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UMKM Kota Tangerang Go Digital: Branding Efektif dan Peta Bisnis Menuju Usaha Naik Kelas Hadiwijaya, Dudung; Pratama, Putra; Rosidi, Imron
Rahmah : Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2025): Rahmah : Jurnal Pengabdian Masyarakat
Publisher : Jaanur ElBarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/a596nm28

Abstract

Micro, Small, and Medium Enterprises (MSMEs) form the backbone of Tangerang City's economy, with a significant increase in business numbers over the past five years. However, this quantitative growth has not been matched by improvements in branding and digital visibility—two essential components for competitiveness in the digital era. Many MSMEs still struggle to create professional visual identities and remain invisible to local consumers in online searches. This community service initiative was conducted in Juru Mudi Village, Tangerang City, involving 30 MSMEs from the service, handicraft, and culinary sectors. The program aimed to address these challenges by focusing on two key areas: (1) designing visual identities and promotional materials using the Canva platform, and (2) optimizing business visibility through Google Maps for Business. The workshop employed an interactive format combining theoretical presentations, case studies, and hands-on practice. These findings demonstrate the effectiveness of practical, tool-based training in enhancing MSMEs’ brand image and local market reach. The program highlights the potential of accessible digital platforms to empower small businesses toward sustainable digital transformation.
Co-Authors ., Fatria ., Zurohaina Abdul Basit Adie Dwiyanto Nurlukman Akbar, M. Rabbani Amalia, Rezki Andriani, Opi Arif Fadillah Arizal Aswan Aulia Rahman AVANA, NURLEV Baim, Adam Juelham Besar Agung Martono Catur Rahayu Daenulhay, Daenulhay Dandan Haryono Darmawan Saptadi, Darmawan Desmarini, Mutia Destia Dwi Mulyani Dhini Mufti Diva, Diva Elisabeth, Duma Megaria Fadlah K. Sinurat Hadiwijaya, Dudung Hananta, Bagas Oktaihza Havidh Pramadika Hendra Susilo Huddin, Muhammad Nurhaula Intam Kurnia Intan Intan Irdes Putra, Yogi Ivo Maelina Silitonga Jadmiko, Purbo Jujur Gunawan Manullang Junika Napitupulu Kurniastuti, Cahyani Kurniawan, Rocky Rinaldi Kuswanto Kuswanto Leon, Farah Margaretha Lubis, M. Luthfi Manda, Manda Manisa, Bunga Nurul Marbun, Sondang Maulana, Fuad Melanthon Rumapea Mesakh, Januardi Mustainah Mappatoba Muttaqijn, Imam Nadapdap, Kristanty M.N. Najmudin Nofroza Yelli Novandri, Weni Pangidoan, Ahmad Martua Panjaitan, Lady Cyntia Pauhesti Pradipta Setyanto, Refius Pratiwi, Suci Yanti Ikhlasul Purba, Dimita H.P. Purba, Febrindo Gratama Puri Wijayanti, Puri Rabiatul Adawiyah, Wiwiek Rintan Saragih, Rintan Rochmanti, Cindika Dwi Rosidi, Imron S, Novi Dwi Sahala Purba Sartika, Deri Saur Melianna Sipayung, Saur Melianna Simanjuntak, Gracesiela Y. Simanjuntak, Wesly A. Siregar, Elizabeth Siswanto, Silo Situmorang, Intan Dewita Suardi Sudarto Sudarto Sukma, Risa Oktiari Sultanali, Suleiman Susy Muchtar, Susy Tambunan, Jesica Tiara, Febby Walidaini, Febri Birrul Widyayanti Wiguna, Eric Tirta Yuliyzar, Ismayudin