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All Journal Transformasi Eksplorasi Adi Widya : Jurnal Pengabdian Masyarakat Solidaritas PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) JURNAL PENGABDI PRoMEDIA Jurnal Common JURNAL PUBLISITAS Jurnal Komunikasi Islam Research Fair Unisri Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Buddy Riyanto
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Komunikasi Simbolik Tradisi Sadranan Di Dusun Pantaran Desa Candisari Kecamatan Gladaksari Kabupaten Boyolali Kusumawardani, Ria; Riyanto, Buddy; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The Sadranan tradition in Pantaran Hamlet is a tradition carried out to honor the spirits of Pantaran ancestors which is carried out every year on the last Friday of the month of Suro. This study discusses how the symbolic communication of the Sadranan tradition in Pantaran Hamlet, Candisari Village, Gladaksari District, Boyolali Regency. This study aims to determine the process of symbolic communication and the meaning of the Sadranan tradition in Pantaran Hamlet, Candisari Village, Gladaksari District, Boyolali Regency. This study uses the symbolic interaction theory according to Herbert Blumer. Herbert Blumer's theory has three main premises, namely: 1) Humans act towards an object according to the meanings attached to them; 2) That meaning is the result of social interaction with others; and 3) Those meanings are considered perfect when the social interaction process is taking place. This study uses a qualitative research methodology to produce descriptive data in the form of both written and oral data obtained directly from the field. This research is supported by data in the form of interviews, observations and documentation. The data concluded also uses field data analysis techniques with the Miles and Huberman model. The results of the study show that there are various communication symbols in the Sadranan tradition including: tarub, pagar betek, Besik, Pilgrimage, Kirab, Kejawen Clothing, Royal Soldier Clothing, Incense and Frankincense, Lurup Cloth Covering the Tomb, Umbrella Tomb, Flower Sprinkles, Gunungan Hasil Bumi, Tahlilan, Kenduri, Berkatan, Topeng Ireng art, and finally Buka lawang or open house. The communication symbols in the Sadranan tradition are believed and believed to have deep meaning for the community so that the Sadranan tradition continues to be held and preserved by the community every year. Keywords: Symbolic Communication, Sadranan Tradition, Pantaran.
KOMUNIKASI PEMASARAN SENTANA ART DALAM MEMPROMOSIKAN DAN MENJUAL PRODUK ALAT MUSIK KE MANCANEGARA Hendrawan, Titan Venus; Riyanto, Buddy; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Sentana Art is a musical instrument craftsman company that is less appreciated and does not get the right market in Indonesia, due to limited human resources and lack of availability of raw materials so that it cannot meet the demand of the Indonesian market. Therefore, Sentana Art carries out marketing activities abroad because it has a vision and mission in preserving Indonesian culture. Sentana Art carries out marketing activities with a series of musical performances in various parts of the world. The purpose of this study is to describe Sentana Art's marketing communication activities in promoting and selling its products abroad. This study is descriptive qualitative with the determination of informants through purposive sampling. This study uses the theory of integrated marketing communication elements from Kotler & Keller. Data collection methods through interviews, observations and documentation. Data analysis techniques using the Miles & Hubberman method. The results of this study are Sentana Art's marketing communications with a series of events from musical performances, exhibitions, workshops, press conferences, and digital works, through Events & Sponsorships. Public Relations and Publicity. Interactive Marketing. Personal Selling. Word of Mouth Marketing with feedback and recommendations from visitors on the series of music performances held. The results of marketing communications carried out with the sale of all products abroad, as well as getting many offers of work relationships and collaborations for music performances to follow. Keywords: Marketing communications, Integrated Marketing Communication Elements, Music performances, Product Sales, Work Relationships
Pola Komunikasi Konten Kreator Abdul Aziz Dalam Mensosialisasikan Bahasa Isyarat pada Akun Instagram @pikiping Fatmawati, Rosiana Fani; Riyanto, Buddy; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research aims to study the communication patterns used by Abdul Aziz in socializing sign language on his Instagram account @pikiping. The research method used in this research is descriptive qualitative which presents a narative gaìgaìraìn about a situation such as the issue or phenomenon of life from Instagram posts @pikiping. The data is collected through interviews with Abdul Aziz, collaboration partner and 2 followers of the @pikiping account and obtained from documents in the form of Abdul Aziz's content archive. The theory used is a two-way communication pattern, using verbal and non-verbal forms of language as well as new media theory. The results of this research show how the communication pattern implemented by Abdul ​​Aziz has been effective and interactive because it has influenced his followers to become more interested and eager to know about the information regarding the information and facts, also deaf culture or the lives of deaf people. The followers give him opinions and suggestions which is related to @pikiping's Instagram content. However, Abdul Aziz continues to maintain content containing deaf culture and sign language, always increasing interaction with his followers and the community and developing content in accordance with issues developing in wider society.
