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MANAJEMEN PEMASARAN JASA PENDIDIKAN DALAM UPAYA MENINGKATKAN CITRA PESANTREN Anis Zohriah; Dimas Zuhri Ahmad; Deni Iriyadi
Tadbir: Jurnal Manajemen Pendidikan Islam Vol 12 No 1 (2024): Tadbir: Jurnal Manajemen Pendidikan Islam
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/tjmpi.v12i1.4678

Abstract

Fokus pada penelitian ini adalah manajemen pemasaran yang ada di Pesantren Nurul Ilmi Darunnajah 14 untuk meningkatkan citra pesantren tersebut. Penelitian ini melakukan analisis dan evaluasi keabsahan data dengan triangulasi sumber dan metode, setelah memilih beberapa responden berdasarkan pendekatan kualitatif. Penelitian ini dilakukan di Pondok Pesantren Nurul Ilmi Darunnajah 14. Dari hasil penelitian diketahui bahwa: 1). Perencanaan Pesantren Nurul Ilmi Darunnajah 14 merencanakan dengan baik. Pesantren belajar dari pesantren yang lebih baik dan maju. 2). Pengorganisasian dengan cara membentuk Departemen Penerimaan Santri Baru (PSB). terdiri dari beberapa bagian, tugas tim PSB antara lain merencanakan berbagai strategi promosi untuk menarik minat masyarakat, seperti menata beberapa tempat untuk dijadikan sasaran pemasaran pesantren, 3). Pelaksanaan : Pesantren melakukan pemasaran dengan berbagai kegiatan promosi dengan mengunjungi sekolah-sekolah dan melalui media cetak dan online, 4). Pimpinan Pesantren melakukan evaluasi secara keseluruhan. Karakteristik masing-masing pesantren menjadi daya tarik sendiri bagi masyarakat untuk memilih pesantren. Selanjutnya citra pesantren dapat dibentuk dengan strategi pemasaran yang memanfaatkan konsep bauran pemasaran, Bisnis Model Canvas dan komunikasi yang baik dalam setiap koordinasi.
ORGANIZATIONAL COMMITMENT AS A DETERMINING FACTOR OF TEACHERS' ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN ISLAMIC EDUCATIONAL INSTITUTIONS; META-ANALYSIS Dede Ridho Firdaus; Anis Zohriah; Rijal Firdaos
Tadbir: Jurnal Manajemen Pendidikan Islam Vol 12 No 1 (2024): Tadbir: Jurnal Manajemen Pendidikan Islam
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/tjmpi.v12i1.4690

Abstract

This research aims to draw comprehensive conclusions from the results of relevant previous research. Seeing the strength of the correlation between organizational commitment and organizational citizenship behavior of teachers in Islamic educational institutions. Using Meta-Analysis research and systematic reviews using JASP 0.18.1.0 software. The data found were 25 articles through searches on Google Scholar and Mendeley search with the keywords Organizational commitment, organization citizenship behavior teacher. 10 articles were selected based on predetermined researcher characteristics and criteria. The data taken from the selected articles is the number of samples (N) and the r value for each article, then the effect size is analyzed. Includes; Madrasah Ibtidaiyah, Madrasah Tsanawiyah, Madarasah Aliyah Data from research on organizational commitment to organizational citizenship behavior of teachers at Islamic educational institutions were analyzed in depth to find out how big the correlation between organizational commitment is to organizational citizenship behavior of teachers at Islamic educational institutions. This research begins with formulating the research topic, tracing research results that are relevant for analysis. This can be seen from the research results which show that the results of analysis using the random effect model show that there is a significant positive correlation between organizational commitment and teacher organizational citizenship behavior. The strength of the correlation between organizational commitment and teacher organizational citizenship behavior is included in the low significance category1 (re: 0.790).
Analisis Rekrutmen Tenaga Dalam Organisasi Pendidikan Dessi Asdrayany; Anis Zohriah
Jambura Journal of Educational Management Volume 5 Nomor 1, Maret 2024
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v5i1.2739

