Article Per Year (5 Year)
p-Index From 2021 - 2026
11.779
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen Business UHO: Jurnal Administrasi Bisnis JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Alignment: Journal of Administration and Educational Management NUSANTARA : Jurnal Ilmu Pengetahuan Sosial OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Procuratio : Jurnal Ilmiah Manajemen Syntax Idea Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Inovasi Penelitian Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Preneur : Jurnal Ilmu Administrasi Bisnis Journal of Research in Social Science and Humanities Indonesian Journal of Innovation Studies AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Journal of Economics and Management Scienties IIJSE QOSIM: Jurnal Pendidikan, Sosial & Humaniora Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Edueksos: Journal Pendidikan Sosial dan Ekonomi
Sopyan Saori
Universitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 94 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 94 Documents
Search

 1   2   3   4   5 
Pengaruh Orientasi Pasar Dan Inovasi Produk Terhadap Keunggulan Bersaing Pada UMKM Fashion Di Kecamatan Cisaat Kabupaten Sukabumi Rosyadi, Puji Atesya; Komariah, Kokom; Saori, Sopyan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.2500

Abstract

Penelitian ini dilakukan dengan bertujuan untuk mengetahui adanya pengaruh antara variabel orientasi pasar dan inovasi produk terhadap keunggulan bersaing. Dalam penelitian ini menggunakan metode deskriptif asosiatif dengan pendekatan kuantitatif. Populasi pada penelitian ini yaitu pelaku UMKM fashionn yang ada di Kecamatan Cisaat dengan sampel yang digunakan sebanyak 130 responden. Teknik analisis yang digunakan yaitu analisis linier berganda dan teknik sampel yang digunakan yaitu purpose sampling. Hasil penelitian ini menunjukkan bahwa secara simultan dan parsial antara variabel orientasi pasar dan inovasi produk berpengaruh positif dan signifikan terhadap keunggulan bersaing. Hasil dari uji f yang di ketahui dari nilai Fhitung 18.646 > 3.067 diketahui bahwa nilai Fhitung lebih besar dari pada Ftabel serta dari hasil korelasi pada penelitian in memeiliki nilai yang sedang yaitu sebesar 0.476. Sedangkan dari hasil nilai uji t yaitu Thitung 1.987 > 1.656 yang artinya bahwa Thitung lebih besar dari pada Ttabel maka dapat ditarik kesimpulan bahwa dari variabel orientasi pasar dan inovasi produk memiliki pengaruh terhadap keunggulan bersaing.
Pengaruh Locus Of Control Dan Kepemimpinan Terhadap Kinerja Karyawan PT. Pegadaian Cibadak Leofani Deris; Faizal Mulia Z; Sopyan Saori
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.11146

Abstract

PT Pegadaian Cibadak is a State-Owned Enterprise company engaged in financial institutions that provide credit to the public with movable goods as collateral. In this company there is an influence of locus of control on employee performance which causes a decrease in targets on employee performance, besides that there are several attitudes of leaders who feel unfair in terms of promotion and leaders also pay less attention to the conditions where employees work when working which causes a decrease in employee performance. The purpose of this study was to analyze the effect of locus of control, and leadership on employee performance. The research method used is an associative descriptive analysis method with a quantitative approach. The data collection techniques used are observation, interview, questionnaire, documentation, and literature study. The population in this study were employees of PT Pegadaian Cibadak with a sample size of 34 people using non-probability sampling techniques. Measurement in this study uses semantic differential. Furthermore, the data obtained with various tests to answer the hypothesis in this study. The results of this study indicate that there is a positive and significant influence on the performance of employees.
Pengaruh Dukungan Sosial Supervisi Dan Budaya Organisasi Terhadap Kinerja Karyawan Fungsional PT. Agronesia Saripetojo Sukabumi Futri Ayu Kartini; Resa Nurmala; Sopyan Saori
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11657

Abstract

Agronesia Saripetojo Sukabumi was established in 2002 as a manufacturing company that produces ice in the form of blocks, tubes, and crystals that are often used in the culinary industry. This research is based on the existence of a problem encountered in the performance of employees who are suspected because of the findings on social support supervision and organizational culture applied. The purpose of this problem is to determine the effect of social support supervision and organizational culture on employee performance. The use of the method in this study is by using associative descriptive method with quantitative approach. The population is all functional employees totaling 35 people using saturated sampling. In research analysis techniques using validity, reliability, and multiple linear regression. The Data were obtained through research questionnaires distributed to all samples containing 32 statements using the semantic differential measurement system. The results showed that correlation analysis has a strong and high value. The regression coefficient for social support supervision is 0.344 then the regression coefficient for organizational culture is 0.487. The results of the calculation of the f test, show that fcount is greater than ftable. While the results of the t test showed that tcount is greater than the ttable. So it can be concluded that the variables of social support supervision and organizational culture have a positive and significant influence on employee performance.
Analisis Dynamic Capabilities Dan Entrepreneurial Orientation Terhadap Competitive Advantage (Survey Pada Home Industry Sektor Kuliner Dengan Rating Google Maps 4 Ke Atas Di Kota Sukabumi) Dian Rahma Putri; Kokom Komariah; Sopyan Saori
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12007

