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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Journal of Research in Business, Economics, and Education Jurnal Scientia Akasia: Artikel Ilmiah Sistem Informasi Akuntansi Journal of Economics and Business Letters Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Ekonomi dan Manajemen (JEKMA) Madani: Multidisciplinary Scientific Journal Journal of Economics and Business (JECOMBI) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Pusat Publikasi Ilmu Manajemen Journal of Management and Informatics Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Jurnal Intelek Dan Cendikiawan Nusantara JGEN : Jurnal Pengabdian Kepada Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat Jurnal Intelek Insan Cendikia Branding: Jurnal Manajemen & Bisnis Jurnal Portofolio: Jurnal Manajemen dan Bisnis Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi PESHUM Jurnal Cakrawala Akademika JMAEKA: Jurnal Manajemen Ekonomi Akuntansi Journal of Golden Generation Economic Jurnal Riset dan Inovasi Manajemen
Henny Armaniah
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Brand Ambassador dan Brand Awareness terhadap Keputusan Pembelian Snack Tos Tos Tortilla Chips pada Penggemar NCT Dream di Jakarta Barat Shefira Eka Jasutania; Henny Armaniah
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2334

Abstract

In the increasingly competitive snack food industry, companies need effective marketing strategies to attract consumer attention. One commonly used strategy is utilizing Brand Ambassadors and enhancing Brand Awareness to build a positive brand image in the minds of consumers. PT Dua Kelinci, as the producer of Tos Tos Tortilla Chips, has adopted this approach by collaborating with the South Korean idol group NCT Dream as its Brand Ambassador to expand market reach and attract K-pop fans in Indonesia. The problem in this research lies in the lack of understanding regarding the extent to which Brand Ambassador and Brand Awareness influence purchasing decisions. This study aims to determine the effect of Brand Ambassador and Brand Awareness on purchasing decisions of Tos Tos Tortilla Chips among NCT Dream fans in West Jakarta. The research method used is a quantitative approach through the distribution of questionnaires and analysis using data quality testing and multiple linear regression. The results show that both variables, Brand Ambassador and Brand Awareness, have a positive and significant influence, both partially and simultaneously, on purchasing decisions. This indicates that selecting the right public figure and maintaining a high level of Brand Awareness can increase consumer interest and purchasing decisions.  
Pengaruh Kemudahan Penggunaan Aplikasi Dan Kepercayaan Pelanggan Terhadap Kepuasan Pelanggan Pada Layanan Gojek Di Jakarta Timur Ahmad Zarwani, Fadly; Armaniah, Henny
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.410

Abstract

Abstracts - In the era of digital services such as Gojek, ease of access and user trust are important factors in creating customer satisfaction, but what customers often experience includes application disruptions such as slow loading or errors, tariff discrepancies due to dynamic pricing systems, and difficulties in using certain features. This study aims to analyze the effect of Application Ease of Use and Trust on Gojek Customer Satisfaction in the East Jakarta area. The study uses a quantitative approach with an associative research type. Data collection was carried out through questionnaires distributed to 150 respondents with a purposive sampling technique. The data obtained were analyzed using SPSS version 30 software through various tests, such as validity, reliability, classical assumptions (normality, multicollinearity, heteroscedasticity), and hypothesis testing including t-test, F-test, multiple linear regression, and coefficient of determination. The partial test results show that Application Ease of Use has no significant effect on Customer Satisfaction (1.330 <1.976), while Trust has a significant effect (15.400 >1.976). Meanwhile, the results of the simultaneous test show that both variables together have a significant effect on Customer Satisfaction (Fcount > Ftable, (339.386 > 3.06). This finding confirms that trust has a greater role in determining the level of Gojek customer satisfaction.
Analisis Kinerja Keuangan Dengan Metode Rasio Profitabilitas (ROA dan ROE) Pada Perusahaan Sektor Manufaktur di BEI Periode 2021-2024 Pratiwi, Suci Aulia; Armaniah, Henny
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.428

