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All Journal Journal on Education Jurnal Pendidikan JISIP: Jurnal Ilmu Sosial dan Pendidikan LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Social, Humanities, and Educational Studies (SHEs): Conference Series Abdi Masyarakat The World of Financial Administration Journal Jurnal Abdimas Sang Buana JOEL: Journal of Educational and Language Research Kompetensi JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi (JIMBE) Journal Sains and Education Sinergi International Journal of Accounting and Taxation Sinergi International Journal of Management and Business Sinergi International Journal of Economics Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Multidisciplinary Indonesian Center Journal
Yuyun Yuniarsih
Universitas Sangga Buana
Religion Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strategi Target Pasar Pada Produk Custom Acrylic di Kota Bandung Ridwan Tho At Firdaus; Silsi Sabila; Yuyun Yuniarsih
Administrasi Bisnis Indonesia Vol 3 No 1 (2023): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v3i1.2616

Abstract

Tujuan  suatu perusahaan akan tercapai jika memiliki strategi pemasaran yang efektif. Pendekatan pemasaran yang umum adalah dalam hal stratrgi pemasaran yang di dalmnya ada bauran pemasaran,  (produk, harga, lokasi, promosi, orang, proses, dan bukti fisik). Tujuan dari penelitian ini adalah untuk mengetahui bagaimana penggunaan bauran pemasaran (7P) dalam pemasaran produk Custom Arcrylik Bandung, serta untuk mengidentifikasi batasan pemasaran untuk produk Custom Arcrylik Bandung. Penelitian studi kasus sebagai sumber data (tempat dan kertas). Pengumpulan data dilakukan melalui purposive sampling. Observasi, wawancara, dan dokumentasi digunakan untuk mengumpulkan data. Peneliti, pedoman wawancara, dan catatan lapangan merupakan instrumen penelitian. Teknik analisis data yang digunakan dalam penelitian ini, yaitu analisis deskriptif dari hasil wawancara, dengan menggunakan kerangka teori yang digunakan dalam penelitian ini. Sebagai metode keabsahan data, peneliti menggunakan triangulasi. Berdasarkan hasil uji kredibilitas (triangulasi sumber dan teknik), Custom Arcrylik Bandung memenuhi unsur-unsur bauran pemasaran (Marketing Mix) dalam setiap proses pemasaran barang-barang Arcrylik.
Analisis Optimalisasi Operasional di Gerai Street Boba Gasibu Bandung Aji Putri Yanshah; Yuyun Yuniarsih; Mia Mulyawati
Administrasi Bisnis Indonesia Vol 3 No 2 (2023): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v3i2.2797

Abstract

Street Boba merupakan bisnis kuliner dan salah satu franchise yang didirikan pada tahun 2020 di bawah naungan PT. Pangan Nikmat Abadi. Jovi Adhiguna merupakan seorang influencer yang keluar dari zona nyaman dan terjun di dunia kuliner dengan membuka Street Boba. Konsep utamanya, yaitu menjadikan Street Boba sebagai tempat tongkrongan nyaman dan instagramable dengan mengusung tema Japanese Pop Culture dengan beberapa obyek kearifan lokal. Inovasi yang dilakukan Street Boba juga dapat kita temukan pada berbagai variant rasa yang dilabeli dengan unsur-unsur khas Jepang.Street Boba merupakan salah satu brand minuman boba yang banyak digandrungi oleh masyarakat. Banyak para franchisor yang mengambil franchise Street Boba, sehingga pada saat ini Street Boba mempunyai lebih dari 100 gerai di seluruh Indonesia. Pada penelitian ini ditemukan beberapa fenomena yang diperlukan evaluasi, yaitu pada Manaemen persediaan, pemanfaatan media digital, dan kinerja staff toko yang mempengaruhi Manajemen operasional perusahaan
Are Digital Marketing Trends and Challenges Aligned with SDGs?: A Review of Indonesian SMEs Ekaputra, Adriansyah; Sari, Ratna Deli; Yuniarsih, Yuyun; Algunadi, Muhammad
Sinergi International Journal of Economics Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i2.242

