment of marketing, Srijaya Market has economic potential on Sundays. This is evidenced by the hecticity of traders and special visitors on Sundays which is reinforced by other potentials such as a strategic geographical location, easy road access and the number of varied traders. The integrated marketing communication strategy is carried out through advertising methods by placing posters and billboards, sales promotion through a prize coupon program and public relations through Market Operations and Return to People's Market events. This strategy has an impact on the economy of traders, the economy of the community and local government revenues. The direct impact occurred in increasing sales so that many traders wanted to sell, as well as increasing brand awareness of the existence of Srijaya Market. Srijaya Market is busy with many visitors on Sundays. has the potential to become a tourist market destination in Madiun City. AbstrakPasar Rakyat Srijaya Kota Madiun merupakan pasar tradisional yang saat ini masih beroperasi di tengah perkembangan gempuran era modernitas dan digital. Penelitian ini bertujuan untuk menganalisis apa saja potensi yang dimiliki oleh Pasar Srijaya, bagaimana strategi pemasaran terpadu yang telah dilakukan oleh pengelola pasar dalam meningkatkan potensi serta dampak dari strategi tersebut. Penelitian ini merupakan penelitian lapangan dengan menggunakan pendekatan metodologi kualitatif deskriptif.Hasil temuan dari penelitian ini mengungkap bahwa dalam analisis lingkungan mikro dan makro pemasaran, Pasar Srijaya memiliki ekonomi yang potensial pada Hari Minggu.Hal tersebut dibuktikan dengan ramainya pedagang dan pengunjung khusus pada hari Minggu yang diperkuat dengan potensi lainnya seperti letak geografis yang strategis, akses jalan yang mudah serta banyaknya pedagang yang bervariasi.Strategi komunikasi pemasaran terpadu dilakukan melalui metode periklanan dengan memasang poster dan billboard, promosi penjualan melalui program kupon berhadiah serta hubungan masyarakat melalui eventOperasi Pasar dan Gerakan Kembali ke Pasar Rakyat.Strategi tersebut memberikan dampak terhadap ekonomi pedagang, ekonomi masyarakat dan pendapatan pemerintah daerah.Dampak secara langsung terjadi pada peningkatan penjualan sehingga banyak pedagang yang ingin berjualan, serta meningkatnya brand awareness terhadap keberadaan Pasar Srijaya. Ramainya Pasar Srijaya dengan banyaknya pengunjung pada hari Minggu, berpotensi menjadi destinasi pasar wisata di Kota Madiun.

PERILAKU PEDAGANG DI PASAR WISATA PLAOSAN DALAM PERSPEKTIF ETIKA BISNIS ISLAM Novita Ambarsari; Luhur Prasetiyo
Niqosiya: Journal of Economics and Business Research Vol. 2 No. 1 (2022): Januari-Juni 2022
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v2i1.732

