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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen dan Bisnis Sriwijaya Media Ekonomi dan Manajemen JAM : Jurnal Aplikasi Manajemen Journal of Indonesian Economy and Business JURNAL SOSIAL HUMANIORA (JSH) Jurnal Manajemen Teori dan Terapan JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Asia-Pacific Management and Business Application Syntax Literate: Jurnal Ilmiah Indonesia JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Organisasi Dan Manajemen Jurnal Kepemimpinan dan Manajemen Keperawatan Aptisi Transactions on Technopreneurship (ATT) CCIT (Creative Communication and Innovative Technology) Journal JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Journal of Environmental Science and Sustainable Development Jurnal Ilmiah Manajemen Kesatuan Literatus Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal Manajemen dan Usahawan Indonesia Jurnal Asesmen Dan Intervensi Anak Berkebutuhan Khusus Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) The South East Asian Journal of Management Jurnal Manajemen dan Pemasaran Jasa International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha IIJSE Jurnal Manajemen dan Usahawan Indonesia Journal of Youth and Outdoor Activities
Riani Rachmawati
Department Management, Faculty Of Economics And Business Universitas Indonesia
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Strengthening the Creative Economy through Branding and E-Commerce Training Muhamad Rizki; Riani Rachmawati; Mitra Trima Dessincer Putri; Umi Rusilowati; Chua Toh Hua; Richard Andre Sunarjo
ADI Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i2.1461

Abstract

This community service activity is motivated by the low level of understanding among creative economy actors in developing product branding and utilizing e-commerce as a digital marketing medium, which has resulted in limited business competitiveness amid the development of the digital market. Based on this condition, the program aims to analyze the contribution of branding and e-commerce training in improving the capacity of creative economy actors as well as the effectiveness of digital product promotion. The activity was conducted using a descriptive qualitative method with data collection techniques consisting of observation, interviews, and documentation, along with pre- and post-training evaluations to identify changes in participants’ knowledge and skills. The results of the community service involving 42 participants indicated an improvement in participants' ability to build brand identity, enhance product appearance and presentation, and manage marketing through e-commerce platforms in a more structured and effective manner, accompanied by increased confidence in promoting products and expanding market reach. The discussion confirms that the integration of branding and e-commerce training is an effective strategy in strengthening the creative economy as it improves competitiveness, digital readiness, and the sustainability of creative business actors. Therefore, branding- and e-commerce-based training programs need to be developed continuously through collaboration among academics, government, and industry practitioners to support adaptive and sustainable creative economic growth.
Co-Authors Achmad Nur Alamsyah Ahmad, Hafidz Shohihuddin Al Haq, As Syahidah Alex de Ruyter Alia Noor Anoviar Alia Noor Anoviar, Alia Noor Atsarina Silminawati Awang Asmoro Awanis, Amalia Basnur, Adiyat Bintang Bagaskara Korda Boeky, Amanda Geraldine Buasan, Bahar Chua Toh Hua Clarissa, Justina Anggun Desiana, Putri Mega Elok Savitri Pusparini, Elok Savitri Eva Fachria Fauziah, Ika Mulatsih Febrian Robiady, Sandy Hakman, Nadia Karina Harina, Rahmah Nabila Harold Jay Cunanan Herien Puspitawati Hernawati, Tati Hikmahanto Juwana Iin Yessica Putrilima Sinaga Ika Mulatsih Fauziah Isbandi Rukminto Adi Juhanaini, Juhanaini Khan, Muhammad Khalil Kusuma, Fenylia Nurshakira Putri M. Syamsul Maarif Madeleine Ruth R Manurung Maharani, Ghina Syukriya Margaret Anelinda Soro Mitra Trima Dessincer Putri Muhamad Rizki Muhammad Irfan Syaebani Muhammad Irfan Syaebani Muhammad Irfan Syaebani Muhammad Irfan Syaebani Muhammad Irfan Syaebani Muradi - Muthia Pramesti, Muthia Novelia Dinda Putri Alamsyah Pramesti, Muthia Prayogo, Yusuf Rio Wahyu Putra, Rizky Narendra Putri Anggraeni Rahmadara, Belinda Ranggapati Siswara Dewantoro Rendar Mahardhika Putra Richard Andre Sunarjo Rima Febriana Rusilowati, Umi Ruyter, Alex de Sari Wahyuni Sekarini, Ni Kadek Ayuni Sinaga, Iin Yessica Putrilima Siregar, Putra Iranto Kevin Sitorus, Melissa Gilbert Suharmiko Suharmiko Sukardi, Samudra Tichavavamwe, Charles Uliyatun Nikmah Vita Mayastinasari Wahyu Ramadhan Wiriadi, Muhammad Gaza Yuliana Dewi Yuliana Dewi Zahari, Chaidir