Abstract

This research is based on the importance of evaluating financial performance to assess the effectiveness of resource management, particularly in the manufacturing sector, which plays a significant role in Indonesia’s national economy. Many manufacturing companies face profit fluctuations and low efficiency in utilizing assets and equity; therefore, a comprehensive profitability analysis is required. This study aims to analyze the financial performance of manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period using profitability ratios, namely Return on Assets (ROA) and Return on Equity (ROE). The research employs a descriptive quantitative method with a purposive sampling technique applied to 15 manufacturing companies. The data used are secondary data obtained from annual financial reports published by the IDX. The results show that ROA values range between 0.1%–30%, with an average of 8.9%, while ROE values range between 0.1%–152%, with an average of 18.7%. PT Unilever Indonesia Tbk (UNVR) recorded the highest ratios, while PT Chandra Asri Petrochemical Tbk (TPIA) and PT Barito Pacific Tbk (BRPT) had the lowest. These findings indicate the need for companies to enhance operational efficiency and optimize asset utilization to improve profitability.
Kinerja Karyawan yang dipengaruhi oleh Kepuasan Kerja dan Self-Efficacy Melalui Komitmen Organisasi Sebagai Variabel Intervening Emita, Isyana; Rahayu, Eneng Iviq Hairo; Armaniah, Henny
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i2.1993

Abstract

Penelitian ini bertujuan untuk menganalisis kinerja karyawan dengan fokus pada kepuasan kerja dan Self-Efficacy, serta mempertimbangkan komitmen organisasi sebagai variabel intervening. Dalam penelitian ini, data dikumpulkan melalui survei terhadap 100 karyawan PT Frisian Flag. Pada penelitian ini peneliti menggunakan metode Probability Sampling yakni simple random sampling. Simple Random Sampling adalah pengambilan anggota sampel dari populasi yang dilakukan secara acak tanpa memperhatikan strata yang ada dalam populasi itu. Kepuasan kerja berpengaruh terhadap kinerja karyawan. Kepuasan kerja mempunyai pengaruh terhadap komitmen organisasi. Komitmen organisasi mempunyai pengaruh terhadap kinerja pegawai. Efikasi diri tidak mempunyai pengaruh terhadap kinerja karyawan. Efikasi diri tidak mempunyai pengaruh terhadap konstruk kinerja karyawan. Efikasi diri mempunyai pengaruh terhadap konstruk komitmen organisasi. Kepuasan kerja berpengaruh positif terhadap kinerja karyawan yang dimediasi oleh komitmen organisasi. Komitmen organisasi berperan sebagai kontrol parsial, artinya untuk mengetahui hubungan antar variabel terdapat hubungan langsung seperti kepuasan kerja dengan kinerja karyawan. Efikasi diri berpengaruh positif terhadap kinerja karyawan yang dimediasi oleh komitmen organisasi. bahwa komitmen organisasi merupakan kontrol parsial terhadap hubungan Self-Efficacy dengan kinerja pegawai. Pengukuran ini memberikan nilai Q2 sebesar 0,9885 atau 98,85% yang menunjukkan bahwa nilai tersebut lebih besar dari nol. Jadi membuktikan bahwa kinerja karyawan secara keseluruhan dipengaruhi oleh variabel kepuasan kerja, Self-Efficacy, dan komitmen organisasi sebesar 98,85% dan sisanya oleh variabel lain di luar model penelitian.
PENGARUH QUALITY OF WORK LIFE DAN EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN PT SRIKANDI DIAMOND MOTORS DIVISI SALES Andhika Pradana; Henny Armaniah