This research is motivated by the trading activities of traders in the Plaosan Tourism Market, Magetan Regency which are not fully in accordance with Islamic business ethics. This study aims to determine the applied Islamic business ethics along with the factors that can influence and impact on business activities for traders at the Plaosan Tourism Market, Magetan Regency. This research uses qualitative methods, namely field research and uses a qualitative approach. Data collection techniques used are interviews, observation and documentation. As well as informants in this research are market managers, traders and buyers. The results of this study found that the behavior of traders in the Plaosan Tourism Market had not fully implemented the principles stated in Islamic business ethics, and there were several factors that influenced the behavior of these traders. While the impact of the behavior of traders causes negative and positive effects, both of which have an effect on the behavior of traders in the Plaosan Tourism Market. The impact of traders' behavior can affect business activities such as positive impacts on social and financial aspects. As well as the negative impact if traders do not provide good service it will have an impact on income which will decrease. Abstrak: Penelitian ini dilatarbelakangi oleh kegiatan transaksi jual beli pedagang di Pasar Wisata Plaosan Kabupaten Magetan yang belum sepenuhnya sesuai dengan etika bisnis Islam. Penelitian ini bertujuan untuk mengetahui etika bisnis Islam yang diterapkan beserta faktor-faktor yang dapat mempengaruhi dan dampaknya terhadap kegiatan bisnis terhadap pedagang di Pasar Wisata Plaosan Kabupaten Magetan. Penelitian ini menggunakan metode kualitatif, yakni penelitian lapangan dan menggunakan pendekatan kualitatif. Teknik pengumpulan data yang dilakukan adalah wawancara, observasi dan dokumentasi. Serta informan ada penelitian ini adalah pengelola pasar, pedagang serta pembeli. Hasil penelitian ini menemukan bahwa perilaku pedagang di Pasar Wisata Plaosan belum sepenuhnya menerapkan prinsip yang telah tertera pada etika bisnis Islam, serta terdapat beberapa faktor yang mempengaruhi perilaku pedagang tersebut. Sedangkan dampak perilaku pedagang menimbulkan pengaruh negatif dan juga positif yang keduanya sama-sama berpengaruh kepada perilaku pedagang di Pasar Wisata Plaosan. Dampak perilaku pedagang tersebut dapat mempengaruhi terhadap kegiatan bisnis seperti dampak positif bagi aspek sosial maupun finansial. Serta dampak negatifnya apabila pedagang melakukan pelayanan kurang baik maka akan berdampak pada pendapatan yang akan menurun.

Pengaruh Inflasi dan Pertumbuhan Ekonomi Terhadap Nilai Tukar Rupiah dalam Jangka Pendek dan Jangka Panjang Tahun 2010-2018 Nur Afriyanti; Luhur Prasetiyo
Journal of Islamic Economics (JoIE) Vol 1, No 1 (2021)
Publisher : Institut Agama Islam Negeri Ponorogo

Artikel ini bertujuan untuk mengetahui pengaruh inflasi dan pertumbuhan ekonomi terhadap nilai tukar Rupiah, baik jangka panjang maupun jangka pendek. Perubahan nilai tukar Rupiah terhadap mata uang Dollar Amerika Serikat dipengaruhi oleh banyak faktor. Di antara faktor yang mempengaruhi nilai tukar adalah kenaikan harga umum (inflasi) dan pertumbuhan ekonomi. Penelitian ini menggunakan metode analisis data Error Correction Model (ECM) dan teknik pemilihan sampel menggunakan sampel jenuh dari populasi yang berjumlah 36. Sampel dalam penelitian ini yaitu data time series/triwulan inflasi, pertumbuhan ekonomi dan nilai tukar dengan periode pengamatan selama 9 tahun yaitu tahun 2010-2018. Hasil penelitian menunjukkan bahwa dalam jangka panjang nilai tukar dipengaruhi oleh inflasi dan pertumbuhan ekonomi. Sedangkan dalam jangka pendek nilai tukar tidak dipengaruhi oleh variabel inflasi dan pertumbuhan ekonomi. Secara bersama-sama variabel inflasi dan pertumbuhan ekonomi berpengaruh signifikan terhadap variabel nilai tukar.The purpose of this research is to determine the effect of inflation dan economic growth on Rupiah exchange rate, both long-term and short-term. The movement of Rupiah exchange rate to US Dollar is influenced by many factors. Among the factors affecting the exchange rate are general price increases (inflation) and economic growth. This research uses Error Correction Model (ECM) for data analysis. The population in this study amounted to 36. The sample selection technique is saturated sample. The sample in this research is time series data on quarterly inflation, economic growth and the exchange rate in the period of 9 years, namely 2010-2018. The results show that in the long-term the exchange rate is influenced by inflation and economic growth. Whereas in the short-term the exchange rate is not influenced by inflation and economic growth variables. Furthermore, inflation and economic growth variables have a significant effect on the exchange rate variable.