Abstract

This paper provides a comprehensive literature review to explore the prevailing trends and obstacles in digital marketing for Indonesian Small and Medium Enterprises (SMEs) with respect to the Sustainable Development Goals (SDGs). This study employs a literature review method to identify the current trends and challenges in digital marketing for Small and Medium Enterprises (SMEs) in Indonesia and how these align with the Sustainable Development Goals (SDGs). The research approach used is descriptive qualitative. This study aims to fill the gap in existing research by providing a comprehensive analysis of the alignment of digital marketing practices with the SDGs among Indonesian SMEs. It examines how digital marketing strategies can aid in fulfilling the SDGs, focusing on aspects such as economic growth, innovation, and sustainable consumption. By meticulously analyzing existing literature, the study identifies prominent digital marketing trends, significant challenges encountered by Indonesian SMEs, and insights on how digital marketing can foster sustainable development. The results are intended to offer valuable insights for policymakers, practitioners, and academics in the realm of digital business.
Tingkat Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada Marketplace Shopee di Kota Bandung Adirama, Satria; Priadi, Muhammad Dadi; Yuniarsih, Yuyun
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 3 No 1 (): April 2024
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the growth of e-commerce, consumer trust has become a critical aspect in online transactions. However, increasing cases of online fraud, such as products that do not match the description, raise concerns about consumer trust. This raises the question of how trust affects purchasing decisions in marketplaces such as Shopee.The purpose of the research is to evaluate how consumers' trust in Shopee affects their purchasing decisions. This is important to understand in the context of increasing cases of online fraud, which could damage the reputation of e-commerce platforms.Quantitative methodology was used with data collection through a survey. Data processing was done using SPSS version 27 to analyze the relationship between consumer trust and purchasing decisions.The results showed a strong significant relationship between consumer trust and purchasing decisions at Shopee. It was found that 77.3% of the purchase decision variable could be explained through consumer trust, indicating that trust is the most important factor in e-commerce.The conclusion of this study is that in the competitive world of e-commerce, consumer trust in platforms like Shopee is very important. This means that Shopee and similar platforms must continuously strive to build and maintain consumer trust to ensure long-term success.
MANAJEMEN RANTAI PASOKAN PADA KEGIATAN KEWIRAUSAHAAN DAN INOVASI PRODUK SEBAGAI PENENTU KINERJA UKM Satmoko, Nugroho Djati; Hersusetiyati, Hersusetiyati; Priadi, Muhammad Dadi; Yuniarsih, Yuyun
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i1.4287

Abstract

The purpose of this study is to provide practical and theoretical insights into how small and medium enterprises (SMEs) adjust and further develop entrepreneurial activities, product innovation and SME business performance in the city of Bandung. This study used quantitative methods by using questionnaires for data collection. The number of samples used was 119 respondents using purposive sampling techniques. Partial least Square (PLS) is used for data processing. Based on the results of data analysis, it is implied that entrepreneurial competence has a significant effect on business performance, entrepreneurial competence has a significant effect on product innovation. However, product innovation does not have a significant effect on SME business performance.
Pelatihan Pemasaran Online Bagi Mitra UMKM Kerupuk Melarat Di Desa Belendung Karawang Dalam Meningkatkan Penjualan Produk yuniarsih, yuyun; Irawaty, Sandra; Sanusi, Nunung; Hersusetiyati, Hersusetiyati; Sikki, Nurhaeni; Sabila, Silsi; Firdaus, Ridwan Tho At; Gunawan, Putri Kurnia
Abdi Masyarakat Vol 4, No 2 (2022): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v4i2.4411

Abstract

Micro, Small and Medium Enterprises play an important role in improving the economy and community welfare. The ability to compete and market products is one of the spearheads so that business actors can exist and be competitive. There are many factors that affect the success of a business, but how a product can dominate the market is one of the priorities that must be done by business actors. In the era of the Industrial Revolution 4.0, business actors can no longer rely on conventional marketing, they must also start marketing their products online. This shift in marketing model must be carried out immediately by business actors so that their products can compete in the global market. Business actors assisted by MSME partners in Karawang have experienced many obstacles in terms of marketing, business actors still rely on conventional marketing and have not utilized social media optimally as a means of marketing their products. The purpose of this activity is to provide knowledge about the use of social media as a marketing medium and provide skills to MSME owners in increasing sales of their products. The methods used in this activity are training and mentoring. The results of the activities besides increasing knowledge are expected that business actors will also be able to take advantage of social media, namely shopee and Instagram as a means of product promotion and marketing so that sales can increase.
Financial Literacy Level of Business Actors in Pasar Tilil, Bandung City Sabila, Silsi; Setiawan , Hayun; Yuniarsih, Yuyun
Sinergi International Journal of Accounting and Taxation Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijat.v2i2.246

Abstract

Financial inclusion has become a critical issue in the economic development of a country. It encompasses access to, usage of, and understanding of financial products and services available within society. Researchers conducted a pre-survey at Tilil Market in Bandung City and found a phenomenon of low financial literacy among business players. This study aims to analyze the percentage of financial literacy among business players in Tilil Market, Bandung City. This research adopts a descriptive quantitative approach using survey methods and data collection through questionnaires. Data analysis employs descriptive statistical analysis with validity tests to assess questionnaire validity and reliability tests to gauge reliability. SPSS version 23 software aids in data analysis. Based on the findings, the average scores for each dimension of financial literacy among business players in Tilil Market, Bandung City are as follows: basic knowledge of personal finance (41.96%), understanding of savings and loans (54.94%), comprehension of insurance (55.17%), and understanding of investments (17.24%). The final results of descriptive statistical analysis on financial literacy levels among business players in Tilil Market, Bandung City indicate an overall percentage of 39.41%, with the majority falling into the category of low financial literacy
Analysis of Development through Digital Marketing in Technology 4.0 Era at 'Laksana Berkah' Potato Seed House Yuniarsih, Yuyun; Syafariah, Anita; Rustiman, Uus; Lutfiiyani, Isni
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.238