Abstract

The purpose of this study was to determine the Analysis of Dynamic Capabilities and Entrepreneurial Orientation on Competitive Advantage. The research method used is quantitative method with descriptive and associative approaches. The sampling technique in this study used non probability sampling with saturated sample method with a sample size of 36 Home Industry Culinary Sector businesses with Google Maps Rating 4 upwards in Sukabumi City as respondents. The data analysis technique used in this study is multiple linear regression. The research results based on the simultaneous test (F test) show that dynamic capabilities and entrepreneurial orientation have a simultaneous influence on competitive advantage. The results of the hypothesis test (T test) show that entrepreneurial orientation has no effect on competitive advantage, while dynamic capabilities have a significant effect on competitive advantage in the culinary sector home industry with a google maps rating of 4 and above in Sukabumi City.
Analysis of Viral Marketing on Purchasing Decisions 0n Skincare Through Brand Image as an Intervening Variable Citradewi, Any; Komariah, Kokom; Saori, Sopyan
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 1 (2025): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i1.3804

Abstract

This study examines the effect of Viral Marketing on purchasing decisions for Skintific Skincare products with Brand Image as an intervening variable. This study focuses on Skintific users in Sukabumi City, using a quantitative approach with descriptive causal method. Data was collected through questionnaires from 180 respondents selected using purposive sampling technique. Data analysis was conducted using SEM-PLS method. The results showed that Viral Marketing has a significant influence on Brand Image (R²=0.608) and purchasing decisions (R²=0.791). Viral Marketing dimensions, such as information clarity and content attractiveness, contribute positively to improving Brand Image and purchasing decisions. Brand Image also has a significant effect on purchasing decisions, strengthening consumer confidence in the product. However, Brand Image does not effectively mediate the relationship between Viral Marketing and purchasing decisions because the direct effect of Viral Marketing on purchasing decisions is greater than the indirect effect through Brand Image. This study suggests optimizing viral marketing strategies through informative and interesting content on social media and increasing direct interaction with consumers to strengthen brand image and loyalty. This research contributes to digital marketing literature and marketing management practices to improve the effectiveness of marketing strategies in the digital era.
TRANSFORMASI SUMBER DAYA MANUSIA : TANTANGAN DAN PELUANG DALAM ERA INDUSTRI 4.0 Saori, Sopyan; Perdiansyah, Rudi; Suci Amanda, Nabila; Feby Helsanti, Neng; Ardi Reza Faluvi, Muhammad
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 3 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i3.2025.1103-1114

Abstract

Era Industri 4.0 telah membawa perubahan signifikan dalam berbagai aspek kehidupan, termasuk dalam pengelolaan Sumber Daya Manusia (SDM). Transformasi ini menuntut perusahaan untuk lebih adaptif terhadap teknologi canggih seperti otomatisasi, kecerdasan buatan, dan big data. Artikel ini membahas tantangan utama yang dihadapi SDM dalam menghadapi perubahan ini, seperti kebutuhan akan keterampilan baru, sosialisasi pekerjaan, dan perubahan budaya kerja. Di sisi lain, artikel ini juga mengeksplorasi berbagai peluang yang muncul, seperti peningkatan efisiensi, kebingungan kerja, dan inovasi dalam pengelolaan SDM. Melalui analisis ini, diharapkan dapat memberikan wawasan bagi para pemimpin bisnis dan praktisi SDM dalam merancang strategi yang efektif untuk menghadapi tantangan sekaligus memanfaatkan peluang di era Industri 4.0.
PERANAN SUPPLY CHAIN MANAGEMENT (SCM) DALAM PERANCANGAN DAN PENGEMBANGAN USAHA KECIL DAN MENENGAH DI ERA INDUSTRI 4.0 Saori, Sopyan; Pasya Prayoga, Fachreza; Hamdan Yuwafi, Milki; Rustaman, Taufik; Pebrian, Yuslan
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 3 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i3.2025.1147-1155