TEACHINGS OF THE MASYARAKAT TANPA RIBA IN THE LIGHT OF THE SOCIOLOGY OF KNOWLEDGE Devi Ernantika; Luhur Prasetiyo; Royyan Ramdhani Djayusman
Muslim Heritage Vol 7, No 2 (2022): Muslim Heritage: Jurnal Dialog Islam dengan Realitas
Publisher : IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/muslimheritage.v7i2.3916

AbstractThe purpose of this study is to explore the attitude background of the Society Without Usury (herein after written MTR). The MTR rejects the existence of interest and banks. MTR is a community committed to developing a business without usury, without debt, and without contracts that are not under sharia. One form of this commitment is that MTR members refuse to pay bank debts and interest. Meanwhile, the banks believe that the customer should pay the debt and interest according to the contract. This research is qualitative. Data were obtained through in-depth interviews, observations, and documentation. Key informants are administrators and members of the MTR. Based on the results of the study, it can be concluded that the MTR community has three qualification meanings in the sociology of knowledge, namely objective meaning, which can be seen from community understanding and community beliefs regarding usury, especially bank interest. The behavior of MTR residents is formed due to external factors, namely the stimulus from the family environment that has previously joined the MTR community. The expressive meaning of the MTR community is the meaning impregnated by every MTR citizen who is integrated with the behavior of avoiding usury and doing other teachings, such as improving the creed, improving relations with the social environment, still seeking knowledge, especially the science of good peace, and others. Meanwhile, the documentary meaning is a material activity manifested in religious practices and rituals. AbstrakTujuan dari penelitian ini adalah untuk mendalami latar belakang sikap kelompok Masyarakat Tanpa Riba (selanjutnya ditulis MTR) yang menolak keberadaan bunga dan bank. MTR adalah sebuah komunitas yang mempunyai komitmen mengembangkan bisnis tanpa riba, tanpa utang, tanpa akad-akad yang tidak sesuai syariah. Salah satu bentuk komitmen tersebut adalah anggota MTR menolak untuk membayar hutang bank beserta bunganya. Sedangkan pihak bank berpandangan bahwa nasabah memiliki kewajiban untuk membayar hutang beserta bunganya sesuai kesepakatan kontrak di awal. Penelitian ini bersifat kualitatif. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi. Informan kunci adalah pengurus dan anggota MTR. Berdasarkan hasil penelitian dapat disimpulkan bahwa komunitas MTR memiliki tiga makna kualifikasi dalam sosiologi pengetahuan, yakni makna objektif yang dapat dilihat dari pemahaman komunitas dan keyakinan komunitas mengenai riba terutama bunga bank. Perilaku warga MTR terbentuk karena faktor eksternal, yakni stimulus dari lingkungan keluarga yang sudah terlebih dahulu bergabung dengan komunitas MTR. Makna ekspresif dari komunita MTR adalah makna yang diresapi oleh setiap warga MTR yang terintegrasi dalam perilaku menghindari riba dan melakukan ajaran lainnya, seperti memperbaiki akidah, memperbaiki hubungan dengan lingkungan sosial, tetap mencari ilmu terutama ilmu bermuamalah yang baik, dan lain-lainnya. Sementara, makna dokumenter, yakni sebagai kegiatan material yang terwujud dalam bentuk praktik agama dan ritualnya.

Corporate Governance Model of Islamic Philanthropy at Islamic Hospitals in Ponorogo Luhur Prasetiyo; Unun Roudlotul Jannah; Nurma Fitrianna
IQTISHADIA Vol 15, No 2 (2022): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v15i2.17309

This article aims to analyze the governance of ZISWAF in philanthropic institutions placed in hospitals. Hospitals are health facilities that are often not affordable for the underprivileged. Some cases of displaced patients because they do not have funds to get health services in hospitals often occur. Islamic philanthropy in hospitals is vital to address this issue. This research is qualitative, with the location of three hospitals in Ponorogo, namely RSU 'Aisyiyah, RSU Muhammadiyah, and RSU Muslimat. The informant of this study is the manager of Islamic philanthropy. In addition, data is also collected from recipient patients and donors. The results showed that Islamic philanthropy in the three hospitals was carried out by philanthropic institutions affiliated with community organizations. At 'Aisyiyah and Muhammadiyah Hospital, philanthropy is managed by the Lazismu Service Office. Meanwhile, at Muslimat Hospital, philanthropy is managed by JP-ZIS NU Care. Philanthropic governance in the three hospitals can be divided into two models: integrated Islamic philanthropy institution and external Islamic philanthropy institution.

