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All Journal Monex: Journal of Accounting Research Jurnal Ilmiah Ekonomi Islam Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT JMM (Jurnal Masyarakat Mandiri) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL ILMIAH M-PROGRESS Majalah Ilmiah Bijak Cakrawala Management Business Journal SABDAMAS Journal of Research in Business, Economics, and Education Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Abdidas Jurnal Inovasi Penelitian Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services NERACA : JURNAL AKUNTANSI TERAPAN Jurnal Kajian Ilmiah Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Ilmu Terapan (JPMIT) Jurnal Administrasi Kantor Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) East Asian Journal of Multidisciplinary Research (EAJMR) Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Mandiri Asian Journal of Community Services (AJCS) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ilmu Manajemen & Ekonomika Journal of Artificial Intelligence and Digital Business Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Journal of Scientific Multidisciplinary Research (IJSMR) Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Journal Economic Excellence Ibnu Sina Proceeding of International Conference on Entrepreneurship (IConEnt) JURNAL RUMPUN MANAJEMEN DAN EKONOMI Indonesian Journal of Economics and Strategic Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI IEFBR: Islamic Economics, Finance, and Banking Review Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Journal of Advanced Studies in Management
Novita Wahyu Setyawati
Universitas Bhayangkara Jakarta Raya
Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Consumer Preferences: Exploring Brand Awareness, Product Variation, and Purchase Intentions in Purchase Decisions Navanti, Dovina; Giningroem, Dewi Sri Woelandari Pantjolo; Indra, Christophorus; Setyawati, Novita Wahyu
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3778

Abstract

This research aims to explore the impact of brand awareness and product variety on purchasing decisions for Lemonilo noodles in Bekasi through purchase intention. The method we use is a quantitative method, where we use a purposive sampling technique to select 128 respondents who are consumers of Lemonilo noodles in Bekasi City. The results show that the second factor, brand awareness and product variety, influences purchase intention, but only product variety has a significant impact on purchasing decisions. In addition, purchase interest acts as a reflection between brand awareness and product variety and purchasing decisions
The Pendampingan Ketahanan Pangan Masyarakat Sebagai Upaya Penanganan Covid Novita Wahyu Setyawati
Jurnal Abdimas Ekonomi dan Bisnis Vol. 2 No. 2 (2022): JAMEB (Jurnal Abdimas Ekonomi dan Bisnis)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat yang akan dilaksanakan berupa penyuluhan kepada masyarakat melalui kegiatan sosialisasi penanganan covid-19 melalui upaya keselamatan dan kesehatan serta ketahanan pangan masyarakat. Khalayak sasaran dalam kegiatan Abdi Masyarakat ini adalah Para warga setempat. Pelaksanaan pengabdian kepada masyarakat dilakukan dengan penyuluhan terlebih dahulu kemudian baru melakukan pendampingan akan praktek dari penyuluhan tersebut. Ketersediaan tenaga ahli dari para Dosen Universitas Bhayangkara, Bekasi, dan para tenaga pembantu dari Mahasiswa, peserta (masyarakat) sehingga terlaksananya kegiatan Abdi Mayarakat ini. Manfaat yang didapatkan dari kegiatan Pengabdian Kepada Masyarakat ini antara lain dapat membantu masyarakata dalam berpikir kreatif dan inovasi dalam mempertahankan kebutuhan akan pangan di masa pandemic covid-19 berlandaskan kewirausahaan untuk dapat mendukung dan mempertahankan kondisi saat ini. Kata Kunci: Pengabdian kepada Masyarakat, Penyuluhan, Sosialisasi Penanganan COVID-19
Pengaruh Pelatihan Kerja dan Pengembangan Karir terhadap Kinerja Karyawan di Bank Mandiri Cabang Cikarang Rifqi Ramadhan; Achmad Fauzi; Novita Wahyu Setyawati
Journal Economic Excellence Ibnu Sina Vol. 2 No. 3 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i3.1643

Abstract

The development of a business institution or company is inseparable from the role of labor (employees). Employees as a unit of human resources (HR) are so important in companies or agencies and as assets that determine the success of an organization when meeting increasingly fierce competitors. Basically, a company is a form of cooperation between two or more individuals, both organizations and groups, which aims to achieve certain goals. In order for the company to be able to continue operating, the company needs to be able to carry out optimization of the resources it has in order to achieve these goals. Therefore, companies must pay attention to and elevate employee performance in order to achieve their goals.
Pelatihan dan Edukasi Strategi Pemasaran Produk Olahan Tepung “Akar Kelapa Sebagai Upaya Melestarikan Produk Berbasis Keunggulan Daerah dan Meningkatkan Ekonomi Masyarakat di Kelurahan Marga Mulya Kota Bekasi Giningroem, Dewi Sri Woelandari Pantjolo; Wijayanti, Murti; Yunita, Tyna; Setyawati, Novita Wahyu
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2: Januari 2024
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v6i2.3552