Abstract

Penelitian ini bertujuan untuk mengkaji rekrutmen tenaga dalam organisasi pendidikan sebagai upaya meningkatkan kualitas pendidikan. Adapun metode yang digunakan dalam penelitian ini adalah Library Research (Penelitian Pustaka) dan penelitian ini menggunakan teknik analisis konten/content analysis. Rekrutmen dilakukan untuk mengadakan tenaga pendidik melalui proses dan tahapan yang sudah ditentukan. Hal ini dilakukan untuk mendapatkan tenaga pendidik yang professional dan berkualitas untuk meningkatkan kualitas pendidikan. Hasil dari penelitian ini menyatakan bahwa rekrutmen dilakukan untuk mengadakan tenaga pendidik melalui proses dan tahapan yang sudah ditentukan. Hal ini dilakukan untuk mendapatkan tenaga pendidik yang professional dan berkualitas untuk meningkatkan kualitas pendidikan. Tujuan rekrutmen tenaga pendidik yang utama adalah untuk mendapatkan tenaga pendidik yang tepat dan berkualitas sehingga mampu bekerja secara optimal dan dapat bertahan di sekolah dalam jangka waktu yang lama.
Integration Of Spiritual Values In The Leadership Of Madrasah Principals Anis Zohriah; Anis Fauzi; Eman Sulaiman; Abdullah Muqopie; Mikdar Rusdi
JIEMAN: Journal of Islamic Educational Management Vol. 7 No. 1 (2025): JIEMAN: Journal of Islamic Educational Management
Publisher : The Faculty of Education and Teaching Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jieman.v7i1.260

Abstract

Madrasahs really need mastery of spiritual values in the performance process to strengthen the practice of worship in a narrow sense and in a broad sense, so that all attitudes, speech, actions and even certain social skills contain elements of worship. Principal leadership requires mastery of spiritual values as work guidelines and also the development of life values in the context of managing educational institutions. This study aims to examine the opportunities and challenges of applying the concept of spiritual leadership for madrasah principals and school principals. This study uses a literature study approach or literature review, by examining various literature sources in the form of books, journals, research reports and procedings from international seminars. The results showed that the spiritual leadership of madrasah principals is a prerequisite that must be fulfilled by prospective madrasah principals and becomes a value and moral that must be upheld by the entire madrasah community. The spiritual leadership of the principal becomes a guideline in behavior, action, speech and social skills development, for the entire school community towards meaningful education.
IGI SERANG CITY'S STRATEGY TO IMPROVE TEACHER COMPETENCE Maharani Windu Utami; Ratna Siti Maulida; Sonny Rohimat; Anis Zohriah; Abdul Muin
Journal of Educational Review and Research Vol 8, No 2 (2025): VOLUME 8 NUMBER 2 DECEMBER (2025)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jerr.v8i2.7935

Abstract

Education in Indonesia faces challenges in the form of unequal teacher quality and limited access to self-development. This condition is one of the responsibilities of professional teacher organizations mandated by law, specifically Law Number 14 of 2025 concerning Teachers and Lecturers. This study aims to analyze the strategies implemented by the Indonesian Teachers Association (IGI) of Serang City, as a professional teacher organization, in improving teacher competency. This study uses a qualitative approach with a case study method, analyzing IGI Serang City's strategies from August 2023 to July 2025. Data were collected through in-depth interviews, observations, and documentation studies. The results show that IGI Serang City implemented a comprehensive strategy focused on three main pillars: optimizing digital-based programs through regular webinars and online training reaching teachers from various regions; encouraging a culture of literacy and scientific publications by publishing three anthologies of teacher work; and maintaining direct interaction through offline activities such as workshops, training, and collaborations with various parties. This combination of online and offline strategies has proven effective in reaching a wider audience, offering flexibility, and building a productive learning community. The multidimensional strategy of IGI Serang City has not only succeeded in improving teachers' professional competence but also fostered a culture of sharing and scientific literacy, making it a relevant model for other teacher professional organizations.