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All Journal Journal on Education Jurnal Pendidikan JISIP: Jurnal Ilmu Sosial dan Pendidikan LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Social, Humanities, and Educational Studies (SHEs): Conference Series Abdi Masyarakat The World of Financial Administration Journal Jurnal Abdimas Sang Buana JOEL: Journal of Educational and Language Research Kompetensi JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi (JIMBE) Journal Sains and Education Sinergi International Journal of Accounting and Taxation Sinergi International Journal of Management and Business Sinergi International Journal of Economics Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Multidisciplinary Indonesian Center Journal
Yuyun Yuniarsih
Universitas Sangga Buana
Religion Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Tingkat Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada Marketplace Shopee di Kota Bandung Adirama, Satria; Priadi, Muhammad Dadi; Yuniarsih, Yuyun
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 3 No 1 (2024): April 2024
Publisher : Melati Institute

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Abstract

With the growth of e-commerce, consumer trust has become a critical aspect in online transactions. However, increasing cases of online fraud, such as products that do not match the description, raise concerns about consumer trust. This raises the question of how trust affects purchasing decisions in marketplaces such as Shopee.The purpose of the research is to evaluate how consumers' trust in Shopee affects their purchasing decisions. This is important to understand in the context of increasing cases of online fraud, which could damage the reputation of e-commerce platforms.Quantitative methodology was used with data collection through a survey. Data processing was done using SPSS version 27 to analyze the relationship between consumer trust and purchasing decisions.The results showed a strong significant relationship between consumer trust and purchasing decisions at Shopee. It was found that 77.3% of the purchase decision variable could be explained through consumer trust, indicating that trust is the most important factor in e-commerce.The conclusion of this study is that in the competitive world of e-commerce, consumer trust in platforms like Shopee is very important. This means that Shopee and similar platforms must continuously strive to build and maintain consumer trust to ensure long-term success.
ANALYTICAL STUDY OF INSTAGRAM AS AN AI-BASED DIGITAL MARKETING MEDIA COMMUNICATION TOOL IN THE TAJUR KATINEUNG NATURAL TOURISM SECTOR, PURWAKARTA, WEST JAVA Yuyun Yuniarsih; Nunung Sanusi; Abyan Faliq Athallah; Rafly Ramadhany
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1173

Abstract

This study aims to analyze the role of Instagram as a digital marketing communication medium in promoting the Tajur Katineung natural tourist attraction, and to identify the application of artificial intelligence (AI) in supporting this marketing strategy. The method used is descriptive qualitative with a case study approach. Data were collected through direct observation of the Instagram account @tajurkatineung, digital insight documentation, and literature studies related to digital marketing, social media, and AI. The results show that Instagram has a strategic role in increasing the visibility and appeal of Tajur Katineung through its feed, story, and reels features. However, its utilization is still less than optimal in terms of content strategy, branding consistency, and audience engagement. AI technology is considered to have great potential in analyzing audience behavior and content effectiveness in real-time. Unfortunately, the use of AI is still very limited due to the lack of digital literacy among managers. From a media communication perspective, the @tajurkatineung account shows potential as a two-way media that allows direct interaction with the audience and forms a positive perception of the local tourist destination. This study recommends increasing the digital capacity of managers through training in the use of AI and content strategy, as well as collaboration with influencers and the use of Instagram Ads. This research provides theoretical contributions to the study of digital communication and social media-based marketing, as well as practical benefits for tourism actors in optimizing destination promotion strategies with the support of digital technology.
Analisis Komunikasi Lintas Budaya Sebagai Strategi Pemasaran Pariwisata Di Destinasi Wisata Antapura Djati Garut Jawa Barat Irawaty, Sandra; Yuniarsih, Yuyun
Journal Sains and Education Vol. 3 No. 02 (2025): JSE : Journal Sains and Education
Publisher : Saba Jaya Publisher

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Abstract

Penelitian ini bertujuan untuk menganalisis peran komunikasi lintas budaya sebagai strategi pemasaran pariwisata di destinasi wisata Antapura Djati, Garut, Jawa Barat. Latar belakang penelitian ini didasari oleh fenomena meningkatnya kunjungan wisatawan domestik dan mancanegara yang memiliki keberagaman budaya dan bahasa, sehingga diperlukan strategi komunikasi yang efektif dalam mempromosikan potensi wisata. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa pengelola Antapura Djati menerapkan strategi komunikasi berbasis budaya melalui tiga pendekatan utama: adaptasi bahasa, personalisasi layanan, dan penggunaan media digital. Strategi ini terbukti efektif dalam meningkatkan citra destinasi dan menarik minat wisatawan.
Co-Authors Abdurrahman Rahim Thaha Abyan Faliq Athallah Adi Permana Sidik Adirama, Satria Adriansyah Ekaputra Aji Putri Yanshah Algunadi, Muhammad Andriani, Nur Anita Syafariah Barick Ahmad Setiawan Deni Nurdyana Hadimin Dwi Handayani Fauzan Aziz Feniawati Darmana Firdaus, Ridwan Tho At Gunawan, Putri Kurnia H. Muchsin al-Fikri Hanny Rahayu Hayun Setiawan Hersusetiyati Hersusetiyati Hersusetiyati, Hersusetiyati Kartini Febriani Koko Adya Winata Leni Rohida Lutfiiyani, Isni M. Dadi Priadi Maria Grace Herlina Meiwatizal Trihastuti Mia Mulyawati Muhammad Dadi Priadi nia kurniasih Nugroho Djati Satmoko Nunung Sanusi Nurhaeni Sikki Priadi , M. Dadi Pupi Indriarti Zaelani Pupi Indriati Zaelani Purnama Rachmanita Qiqi Yuliati Zaqiah, Qiqi Yuliati R. Dudi Rudiatna Rachman, Reza Saeful Rafly Ramadhany Ratna Deli Sari Ridwan Tho At Firdaus Roni Tabroni Rustiman, Uus Sabila, Silsi Sandra Irawaty Sanusi, Nunung Setiawan , Hayun Sikki, Nurhaeni Silsi Sabila Sutarman Sutarman Tatang Sudrajat Tresia Wulandari Widyapuri Prasastiningtyas Witri Cahyati Yadiman Yadiman