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Pengaruh Kemudahan Penggunaan Aplikasi Dan Kepercayaan Pelanggan Terhadap Kepuasan Pelanggan Pada Layanan Gojek Di Jakarta Timur Zarwani, Fadly Ahmad; Armaniah, Henny
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.410

Abstract

Abstracts - In the era of digital services such as Gojek, ease of access and user trust are important factors in creating customer satisfaction, but what customers often experience includes application disruptions such as slow loading or errors, tariff discrepancies due to dynamic pricing systems, and difficulties in using certain features. This study aims to analyze the effect of Application Ease of Use and Trust on Gojek Customer Satisfaction in the East Jakarta area. The study uses a quantitative approach with an associative research type. Data collection was carried out through questionnaires distributed to 150 respondents with a purposive sampling technique. The data obtained were analyzed using SPSS version 30 software through various tests, such as validity, reliability, classical assumptions (normality, multicollinearity, heteroscedasticity), and hypothesis testing including t-test, F-test, multiple linear regression, and coefficient of determination. The partial test results show that Application Ease of Use has no significant effect on Customer Satisfaction (1.330 <1.976), while Trust has a significant effect (15.400 >1.976). Meanwhile, the results of the simultaneous test show that both variables together have a significant effect on Customer Satisfaction (Fcount > Ftable, (339.386 > 3.06). This finding confirms that trust has a greater role in determining the level of Gojek customer satisfaction.
Analisis Kinerja Keuangan Dengan Metode Rasio Profitabilitas (ROA dan ROE) Pada Perusahaan Sektor Manufaktur di BEI Periode 2021-2024 Pratiwi, Suci Aulia; Armaniah, Henny
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.428

Abstract

This research is based on the importance of evaluating financial performance to assess the effectiveness of resource management, particularly in the manufacturing sector, which plays a significant role in Indonesia’s national economy. Many manufacturing companies face profit fluctuations and low efficiency in utilizing assets and equity; therefore, a comprehensive profitability analysis is required. This study aims to analyze the financial performance of manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period using profitability ratios, namely Return on Assets (ROA) and Return on Equity (ROE). The research employs a descriptive quantitative method with a purposive sampling technique applied to 15 manufacturing companies. The data used are secondary data obtained from annual financial reports published by the IDX. The results show that ROA values range between 0.1%–30%, with an average of 8.9%, while ROE values range between 0.1%–152%, with an average of 18.7%. PT Unilever Indonesia Tbk (UNVR) recorded the highest ratios, while PT Chandra Asri Petrochemical Tbk (TPIA) and PT Barito Pacific Tbk (BRPT) had the lowest. These findings indicate the need for companies to enhance operational efficiency and optimize asset utilization to improve profitability.