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Analisis Penggunaan Website Sebagai Media Komunikasi Efektif : Studi Kasus Website bankziska.org Wijaya, Buana Handa; Anggun, Dara; Prasetiyo, Luhur; Asyiqin, Akbar Dzukha
Journal of Islamic Philanthropy and Disaster (JOIPAD) Vol. 2 No. 1 (2022): January-June 2022
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joipad.v2i1.4807

Abstract

BankZiska dalam penyampaian informasi kepada masyarakat luas memanfaatkan kemajuan teknologi, melalui penggunaan website. Website dapat memberikan kemudahan bagi organiasai dalam menyampaikan informasi kepada masyarakat. Penelitian ini menggunakan pendekatan metode campuran dengan desain deskriptif kualitatif. Objek penelitian ini adalah website bankZiska. Konten website diketahui melalui survei lapangan, sedangkan data terkait jumlah pengunjung website diketahui melalui grafik volum kunjungan. Website BankZiska berisikan berbagai macam informasi terkait program BankZiska . Hasil evaluasi kegiatan public relations yang telah dipublikasikan oleh media dapat diukur berdasarkan peningkatan volum lalu lintas website. Penggunaan media dapat dikategorikan berkualitas baik apabila telah mampu meningkatkan jumlah khalayak pembaca. Jumlah khalayak pengunjung website BankZiska terus meningkat seiring bartambahnya jumlah berita/informasi program yang di unggah pada website tersebut, sehingga dapat disimpulkan bahwa kualitas pemberitaan pada website tersebut berkualitas baik. Website BankZiska telah mampu berperan sebagai media komunikasi efektif dengan menampilkan informasi secara baik kepada pengunjung website dengan tujuan meningkatkan wawasan literasi pembaca tentang program BankZiska. Website BankZiska telah menggunakan ekstensi domain yaitu .org. Ekstensi domain tersebut termasuk kedalam Top Level Domain (TLD) yang mudah diidentifikasi saat dilakukan pencarian. Selain itu website BankZiska juga menggunakan SEO (Search Engine Optimization). Website BankZiska menempati posisi urutan pertama pada hasil pencarian google.
Modal Sosial: Apakah Penting Dalam Penyelesaian Pinjaman di Lembaga Keuangan Mikro Syariah? saida, umi; Abadi, M. Kurnia Rahman; Prasetiyo, Luhur
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.11863

Abstract

This study examines the significance of social capital in Islamic microfinance at BMT La Tansa Gontor. The research uses a systematic review of theoretical and empirical literature. The findings show that group loans with joint liability are effective in overcoming credit market challenges for the impoverished. Peer selection, monitoring, and pressure play a role in this effectiveness. However, the empirical literature suggests that social capital is a complex concept with varying effects on performance. Factors like trust, cultural homogeneity, and peer pressure have a greater influence on repayment compared to family groups. The implications of this research are practical and social. It highlights the need to consider social capital in different areas before implementing microfinance programs. It also emphasizes the importance of forming groups with trustworthy individuals and helping those affected by external factors. Lastly, it suggests avoiding family groups. The originality of this research lies in its comprehensive analysis of social capital and its impact on group performance.
Isbat Nikah Sebagai Solusi Penolakan Calon Pengantin Perempuan Tanpa Kejelasan Nasab di Pengadilan Agama Pacitan Moch Mu'ti; Rohmah Maulidia; Luhur Prasetiyo
Journal of Economics, Law, and Humanities Vol. 3 No. 1 (2024): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v3i1.3025

Abstract

Case of community rejection of a prospective son-in-law whose lineage is unclear. According to the community, the rejection was based on the seeds, burdens, and unequal weight of the prospective partner in Pacitan. This is what underlies how to find a solution to resolve society's rejection of prospective daughters-in-law who do not have a clear lineage through marriage isbat at the Pacitan Religious Court. This field research using qualitative methods aims to describe how and what the reasons and legal implications of the rejection of women whose fate is unclear are. The results of the research showed that the reason parents rejected their prospective daughter-in-law was because they did not have a clear lineage. This is based on the Javanese law, which is still adhered to regarding selecting prospective marriage partners: seed, bebet, and weight. Still, this problem can be resolved through marriage isbat at the Pacitan Religious Court to change the status on the birth certificate and family card.
Pengaruh Label Halal, Kualitas Produk, dan Harga Terhadap Volume Penjualan dengan Digital Marketing Sebagai Variabel pada Industri Kecil Kuliner di Ponorogo Mochammad Syahrul Utomo Syam; Luhur Prasetiyo; Shinta Maharani
Journal of Economics, Law, and Humanities Vol. 4 No. 1 (2025): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v4i1.4408

