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Strategi Pengembangan Bisnis Usaha Mikro Kecil dan Menengah (UMKM) melalui Sertifikasi Halal di Kabupaten Ponorogo Hadi Mustofa, Bagus; Luhur Prasetiyo
Istithmar Vol. 7 No. 2 (2023): Istithmar : Jurnal Studi Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/istithmar.v7i2.716

Abstract

Label halal berdampak positif terhadap peningkatan laba yang diterima perusahaan karena tingkat kepercayaan konsumen meningkat dengan dimasukkannya produk halal pada produk. Oleh karena itu, sertifikat halal berperan penting bagi perusahaan. Selain menjaga kepercayaan konsumen, sertifikat halal juga mempengaruhi pendapatan atau omzet suatu perusahaan. Fokus penelitian penelitian ini adalah untuk melihat dan strategi pengembangan UMKM melalui sertifikasi halal di Ponorogo. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian lapangan. Pengumpulan data yang digunakan peneliti adalah wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa sertifikasi halal penting untuk memberikan perlindungan kepada konsumen dan meningkatkan pangsa pasar UMKM. Strategi yang digunakan dalam pengembangan UMKM meliputi strategi internal dan eksternal. Strategi internal terdiri dari strategi produk dan promosi. Sementara, strategi eksternal terdiri dari strategi penciptaan iklim usaha yang kondusif, perlindungan usaha, pelatihan, dan sosialisasi.
Analisis Penggunaan Website Sebagai Media Komunikasi Efektif : Studi Kasus Website bankziska.org Wijaya, Buana Handa; Anggun, Dara; Prasetiyo, Luhur; Asyiqin, Akbar Dzukha
Journal of Islamic Philanthropy and Disaster (JOIPAD) Vol. 2 No. 1 (2022): January-June 2022
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joipad.v2i1.4807

Abstract

BankZiska dalam penyampaian informasi kepada masyarakat luas memanfaatkan kemajuan teknologi, melalui penggunaan website. Website dapat memberikan kemudahan bagi organiasai dalam menyampaikan informasi kepada masyarakat. Penelitian ini menggunakan pendekatan metode campuran dengan desain deskriptif kualitatif. Objek penelitian ini adalah website bankZiska. Konten website diketahui melalui survei lapangan, sedangkan data terkait jumlah pengunjung website diketahui melalui grafik volum kunjungan. Website BankZiska berisikan berbagai macam informasi terkait program BankZiska . Hasil evaluasi kegiatan public relations yang telah dipublikasikan oleh media dapat diukur berdasarkan peningkatan volum lalu lintas website. Penggunaan media dapat dikategorikan berkualitas baik apabila telah mampu meningkatkan jumlah khalayak pembaca. Jumlah khalayak pengunjung website BankZiska terus meningkat seiring bartambahnya jumlah berita/informasi program yang di unggah pada website tersebut, sehingga dapat disimpulkan bahwa kualitas pemberitaan pada website tersebut berkualitas baik. Website BankZiska telah mampu berperan sebagai media komunikasi efektif dengan menampilkan informasi secara baik kepada pengunjung website dengan tujuan meningkatkan wawasan literasi pembaca tentang program BankZiska. Website BankZiska telah menggunakan ekstensi domain yaitu .org. Ekstensi domain tersebut termasuk kedalam Top Level Domain (TLD) yang mudah diidentifikasi saat dilakukan pencarian. Selain itu website BankZiska juga menggunakan SEO (Search Engine Optimization). Website BankZiska menempati posisi urutan pertama pada hasil pencarian google.
Modal Sosial: Apakah Penting Dalam Penyelesaian Pinjaman di Lembaga Keuangan Mikro Syariah? saida, umi; Abadi, M. Kurnia Rahman; Prasetiyo, Luhur
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.11863

Abstract

This study examines the significance of social capital in Islamic microfinance at BMT La Tansa Gontor. The research uses a systematic review of theoretical and empirical literature. The findings show that group loans with joint liability are effective in overcoming credit market challenges for the impoverished. Peer selection, monitoring, and pressure play a role in this effectiveness. However, the empirical literature suggests that social capital is a complex concept with varying effects on performance. Factors like trust, cultural homogeneity, and peer pressure have a greater influence on repayment compared to family groups. The implications of this research are practical and social. It highlights the need to consider social capital in different areas before implementing microfinance programs. It also emphasizes the importance of forming groups with trustworthy individuals and helping those affected by external factors. Lastly, it suggests avoiding family groups. The originality of this research lies in its comprehensive analysis of social capital and its impact on group performance.
Islamic Social Finance and Institutional Accountability: A Case Study of Zakat and Philanthropic Organizations Prasetiyo, Luhur; Janah, Unun Roudlotul; Nisak, Khoirun
El-Barka Journal of Islamic Economics and Business Vol. 8 No. 2 (2025)
Publisher : El-Barka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/elbarka.v8i2.11973

