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All Journal Monex: Journal of Accounting Research Jurnal Ilmiah Ekonomi Islam Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT JMM (Jurnal Masyarakat Mandiri) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL ILMIAH M-PROGRESS Majalah Ilmiah Bijak Cakrawala Management Business Journal SABDAMAS Journal of Research in Business, Economics, and Education Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Abdidas Jurnal Inovasi Penelitian Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services NERACA : JURNAL AKUNTANSI TERAPAN Jurnal Kajian Ilmiah Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Ilmu Terapan (JPMIT) Jurnal Administrasi Kantor Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) East Asian Journal of Multidisciplinary Research (EAJMR) Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Mandiri Asian Journal of Community Services (AJCS) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ilmu Manajemen & Ekonomika Journal of Artificial Intelligence and Digital Business Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Journal of Scientific Multidisciplinary Research (IJSMR) Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Journal Economic Excellence Ibnu Sina Proceeding of International Conference on Entrepreneurship (IConEnt) JURNAL RUMPUN MANAJEMEN DAN EKONOMI Indonesian Journal of Economics and Strategic Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI IEFBR: Islamic Economics, Finance, and Banking Review Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Journal of Advanced Studies in Management
Novita Wahyu Setyawati
Universitas Bhayangkara Jakarta Raya
Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Impact of Work Environment and Job Training on Employee Performance Dini Amalia Putri; Novita Wahyu Setyawati
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 01 (2023): March 2023
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT. AELXINDO (Aluminum Extrusion Indonesia) is a manufacturing company engaged in the metal sector, namely aluminum. Yang has a vision, namely to become the largest and best aluminum extrusion company in Indonesia. With that the company is required to measure and improve the performance of employees and the organization that is in it and the company must provide welfare to all employees. The purpose of this study was to determine whether there is an influence between the variables of the Work Environment and Job Training on Employee Performance at PT. ALEXINDO. The data used in this study are primary data obtained in distributing questionnaires to employees. The test results prove that the variables Job Training (X1), Job Training (X2) and Employee Performance (Y) have a significant simultaneous effect with multiple linear results in the F test. These results are obtained from F-count greater than F-table (428,008 > 3.11) while the effect is partially significant through the t test. These results were obtained from the t-count value of the Work Environment variable (X1) of 10.206 and the T-count value of Job Training (X2) of 6.459 which is greater than the T-table value of 1.9896. Then the independent variables namely Work Environment (X1) and Job Training (X2) have an effect on the dependent variable, namely Employee Performance.
Pengaruh Brand Image, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Parfum Mykonos di Kelurahan Perwira Bekasi Utara Saputra, Andhika Budi; Setyawati, Novita Wahyu; Sumantyo, Franciscus Dwikotjo Sri; Yunita, Tyna; Khan, Muhammad Asif
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.490

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image, Harga, dan Kualitas Produk terhadap Keputusan Pembelian parfum Mykonos di Kelurahan Perwira, Bekasi Utara. Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling dan melibatkan 112 responden. Teknik analisis data dilakukan menggunakan bantuan perangkat lunak SPSS versi 27. Hasil uji parsial (uji t) menunjukkan bahwa Brand Image, Harga, dan Kualitas Produk masing-masing berpengaruh positif dan signifikan terhadap Keputusan Pembelian, dengan nilai signifikansi di bawah 0,05 dan nilai t-hitung lebih besar dari t-tabel. Hasil uji simultan (uji F) juga menunjukkan bahwa ketiga variabel independen secara simultan berpengaruh signifikan terhadap Keputusan Pembelian (sig = 0,001; F-hitung = 47,364 > F-tabel = 2,69). Koefisien determinasi (R²) sebesar 0,556 mengindikasikan bahwa 55,6% variasi dalam Keputusan Pembelian dapat dijelaskan oleh ketiga variabel tersebut. Temuan ini menunjukkan pentingnya strategi perusahaan dalam membangun citra merek, penetapan harga, dan peningkatan kualitas produk guna mempengaruhi keputusan konsumen dalam pembelian produk parfum.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOPI KAPAL API DI KECAMATAN MEDAN SATRIA KOTA BEKASI Kristhianto, Andreas; Setyawati, Novita Wahyu; Sumantyo, Franciscus Dwikotjo Sri; Yunita, Tyna; Khan, Muhammad Asif
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.498

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kualitas produk, harga, promosi terhadap keputusan pembelian di Kecamatan Medan Satria Kota Bekasi. Penelitian ini menggunakan metodologi kuantitatif, menggunakan rumus Hair sebagai teknik pengumpulan data. Sampel penelitian berjumlah 120 responden. Data primer diperoleh dengan mengelola survei yang diisi oleh pengguna produk Kopi Kapal Api di Kecamatan Medan Satria Kota Bekasi. SPSS 26 digunakan untuk analisis data. Hasil penelitian ini adalah: 1) Kualitas Produk berpengaruh signifikan terhadap Keputusan pembelian ; 2) Harga berpengaruh signifikan terhadap Keputusan Pembelian ; 3) Promosi berpengaruh signifikan terhadap Keputusan Pembelian ; 4) Kualitas Produk, Harga, dan Promosi secara simultan berpengaruh signifikan terhadap Keputusan Pembelian.
Peran Price Discount Dalam Memoderasi Pengaruh Social Media Marketing dan Product Knowledge Terhadap Purchase Intention Produk Visval Bags Ulmaghfiroh, Nisa; Woelandari, Dewi Sri; Vikaliana, Resista; Setyawati, Novita Wahyu
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 2 No. 2: Maret 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v2i2.1407