Corporate Governance Model of Islamic Philanthropy at Islamic Hospitals in Ponorogo Luhur Prasetiyo; Unun Roudlotul Jannah; Nurma Fitrianna
IQTISHADIA Vol 15, No 2 (2022): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v15i2.17309

This article aims to analyze the governance of ZISWAF in philanthropic institutions placed in hospitals. Hospitals are health facilities that are often not affordable for the underprivileged. Some cases of displaced patients because they do not have funds to get health services in hospitals often occur. Islamic philanthropy in hospitals is vital to address this issue. This research is qualitative, with the location of three hospitals in Ponorogo, namely RSU 'Aisyiyah, RSU Muhammadiyah, and RSU Muslimat. The informant of this study is the manager of Islamic philanthropy. In addition, data is also collected from recipient patients and donors. The results showed that Islamic philanthropy in the three hospitals was carried out by philanthropic institutions affiliated with community organizations. At 'Aisyiyah and Muhammadiyah Hospital, philanthropy is managed by the Lazismu Service Office. Meanwhile, at Muslimat Hospital, philanthropy is managed by JP-ZIS NU Care. Philanthropic governance in the three hospitals can be divided into two models: integrated Islamic philanthropy institution and external Islamic philanthropy institution.

PEMBERDAYAAN EKONOMI KOMUNITAS MUSLIM (STUDI PADA MAJELIS TA’LIM AL-MUTHMAINNAH DI KABUPATEN PONOROGO) Silvina Choirotul Fahmi; Luhur Prasetiyo
Muslim Heritage Vol 5, No 2 (2020): Muslim Heritage
Publisher : IAIN Ponorogo

AbstractThe objective of thisstudy is to describe the patterns and strategies of society economic empowerment that are used by the management of the Islamic Board of Trustees and empowerment is ongoing before and after conducting empowerment. Besides, it describes the factors that influenced the empowerment activity.These three problem formulations were examined with the theory of society empowerment and social change because it related to changes that occur in society. The study was conducted in Pohijo, Sampung, Ponorogo. This study adopts a qualitative approach through field research on productive activities for a society based on data collected by interviews, observation, and document analysis.This study describes the results of this empowerment activity in terms of culinary, society can make pentol and meatballs with good taste. In terms of animal husbandry, society can breed goats properly so that the number of goats is increasing every year. In terms of agriculture, society can grow shallots with a good method, so that the harvest never fails. A Changing in attitudes and habits of the society from the results achieved from society empowerment activities have more helped the economy of the Talim Assembly congregation, especially empowerers. AbstrakTulisan bertujuan mengungkap pola dan strategi pemberdayaan ekonomi masyarakat yang digunakan oleh pengurus Majelis Ta’lim Al-Muthmainnah di Desa Pohijo Kecamatan Sampung Kabupaten Ponorogodan pemberdaya sebelum, sedang berlangsung dan sesudah melakukan pemberdayaan serta mendeskripsikan faktor yang mempengaruhi dalam kegiatan pemberdayaan ini.Sesuai dengan tujuan tersebut,data dikaji menggunakan teori pemberdayaan masyarakat dan perubahan sosial karena berhubungan dengan perubahan yang terjadi di masyarakat. Studi dilakukan di Desa Pohijo Kecamatan Sampung Kabupaten Ponorogo. Studi ini mengadopsi pendekatan kualitatif melalui penelitian lapangan tentang kegiatan yang produktif bagi masyarakat berdasarkan data yang dikumpulkan melalui wawancara, observasi dan analisis dokumen.Studi ini mengungkapkan hasil dari kegiatan pemberdayaan ini yakni dari segi kuliner, masyarakat mampu membuat pentol dan bakso dengan citarasa yang enak. Dari segi peternakan, masyarakat mampu berternak kambing dengan baik hingga kian tahun kian bertambah jumlah kambingnya. Dari segi pertanian, masyarakat mampu bertanam bawang merah dengan metode yang baik sehingga setiap kali panennya tidak pernah gagal. Perubahan sikap serta kebiasaan masyarakat dari hasil yang sudah dicapai dari kegiatan pemberdayaan masyarakat ini sedikit banyak sudah membantu perekonomian jama’ah Majelis Ta’lim khususnya pemberdaya.

