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Pengaruh Komunikasi Organisasi, Modal Psikologi, Keterlibatan Kerja, Kepuasan Kerja dan Budaya Organisasi terhadap Komitmen Organisasi Pada Karyawan Puskesmas Haryanto, Jepri; Rianto, Sugeng
Jurnal Riset Manajemen Indonesia Vol 7 No 3 (2025): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55768/jrmi.v7i3.194

Abstract

This study aims to determine and analyze the influence of organizational communication, psychological capital, work involvement, job satisfaction, and organizational culture on organizational commitment at the Bumiayu District Health Center. This study was conducted on all employees of the Bumiayu Health Center excluding doctors. The method used in this study is a quantitative approach. The data used in this study are primary data with data collection techniques by distributing questionnaires to respondents. The sample in this study amounted to 97 respondents. The sampling technique used probability sampling with a random sampling method. The data analysis technique in this study used instrument testing (validity testing, reliability testing, descriptive analysis (scoring techniques with a Likert scale of 1-5), classical assumption testing (normality testing, heteroscedasticity testing, multicollinearity testing) and multiple linear regression analysis (t-test, f-test, coefficient of determination) using SPSS V.25. Based on the results of this study, it shows that psychological capital, work involvement, job satisfaction, and organizational culture have a positive effect on organizational commitment, while organizational communication does not affect organizational commitment
PENGARUH KUALITAS PRODUK, HARGA, DAYA TARIK IKLAN DAN CITRA MEREK PADA KEPUTUSAN PEMBELIAN PADA HONDA BEAT MOTORIZED VEHICLE Dien Hawa, Sarah; Rianto, Sugeng; Saumi Andrean Nofa, Muhammad
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 1 (2024): FEBRUARI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i1.136

Abstract

Honda Beat Motorcycle is the most popular by most people, both young people and parents because of its stylish and simple design. This can be proven based on the results of the Top Brand Award survey which is ranked first in the Top Brand Index category as shown below. Consumers who have a positive perception of a brand, meaning that the brand has a strong impression compared to other brands. This study aims to determine the effect of Product Quality, Price, Advertising Attractiveness and Brand Image on Purchasing Decisions for Honda Beat Motorbikes. The data used in this study are primary data obtained through a questionnaire. This reseach using 97 sample who who have already used Honda beat. The analysis method used is multiple linear regression analysis. The results of the analysis show that Product Quality, Price, Advertising Attractiveness and Brand Image have a positive effect on Purchasing Decisions for Honda Beat Motorbikes.