Abstract

This study aims to analyze the influence of halal labels, product quality, and price on sales volume in small culinary industries in Ponorogo, considering digital marketing as a moderating variable. The research uses a quantitative approach with a descriptive research type. Primary data was obtained from 100 respondents selected using probability sampling with stratified random sampling based on Slovin's formula. Data collection was conducted through questionnaires, and data analysis involved validity tests, reliability tests, classical assumption tests, T-tests, F-tests, coefficient of determination (R²), and Moderated Regression Analysis (MRA) using SPSS 16. The results show that the halal label significantly influences sales volume by 23.9%, product quality has an insignificant influence of 11.2%, and price has a significant influence of 22.5%. Simultaneously, the three variables influence sales volume by 27.9%. Digital marketing is proven to moderate the relationship, strengthening the effect of the halal label by 43.6%, weakening the effect of product quality by 43%, and strengthening the impact of price by 44.7%. Simultaneously, digital marketing influences sales volume by 57.2%. Thus, digital marketing effectively enhances the influence of halal labels and prices on sales volume in Ponorogo’s small culinary industries.
Peningkatan Kesadaran Halal melalui Optimalisasi Instagram pada situs @halalcorner & @halal.indonesia Shelna Azima Azam; Amin Wahyudi; Luhur Prasetiyo
Journal of Economics, Law, and Humanities Vol. 4 No. 1 (2025): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v4i1.4409

Abstract

This study aims to explore public behavior in utilizing social media as a source of information and knowledge about halal, as well as to examine the role of social media as an agent of socialization in fostering halal awareness within society. This is a field research employing a qualitative approach through netnographic study—an interpretive method used to understand consumer behavior within virtual communities or cyberspace. The objects of study and data sources are the virtual community accounts @halalcorner and @halal.indonesia, which were observed to examine the process of transferring halal-related information and knowledge. Data were collected through digital observation, documentation, and in-depth interviews with account administrators and followers. The data analysis technique used was thematic analysis. The findings indicate that social media plays a significant role as an agent of halal socialization and contributes to shaping public awareness of halal, while also encouraging an increase in the number of MSMEs obtaining halal certification. Supporting factors for account optimization include sufficient literacy among managing teams and cross-sector collaborations. Inhibiting factors involve limited knowledge among MSMEs about halal certification, internet access issues, Instagram tool limitations, and inadequate human resources. The impacts observed include economic, social, and networking aspects.
Strategi Kewirausahaan Sosial dalam Mewujudkan Kemandirian Ekonomi Lokal: Studi Kasus Yen Collection di Desa Catakgayam, Jombang Achmad Arfinanto Arsyadani; Luhur Prasetiyo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0wzxe367

Abstract

Social entrepreneurship has become an effective strategy to promote economic independence in rural communities. This study aims to analyze the social entrepreneurship strategies implemented by UD Yen Collection in Catakgayam Village, Jombang Regency, and their impact on local economic empowerment. The study employs a qualitative descriptive approach, using primary data from in-depth interviews with the owner of UD Yen Collection and its employees, as well as secondary data from company documents, activity reports, and relevant literature. Data were analyzed thematically through reduction, presentation, and conclusion drawing. The results indicate that UD Yen Collection successfully empowers the community by involving local residents in various production divisions, enhancing technical skills and product innovation, and creating new job opportunities. Sustainability strategies also strengthen the local creative ecosystem, increase community income, and establish Catakgayam Village as a center for metal and wood-based home decor and handicrafts. In conclusion, UD Yen Collection’s social entrepreneurship practices create a synergy between economic and social values, serving as a relevant and sustainable model for community empowerment.
Bay' al-Murabahah: Mendudukkan Kembali Posisinya dalam Perbankan Syari’ah Luhur Prasetiyo
Justicia Islamica Vol 9 No 2 (2012)
Publisher : Faculty of Sharia UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/justicia.v9i2.347

Abstract

Nowadays, Mura>bah}ah transaction becomes the most popular product which shari>’ah banking uses to sell its assets for amount of reasons. Total amount of shari>’ah banks store and transact their assets (fund) in mura>bah}ah system. The reason is that this product has not only small risk but also ease to manage related to muz}a>rabah and musha>rakah system. In the other hand, Many people don’t understand mura>bah}ah mechanism precisely. They often think that mura>bah}ah mechanism is as credit as well. It is, in fact, that mura>bah}ah system is a cash transaction which shari>’ah banks have. This paper is to elaborate mura>bah}ah system as a product of shari>’ah banking.
Kontrak dan manajeman Islam: Sebuah Analisa Terhadap Transaksi Letter of Credit Luhur Prasetiyo
Justicia Islamica Vol 7 No 2 (2010)
Publisher : Faculty of Sharia UIN Kiai Ageng Muhammad Besari Ponorogo