PEMANFAATAN TIKTOK SEBAGAI MEDIA KAMPANYE OLEH KUKUH HARYANTO SEBAGAI CALON LEGISLATIF DEWAN PERWAKILAN RAKYAT DAERAH KABUPATEN WONOGIRI DAPIL I TAHUN 2024 Sari, Nanda Puspita; Riyanto, Buddy; Suryo Sardjono, Herning
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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One manifestation of the development of communication technology is the birth of social media platforms, which have a significant impact, especially in the political realm. Kukuh Haryanto, Legislative Candidate for the Wonogiri Regency DPRD in 2024, is actively utilizing the TikTok social media platform to increase the intensity of his campaign among the public. The aim of this research is to describe the use of TikTok as a campaign media by Kukuh Haryanto as a legislative candidate for the Wonogiri Regency DPRD for electoral district I in 2024. The theory used in this research is the Mass Communication and Social Media theory of TikTok as New Media. This research uses a descriptive qualitative approach method by collecting data through interviews and documents. The research results show that Kukuh Haryanto's use of social media TikTok as a campaign tool in the legislative elections in Wonogiri Regency in 2024 is said to have not been effective in bringing legislative candidates closer to the voting public. TikTok is a platform that is used only to introduce oneself, build personal branding, disseminate information, and increase interaction with voters. However, political campaigns through this platform have proven to be less effective in forming political support, the votes obtained are not enough to usher in Kukuh Haryanto as a member of the Wonogiri Regency Regional People's Representative Council. Campaigns on TikTok tend to produce content that emphasizes entertainment aspects more than political substance. Keywords: Campaign, social media, TikTok
Pemanfaatan Media Sosial Instagram Sebagai Media Komunikasi Pemasaran Pada Event Thrifting Nglapak Day Firmandika, Rifky Wananda; Riyanto, Buddy; Astuti Itasari, Andri
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Utilizing social media as a marketing communications medium has become a popular strategy. This is due to the ability of social media to reach a wide audience at a relatively low cost, as well as its ability to build deeper interaction and engagement with the audience, as is done by Instagram Nglapak Day. The aim of this research is to find out how to optimize media Instagram social as a marketing communication medium at the Nglapak Day thrifting event. In this research, researchers used qualitative methods. The collected data was then analyzed using the Miles and Huberman data analysis model. The problem with Nglapak Day is that it does not optimize the use of Instagram as a marketing communications medium. The results of this research are alternative suggestions given to Nglapak Day for optimizing Instagram social media as a marketing communications medium which is supported by the Circular Model of SoMe theory according to Regina Luttrell in her book Social Media: How to Engage, Share, and Connect.
Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Vendor Wedding Momen Terbaik Photography Triyandartoko, Adhi; Riyanto, Buddy; Sarjono, Herning Suryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The Utilization of Instagram Social Media as a Marketing Communication Tool for Wedding Vendors, Specifically in the Photography Industry with a Focus on Best Moments Wedding Photography Vendor, Continues to Experience Technological Advancements. The purpose of writing this Scientific Study is to understand how Best Moments Wedding Photography Vendor utilizes Instagram as a marketing communication medium to increase the number of wedding photography service users and the planning process. The author collects, analyzes, reviews literature, and conducts documentation studies of content posted by the Best Moments Wedding Photography Instagram account, as well as conducts interviews with the vendor owner. The research results show that the Best Moments Wedding Photography account utilizes Instagram as a marketing communication medium by following the G-P-A pattern: setting goals (Goals), marketing communication planning (Plan), and actions (Actions), simultaneously applying the repeated exposure theory by using Instagram ads features to reach potential clients more efficiently, resulting in an increase in the number of customers.
