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All Journal Jurnal Teknik Industri Jurnal Fakultas Ekonomi : OPTIMAL Sosiohumaniora The Indonesian Journal of Business Administration Jurnal Visi Ilmu Pendidikan Jurnal Teknologi Pertanian JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Jurnal Pendidikan Usia Dini JOIN (Jurnal Online Informatika) Sriwijaya University Learning and Education International Conference Empowerment : Jurnal Pengabdian Masyarakat Jurnal Smart PAUD Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Ekonomi Manajemen JASF (Journal of Accounting and Strategic Finance) Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Nasional Manajemen Pemasaran dan SDM Transekonomika : Akuntansi, Bisnis dan Keuangan Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat The Eastasouth Management and Business Sewagati House of Management and Business Journal ECJ: Early Childhood Journal Manager : Jurnal Ilmu manajemen
Budi Rahardjo
Jurusan Teknologi Informasi, Fakultas Teknik, Universitas Udayana.
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Veterinary Other

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Journal : House of Management and Business Journal

 1 
ANALISIS PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN Rahardjo, Budi; Kristanto, Yunus Agung
House of Management and Business (HOMBIS) Journal Vol 3, No 1 (2024): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v3i1.1330

Abstract

This research focuses on MSMEs with food and beverage products located in the South Square of the Yogyakarta Palace. The aim of this research is to analyze the influence of service quality and product quality on consumer satisfaction. This study uses a quantitative approach. The research sample consisted of 50 respondents from the population of MSME consumers with food and beverage products in the South Square area. The results of this research indicate that improving the quality of services and products can contribute positively to the level of consumer satisfaction. The managerial implication that can be implemented is that MSME food and beverage product operators located in the South Square of the Yogyakarta Palace can increase consumer satisfaction by improving the quality of the services and products they offer.
Co-Authors A.A. Ketut Agung Cahyawan W Adawiyah, Roabiah Al Agung Edi Rustanto Agus Harjoko Akbar, Bintang Mukhammad Burhanudin Akhmad Azmiardi Alawi, Arzan Alfurqon, Nicko Falih Analyes Perdana, M Jumeidil Andhatu Achsa Aspiah, Gusaimah Aulia, Hanifah Dina Axel Giovanni Cahya Buana Cahyani, Annisa Putri Catur Arif Prastyanto, Catur Arif Chandra Fauzi Clarisa Alfa Lionora Daryono Daryono, Daryono Data Iranata Falih, Nicko Farida Rahmawati Hadi Sasana Halida Halida Hera Widyastuti Iik Sartika Ikhsani, Ikha Amalia Istiar Jamaluddin, J Jayanti, Titi Dwi Khairul Ikhwan Lilik Sutiarso Lutfiatin, Meiliana MALPALENI SATRIANA, MALPALENI MARHAEDAH MARHAEDAH, MARHAEDAH Maulina, Jessika Mochammad Fajar, Febriyan Mohamad Bagus Ansori Najmudin Novitaningtyas, Ivo Nugroho, Ramadhani Lukman Perdana, Adhi Surya Prasetyo, Radita Pudji Hastuti Putri, Ayu Aprilia Pangestu Rika Yuliana, Rika Rochmadi, R Rozie, Fachrul Rudiati Evi Masithoh Sari, Putu Tantri Kumala Sijabat, Yacobo P Trisyaningsih, Melati Ugung Dwi Aryo Wibowo, Ugung Dwi Umboro Lasminto Verawati, Dian Marlina Wahju Herijanto Wenny Franciska Senjaya Yunus Agung Kristanto