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Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan Pada CV Sumber Rejeki Tehnik Sukses: The Effect of Service Quality and Product Quality on Customer Satisfaction at CV Sumber Rejeki Tehnik Sukses Ika Khotimah; Henny Armaniah
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.285

Abstract

Business competition requires companies to maintain the quality of services and products in order to increase customer satisfaction. CV Sumber Rejeki Teknik Sukses which is engaged in repair services and manufacturing machine components using lathe techniques. The purpose of this study is to determine the influence of service quality and product quality on customer satisfaction on CV. A Source of Success Techniques. The research method used is a quantitative method with data collection techniques using observation, questionnaires, interviews, and literature studies. The population in this study was 62 customers, with a sample of 62 respondents. The result of this study is that the quality of service partially does not have a positive and significant effect on customer satisfaction in CV. A Source of Success Techniques. The results were obtained from t calculated -0.820 > from t table 1.2960 with a sig of 0.416 > 0.05. Product quality partially has a positive and significant effect on customer satisfaction in CV. A Source of Success Techniques. The results were obtained from t calculation 9,130 > from t table 1.2960 with sig 0.000 < 0.05. Simultaneously, the quality of service and product quality had a significant effect on customer satisfaction in CV Sumber Rejeki Teknik Sukses. The results were obtained from the value of f calculated 420,222 > from f table 3.15 and significant of 0.000 < 0.05
Pengaruh Budaya Organisasi dan Kepuasan Kerja Terhadap Kinerja Pegawai Di Bappeda Kabupaten Tangerang : The Influence of Organizational Culture and Job Satisfaction on Employee Performance at the Regional Development Planning Agency of Tangerang Regency Al Fiqi; Henny Armaniah
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.314

Abstract

Employee performance in government institutions such as BAPPEDA of Tangerang Regency is crucial to ensuring the success of regional development planning. However, based on the 2024 Key Performance Indicator (KPI) data, most performance indicators have not met the 90% target, including attendance rates, document digitization, and responsiveness to incoming letters, which averaged below 75%. Pre-survey results also revealed weaknesses in organizational culture implementation, such as a lack of innovation space and leadership openness, as well as low job satisfaction, especially regarding work atmosphere and compensation. This research employs a quantitative approach using a survey method with a Likert-scale questionnaire. The population and sample consist of 52 employees, and data analysis techniques include validity and reliability tests, multiple linear regression, t-test, F-test, and the coefficient of determination. The t-test results show that organizational culture (t = 2.297; sig. = 0.026) and job satisfaction (t = 2.639; sig. = 0.011) have a positive and significant effect on employee performance. The F-test produced an F value of 6.439 > 3.187 with sig. = 0.003, indicating that both variables simultaneously have a significant effect. The coefficient of determination (R²) of 64.7% demonstrates that organizational culture and job satisfaction can explain variations in employee performance, while the remaining 35.3% is influenced by other factors.
Pengaruh Retensi dan Konflik Kerja Terhadap Kinerja Karyawan di PT Lintang Mega Pertama : The Influence of Retention and Work Conflict on Employee Performance at PT Lintang Mega Pertama Nayla Fariza Aulia; Henny Armaniah
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 2 (2026): Maret 2026 - Mei 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i2.357

Abstract

PT Lintang Mega Pertama is a company engaged in construction services and relies heavily on employee performance in completing various projects. However, the company faces problems related to employee retention and work conflicts that can affect performance. This study aims to determine the effect of retention and work conflicts on employee performance. The study uses a quantitative approach with analytical methods that include validity tests, reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, multiple linear regression analysis, t-tests, F-tests, and coefficients of determination. Data were collected through interviews, distributing questionnaires to 47 respondents, and supplemented by documentation and literature studies. The results of the study indicate that retention has a positive and significant effect on employee performance of 2,322> t table of 1,680, so Ho is rejected and Ha is accepted. Work conflicts also have a significant effect on employee performance from the calculated t value of 2,622> t table of 1,680, so Ho is rejected and Ha is accepted. Simultaneously, retention and work conflict have a significant effect on employee performance at PT Lintang Mega Pertama, so Ho is rejected and Ha is accepted. The value of 12.123 > F table is 3.209. This study provides practical contributions for companies in formulating better retention and conflict management strategies to improve employee performance
Pengaruh Kemudahan Penggunaan Aplikasi Dan Kepercayaan Pelanggan Terhadap Kepuasan Pelanggan Pada Layanan Gojek Di Jakarta Timur: The Effect of Ease of Use of the Application and Customer Trust on Customer Satisfaction on Gojek Services in East Jakarta Fadly Ahmad Zarwani; Henny Armaniah
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.410

