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Startegi Pemasaran Pada Kind Ichi Pie’n Cake Kota Bengkulu Indah Puspita sari; Sulisti Afriani; Rina Trisna Yanti
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2022): Januari-Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v1i1.5

Abstract

The purpose of this study was to determine the marketing strategy carried out by Kind Ichi Pie'n Cake in Bengkulu City. This study uses the method of analysis of Internal Factor Evaluation (IFE) and External Factor Evaluation by selecting consumers who come as respondents.Based on the results of the calculation of external internal factors, the total score for the internal strategy factor is 2.76 and the total external score is 2.44. From the results of this study, Bengkulu City's Kind Ichi Pie'n Cake is located in cell 4 using a strategy stability . This strategy shows that the company is in a stable condition, where the company focuses on existing business units by improving weaknesses and building company advantages
An Analysis Of Determination Of The Cost Of Production In Tempe Silvia Business In Semarang Urban Village Of Bengkulu City Viona Ramadani; Sulisti Afriani; Yun Fitriano
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2022): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v1i2.10

Abstract

The problem that occurs in Tempe Silvia Business is that it is still wrong in calculating the cost of production because it does not take into account factory overhead costs such as water costs, electricity costs and telephone costs in calculating the cost of production. This study aims to find out how to calculate or determine the cost of production of tempe silvia in Semarang Urban Village of Bengkulu city. The method used is descriptive quantitative using the full costing method for calculating the cost of production and determining the selling price using the full cost pricing method. The results of this study indicate that the calculation of the cost of production carried out according to the tempe silvia business in 2018 was IDR 4,178, in 2019 it was IDR 4,189, in 2020 it was IDR 4,176, and in 2021 it was IDR 4,184, so that the profit earned in 2018 of Rp. 822 per pcs, in 2019 it was IDR 811 per pcs, in 2020 it was IDR 824 per pcs, and in 2021 it was IDR 816 per pcs, with an average profit of IDR 818.25. While the calculation of the cost of production uses the full costing method in 2018 it is Rp. 4,326, in 2019 it is Rp. 4,339, in 2020 it is Rp. 4,324, and in 2021 it is Rp. 4,333, so the profit earned in 2018 is Rp. 674 per pcs, in 2019 it was IDR 661 per pcs, in 2020 it was IDR 676 per pcs, and in 2021 it was IDR 667 per pcs, with an average profit of IDR 669.5. With a profit from determining the selling price of 15%. There is a difference between the calculation of the cost of production carried out by the tempe silvia business and the calculation of the cost of production using the full costing method in 2018 the difference is IDR 148, in 2019 the difference is IDR 150, in 2020 the difference is IDR 148, in 2021 the difference is IDR Rp. 149, the difference in this calculation is due to the calculations made by Tempe Silvia not taking into account factory overhead costs.
Promotional Assistance for Azahara Tutoring to Increase Learning Interest Among Students at SDN 45 Bengkulu City Sulisti Afriani; Sri Handayani; Ellya Revolina; Ida Anggriani; Nery Susanti
Jurnal Karya Nyata Pengabdian Vol. 3 No. 1 (2026): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jknp.v3i1.1058

Abstract

Elementary school students' learning interest is influenced by external factors, one of which is educational motivation and promotion. This community service activity aims to determine the effectiveness of Azzahra Tutoring promotion in increasing students' learning interest at SDN 45 Bengkulu City. The method used is educational promotional assistance in the form of socialization, learning motivation, demonstration of fast learning techniques, and educational games. Measurements were carried out through a learning interest questionnaire before and after the activity for students in grades 4, 5, and 6. The results showed an average increase in learning interest of 49%, from 32.75% before the activity to 81.75% after the activity. Students' interest in registering for Azzahra Tutoring also increased from 28% to 75%. This increase is in line with Slameto's theory of learning interest and Uno's theory of extrinsic motivation, which state that external stimulus can increase learning enthusiasm. It can be concluded that the educational promotion strategy through direct assistance is proven to be effective in increasing students' learning interest.