Abstract

Usaha kecil dan industri rumah tangga belakangan ini memainkan peranan penting dalam meningkatkan ekonomi masyarakat khususnya mendukung pendapatan rumah tangga. Usaha rumahan produk olahan tepung “akar kelapa saat ini sulit didapatkan karena diproduksi terutama pada saat Hari Raya. Pelatihan strategi pemasaran bertujuan melestarikan produk lokal dan meningkatkan pemahaman akan pentingnya strategi pemasaran dalam usaha. Pengabdian ini bertujuan edukasi tentang strategi pemasaran untuk menjaga produk lokal dan mendukung ekonomi, terutama industri rumahan.Kegiatan ini melibatkan Ibu-Ibu rumah tangga di Kelurahan Marga Mulya RT 005/ RW 01 Kota Bekasi dengan metode ceramah dan praktek. Tujuannya adalah meningkatkan kemampuan mereka dalam membuat produk olahan tepung “akar kelapa melalui strategi pemasaran dan kemasan modern, menjaga keunggulan produk daerah serta meningkatkan daya saing.
Pengaruh Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Pegawai Tetap Pada Dinas Kependudukan Dan Pencatatan Sipil Provinsi DKI Jakarta Dinda Tiara Eka Martaya; Novita Wahyu Setyawati; Indah Rizki Maulia
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.2226

Abstract

The aim of this research is to determine the influence of work discipline and work motivation on employee performance. The type of research used in this research is quantitative research using the SPSS 24 application. The number of samples in this research is 37 respondents who are service and archives employees at the Population and Civil Registration Service of DKI Jakarta Province. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis tests. The results of this research show that: (1) work discipline has a positive and significant effect on employee performance. (2) work motivation has a positive and significant effect on employee performance. (3) work discipline and work motivation simultaneously have a positive and significant effect on employee performance. The contribution of work discipline and work motivation to employee performance is 0.545 or 54.5%.
Pengaruh Pelatihan Kerja Dan Disiplin Kerja Terhadap Kinerja Pegawai Di Kantor Kelurahan Setia Asih Kecamatan Tarumajaya Hasna Dwiyanti; Novita Wahyu Setyawati; Indah Rizki Maulia
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.2233

Abstract

This research aims to determine and analyze the effect of Job Training and Work Discipline on Employee Performance at the Setia Asih Subdistrict Office, Tarumajaya District. This type of research is quantitative. The sample used was 35 respondents from Setia Asih Village, Tarumajaya District. To test and prove the research hypothesis using the SPSS version 26 application. The results of the research that has been carried out are that the independent variables have a positive and significant effect on the dependent variable. Based on the test results and data analysis for the Job Training variable, it was obtained that the t-value was 2.489 > 1.692 (t-table) with a sig of 0.018 < 0.05, meaning that Job Training (X1) had a positive and significant effect on Employee Performance (Y). Then the Work Discipline variable obtained a t-count value of 4.008 > 1.692 (t-table) with a sig of 0.000 < 0.05, which means that Work Discipline (X2) has a positive and significant effect on Employee Performance (Y) and it is known that the f-count is 18.930 > 3.295 (Ftable) with a sig value of 0.000 < 0.05 that simultaneously Job Training (X1) and Work Discipline (X2) have a positive and significant effect on Employee Performance (Y).
Pengaruh Lingkungan Kerja Dan Budaya Organisasi Terhadap Motivasi Kerja Karyawan Pada PT. Pilot Pen Indonesia Vabiandra Adrell Ravarelly; Novita Wahyu Setyawati; Indah Rizki Maulia
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.2257

Abstract

The objective of this research is to determine the influence of the Work Environment and Organizational Culture on Employee Work Motivation at PT Pilot Pen Indonesia. This research produces variables that influence each other with this brief explanation, namely: 1). In the Work Environment variable, it obtained a significant value of 0.008 < 0.05 with a calculated t value of 2,691 > t table 1.657, so it means that the Work Environment has a positive and significant effect on Work Motivation. 2). In the Organizational Culture variable, a significant value of 0.000 < 0.05 was obtained with a calculated t value of 11,134 > t table 1.657, so it means that Organizational Culture has a positive and significant effect on Work Motivation. 3). The Work Environment and Organizational Culture variables obtained a significant value of 0.000 < 0.05 with a calculated f value of 182,560 > f table 3.070 so that H1 and H2 were accepted, and a coefficient of determination value of 0.757 or 75.7% was obtained, meaning that the Environment Work and Organizational Culture simultaneously have a positive and significant effect on Work Motivation. With the remaining 24.3% being influenced by other variables not included in this study.
Pengaruh Pelatihan Kerja Dan Kesehatan Keselamatan Kerja Terhadap Kinerja Karyawan Di Summarecon Mall Kelapa Gading Dea Wahyuni; Novita Wahyu Setyawati; Indah Rizki Maulia
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.2274