KOMUNIKASI PEMASARAN TERPADU DALAM PENINGKATAN POTENSIPASAR RAKYAT DI KOTA MADIUN Mohamad Nur Efendi; Luhur Prasetiyo
Muslim Heritage Vol 7, No 1 (2022): Muslim Heritage: Jurnal Dialog Islam dengan Realitas
Publisher : IAIN Ponorogo

AbstractThe Srijaya People's Market in Madiun City is a traditional market that is currently still operating in the midst of the onslaught of the modern and digital era. This study aims to analyze what the potential of Srijaya Market is, how the integrated marketing strategy has been carried out by market managers in increasing the potential and impact of this strategy. This research is a field research using a descriptive qualitative methodological approach. The findings of this study reveal that in the analysis of the micro and macro environment of marketing, Srijaya Market has economic potential on Sundays. This is evidenced by the hecticity of traders and special visitors on Sundays which is reinforced by other potentials such as a strategic geographical location, easy road access and the number of varied traders. The integrated marketing communication strategy is carried out through advertising methods by placing posters and billboards, sales promotion through a prize coupon program and public relations through Market Operations and Return to People's Market events. This strategy has an impact on the economy of traders, the economy of the community and local government revenues. The direct impact occurred in increasing sales so that many traders wanted to sell, as well as increasing brand awareness of the existence of Srijaya Market. Srijaya Market is busy with many visitors on Sundays. has the potential to become a tourist market destination in Madiun City. AbstrakPasar Rakyat Srijaya Kota Madiun merupakan pasar tradisional yang saat ini masih beroperasi di tengah perkembangan gempuran era modernitas dan digital. Penelitian ini bertujuan untuk menganalisis apa saja potensi yang dimiliki oleh Pasar Srijaya, bagaimana strategi pemasaran terpadu yang telah dilakukan oleh pengelola pasar dalam meningkatkan potensi serta dampak dari strategi tersebut. Penelitian ini merupakan penelitian lapangan dengan menggunakan pendekatan metodologi kualitatif deskriptif.Hasil temuan dari penelitian ini mengungkap bahwa dalam analisis lingkungan mikro dan makro pemasaran, Pasar Srijaya memiliki ekonomi yang potensial pada Hari Minggu.Hal tersebut dibuktikan dengan ramainya pedagang dan pengunjung khusus pada hari Minggu yang diperkuat dengan potensi lainnya seperti letak geografis yang strategis, akses jalan yang mudah serta banyaknya pedagang yang bervariasi.Strategi komunikasi pemasaran terpadu dilakukan melalui metode periklanan dengan memasang poster dan billboard, promosi penjualan melalui program kupon berhadiah serta hubungan masyarakat melalui eventOperasi Pasar dan Gerakan Kembali ke Pasar Rakyat.Strategi tersebut memberikan dampak terhadap ekonomi pedagang, ekonomi masyarakat dan pendapatan pemerintah daerah.Dampak secara langsung terjadi pada peningkatan penjualan sehingga banyak pedagang yang ingin berjualan, serta meningkatnya brand awareness terhadap keberadaan Pasar Srijaya. Ramainya Pasar Srijaya dengan banyaknya pengunjung pada hari Minggu, berpotensi menjadi destinasi pasar wisata di Kota Madiun.

