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All Journal Jurnal Manajemen Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis DERIVATIF Kompartemen : Jurnal Ilmiah Akuntansi SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Mantik Jurnal Ners Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Media Ekonomi Asian Journal of Management Analytics International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan The Es Economics and Entrepreneurship West Science Journal Economic and Entrepreneurship IIJSE Jurnal Pengabdian Masyarakat JGEN : Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi International Journal of Economics and Management Research
Erny Rachmawati
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Social Sciences Other

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Journal : Asian Journal of Management Analytics

 1 
The Influence of Communication, Work Ethic, Work Motivation, and Organizational Culture on the Work Effectiveness of Java Heritage Hotel Purwokerto Employees Antika, Rindi Fitri; Widhiandono, Hengky; Rachmawati, Erny; Endratno, Hermin
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13267

Abstract

This study aims to analyze the influence of Communication, Work Ethic, Work Motivation, and Organizational Culture on the effectiveness of the work of Java Heritage Hotel Purwokerto employees and to find out which is more dominant and affects the effectiveness of work. The research sample was 110 Java Heritage Hotel Purwokerto employees using a quota sampling technique. The results showed that communication, work ethic, and motivation significantly affected work effectiveness. Conversely, organizational culture has no effect in the negative direction on work effectiveness. These findings provide valuable insights for hospitality industry leaders. And emphasize to employees the importance of optimizing work effectiveness through communication, work ethic, work motivation. Organizational culture needs to be improved.
The Effect of Service Quality, Servicescape, Brand Image, and Trust on Customer Satisfaction Purnamasari, Imas Ayu; Miftahuddin, Muchammad Agung; Rachmawati, Erny; Suyoto, Suyoto
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13383

Abstract

This study will look at how service quality, servicescape, brand image, and trust affect customer happiness at Burger Bangor Purwokerto. This study employs quantitative methodologies, with data collected via questionnaires disseminated online. The data used is original data, with up to 135 samples. Technical data analysis with SPSS 27. The findings revealed that service quality, servicescape, brand image, and trust all influence consumer satisfaction. Service quality, service landscape, brand image, and trust all have a positive and significant impact on customer satisfaction. The findings of this study can help Burger Bangor Purwokerto better its operational strategy, particularly in terms of service quality, servicescape, brand image, and trust, in order to retain customer loyalty and increase competition in the fast food business.
The Effect of Online Customer Rating, Online Customer Review, Free Shipping and Live Streaming on Purchasing Decisions at TikTok Shop Salvati, Adelia; Rachmawati, Erny; Tubastuvi, Naelati; Hidayah, Arini
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15046

Abstract

This study aims to examine the effect of Online Customer Rating, Online Customer Review, Free Shipping and Live Streaming on purchasing decisions at TikTok Shop. This type of research uses a quantitative approach with non-probability sampling methods and purposive sampling techniques and by collecting data through questionnaires distributed online. The population in this study were students in Purwokerto. The sample obtained was 130 respondents using SPSS 25 analysis. The results showed that online customer reviews, free shipping and live streaming had a positive and significant effect on purchasing decisions. Meanwhile, online customer rating does not have a significant effect on purchasing decisions. This research contributes to business actors to optimize marketing strategies through the use of review features, free shipping and live streaming.
The Influence of Service Quality, Price, Promotion and Electronic Word of Mouth (E-Wom) on Purchasing Decisions on Shopee E-Commerce Akbar, Mochammad; Rachmawati, Erny; Purwidianti, Wida; Miftahuddin, Muchammad Agung
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15052

Abstract

This study aims to analyze the influence of service quality, price, promotion, and electronic word of mouth (e-WOM) on purchase decisions on the Shopee e-commerce platform. A quantitative approach was used by collecting data through questionnaires to 130 students in Purwokerto who had shopped through Shopee in the January-May 2025 period. Data is analyzed using the SmartPLS application 3. The results showed that promotion and e-WOM had a significant positive effect on purchase decisions, while service quality and price did not show a significant influence. These findings confirm the importance of digital promotions and user-generated content in influencing online consumer behavior and providing strategic input for the development  of e-commerce marketing.
Co-Authors A., Chevy Herli Sumerli Abidin, Gita Rosiliana Achmad Fauzan Adin Moza L Ahmad Wahyudin Akbar, Hammad Akbar, Mochammad Akhmad Darmawan Alfalisyado Amir Antika, Rindi Fitri Arif Johar Taufiq Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Dian, Alvy Dwi Nur Diarosiani Eko Hariyanto Eko Haryanto Evanthi, Olivia Dea Fauzan Putra, Evan Fitriati, Azmi Hadi Pramono Hantoro, Puput Tri Haryanto, Totok Hengky Widhiandono Hermin Endratno Herni Justiana Astuti Hidayati, Septiana Nur Ikhsani, Mastur Mujib Iwan Fakhruddin Jamaluddin Majid Juni Rianti Kharismasyah, Alfato Yusnar Merlinda Silfiana Miftahuddin, Muchammad Agung Muji R, Tri Septin Mukromiin, Ramadhan Khoerul Naelati Tubastuvi Nawalin Nazah Nur Akbar, Gilang Pratama Prasetyo, Rizki Galih Pratama, Bima Cinintya Purnadi, Purnadi Purnamasari, Imas Ayu Rahmawati, Ika Yustina Ramadhanti, Almira Shita Restu Frida Utami Rifai, Fredi Maulana Rifai Rifka Utami Arofah ROOSGANDA ELIZABETH Salsa Bila, Meisya Noor Salvati, Adelia Sri Wahyuni Suyoto Suyoto Suyoto Suyoto Syahreiza, Muhammad Tri Septin Muji Rahayu, Tri Septin Wahyu Triana Wida Purwidianti Widodo, Stefani Widyaningtyas, Dian Witasari, Rindi Yusnar Kharismasyah, Alfato Yustina Rahmawati, Ika Zamakhsyari, Luthfi