Abstract

Supply Chain Management (SCM) memiliki peran strategis dalam mendukung pengembangan Usaha Kecil dan Menengah (UKM) di era Industri 4.0. SCM tidak hanya berfokus pada pengelolaan aliran barang, informasi, dan keuangan, tetapi juga pada koordinasi dan kolaborasi yang lebih erat antara berbagai pihak dalam rantai pasokan. Dengan penerapan teknologi seperti Internet of Things (IoT), big data, dan kecerdasan buatan (AI), UKM dapat meningkatkan efisiensi operasional, transparansi, dan pengambilan keputusan berbasis data. Meskipun UKM menghadapi berbagai tantangan, seperti keterbatasan sumber daya dan kurangnya akses teknologi, peluang digitalisasi SCM dapat membantu mengatasi kendala tersebut dan menciptakan keunggulan kompetitif. Artikel ini bertujuan untuk menganalisis peranan SCM dalam meningkatkan kinerja bisnis UKM serta memberikan wawasan tentang strategi yang dapat diimplementasikan untuk pertumbuhan yang berkelanjutan.
PENGARUH PENGENDALIAN MUTU PADA UMKM DI KOTA SUKABUMI TERHADAP KEPERCAYAAN KONSUMEN (STUDI KASUS: UMKM MOCHI KASWARI LAMPION KOTA SUKABUMI) Agustiani, Sonia; Putri Listiawati, Hana; Saori, Sopyan; Anandya Putri, Asqa; Dewi Mayanti, Karina
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 3 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i3.2025.1214-1219

Abstract

Penelitian ini bertujuan untuk mengkaji dampak pengendalian mutu terhadap kepercayaan konsumen pada usaha mikro kecil dan menengah (UMKM) di Sukabumi, dengan fokus pada Mochi Kaswari, sebuah makanan khas lokal yang telah meraih popularitas. Pengendalian mutu memainkan peran penting dalam menjaga konsistensi kualitas produk, yang esensial untuk membangun kepercayaan konsumen dan memastikan pembelian ulang. Penelitian ini menggunakan pendekatan metode kualitatif. Survei dilakukan dengan konsumen Mochi Kaswari untuk menilai persepsi mereka terhadap kualitas produk dan tingkat kepercayaan mereka. Temuan menunjukkan hubungan positif antara penerapan praktik pengendalian mutu dan kepercayaan konsumen. Khususnya, konsistensi kualitas produk, kepatuhan terhadap standar keamanan pangan dan penggunaan bahan berkualitas adalah faktor kunci yang mempengaruhi kepercayaan konsumen. Penelitian ini juga menyoroti tantangan yang dihadapi oleh UMKM, seperti keterbatasan sumber daya dan persaingan tinggi, dalam mempertahankan proses pengendalian mutu yang ketat. Hasil ini memberikan wawasan berharga bagi UMKM di Sukabumi, terutama di sektor makanan, tentang bagaimana pengendalian mutu dapat meningkatkan kepercayaan konsumen dan kinerja bisnis. 
Implementasi Kualitas Pelayanan untuk Meningkatkan Kepuasan Pelanggan di PT Pos Indonesia Cabang Sukabumi Saori, Sopyan; Saftila, Diva; Hopia, Nida
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.17992

Abstract

This research discusses the implementation of service quality at PT Pos Indonesia Sukabumi Branch in improving customer satisfaction. The results show that aspects of service speed, staff friendliness, digitalization, and clarity of information are the main factors that influence customer satisfaction. The implementation of digital services, such as delivery tracking and online payments, provides convenience, although there are still challenges in customer technological literacy. In addition, constraints related to lack of information transparency and infrastructure limitations were also identified. By improving service quality in these areas, PT Pos Indonesia is expected to maintain customer loyalty and compete in an increasingly competitive logistics industry.
Peran Pengendalian Mutu dalam Meningkatkan Inovasi dalam Pertumbuhan Bisnis Wirausaha pada Homelens Studio Sukabumi Difa'a Kania R; Sopyan Saori; Adik Anov Permana; Khoirunnisa LMD
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 2 (2025): Alignment:Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v8i2.14179

