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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Minds: Manajemen Ide dan Inspirasi Binus Business Review Ngayah: Majalah Aplikasi IPTEKS Jurnal Pengabdian UntukMu NegeRI International Research Journal of Management, IT & Social Sciences Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL AKUNIDA Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Ilmiah Manajemen dan Bisnis International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Satyagraha International Journal of Social Science TIERS Information Technology Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Innovation Research and Knowledge Journal of Artificial Intelligence and Digital Business Priviet Social Sciences Journal Center of Economic Students Journal (CSEJ) Research Horizon IIJSE Journal of Innovative and Creativity Review of Management, Accounting, and Business Studies ManBiz: Journal of Management and Business J-CEKI E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Putu Dyah Permatha Korry
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Journal of Innovation Research and Knowledge

 1 
KOMUNIKASI PERSUASIF BALAI TAMAN NASIONAL KOMODO KABUPATEN MANGGARAI BARAT DALAM MENCEGAH PERBURUAN SATWA LIAR Maria Karina Winny Naro; Kadek Devi Kalfika Anggria Wardani; Putri Ekaresty Haes; Putu Dyah Permatha Korry
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

This study aims to describe the persuasive communication strategies implemented by the Komodo National Park Authority in preventing wildlife poaching in West Manggarai Regency. Wildlife poaching poses a serious threat to the sustainability of Komodo dragons and their primary prey, such as the Timor deer, thereby disrupting ecosystem balance and increasing the risk of human wildlife conflict. Although law enforcement efforts have been carried out, behavioral change within local communities cannot be achieved solely through legal measures without the support of effective and human-centered communication strategies. This research employs a qualitative descriptive approach using in-depth interviews, non-participant observation, and document analysis. The Yale Model of Persuasive Communication serves as the analytical framework to evaluate the effectiveness of the communicator, message construction, communication channels, and the stages of message learning, including attention, comprehension, learnability, acceptance, and retention. The findings indicate that the credibility of communicators such as Forest Rangers and respected community leaders plays a significant role in increasing message acceptance. Messages combining rational appeals with emotional narratives are proven to be more effective in fostering ecological awareness and empathy. Additionally, direct outreach and community-based counseling within conservation areas emerge as the most influential communication channels due to their personal and contextually relevant nature. In conclusion, persuasive communication serves as a strategic tool in building awareness, shaping attitudes, and encouraging behavioral change to reduce wildlife poaching. This study highlights the importance of integrating persuasive communication with conservation management as a long-term preventive strategy
ANALISIS CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN PADA JASA PENGIRIMAN CARGO Gusti Ayu Alit Cantika Dewi; Putu Dyah Permatha Korry; Anak Agung Mia Intentilia; I Gusti Agung Ananda Putra
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Increasingly fierce competition in the cargo delivery service industry requires companies to focus not only on service quality, but also on managing long-term relationships with customers. This study aims to analyze the implementation of Customer Relationship Management (CRM) in building customer relationship quality and its implications for customer loyalty at PT. Tirta Mitra Utama Cargo. This study uses a qualitative approach with a descriptive research type. Data was obtained through in-depth interviews, observations, and documentation of management, operational staff, and selected customers using purposive sampling techniques. Data analysis was conducted using the Miles and Huberman interactive model through the stages of data collection, data reduction, and conclusion drawing. The results show that the implementation of CRM at PT. TMU Cargo has been carried out at the operational level, but it has not been structured and integrated optimally in accordance with Payne and Frow's five core CRM processes, namely strategy development, value creation, multi-channel integration, information management, and performance evaluation. These CRM practices shape the quality of customer relationships, which are reflected in communication skills, company commitment, and customer trust. Responsive and personalized communication is the company's main strength, while limitations in customer data management, information consistency, and performance evaluation have an impact on customer loyalty, which is not yet optimal. This study concludes that a more systematic strengthening of CRM is needed to improve the quality of customer relationships and maintain loyalty in the context of cargo delivery services
Co-Authors Adriati, I Gst. Ayu Wirati Anak Agung Istri Agung Maheswari Anak Agung Mia Intentilia Arya, Indra Ayu Wendy Widhia Pramesti Danuarta, Maulana Ari Darma, I Komang Cahya Patu Desak Made Febri Purnama Sari Dwiya, Ketut Gede Sri Gusti Ayu Alit Cantika Dewi I Gede Fery Surya Tapa I Gede Rangga Weda Adi Nugraha I Gusti Agung Ananda Putra I Gusti Ayu Agung Pradnya Dewi I Gusti Ngurah Widya Hadi Saputra I Made Chandra Mandira I Made Sindhu Yoga I Putu Dharmawan Pradhana Julianti, Ni Kadek Raytha Susan Kadek Devi Kalfika Anggria Wardani Kartika, Ni Putu Silva Mona Ketut Gede Sri Dwiya Komang Sri Widiantari Latupeirissa, Jonathan Jacob Paul Luh Gede Surya Kartika Luh Gede Surya Kartika, Luh Gede Surya Maharani, Ni Putu Ayu Rishya Maria Karina Winny Naro Meirayani, Kadek Siska Melati Budi Srikandi Moriste, Marshanda Chelsea Sivora Muhammad Ilham Syamputra Ngakan Nyoman Kutha Krisnawijaya Ni Made Dhian Rani Yulianti Ni Nyoman Sri Wisudawati Nilna Muna Nuraga, Ketut Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pradika, I Gede Odi Putra, I Dewa Gede Sanjaya Putra, I Gede Eka Wiantara Putri Ekaresty Haes Putri, Whitney Rizkia Ananda Putu Irma Yunita Putu Wuku Anuang Rosalinda Rosalinda Sampurna, I Gede Adimerta Shantika, Budi Suari, Ni Made Mirah Yogaswara, Komang Bagas Ary Yulianingsih, Ni Nyoman Vera