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All Journal Tadbir: Jurnal Manajemen Pendidikan Islam Kelola: Journal of Islamic Education Management Tarbawi: Jurnal Keilmuan Manajemen Pendidikan Journal on Education Cakrawala Pedagogik Jurnal Dirosah Islamiyah Didaktika: Jurnal Kependidikan Jurnal Pengabdian kepada Masyarakat Transformasi Manageria: Journal of Islamic Education Management Dedikasi: Jurnal Pengabdian Masyarakat Jurnal Pendidikan Dasar dan Sosial Humaniora Prosiding Amal Insani Foundation Jurnal Konseling Pendidikan Islam INDOPEDIA (Inovasi Pembelajaran dan Pendidikan) MERDEKA: Jurnal Ilmiah Multidisiplin Indonesian Journal of Education and Learning E-Amal: Jurnal Pengabdian Kepada Masyarakat
Anis Zohriah
UIN Sultan Maulana Hasanuddin Banten
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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MANAJEMEN PEMASARAN JASA PENDIDIKAN DALAM UPAYA MENINGKATKAN CITRA PESANTREN Anis Zohriah; Dimas Zuhri Ahmad; Deni Iriyadi
Tadbir: Jurnal Manajemen Pendidikan Islam Vol 12 No 1 (2024): Tadbir: Jurnal Manajemen Pendidikan Islam
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/tjmpi.v12i1.4678

Abstract

Fokus pada penelitian ini adalah manajemen pemasaran yang ada di Pesantren Nurul Ilmi Darunnajah 14 untuk meningkatkan citra pesantren tersebut. Penelitian ini melakukan analisis dan evaluasi keabsahan data dengan triangulasi sumber dan metode, setelah memilih beberapa responden berdasarkan pendekatan kualitatif. Penelitian ini dilakukan di Pondok Pesantren Nurul Ilmi Darunnajah 14. Dari hasil penelitian diketahui bahwa: 1). Perencanaan Pesantren Nurul Ilmi Darunnajah 14 merencanakan dengan baik. Pesantren belajar dari pesantren yang lebih baik dan maju. 2). Pengorganisasian dengan cara membentuk Departemen Penerimaan Santri Baru (PSB). terdiri dari beberapa bagian, tugas tim PSB antara lain merencanakan berbagai strategi promosi untuk menarik minat masyarakat, seperti menata beberapa tempat untuk dijadikan sasaran pemasaran pesantren, 3). Pelaksanaan : Pesantren melakukan pemasaran dengan berbagai kegiatan promosi dengan mengunjungi sekolah-sekolah dan melalui media cetak dan online, 4). Pimpinan Pesantren melakukan evaluasi secara keseluruhan. Karakteristik masing-masing pesantren menjadi daya tarik sendiri bagi masyarakat untuk memilih pesantren. Selanjutnya citra pesantren dapat dibentuk dengan strategi pemasaran yang memanfaatkan konsep bauran pemasaran, Bisnis Model Canvas dan komunikasi yang baik dalam setiap koordinasi.
ORGANIZATIONAL COMMITMENT AS A DETERMINING FACTOR OF TEACHERS' ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN ISLAMIC EDUCATIONAL INSTITUTIONS; META-ANALYSIS Dede Ridho Firdaus; Anis Zohriah; Rijal Firdaos
Tadbir: Jurnal Manajemen Pendidikan Islam Vol 12 No 1 (2024): Tadbir: Jurnal Manajemen Pendidikan Islam
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/tjmpi.v12i1.4690

Abstract

This research aims to draw comprehensive conclusions from the results of relevant previous research. Seeing the strength of the correlation between organizational commitment and organizational citizenship behavior of teachers in Islamic educational institutions. Using Meta-Analysis research and systematic reviews using JASP 0.18.1.0 software. The data found were 25 articles through searches on Google Scholar and Mendeley search with the keywords Organizational commitment, organization citizenship behavior teacher. 10 articles were selected based on predetermined researcher characteristics and criteria. The data taken from the selected articles is the number of samples (N) and the r value for each article, then the effect size is analyzed. Includes; Madrasah Ibtidaiyah, Madrasah Tsanawiyah, Madarasah Aliyah Data from research on organizational commitment to organizational citizenship behavior of teachers at Islamic educational institutions were analyzed in depth to find out how big the correlation between organizational commitment is to organizational citizenship behavior of teachers at Islamic educational institutions. This research begins with formulating the research topic, tracing research results that are relevant for analysis. This can be seen from the research results which show that the results of analysis using the random effect model show that there is a significant positive correlation between organizational commitment and teacher organizational citizenship behavior. The strength of the correlation between organizational commitment and teacher organizational citizenship behavior is included in the low significance category1 (re: 0.790).
Co-Authors Aaf Afiah Abdul Muin Bahaf Achmad Wahyudin Ade Mamah Suryamah Adnan Adnan Anis Fauzi Apud Apud Asri Yuni vikasari Chepi Rafiudin Dede Ridho Firdaus Deni Iriyadi Dessi Asdrayany Dimas Zuhri Ahmad Dimas Zuhri Ahmad Een Masdariah Encep Syarifudin Eti Kurniawati Hikmatul Faujiah Ihan Imtihan Iwan Setiawan Khairunnisa Khairunnisa Machdum Bachtiar Moh. Soleh Muhammad Shofwan Mawally Nafis Badri Muhammad Shofwan Mawally Nafis Badri Muhammad Yunus Nana Suryapermana Nurul Fika Ridotul Inayah Ridwan Nurkarim Rifyal Ahmad Lughowi Rijal Firdaos Rijal Firdaos Rohman Salimah Salimah Shobri Shobri Siti Nuraeni Siti Nurasiah Suwenti, Reni Syamsul Arifin Tia Atikah Umayah Umayah Umi Kultsum Yanti Fatmariyanti Zakaria Syafei