Abstract

Islamic Social Finance (ISF) significantly promotes social welfare, poverty alleviation, and inclusive economic development, particularly in Muslim-majority countries like Indonesia. This study investigates institutional accountability within Islamic philanthropic organizations managing Zakat, Infaq, Sadaqah, and Waqf (ZISWAF) in Ponorogo, Indonesia. Addressing gaps in the literature that mostly focus on national or international levels, this study emphasizes local governance challenges, the relationship between accountability and public trust, and the need for a Sharia-based accountability model. Employing a qualitative case study approach, data were collected through in-depth interviews, participant observation, and document analysis involving five Islamic philanthropic institutions. Thematic analysis revealed significant variations in financial accountability, Sharia compliance, and social accountability across institutions, highlighting the critical role of transparent reporting, external audits, and community engagement in enhancing public trust. The study proposes an integrated accountability model encompassing financial, Sharia, and social dimensions, advocating for enhanced digitalization, standardized Sharia audits, and improved public literacy to optimize ZISWAF fund management. These findings contribute to the theoretical discourse on Islamic social finance and provide practical recommendations for policymakers and practitioners aiming to strengthen institutional accountability and advance sustainable development goals.
Isbat Nikah Sebagai Solusi Penolakan Calon Pengantin Perempuan Tanpa Kejelasan Nasab di Pengadilan Agama Pacitan Moch Mu'ti; Rohmah Maulidia; Luhur Prasetiyo
Journal of Economics, Law, and Humanities Vol. 3 No. 1 (2024): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v3i1.3025

Abstract

Case of community rejection of a prospective son-in-law whose lineage is unclear. According to the community, the rejection was based on the seeds, burdens, and unequal weight of the prospective partner in Pacitan. This is what underlies how to find a solution to resolve society's rejection of prospective daughters-in-law who do not have a clear lineage through marriage isbat at the Pacitan Religious Court. This field research using qualitative methods aims to describe how and what the reasons and legal implications of the rejection of women whose fate is unclear are. The results of the research showed that the reason parents rejected their prospective daughter-in-law was because they did not have a clear lineage. This is based on the Javanese law, which is still adhered to regarding selecting prospective marriage partners: seed, bebet, and weight. Still, this problem can be resolved through marriage isbat at the Pacitan Religious Court to change the status on the birth certificate and family card.
Pengaruh Label Halal, Kualitas Produk, dan Harga Terhadap Volume Penjualan dengan Digital Marketing Sebagai Variabel pada Industri Kecil Kuliner di Ponorogo Mochammad Syahrul Utomo Syam; Luhur Prasetiyo; Shinta Maharani
Journal of Economics, Law, and Humanities Vol. 4 No. 1 (2025): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v4i1.4408

Abstract

This study aims to analyze the influence of halal labels, product quality, and price on sales volume in small culinary industries in Ponorogo, considering digital marketing as a moderating variable. The research uses a quantitative approach with a descriptive research type. Primary data was obtained from 100 respondents selected using probability sampling with stratified random sampling based on Slovin's formula. Data collection was conducted through questionnaires, and data analysis involved validity tests, reliability tests, classical assumption tests, T-tests, F-tests, coefficient of determination (R²), and Moderated Regression Analysis (MRA) using SPSS 16. The results show that the halal label significantly influences sales volume by 23.9%, product quality has an insignificant influence of 11.2%, and price has a significant influence of 22.5%. Simultaneously, the three variables influence sales volume by 27.9%. Digital marketing is proven to moderate the relationship, strengthening the effect of the halal label by 43.6%, weakening the effect of product quality by 43%, and strengthening the impact of price by 44.7%. Simultaneously, digital marketing influences sales volume by 57.2%. Thus, digital marketing effectively enhances the influence of halal labels and prices on sales volume in Ponorogo’s small culinary industries.
Peningkatan Kesadaran Halal melalui Optimalisasi Instagram pada situs @halalcorner & @halal.indonesia Shelna Azima Azam; Amin Wahyudi; Luhur Prasetiyo
Journal of Economics, Law, and Humanities Vol. 4 No. 1 (2025): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v4i1.4409

Abstract

This study aims to explore public behavior in utilizing social media as a source of information and knowledge about halal, as well as to examine the role of social media as an agent of socialization in fostering halal awareness within society. This is a field research employing a qualitative approach through netnographic study—an interpretive method used to understand consumer behavior within virtual communities or cyberspace. The objects of study and data sources are the virtual community accounts @halalcorner and @halal.indonesia, which were observed to examine the process of transferring halal-related information and knowledge. Data were collected through digital observation, documentation, and in-depth interviews with account administrators and followers. The data analysis technique used was thematic analysis. The findings indicate that social media plays a significant role as an agent of halal socialization and contributes to shaping public awareness of halal, while also encouraging an increase in the number of MSMEs obtaining halal certification. Supporting factors for account optimization include sufficient literacy among managing teams and cross-sector collaborations. Inhibiting factors involve limited knowledge among MSMEs about halal certification, internet access issues, Instagram tool limitations, and inadequate human resources. The impacts observed include economic, social, and networking aspects.
Strategi Kewirausahaan Sosial dalam Mewujudkan Kemandirian Ekonomi Lokal: Studi Kasus Yen Collection di Desa Catakgayam, Jombang Achmad Arfinanto Arsyadani; Luhur Prasetiyo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0wzxe367

Abstract

Social entrepreneurship has become an effective strategy to promote economic independence in rural communities. This study aims to analyze the social entrepreneurship strategies implemented by UD Yen Collection in Catakgayam Village, Jombang Regency, and their impact on local economic empowerment. The study employs a qualitative descriptive approach, using primary data from in-depth interviews with the owner of UD Yen Collection and its employees, as well as secondary data from company documents, activity reports, and relevant literature. Data were analyzed thematically through reduction, presentation, and conclusion drawing. The results indicate that UD Yen Collection successfully empowers the community by involving local residents in various production divisions, enhancing technical skills and product innovation, and creating new job opportunities. Sustainability strategies also strengthen the local creative ecosystem, increase community income, and establish Catakgayam Village as a center for metal and wood-based home decor and handicrafts. In conclusion, UD Yen Collection’s social entrepreneurship practices create a synergy between economic and social values, serving as a relevant and sustainable model for community empowerment.