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Adrianus Ketmoen
Universitas Katolik Widya Mandira
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Journal : Journal of Management and Digital Business

 1 
Variasi kemasan Lontar, persepsi kemasan berkelanjutan, dan minat pembelian: Peran mediasi harga dalam pengambilan keputusan konsumen Amaral, Maria Augustin Lopes; Klau, Anggelina Delviana; Ketmoen, Adrianus; Bau Mau, Ignatia Thomasita; Taninhelon, Defita Desideria
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1219

Abstract

This study explores the interplay between packaging variety, perception of sustainable packaging, price, and consumer purchase intention regarding lontar packaging. Utilizing a quantitative approach, data were gathered from an online survey of 153 environmentally conscious consumers in Kupang City, selected through convenience sampling. The analysis employed Structural Equation Modeling—Partial Least Squares (SEM-PLS). Key findings reveal that the perception of sustainable packaging significantly influences consumer purchase intention. Conversely, while packaging variety does not directly affect purchase intention, it impacts product pricing. Price is a mediator in the relationship between packaging variety and purchase intention. However, the perception of sustainable packaging does not mediate this relationship. The managerial implications emphasize the need for integrating sustainability perceptions into packaging design and developing pricing strategies that align with consumer preferences. Additionally, effective marketing strategies should leverage the mediating role of price to enhance product appeal. This research contributes to understanding market dynamics related to packaging and consumer behavior, particularly in the context of sustainability.
Co-Authors Adri Gabriel Sooai Agnes Susanti Indrawati Agnes Susanti Indrawati Albertus Reynaldi Nahak Taek Alfira Nay, Yustina Alfry Aristo Jansen Sinlae Amrosia Paskalia Suni Ananda Heppy Aizah Andrian Haro Ang, Clarisa Margaretha Anggelina Delviana Klau Anggraeny Paridy Anna Florentina Yunidista Bere Anselmus Boy Baunsele Aoetpah, Yuan M. Apolinaris Tnesi Apolonia Loda Apryanus Fallo Ayub A. Mautorin Banase, Marianus Antonius Deo Datus Bau Mau, Ignatia Thomasita Baunsele, Anselmus Benurtiana Vevin Boelan, Erly G. Correia, Maria Fatima M.M Damung, Maria Fatima David Manafe Degeovani, Leonardo Elviana Wehelmina Fani Emiliana Martuti Lawalu Engelbertus G. Ch. Watu Enike Tje Yustin Dima Erly Grizca Boelan Evafgia M. Gratya Bare Firmansyah, Mariano Francisco Pinto Oliviera Fransiska Jessica Adventia Wea Fransiskus Algentianus Kato Gamatara, Maksimilianus Jati Gani, Elisabeth Adelia Merdeka Wati Gaudensiana Nahak Gerardus Diri Tukan Hedwigh Hendrikus Temai Lejap Helena Kurnia Mauk Hendrawan, Mauritsius Sepis Hildegardis Missa Hironimus Dopo Ida Ayu Putu Sri Widnyani Imakulata Pongge, Maria Jelatu, Marcelina D. Kelen, Agnes Nirek Klau, Anggelina Delviana Klotilda S. Andi Kolin, Angelina Febriani Krisdayanti, Mariana O. Kristina Wada Betu Lado, Ferida Agata Kale Langobelen, Oktofian Ama Dudeng Leki, Salomon Lembata, Michael Ciputra Lengur, Eufrasia Reneilda Arianti Leni Marlina Kanadjo Lentisia Gude Leu, Euvemia P. C Loda, Adelheid Elisabet M. E. Perseveranda M.E Perseveranda M.E. Perseveranda Maksimilianus Paulus Jati Gamatara Manuk, Vinsensia L. Maria Anastasia Ue Maria Augustin Lopes Amaral Maria Bernadethe Mawarni Gelu Wutun Maria Fransiska De Cantal Peni Maria Gracelinda Loe Maria Imakulata Pongge Maria O. Krisdayanti Maria Vianney Meak Mariano Firmansyah Marius Masri Sadipun Martuti Lawalu, Emiliana Mau, Selviana Maximus M Taek Nahak, Eviana Nama, Ermelinda Palan Nani, Paskalis A. Nawa, Alexandro E. Henuk Nay Nimur, Yohana Priskalia Paskalis Andrianus Nani Patricia Rina Florencita Paulus Adrianus K. L. Ratumakin Perseveranda, M. E. Perseveranda, M.E Perseveranda, ME Petronela A. Balol Petrus Fernando Putra Wolla Pongge, Maria Imaculata Pongge, Maria Immaculata Priscilla M. A Hornay Ratumakin, Paulus A. K. L. Renoat, Ronald E. Ridan, Emiliana Rofina M. Rua Rondi, Selviana Muda Sakan, Kornelis Aryanto Salomon Leki Sape, Natalsya Vandana Sarani M. Tulun Saru, Joaquina Felicia Selfiana Goetha Seran, Apriliani Mariche Silvius Bria Solly Aryza Stanis Man Stefanie Noviega Bribin Burin Susana P. Baso Susanti Indrawati, Agnes Susanti Indrwati, Agnes Taek, Maximus M. Taneo, Brian Taninhelon, Defita Desideria Thaumaet, Barnabas Thomas Ola Langoday Tje Yustin Dima, Enike Turi, Veronika T. D Uri, Falenria Viany Cecilia Pah Wada Betu, Kristina Watu, Engelbertus Gloria Christy Watu, Engelbertus Glory Christy Wella, Bheatrix S. T Yasinta S. Enes Yohanes Petrus Dote Koten