Abstract

This research aims to develop a digital marketing strategy to enhance the market potential of potato seedlings at 'Laksana Berkah Potato Seed House' in Pulosari Village, Bandung Regency. The study will explore digital innovations and technologies to optimize agricultural product marketing, particularly potato seedlings, leveraging the Technology 4.0 era. As a producer and distributor of quality potato seedlings, 'Laksana Berkah Potato Seed House' faces challenges in effective marketing. The research will investigate digital marketing strategies, including e-commerce platforms, social media, websites, and mobile applications, to expand market reach and improve efficiency. Additionally, the potential of technologies such as big data analytics, artificial intelligence, and marketing automation will be explored to enhance marketing strategy effectiveness. The study will also consider the socio-economic impact of digital marketing implementation on local farmers and the regional economy. The findings are expected to offer strategic recommendations for 'Laksana Berkah Potato Seed House' and contribute to enhancing the competitiveness of the local agricultural sector in Bandung Regency.
Analyzing the Impact of Social Media and SEO on Sales Growth for Mandjha Ivan Gunawan Products Andriani, Nur; Priadi , M. Dadi; Yuniarsih, Yuyun; Sabila, Silsi
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.239

Abstract

In the digital era, digital marketing has become increasingly important for expanding market share and boosting sales for companies. The aim of this study is to analyze the impact of digital marketing on sales growth and identify barriers to its implementation. PT Ivan Cipta Mukti Perkasa is one of the companies in the fashion industry owned by a renowned Indonesian designer, which sells women's Muslim clothing. This type of research is qualitative with a descriptive approach. Data collection techniques were conducted through interviews, observations, and documentation from sources at PT Ivan Cipta Mukti Perkasa. The results of this study indicate that PT Ivan Cipta Mukti Perkasa has implemented digital marketing well, but has not yet fully utilized all types of digital marketing. In this study, PT Ivan Cipta Mukti Perkasa has applied various digital marketing strategies in running its business, such as the use of websites, social media marketing, SEO, and advertising. The results of the implementation of digital marketing have successfully had a positive impact on sales growth. However, several barriers were also identified in the implementation of digital marketing.
Dampak Strategi Bauran Pemasaran terhadap Peningkatan Volume Penjualan Ganeshfit di Sekolah Farmasi ITB Kurniasih, Nia; Yuniarsih, Yuyun
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 2 (2024)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i2.373

Abstract

Penelitian ini bertujuan untuk mengukur pengaruh bauran pemasaran terhadap volume penjualan Ganeshfit, produk hasil riset Sekolah Farmasi ITB. Menggunakan metode survei dengan pendekatan kuantitatif deskriptif, penelitian ini melibatkan 45 responden yang terdiri dari karyawan dan mitra pemasaran. Teknik sampling menggunakan metode sampel jenuh, sedangkan analisis data dilakukan melalui uji statistik deskriptif, regresi linier sederhana, uji hipotesis, validitas, reliabilitas, serta koefisien determinasi dengan bantuan SPSS versi 23.Hasil penelitian menunjukkan bahwa bauran pemasaran berpengaruh positif dan signifikan terhadap volume penjualan, dengan nilai signifikansi 0,000 < 0,05 dan nilai t hitung 3,971 > t tabel 2,01669. Nilai koefisien determinasi sebesar 0,268 menunjukkan kontribusi bauran pemasaran sebesar 27% terhadap volume penjualan, sedangkan sisanya dipengaruhi faktor lain. Temuan ini menegaskan pentingnya penerapan strategi bauran pemasaran yang efektif untuk meningkatkan kinerja penjualan Ganeshfit.
Co-Authors Abdurrahman Rahim Thaha Abyan Faliq Athallah Adi Permana Sidik Adirama, Satria Adriansyah Ekaputra Aji Putri Yanshah Algunadi, Muhammad Andriani, Nur Anita Syafariah Barick Ahmad Setiawan Deni Nurdyana Hadimin Dwi Handayani Fauzan Aziz Feniawati Darmana Firdaus, Ridwan Tho At Gunawan, Putri Kurnia H. Muchsin al-Fikri Hanny Rahayu Hayun Setiawan Hersusetiyati Hersusetiyati Hersusetiyati, Hersusetiyati Kartini Febriani Koko Adya Winata Leni Rohida Lutfiiyani, Isni M. Dadi Priadi Maria Grace Herlina Meiwatizal Trihastuti Mia Mulyawati Muhammad Dadi Priadi nia kurniasih Nugroho Djati Satmoko Nunung Sanusi Nurhaeni Sikki Priadi , M. Dadi Pupi Indriarti Zaelani Pupi Indriati Zaelani Purnama Rachmanita Qiqi Yuliati Zaqiah, Qiqi Yuliati R. Dudi Rudiatna Rachman, Reza Saeful Rafly Ramadhany Ratna Deli Sari Ridwan Tho At Firdaus Roni Tabroni Rustiman, Uus Sabila, Silsi Sandra Irawaty Sanusi, Nunung Setiawan , Hayun Sikki, Nurhaeni Silsi Sabila Sutarman Sutarman Tatang Sudrajat Tresia Wulandari Widyapuri Prasastiningtyas Witri Cahyati Yadiman Yadiman