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 5 (2025): Oktober - November 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sumber daya manusia merupakan elemen penting yang mencakup seluruh individu dalam organisasi dan perlu dikelola secara optimal. Namun dalam pelaksanaanya, karyawan divisi sales dihadapkan pada target penjualan yang tinggi, sehingga dapat memengaruhi kenyamanan kerja. Penelitian ini dilakukan untuk mengetahui sejauh mana Quality of Work Life dan Employee Engagement berpengaruh terhadap Kinerja Karyawan PT Srikandi Diamond Motors Divisi Sales. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Teknik pengumpulan data meliputi observasi, wawancara dan penyebaran kuesioner kepada 42 responden dengan menggunakan metode sampling jenuh. Pengolahan data dilakukan menggunakan aplikasi SPSS versi 29, dengan serangkaian uji statistik meliputi: uji validitas, uji reliabilitas, uji asumsi klasik, uji multikolinearitas, uji heteroskedastisitas, serta uji hipotesis, uji regresi linear berganda dan uji koefisien determinasi. Hasil menunjukkan bahwa Quality of Work life berpengaruh negatif namun signifikan secara parsial terhadap kinerja dengan nilai thitung -2,099 > ttabel 2,022 dan nilai sig 0,042. Sedangkan, Employee Engagement berpengaruh positif dan signifikan dengan nilai thitung 5,048 > 2,022 dan nilai sig <0,001. Sementara uji simultan menghasilkan fhitung sebesar 18,896 > 3,24 > ftabel dengan sig <0,001 disimpukan kedua variabel secara simultan memberikan pengaruh signifikan terhadap kinerja karyawan.
Pengaruh Packaging Design dan Harga Terhadap Minat Beli Produk Oxone (Studi Kasus pada Generasi Milenial di Daerah Jakarta Barat) Ryan Refaldo; Henny Armaniah
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 5 (2025): Oktober - November 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Octa Utama (Oxone) merupakan produsen peralatan rumah tangga lokal yang menarik. Oxone telah memperoleh dukungan publik sebagai Top of Mind.  Mereka memasuki pasar dengan produk seperti juicer, oven, mixer, pisau dapur dan panic presto pada tahun 2018 mereka memenangkan beberapa penghargaan. Pada tahun 2001, Oxone muncul pertama kalinya, didirikan dan dikelola oleh Ifan Kesuma. Dalam sistem keagenan perusahaan ini, ibu-ibu rumah tangga terlibat dalam pemasaran. Tujuan penelitian ini adalah untuk mengetahui Pengaruh Packaging Design dan Harga terhadap Minat Beli Produk Oxone (Studi Kasus Generasi Milenial di Daerah Jakarta Barat) secara parsial dan simultan. Metode yang digunakan kuantitatif statistic dengan penyebaran data kuesioner yang dilakukan kepada konsumen PT. Octa Utama (Oxone). Penelitian ini menggunakan pengambilan sampel metode non-probability yaitu Teknik purposive sampling dimana pengambilan teknik dengan pertimbangan tertentu, sehingga setelah dihitung menggunakan rumus hair dan diperoleh sampel sebanyak 110 responden. Hasil penelitian ini membuktikan secara parsial packaging design tidak berpengaruh terhadap minat beli produk oxone diuji dengan nilai t hitung yaitu, t hitung < t tabel ( 0,753 < 1,982) dengan nilai signifikansi sebesar 0,453. Untuk harga terhadap minat beli produk oxone dengan nilai t hitung yaitu thitung < t tabel sebesar (1,870 < 1,982 ) dengan nilai signifikansi sebesar 0,064, maka dismpulkan bahwa Harga tidak bepengaruh signifikan secara parsial terhadap minat beli. Untuk uji secara simultan didapatkan pengaruh packaging design dan harga terhadap minat beli produk oxone dengan nilai F yaitu, F hitung > F tabel (4,154 > 3,08), dengan nilai signifikansinya sebesar 0,018.
Pengaruh Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada CV Dharmala Putra Apriyani, Putri; Armaniah, Henny
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5388