Abstract

This study aims to determine the Effect of Job Training and Occupational Health and Safety (K3) on Employee Performance at Summarecon Mall Kelapa Gading. This study uses a quantitative research method. In the specified sample, the author uses the Slovin Formula and the sample used is 88 SMKG employee respondents whose work is related to K3. Testing was carried out using SPSS software version 26. The results of the research that has been carried out are that both partially and simultaneously job training and occupational health and safety have a positive and significant effect on employee performance
ENHANCING MSME'S MARKETING PERFORMANCE THROUGH INNOVATION CAPABILITY MEDIATED BY TECHNOLOGY CAPABILITY AND VALUE-BASED SELLING Pantjologiningroem, Dewi Sri Woelandari; Vikaliana, Resista; Setyawati, Novita Wahyu
Islamic Economics, Finance, and Banking Review Vol. 1 No. 2 (2021): Desember
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/iefbr.v1i2.4756

Abstract

Introduction to The Problem: During the global Covid-19 pandemic, with social restrictions, digital marketing became a demand.  Plenty of MSMEs are unable to adapt to digital marketing quickly. It depends on innovation capabilities and technology capabilities of MSMEs, as well as an understanding of value-based selling.Purpose: This study examines whether innovation capabilities are able to improve MSME marketing performance mediated by technology capabilities and value-based selling.Methodology: A quantitative approach is used in this research with Structural Equation Modeling (SEM) modeling.  The questionnaire was distributed to 39 samples of MSMEs in Java, with purposive sampling..Findings: SEM model testing shows that innovation capabilities have a positive and significant effect on improving the marketing performance of MSMEs, both directly and indirectly. Both technology capabilities and value-based selling are able to mediate the capacity for innovation to improve the marketing performance of MSMEs.   Paper Type: Research Article
PENGARUH BEBAN KERJA, DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. SELAHONJE JAYA ABADI rifqi galuh putra ramadhan; achmad fauzi; novita wahyu setyawati
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.336

Abstract

Penelitian ini bertujuan untuk menguji pengaruh beban kerja, disiplin kerja dan motivasi kerja terhadap kinerja karyawan di PT Selahonje Jaya Abadi, sebuah perusahaan pengelola limbah di Bekasi. Penelitian ini menggunakan metode deskriptif kuantitatif, dengan data yang dikumpulkan melalui kuesioner terstruktur yang didistribusikan kepada karyawan PT Selahonje Jaya Abadi. Sampel penelitian ini adalah 92 karyawan melalui teknik purposive sampling. Analisis data dilakukan dengan menggunakan analisis regresi berganda untuk menentukan hubungan dan dampak beban kerja, disiplin kerja dan motivasi kerja terhadap kinerja karyawan. Hasil penelitian menunjukkan bahwa beban kerja, dan disiplin kerja memiliki pengaruh secara parsial terhadap kinerja karyawan
Co-Authors ACHMAD FAUZI Achmad Fauzi Adila Rahmawaty Agus Dharmanto Agus Dharmanto Agus Dharmanto Amelia Putri Aryani, Nur Ade Bintang Narpati Bukhari, Eri Cahyadi Husada Cahyadi Husadha Carolus Rizky Aditama Don Jose Wee Clara Agustina Dea wahyuni Dewi Puspaningtyas Dewi Sri Woelandar Dewi Sri Woelandari Dewi Sri Woelandari Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dharmanto, Agus Dinda Tiara Eka Martaya Dini Amalia Putri Dwi Putri Aprillia Ery Teguh Prasetyo Fadila Kurniasih Fadilah, Muhammad Ilham Fitri Fajar Riyani Ganiawati Hadi, Handoko Hadita Hadita Hadita Hadita, Hadita Halimatusa’diah Halimatusa’diah Hasanuddin Hasanuddin Hasanuddin Hasanuddin Hasna Dwiyanti Heni Rohaeni Heni Rohaeni Heni Rohaeni Indah Rizki Maulia Indah Rizki Maulia Indra, Christophorus Jumawan, Jumawan Khan, Muhammad Asif Kristhianto, Andreas M Fadhli Nursal Maidani, Maidani Maulia, Indah Rizki Maylinda Wijayanti Muhammad Ilham Fadilah Murthi Wijayanti Navanti, Dovina Nawang Dwi Anjani Ningrum, Endah Prawesti Nur Putri Cahyaningsih Parhusip, Yohannes Nevidelis Pradhana Arief S Rahmadiani, Rani Rianto, Muhammad Richo rifqi galuh putra ramadhan Rifqi Ramadhan Santi Djailani Santi Octavia Santi Octavia Santika, Elsa Saputra, Andhika Budi Sari, Rycha Kuwara Serin Latukau Siti Nur Assyifa Sumantyo, Franciscus Dwikotjo Sri Supriyanto Susilo Utomo Ulmaghfiroh, Nisa Untari, Dhian Tyas Vabiandra Adrell Ravarelly Vikaliana, Resista Wastam Wahyu Hidayat Wijayanti, Murthi Wijayanti, Murti Woelandari P.G, Dewi Sri Woelandari Pantjolo Giningroem, Dewi Sri woelandari PG, Dewi sri Woelandari, Dewi Sri Yohanas, Alicia Angela Yollandha Putri Yuniati, Triana Yunita, Tyna