Abstract

This study aims to analyze the implementation of quality control in photography services at Homelens Studio in Sukabumi City to improve service quality and customer satisfaction. The research method used is descriptive qualitative with a flow chart approach to visualize the flow of the quality control process. The results of the study indicate that Homelens Studio has implemented five main stages in quality control, namely quality planning, quality control, monitoring, corrective action, and continuous improvement. The studio sets quality standards and operational procedures, conducts strict inspections of photo results, monitors the process periodically, and immediately follows up on deviations through root cause analysis and corrective actions. Continuous improvement is carried out through the PDCA cycle by relying on performance evaluation and customer feedback. In conclusion, Homelens Studio has succeeded in building an effective and adaptive quality control system to market needs, thereby increasing competitiveness through service innovations such as photobooth systems and photography service expansion.  Keywords: Photo Studio, Quality Control, PDCA, Photography Services, Homelens Studio
Co-Authors Abdul Zainal Muttaqin Ade Marina Adik Anov Permana Adistia Adistira Fikri Ananta Harun Agustiani Sopyan Saori, Sonia Agustiani, Sonia Aji Heryana Fasmala Aldi Rouf Ramdan Alfyan Ramadhani Alif Piya Nurul Hasanah Alipia, Maya Alisya Rahma Andini Anak Agung Putu Ayu Ananda Muhamad Saputra Anandya Putri, Asqa Anbia ulhaq Angga Maulana Anggraeni, Yovita Annadya Putri, Asqa Aqila Zayyan Ardi Reza Faluvi, Muhammad Arrazi, M Adam Asep Muhamad Ramdan Auliya, Auliya Farreli Irhandi Citradewi, Any Dewi Mayanti, Karina Dewica Maharani Deya Mentari Octavia Anugerah Dhiniswara Prasetya Dian Fitriani Dian Rahma Putri Dicky Jhoansyah Difa'a Kania R Disa Falentina Disa Siti Nurjanah Dita Rizki Nuranisa Emillio Reggy Sanggara Djorghi Erry Sunarya Exacta, Egivzi Arya Fadhli Ahmad Fauzan Faizal Mulia Z Farike Rhava Kusmita Fazril, M Fazril Feby Helsanti, Neng Fitriani Fitriani Fitrio, Rian Renaldi Muhamad Fuji Siti Nurfitrah Futri Ayu Kartini Ghartiwa, Ghivari Lughi Ghivari Lughi Ghartiwa Hafitri, Nisa Elya Hamdan Yuwafi, Milki Hamidah, Laila Hasan Jaelani, Mochamad Maulana Hopia, Nida Hudaya, Syalva Fauzia Ibrohim Ibrohim Iklima Septiani Ilham Budiman Ilham Maulana Ilham Maulana Intan Kamil Dwi Permadi Irma Sulastri Joansyah, Dicky Julianti Eka Putri Kamal, Ananda Rizkia Khoirunnisa LMD Kholipah Al Mugni Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Laila Hamidah Leofani Deris Lisda Lisda Listiawati, Hana Putri M Adam Arrazi M Nuralamsyah Marcherlina Desvianti Milki Hamdan Yuwafi Mochamad Iqbal Pratama Mochamad Iqbal Pratama Mochamad Maulana Hasan Jaelani Muhamamd Yuga Pangestu Muhammad Noval Muhammad Reza Muhammad Reza Mutiara Shinta Kusmayadi Nabila Ramadani Najma Alifia Najwa Indah Sari Nor Norisanti Nur Azmi Nur Azmi, Nur Nur Siti Rahma Nurcahya Kamila, Adinda Sofie Nurhamidah, Nadiza Septiyani Nurmala, Resa Nurul Hermawan Alamsyah Nyimas Nurfatimah Pasya Prayoga, Fachreza Pebrian, Yuslan Perdiansyah, Rudi Putri Listiawati, Hana Putri, Apdhita Seftiantie Rusmaya R Deni Muhammad Danial Raffi, Muhammad Rahmat Setyo Wicaksono Ramadhan, Ihsan Fauzi Ramdan Nurul Anwar Ramdan, Aldi Rouf Ramdhani, Adik Anov Permana Resa Nurmala Revinaldi, Revinaldi Reza Faluvi, M. Ardi Rifky Nandhika Risdi Apriliana Risma Melati Rositawati, Neng Rosyadi, Puji Atesya Rustaman, Taufik Saftila, Diva Salma Afrillia Azzahra Syhab Sarif Hidayatullah Sela Anjelia Silla Prasasti Solly Aryza Sri Fitri Widianingsih Srimaulani, Vina Subarkah, Abdul Ilham Suci Amanda, Nabila Syiffa Naimah Taopik, Moh. Tetty Sufianty Zafar Try Mustika Murty Ulfah Siti Lathiifah Upah Upah Upah, Upah Utari Adetianingsih Vina Srimaulani wahyuni wahyuni Wati, Sukma Septya Wawa Nazwa Saputri Wulan Amalia Rizky Zidan Zidan Zikrillah Fajari