TEACHINGS OF THE MASYARAKAT TANPA RIBA IN THE LIGHT OF THE SOCIOLOGY OF KNOWLEDGE Devi Ernantika; Luhur Prasetiyo; Royyan Ramdhani Djayusman
Muslim Heritage Vol 7, No 2 (2022): Muslim Heritage: Jurnal Dialog Islam dengan Realitas
Publisher : IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/muslimheritage.v7i2.3916

AbstractThe purpose of this study is to explore the attitude background of the Society Without Usury (herein after written MTR). The MTR rejects the existence of interest and banks. MTR is a community committed to developing a business without usury, without debt, and without contracts that are not under sharia. One form of this commitment is that MTR members refuse to pay bank debts and interest. Meanwhile, the banks believe that the customer should pay the debt and interest according to the contract. This research is qualitative. Data were obtained through in-depth interviews, observations, and documentation. Key informants are administrators and members of the MTR. Based on the results of the study, it can be concluded that the MTR community has three qualification meanings in the sociology of knowledge, namely objective meaning, which can be seen from community understanding and community beliefs regarding usury, especially bank interest. The behavior of MTR residents is formed due to external factors, namely the stimulus from the family environment that has previously joined the MTR community. The expressive meaning of the MTR community is the meaning impregnated by every MTR citizen who is integrated with the behavior of avoiding usury and doing other teachings, such as improving the creed, improving relations with the social environment, still seeking knowledge, especially the science of good peace, and others. Meanwhile, the documentary meaning is a material activity manifested in religious practices and rituals. AbstrakTujuan dari penelitian ini adalah untuk mendalami latar belakang sikap kelompok Masyarakat Tanpa Riba (selanjutnya ditulis MTR) yang menolak keberadaan bunga dan bank. MTR adalah sebuah komunitas yang mempunyai komitmen mengembangkan bisnis tanpa riba, tanpa utang, tanpa akad-akad yang tidak sesuai syariah. Salah satu bentuk komitmen tersebut adalah anggota MTR menolak untuk membayar hutang bank beserta bunganya. Sedangkan pihak bank berpandangan bahwa nasabah memiliki kewajiban untuk membayar hutang beserta bunganya sesuai kesepakatan kontrak di awal. Penelitian ini bersifat kualitatif. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi. Informan kunci adalah pengurus dan anggota MTR. Berdasarkan hasil penelitian dapat disimpulkan bahwa komunitas MTR memiliki tiga makna kualifikasi dalam sosiologi pengetahuan, yakni makna objektif yang dapat dilihat dari pemahaman komunitas dan keyakinan komunitas mengenai riba terutama bunga bank. Perilaku warga MTR terbentuk karena faktor eksternal, yakni stimulus dari lingkungan keluarga yang sudah terlebih dahulu bergabung dengan komunitas MTR. Makna ekspresif dari komunita MTR adalah makna yang diresapi oleh setiap warga MTR yang terintegrasi dalam perilaku menghindari riba dan melakukan ajaran lainnya, seperti memperbaiki akidah, memperbaiki hubungan dengan lingkungan sosial, tetap mencari ilmu terutama ilmu bermuamalah yang baik, dan lain-lainnya. Sementara, makna dokumenter, yakni sebagai kegiatan material yang terwujud dalam bentuk praktik agama dan ritualnya.

Manajemen Konflik Pada Franchise Roti Bakar Gandaria Magetan Rendra Firmansyah; Luhur Prasetiyo
Niqosiya: Journal of Economics and Business Research Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v3i1.2018

Conflict is common in everyday life, including business. Conflicts occur between franchisors and franchisees in the Roti Bakar Gandaria Magetan franchise. Conflicts arise due to policies that need to be carried out correctly and services that are not optimal. For this reason, this study was conducted to determine how conflict management was carried out by the Roti Bakar Gandaria franchise head and its impact. The method used in this study is qualitative, with data collection techniques in the form of interviews and conservation with franchisors and franchisees who experience conflict. The data analysis technique used is a deductive analysis that departs from general to specific by looking at the theory and then colliding with actual conditions. The results of this study show that the conflict in the Gandaria Toast franchise is constructive-horizontal. The leading cause of conflict is poor communication between franchisors and franchisees. The strategies to resolve conflicts are Collaboration Strategy, Competitive Strategy (competing), and Accommodative Strategy. The impact after the franchisor issues a policy to the franchisee is the resolution of the conflict, even though the franchisee is dissatisfied because the decision issued is considered inappropriate.

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