Abstract

The purpose of this study was to determine the effect of social media marketing and product knowledge on the purchase intention of Visvalbags products with a price discount as a moderating variable. This study uses a quantitative approach using a sample of 152 respondents, namely the millennial generation who live in North Bekasi using accidental sampling technique. The data analysis technique used is the classic assumption test, multiple linear regression test, hypothesis testing, and determination coefficient test using the SPSS version 21 tool. The results show that social media marketing and product knowledge variables have a significant positive effect on purchase intention, but the variables Price discount cannot moderate the relationship between social media marketing and product knowledge on the purchase intention of Visval Bags products for the millennial generation in North Bekasi.
Beauty Vloggers Influence: Enhancing Consumer Trust and Purchase Decisions for Make Over Product Pantjolo Giningroem, Dewi Sri Woelandari; Setyawati, Novita Wahyu; Navanti, Dovina; Rohaeni, Heni; Yuniati, Triana
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 1 (2024): Maret 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This research aims to explore the influence of the attractiveness of beauty vloggers and consumer trust as social media promotional strategies on purchasing decisions for Make Over product through purchase intention. This research uses a quantitative approach with convenience sampling techniques on 200 respondents. The analysis technique used in this research is Structural Equation Modeling (SEM) with the Smart PLS version 4.0 statistical tools. The research results show that the attractiveness of beauty vloggers and consumer trust have a significant effect on purchasing interest, furthermore the attractiveness of beauty vloggers does not influence purchasing decisions. Meanwhile, consumer trust influences purchasing decisions and purchasing interest also has a significant influence on purchasing decisions. The attractiveness of beauty vloggers and consumer trust have a significant influence on purchasing decisions through purchasing interest as an intervention.
Pengembangan Sumber Daya Manusia Melalui Digital Market sebagai Penunjang Percepatan Pertumbuhan Ekonomi Daerah Novita Wahyu Setyawati; Santi Octavia; Dewi Sri Woelandari
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 4 (2025): Oktober: Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i4.5223

Abstract

The use of internet-based technology leverages the role of social media as part of the daily need for socializing with other users. Underdeveloped Regions (DRs) are districts whose communities and territories are relatively underdeveloped compared to other regions on a national scale. Therefore, the government has established programs to address this underdevelopment. This study employed qualitative analysis using a SWOT analysis. The results of this study undeniably demonstrate that technology is now significantly helpful in all aspects, even permeating all aspects of human activity. The use of technology in marketing is now highly desirable. MSMEs, SMEs, cooperatives, and micro-businesses in Indonesia have gradually begun utilizing digital marketing as a basis for advertising, information, and product publication for their various business activities. Outreach and training have begun for MSMEs, SMEs, cooperatives, home industries, and small businesses, both family-owned and home-based. Social media is the most widely used tool by the public as a means to operate a home industry. The role of digital marketing in the culinary business can be effectively realized if supported by an understanding of consumer behavior that aligns with the latest technological developments.
Co-Authors ACHMAD FAUZI Achmad Fauzi Adila Rahmawaty Agus Dharmanto Agus Dharmanto Agus Dharmanto Amelia Putri Aryani, Nur Ade Bintang Narpati Bukhari, Eri Cahyadi Husada Cahyadi Husadha Carolus Rizky Aditama Don Jose Wee Clara Agustina Dea wahyuni Dewi Puspaningtyas Dewi Sri Woelandar Dewi Sri Woelandari Dewi Sri Woelandari Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dharmanto, Agus Dinda Tiara Eka Martaya Dini Amalia Putri Dwi Putri Aprillia Ery Teguh Prasetyo Fadila Kurniasih Fadilah, Muhammad Ilham Fitri Fajar Riyani Ganiawati Hadi, Handoko Hadita Hadita Hadita Hadita, Hadita Halimatusa’diah Halimatusa’diah Hasanuddin Hasanuddin Hasanuddin Hasanuddin Hasna Dwiyanti Heni Rohaeni Heni Rohaeni Heni Rohaeni Indah Rizki Maulia Indah Rizki Maulia Indra, Christophorus Jumawan, Jumawan Khan, Muhammad Asif Kristhianto, Andreas M Fadhli Nursal Maidani, Maidani Maulia, Indah Rizki Maylinda Wijayanti Muhammad Ilham Fadilah Murthi Wijayanti Navanti, Dovina Nawang Dwi Anjani Ningrum, Endah Prawesti Nur Putri Cahyaningsih Parhusip, Yohannes Nevidelis Pradhana Arief S Rahmadiani, Rani Rianto, Muhammad Richo rifqi galuh putra ramadhan Rifqi Ramadhan Santi Djailani Santi Octavia Santi Octavia Santika, Elsa Saputra, Andhika Budi Sari, Rycha Kuwara Serin Latukau Siti Nur Assyifa Sumantyo, Franciscus Dwikotjo Sri Supriyanto Susilo Utomo Ulmaghfiroh, Nisa Untari, Dhian Tyas Vabiandra Adrell Ravarelly Vikaliana, Resista Wastam Wahyu Hidayat Wijayanti, Murthi Wijayanti, Murti Woelandari P.G, Dewi Sri Woelandari Pantjolo Giningroem, Dewi Sri woelandari PG, Dewi sri Woelandari, Dewi Sri Yohanas, Alicia Angela Yollandha Putri Yuniati, Triana Yunita, Tyna