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Abstract

Penelitian ini bertujuan untuk menganalisis penerapan prinsip-prinsip kontrak dan manajemen Islam dalam transaksi Letter of Credit (L/C), khususnya dalam konteks perdagangan internasional. Dalam praktiknya, L/C merupakan instrumen perbankan yang krusial untuk menjamin pembayaran antara eksportir dan importir. Namun, dari sudut pandang ekonomi Islam, terdapat sejumlah aspek yang perlu ditinjau ulang agar sesuai dengan prinsip-prinsip syariah seperti keadilan, transparansi, dan larangan terhadap riba serta gharar. Kajian ini menggunakan pendekatan kualitatif deskriptif melalui studi pustaka dan analisis konten terhadap literatur fikih muamalah dan praktik perbankan syariah kontemporer. Hasil penelitian menunjukkan bahwa meskipun L/C konvensional pada dasarnya mengandung unsur jaminan dan kepercayaan, beberapa komponennya—seperti bunga atas keterlambatan pembayaran atau biaya administrasi tidak transparan—dapat bertentangan dengan prinsip syariah. Oleh karena itu, penting untuk merumuskan model L/C syariah yang mengedepankan akad-akad seperti wakalah, murabahah, dan kafalah. Penelitian ini bermanfaat bagi akademisi, praktisi perbankan syariah, dan regulator dalam memahami potensi integrasi nilai-nilai Islam dalam manajemen risiko dan kontrak keuangan internasional, serta memberikan kontribusi terhadap pengembangan produk keuangan syariah yang lebih sesuai dengan prinsip Islam.
Islamic Philanthropy and The Begging Phenomenon in The Sunan Drajat Religious Tourism Lamongan Wahyudi, Ahmad; Damanuri, Aji; Prasetiyo, Luhur
Journal of Economics, Law, and Humanities Vol. 5 No. 1 (2026): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

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Abstract

Background/Introduction: In Indonesia, halal certification functions as an important instrument for ensuring that products comply with sharia principles, particularly in a Muslim-majority society. In Madiun Regency, where the Muslim population is overwhelmingly dominant, Brem Suling Istimewa remains a widely consumed traditional product despite the absence of halal certification. This situation raises an important scholarly issue concerning the persistence of consumer trust in products without halal labels, even though sharia compliance is considered a significant aspect of Muslim consumption behavior. Research Objectives: This study aims to: (1) examine the level of consumer trust in Brem Suling Istimewa Madiun without halal certification; (2) analyze such trust from the perspective of sharia compliance; and (3) identify the strategies undertaken by producers to participate in the halal certification program. Methodology: This study employed a descriptive qualitative approach. The research involved producers and consumers selected purposively based on their relevance to the research problem. Data were collected through in-depth interviews, direct observation of the production process, and document analysis. Data were analyzed through data reduction, data display, and conclusion drawing. The validity of the findings was strengthened through source and method triangulation. Results: The findings indicate that consumer trust is shaped by three principal factors: consistent product quality, the producer’s reputation and long-standing relationship with retailers, and confidence in the traditional production process. Nevertheless, the absence of halal certification creates syubhat, particularly among consumers with a stronger orientation toward sharia compliance, mainly due to concerns regarding alcohol content resulting from fermentation. Producers have demonstrated commitment to halal certification through routine alcohol testing, the preparation of hygiene-related standard operating procedures, and cooperation with halal raw material suppliers. Unique Contribution: This study contributes to the literature on sharia economics by integrating consumer trust and sharia compliance perspectives in the context of traditional local fermented products. Conclusion: Halal certification is essential for strengthening Muslim consumer trust and ensuring product compliance with sharia principles. Recommendations: urther efforts are needed to provide mentoring for MSME producers in the certification process and to enhance public awareness of the importance of halal labeling.
Peran Media dalam Membangun Citra dan Narasi Model Bisnis Sosial di Kopi Tuli (Koptul) Julainto, Putra Rizki; Prasetiyo, Luhur
Edupreneurship: Jurnal Pendidikan Ekonomi Vol. 2 No. 1 (2026): JUNI
Publisher : CV. Rumoh Aceh Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ntv9zc42

Abstract

Social business models have developed as an economic approach that balances profit goals and social missions. One prominent example in Indonesia is Kopi Tuli (Koptul), a social enterprise that empowers Deaf individuals by creating an inclusive workspace and providing services based on sign language. This study aims to analyze how the media construct the image and narrative of Koptul as a social enterprise through framing processes, narrative construction, and digital representation. A qualitative approach is applied using content analysis of online news coverage, social media posts, and other public documentation related to Koptul’s activities and social values. Thematic analysis was conducted to identify patterns of framing and media representation. The findings reveal that the media consistently frame Koptul as a social movement born from the founders’ experiences of discrimination. Through framing mechanisms, the media highlight narratives of empowerment, inclusivity, and the struggle for equal employment rights for the Deaf community. Koptul’s positive image is built through narratives emphasizing humanitarian values, solidarity, and the professional competence of Deaf baristas. The media also construct Koptul’s social business model as a social innovation that integrates economic value with social impact through the unique experience of enjoying coffee while learning sign language. Meanwhile, social media plays a significant role in strengthening Koptul’s digital identity through visual content that amplifies messages of inclusivity. In conclusion, the media have a substantial influence on shaping the image and narrative of Koptul as a credible, inclusive, and sustainable social business model. These findings underscore that media support is essential in enhancing legitimacy, visibility, and public acceptance of disability-based social enterprises.