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Analisis Perilaku Konsumen dalam Pembelian Produk Sayuran di Toko Alfresh Astiani, Ajeng Dwi; Robbani, Hamzah; Alianny, Alin
LITERATUS Vol 5 No 2 (2023): Jurnal Ilmiah Internasional Sosial dan Budaya
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/lit.v5i2.1495

Abstract

This research is to determine consumer behavior in purchasing vegetable products at the Alfresh Store. This research was conducted using a qualitative descriptive method. The data sources used are primary data and secondary data which help complete the research data, with data collection techniques through interviews. The results of this research show that consumer behavior patterns are in accordance with the approach (Awareness, Appeal, Ask, Act, Advocate) Hermawan Kertajaya is Effective. Without realizing it, consumers have actually implemented an approach in accordance with Hermawan Kertajaya's 5A. Awareness consumers know Alfresh from their neighbors, Appeal is what makes consumers interested in Alfresh because it is attractive in terms of place and logo. Ask asks about the price and quality of the product. Act finally made a purchase at Alfresh because of the service and product quality at Alfresh. The consumer advocate recommended Alfresh to his neighbors
Organisasi Profesi: Integritas dan Tanggung Jawab Robbani, Hamzah
JUDICIOUS Vol 6 No 2 (2025): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v6i2.2210

Abstract

Public trust constitutes the primary foundation of the relationship between society and professional groups, which is institutionally mediated by professional organizations. In practice in Indonesia, professional organizations have often not optimally fulfilled their public mandate as guarantors of their members’ integrity, competence, and accountability. This condition is reflected in the growing public distrust, the increasing number of professional service disputes that culminate in the criminalization of professions, and the strong perception of corporatist protection within internal ethical mechanisms. This study aims to analyze the meaning of the role of professional organizations amid an integrity crisis, while also formulating a model for reconstructing accountability oriented toward public protection. The research employs a qualitative approach with a transcendental phenomenological design, using in-depth interviews with victims of professional services, professionals facing ethical or legal proceedings, and regulators within professional organizations. The findings indicate a disparity between the ideal function of certification as a quality assurance mechanism and the reality of weak supervision, the absence of early detection systems, and the lack of measurable service standards. Professional organizations tend to adopt reactive, administrative, and procedural approaches, thereby failing to prevent breaches of contract and malpractice in a systemic manner. This study proposes a reconstruction of the role of professional organizations through the implementation of collective responsibility based on vicarious liability, mandatory professional insurance, and the establishment of a professional compensation fund to restore national public trust.