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Sri Endang Kornita
Fakultas Ekonomi Dan Bisnis, Universitas Riau
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Journal : Wahana

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Pendampingan dan Penguatan Usaha Mikro Kecil dan Menengah (UMKM) Asosiasi Pangan Riau (ASPARI) Terdampak Pandemi Covid-19 di Kota Pekanbaru Kornita, Sri Endang; Pratiwi, Yulia; Livi, Aldisa Sipti; Fahrizal, Syalsa Dwita; Asrin, Wirdhatul Jannah; Asrianda, Muhammad Akbar; Biila, Umaima Salsa; Pratama, Yudha; Suryani, Diannisa Mahiru; Bahagiana, Berkah; Lazuardi, Muhammad Turangga
Wahana Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2022): Edisi Desember
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.931 KB) | DOI: 10.56211/wahana.v1i2.118

Abstract

The COVID-19 pandemic has greatly affected the MSME economy, such as the decline in market demand due to policies related to activities outside the home. The choice of the main content raised in the research requires external parties as partners to support the realization of the solution, so ASPARI was chosen. The Riau Food Industry Association or better known as ASPARI is a gathering of actors in the local sector which was founded in 1996. It was initiated by actors in the food sector in Riau Province. The research method used is descriptive with a descriptive approach to sustainability. The data collection method used is in the form of reports and documentation. The object used in this study is an association which is a forum for food MSMEs in Riau Province, namely as ASPARI. The research subjects are several MSMEs in Pekanbaru City which are members of ASPARI. Researchers took data sources using purposive sampling technique. Various assistance efforts to MSMEs that have an impact on Covid-19 as well as collaborating with the ASPARI (Riau Food Association) by implementing various strategies, including the following: Digital Product Marketing, Create Attractive Packaging and Logo Designs, Business Financial Management.
Co-Authors ', B. Isyandi Afriyanni, Afriyanni Agrina Agrina Agrina, Agrina Aisya Zesi Azani Alfionita. M. Siahaan Alvi Furwanti Alwie Andes Rahmat Fajrin Andi Achmad Alatas Patiroi, Andi Achmad Alatas Andini Putri Utami Ando Fahda Aulia Andrel Rosevelt Angga Pramana Aninisa Damayanti Annisa Ahmad Anthony Mayes Anugrah, Alti Idah Any Widayatsari Arakas, Geri Zulhilmy Arief Rachman Arif Zulkarnain, Arif Armelia Rahmasari Asrianda, Muhammad Akbar Asrin, Wirdhatul Jannah Audina, Marlinda Azri, Rivaldi Azwar Harahap B. Isyandi Bahagiana, Berkah Besri Nasrul Biila, Umaima Salsa Bunga Chintia Utami Chairul Chairul Chairul, Chairul Cici Annike Wulan Cut Endang Kurniasih Dahlan Tampubolan Dahlan Tampubolon Daqiqil Id, Ibnu Deni Setiawan Dessy Yoswaty Dewita Dwi Yanti Muharni Yulis Dwi Zahra Ramadhani Edyanus Herman Halim Eka Armas Pailis Eka Armas Pailis Eriyati Eriyati Fahrizal, Syalsa Dwita Febrialismanto Febrialismanto Febrialismanto, Febrialismanto Firman Nugroho Fitri Wiratanti Gatot Wijayanto Geovani Meiwanda Hamidi Wahyu Hariati Eka Putri Harlen Harlen Harum Fatanah Hendrik Hendrik Hendro Ekwarso Hengki Firmanda Hermaliza, Mingga Hutabarat Supriadi Indra Lesmana Indra Lesmana Indri Yovita Irvany Eris Isyandi, B. Jumiati Sasmita Lamun Bathara Lazuardi, Muhammad Turangga Livi, Aldisa Sipti Maret Edianto Maria Christina Panjaitan Marito, Riris Marnis Miftakul Khoiri Misdawita, Misdawita Muhammad Zulhidayat Muliawandika Syahputra Nabila Afifah Azuga Nasution, Tio Affandi Nazwar Akbar Nurmala Sari Nursani Pulungan Pitriyani Pitriyani Pratama, Muda Restu Pratama, Yudha Qoiri Qoiri Radith Mahatma Radith Mahatma Rahma Ocsa, Asel Ramadhanti, akinah Dara Restu Restu Reza Izami Rifki Wanda Gemala Riri Trinanda Riri Ulfa Hariyani Riski Islami Syaiful Risma Sari Robby Kumar Romi Kurniadi Ronal Kurniawan Rosyetti ' Rudi Tambunan Sabina Azhar Sefaren, Sefaren Selly Prima Desweni Selly Prima Desweni Separen, Separen Sermy Marjelina, Sermy Shilvia, Dinda Sri Sitiani Nurutami Suci Guszalina Suhar, Tini Suryani, Diannisa Mahiru Syafril Basri Syafril Basri Syahrul Rizal syapsan Syapsan Syapsan Taryono Taryono ' Taryono Taryono Tini Suhar Tri Sukirno Putro Trianti, Rana Roidah Ufira Isbah Ufira Isbah Ufira Isbah Ufira, Isbah Utami, Bunga Chinta Vinny Alvionita Riva Wahyu Hamidi Wahyu, Hamidi Widayatsari Any Widayatsari, Any Widia Edorita Windi Wardani Yelly Zamaya Yulia Pratiwi Yuliana, Serly Sigi Yunita Putri Siregar Yusanti Reska Yusbar Yusuf Yusni Maulida Yusni Maulida Zahtamal Zahtamal