Abstract

Abstracts - In the era of digital services such as Gojek, ease of access and user trust are important factors in creating customer satisfaction, but what customers often experience includes application disruptions such as slow loading or errors, tariff discrepancies due to dynamic pricing systems, and difficulties in using certain features. This study aims to analyze the effect of Application Ease of Use and Trust on Gojek Customer Satisfaction in the East Jakarta area. The study uses a quantitative approach with an associative research type. Data collection was carried out through questionnaires distributed to 150 respondents with a purposive sampling technique. The data obtained were analyzed using SPSS version 30 software through various tests, such as validity, reliability, classical assumptions (normality, multicollinearity, heteroscedasticity), and hypothesis testing including t-test, F-test, multiple linear regression, and coefficient of determination. The partial test results show that Application Ease of Use has no significant effect on Customer Satisfaction (1.330 <1.976), while Trust has a significant effect (15.400 >1.976). Meanwhile, the results of the simultaneous test show that both variables together have a significant effect on Customer Satisfaction (Fcount > Ftable, (339.386 > 3.06). This finding confirms that trust has a greater role in determining the level of Gojek customer satisfaction.
Analisis Kinerja Keuangan Dengan Metode Rasio Profitabilitas (ROA dan ROE) Pada Perusahaan Sektor Manufaktur di BEI Periode 2021-2024: Analysis of Financial Performance Using the Profitability Ratio (ROA and ROE) Method in Manufacturing Sector Companies on the IDX for the 2021-2024 Period Suci Aulia Pratiwi; Henny Armaniah
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.428

Abstract

This research is based on the importance of evaluating financial performance to assess the effectiveness of resource management, particularly in the manufacturing sector, which plays a significant role in Indonesia’s national economy. Many manufacturing companies face profit fluctuations and low efficiency in utilizing assets and equity; therefore, a comprehensive profitability analysis is required. This study aims to analyze the financial performance of manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period using profitability ratios, namely Return on Assets (ROA) and Return on Equity (ROE). The research employs a descriptive quantitative method with a purposive sampling technique applied to 15 manufacturing companies. The data used are secondary data obtained from annual financial reports published by the IDX. The results show that ROA values range between 0.1%–30%, with an average of 8.9%, while ROE values range between 0.1%–152%, with an average of 18.7%. PT Unilever Indonesia Tbk (UNVR) recorded the highest ratios, while PT Chandra Asri Petrochemical Tbk (TPIA) and PT Barito Pacific Tbk (BRPT) had the lowest. These findings indicate the need for companies to enhance operational efficiency and optimize asset utilization to improve profitability.
EXAMINING THE EFFECTS OF CUSTOMER ENGAGEMENT AND BRAND AWARENESS ON PURCHASE DECISIONS FOR WARDAH PRODUCTS AMONG TIKTOK SHOP USERS IN TANGERANG CITY Adelia Febrianti; Henny Armaniah
Branding: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2026): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v5i2.58748

Abstract

This study aims to examine the influence of Customer Engagement and Brand Awareness on purchasing decisions for Wardah products among TikTok Shop users in Tangerang City. A quantitative research approach was employed using primary data collected through questionnaires and secondary data obtained from relevant literature and supporting sources. The study involved 280 respondents who were TikTok Shop users in Tangerang City and had purchased Wardah products through the platform.  The results showed that Customer Engagement and Brand Awareness have a positive and significant effect on Purchase Decisions. Partially, Customer Engagement significantly influenced Purchase Decisions  with a contribution of 18.71%. Brand Awareness also had a significant effect on Purchase Decisions  with a contribution of 55.25%. Simultaneously, both variables had a significant effect on Purchase Decisions, with an R² value of 0.739, indicating that 73.9% of the variance in Purchase Decisions is explained by Customer Engagement and Brand Awareness, while the remaining 26.1% is explained by other factors outside the scope of this study.
Pengaruh Gross Profit Margin dan Return on Equity terhadap Pertumbuhan Laba Perusahaan pada Perusahaan Industri Makanan Olahan yang Terdaftar di Bursa Efek Indonesia Periode 2021-2024 Luthfiananda Cahyani; Henny Armaniah
Journal of Golden Generation Economic Vol. 2 No. 2 (2026): Agustus : Journal of Golden Generation Economic
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggeconomic.v2i2.1096

Abstract

Penelitian ini menganalisis pengaruh Gross Profit Margin (GPM) dan Return on Equity (ROE) terhadap pertumbuhan laba pada perusahaan industri makanan olahan yang terdaftar di Bursa Efek Indonesia (BEI) periode 2021–2024. Kesenjangan penelitian (gap) muncul dari fluktuasi pertumbuhan laba yang tidak konsisten, sementara penelitian terdahulu menunjukkan hasil yang beragam mengenai pengaruh rasio profitabilitas terhadap laba. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif kausal. Sebanyak 13 perusahaan dipilih melalui teknik purposive sampling dari populasi 32 perusahaan industri makanan olahan, sehingga diperoleh 52 sampel data. Data dianalisis menggunakan regresi linier berganda dengan bantuan IBM SPSS Statistics 25. Uji asumsi klasik membuktikan model regresi berdistribusi normal, bebas multikolinearitas, heteroskedastisitas, dan autokorelasi. Uji parsial (uji t) menunjukkan GPM tidak berpengaruh signifikan terhadap pertumbuhan laba, sedangkan ROE berpengaruh positif dan signifikan. Uji simultan (uji F) menunjukkan GPM dan ROE secara bersama-sama berpengaruh signifikan terhadap pertumbuhan laba, dengan koefisien determinasi sebesar 12,6 persen. Temuan ini mengindikasikan bahwa efisiensi penggunaan ekuitas lebih menentukan pertumbuhan laba dibandingkan margin laba kotor, sehingga memberikan wawasan praktis bagi manajer dan investor pada industri makanan olahan.