Marketing Communication of Masjid Jajar Boarding School in Obtaining High-achieving Prospective Students Pambudi, Tata Luhur; Riyanto, Buddy; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The quality of students is one of the main focuses in the continuity of an Islamic boarding school. The quality of the students will influence the conduciveness of Islamic boaring school. smoothness of teaching and learning process, achievement standards, and even influence the reputation of Islamic boaring school in the community. The lack of students with superior quality at Jajar Mosque Islamic Boarding School presents its own obstacles to Islamic boarding school in realizing its ideasThe data collection method in this scientific work is open interviews and document study. Then the collected data was analyzed using the Miles and Huberman analysis method. The problem of Jajar Mosque Boarding School in obtain outstanding prospective students is that the marketing communications implemented are less than optimal. The result of this study are to provide altenatives marketing communications to increase the number of prospective highachieving students at Masjid Jajar Islamic Boarding School supported by Kotler’s marketing communications mix theory.
PENGELOLAAN INSTAGRAM SEBAGAI MEDIA PROMOSI UNTUK MENINGKATKAN JUMLAH PELANGGAN PANIC ARTWORK Karisma Putra, Abram Widya; Riyanto, Buddy; Siswanta, Siswanta
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research was motivated by the decreasing number of Panic Artwork customers. This can be seen from the lack of promotion carried out on Instagram. This research aims to provide a solution for using the Panic Artwork Instagram account as a promotional medium to increase the number of customers. This research uses a qualitative descriptive method with data collection techniques in the form of observation, interviews and documentation. The research results show that Panic Artwork effectively uses Instagram as a promotional medium through various features such as visual posts, reels and Instagram Ads, although the use of advertising is still limited. In addition, analysis using the AIDA theory (Attention, Interest, Desire, Action) shows that Instagram has succeeded in attracting audience attention, generating interest, creating desire, and encouraging purchasing actions through a consistent and interactive content strategy. However, this research also identified several factors that caused a decrease in the number of subscribers, such as a lack of promotional consistency and changes to the Instagram algorithm. These findings provide insight for Panic Artwork to further optimize the use of Instagram in an effort to increase the number of subscribers. Keywords: AIDA Theory,, Marketing Communication, Instagram, Panic Artwork, Social Media.
GAYA KOMUNIKASI PELATIH DAN MURID SANGGAR TARI PINCUK DALAM MENINGKATKAN RASA PERCAYA DIRI MENGIKUTI PENTAS SENI Daffa Saputra, Arigo; Riyanto, Buddy; M Sarungu, Lukas
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Communication Communication between trainers and students at the Pincuk Dance Studio shows that students' lack of confidence in facing artistic performances can affect their concentration during practice. Some students feel afraid and anxious when they have to appear in front of many people, which has an impact on their learning process. The purpose of this research is to identify and analyze trainers' communication styles that can increase students' self-confidence in facing art performances. Thisresearch uses the theory of empathic and assertive communication styles, which emphasizes the importance of an open and empathetic relationship between trainers and students to create a conducive learning environment. The research was conducted using a qualitative descriptive method, using interview techniques, observation, to collect data. It is hoped that the research results will provide a deeper understanding of effective communication styles in increasing students' self-confidence in performing arts and training environments. Keywords: Communication Style, Coach, Confidence
Gaya Komunikasi Sutradara Dalam Proses Pembuatan Film Joko Songo Di Bakar Production Amara, Ayunita Rizky; Riyanto, Buddy
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Communication style impacts a person’s relationships, both in their career and personal social life, and also affects emotional well-being. It enables individuals to work on aspects that may be considered either good or bad. Communication style can observe and follow various events that occur between people through various media, including in the success of a film production. The film Joko Songo is a fictional film produced by Bakar Production and directed by Dwi Mustanto. The production process of Joko Songo is interesting because most of those involved, including the director, did not come from a filmmaking background. This research can also serve as evidence that communication style plays a crucial role in the creative process, particularly in filmmaking. The research in this thesis uses descriptive research with a qualitative method. This qualitative descriptive method has natural characteristics, meaning it is developed based on real conditions in the field. The sampling technique in this research uses purposive sampling (judgmental sampling). Purposive sampling is a sampling method used by researchers by considering the characteristics of the audience that have been previously identified. Based on the research findings, the director used the open communication style from Norton’s theory. Through this open communication style, the director exhibited different characteristics but had a positive impact that helped improve the director’s performance in the filmmaking process. Keywords: Communication Style, Director, Film Joko Songo.