Abstract

The aim of this research is to find out how service quality and customer satisfaction influence customer loyalty. This research was conducted at CV Dharmala Putra which operates in the electronic trading sector, especially shaving equipment with a product called kemei. This research uses quantitative data using multiple linear regression methods through observation, questionnaires, interviews and literature study. The data used is primary data and secondary data. Primary data consists of interviews, questionnaires, observations and pre-surveys. Secondary data includes interviews, documentation, sales data, video conversations and customer data. The sampling technique uses non-probability sampling techniques for sampling and population. The technique uses saturated sampling. to select samples from all CV Dharmala Putra customer data as the population for this study. The results of this research are that service quality partially has a positive and significant effect on customer loyalty so that Ho is rejected and Ha1 is accepted, customer satisfaction partially has a positive and significant effect on customer loyalty. Then simultaneously service quality and customer satisfaction have a positive and significant effect.
Pengaruh Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan pada PT Duta Harapan Semesta Anisa Nabila; Henny Armaniah
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 2 (2025): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i2.4800

Abstract

Leadership style and work motivation are factors that cause an increase or decrease in employee performance. The purpose of this study is to determine how leadership style (X1) and work motivation (X2) affect employee performance (Y). The object of this study was conducted at PT Duta Harapan Semesta which is engaged in manufacturing by producing equipment for household needs. This study uses statistical quantitative data with data collection methods through observation, interviews, questionnaires, and literature studies. In addition, the sampling technique used is a saturated sample whose entire population is used as a sample in this study. The final result in this study is that leadership style (X1) partially has a positive and significant effect on employee performance (Y), so Ho1 is rejected and Ha1 is accepted with an influence of 72.9%. Work motivation (X2) partially has a positive and significant effect on employee performance (Y), so Ho2 is rejected and Ha2 is accepted with an influence of 91.8%. Then simultaneously, leadership style (X1) and work motivation (X2) together have a positive and significant effect on employee performance (Y), so Ho3 is rejected and Ha3 is accepted with an effect of 85.5%. Keywords: , ,
Pengaruh Rekrutmen dan Pelatihan Terhadap Kinerja Karyawan PT Senduk Jaya Internasional (Ekle’s Clinic) Sindi Yoana; Henny Armaniah
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 2 (2025): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i2.4801

Abstract

PT Senduk Jaya Internasional (Ekles Clinic) is a company in the beauty and healthcare sector that views human resources as its primary asset. This research aims to analyze the impact of recruitment and training on employee performance. The research method used is multiple linear regression, with data collected through questionnaires, interviews, and literature studies.The results indicate that recruitment has a negative impact on employee performance, suggesting that an ineffective recruitment process can lead to decreased performance. On the other hand, training has a significant positive effect on employee performance, demonstrating that effective training can enhance employees' competencies and productivity. Simultaneous testing shows that both recruitment and training significantly influence employee performance. The coefficient of determination (R²) of 89.8% indicates that these two variables explain the majority of the variation in employee performance. By implementing a more selective recruitment process and continuous training, the company can improve the quality of its human resources and maintain its competitiveness in the beauty and healthcare industry.
Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan PT GFC Terpadu Mutiara Dwinofita Sari; Henny Armaniah
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 2 (2025): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i2.4802

Abstract

The work environment is all conditions or situations in the workplace that affect employees in carrying out their duties and responsibilities. Work discipline is the attitude and behavior of employees that shows compliance with the rules, policies, and procedures that have been set by the company or organization. This study aims to determine the extent to which the work environment and work discipline influence employee performance. This study uses a quantitative method, the sampling technique is to use the saturated method, where this study has 50 respondents, the data collection technique is carried out by observation and questionnaires. The results of the calculation of the t test where the sig value has a partial effect on X1 on Y is 0.000 <0.05 and the calculated t value is 4.597> t table 1.679. So that the work environment has a significant effect on employee performance, then the calculation of the t test where the sig value has a partial effect on X2 on Y, The calculation results on the t sig test are 0.009 <0.05 and the calculated t value is 2.740> t table 1.679. where the sig value has a partial effect on X2 on Y, then the calculation of the f sig test is 0.000 <0.05 and the calculated t value is 39.04> t table 3.20 So, which means H3 is accepted, it can be concluded that the work environment X1 and work discipline X2 simultaneously or together have a significant effect on employee performance.
Co-Authors Adelia Febrianti aditya permana putra Ahmad Zarwani, Fadly Aida Putri Rahmansyah Al Fiqi Al Fiqi Amanda Nurfahrani Andhika Pradana Andri Rizko Yulianto Anisa Nabila Annisa Nur Utami Apriyani, Putri Arianus Arianus Aulia, Nayla Fariza Dessy Suryani Desy Tri Anggarini Dewi Retno Budiastuti Eneng Iviq Hairo Rahayu Fabriansyah, Nanda Fadly Ahmad Zarwani Faif Yusuf Fajari Wulan Suci Handoko, Melyani Herudini Subariyanti Ika Khotimah Ilham Safrudin Isyana Emita Janistiyan, Yosua Jatinurcahyo, R. Jeffry Latumahina Khotimah, Ika Luthfiananda Cahyani Muhamad Firmansyah Mutiara Dwinofita Sari Nabila Chika Fabiana Nadia Maulaya Nata Rosadi Nayla Fariza Aulia Nestia Pratiwi Nesya Aulia Nikmah, Wasilatun Nurzalinar Joesah Otto Siregar Panca Saputra, Elin Pius Sanjoyo Popon Rabia Adawia Pratiwi, Suci Aulia Priyono Priyono Putri Apriyani Putri, Sindy Clarita Ryan Refaldo Saiman . Shefira Eka Jasutania Sindi Yoana Siti Hadiyatun Nisa Slamet Heri Winarno Sri Ambar Wati Suci Aulia Pratiwi Sundari Utami, Shinta Thaka, Indra Widia Apriliani Yulianto