Co-Authors Agnestasya, Adhelina Aji, Haryo Kusumo Akbar, Ichlasul Amara, Ayunita Rizky Amelia, Kurnia Andri Astuti Intisari Andri Astuti Itasari Anindia Yulias Putri, Hayu Arief Wicaksono, Arief Arifa Rahma, Zahwa Zanuba Armaretta, Gita Dinda Arumsari, Pasadena Sitoresmi Aryo Paramartha Assalami, Ibnu Fajar Astuti I, Andri Astuti Itasari, Andri Astuti, Fani Nur Astutik, Mellyta Tri Puji Bahari, Puspalangit Pratika Bella Ayu, Mukti Catur Surya Waskitawati Corniawan, Deddy Daffa Saputra, Arigo Damayanti, Septina Danang Risdianto, Danang Devinka, Tri Vena Devira, Agnes Dian Esti Nurati Dita Puspitasari Dolarosa, Fernanda Ilsavia Dwi Lestari Ningsih Fatmawati, Rosiana Fani Febriani, Yesika Amanda Firmandika, Rifky Wananda H.T.S, Yonatan Krisna Harjutri, Sri Haryo Kusumo Aji Hendrawan, Titan Venus Hendriyanto, M Herawati, Dewi Maria Herlambang, Diofanny Herning Suryo Hindra H, Nurnawati Hindra Hastuti, Nurnawati Hindra, Nurnawati Indri Ervani Sihaloho Irawati, Aci Diana Ayu Itasari, Andri Astuti Ja'far Shadiq, Husayn Karisma Putra, Abram Widya Kusuma, Aretha Ratri Kusumawardani, Ria Kusumo Aji, Haryo Luthfi, Atsilia Rofi'atul M Sarungu, Lukas Mahar Rizqi, Fikriana Mahendra, Yoga Dhimas Mahendra, Yushak Marfu'ah, Isgiyanti Maserona, Lukas Maya Sekar Wangi Meilyasari, Monica Melianto Suharno, Okta Mentari Matahati, Pratiwi Monica Puspitaningrum, Veronica Muadz Muadz, Muadz Murti, Nova Wisnu Musthova, Ivan Pambudi, Tata Luhur Pramuwardani, Nur Fitri Dwi Prasetyo, Dhimas Irga Puspitasari, Putri Mia Putranto, Rahardian Cahyo Putri, Okta Tri Rizki Mardiyanti Rizky Puteri Santoso, Salsabilla Natasya Rosadi, Achmad S Siswanto Saiful Bahri Sardjono, Herning Suryo Sari, Nanda Puspita Sarjono, Herning Suryo Sarungu, Lukas Maserona Sarwosri, Indah Sekarwangi, Maya Setiawan, Ardy Sihabuddin Sihabuddin, Sihabuddin Siswanta Siswanta, Siswanta Sudiro, Gerda Putri Suffi Al-Amin, Muhammad Kamil Suryo S, Herning Suryo Sardjono, Herning Triyandartoko, Adhi Tungki Purbo Wicaksono, Bima Umayah Wibowo, Ardhadhadhali Sena Widiyowati, Estu Yossa, Damianus Yuliyanti, Nita