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All Journal MIX : Jurnal Ilmiah Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Sinar Manajemen Jurnal Bisnis dan Akuntansi Journal La Bisecoman Jurnal Manajemen dan Organisasi Review (MANOR) Journal La Sociale International Journal of Health, Economics, and Social Sciences (IJHESS) Journal of Public Representative and Society Provision Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Mujahid
Universitas Fajar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal La Bisecoman

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Marketing Communications Strategy in Increasing the Number of Visits to Rice Tourism Destinations Ike Purwaningrum; Mujahid Mujahid; Fitriana Fitriana
Journal La Bisecoman Vol. 5 No. 2 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i2.1067

Abstract

This research aims to analyze the marketing communication strategy of the Rice Field Tourism Destination in Gunung Mulia Village, as well as the inhibiting and supporting factors of these strategies in increasing the number of tourist visits. The research method employed is qualitative descriptive, with data collection through in-depth interviews, observations, and document studies. Data analysis utilizes content analysis. The research findings indicate that out of the 5 promotions mix in the marketing communication strategy, only three are implemented by D’Wish, namely advertising strategy, sales promotion, and direct marketing. Meanwhile, personal selling, public relations, and publicity have not been applied. The primary inhibiting factor affecting the implementation of the entire strategy is budget limitations, leading to selectivity in choosing marketing communication strategies. On the other hand, there are supporting factors contributing to the success of D’Wish's marketing communication strategy. These include affordable entrance tickets, the absence of competitors in the surrounding environment, and the availability of social media as an effective platform for advertising and promoting D’Wish. This research provides recommendations for destination managers to consider developing a more holistic and optimal marketing communication strategy to overcome budget constraints and leverage the advantages of existing supporting factors.
Local Government Crisis Communication Strategy: Case Study of Demands for Arrears in Employee Income Additional Payments M. Amin; Mujahid Mujahid; Nur Alim Djalil
Journal La Bisecoman Vol. 5 No. 3 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i3.1235

Abstract

In handling the crisis, the Regional Government of Penajam Paser Utara Regency carried out crisis identification first, carried out rapid research into the phenomena that occurred by observing the situation so that crisis management was right on target. Crisis analysis is also carried out, namely the regional government analyzes the data that has been collected to take strategic steps. The crisis communication strategies applied in this crisis case are 1) Diminish strategies, namely by means of justification and excuse strategies, 2) Rebuild strategies, namely by means of compensation, apology, and 3) Reinforcing / Bolstering strategies, namely by means of victimage. There are several factors inhibiting the implementation of crisis communication, including a lack of transparency or openness towards communication carried out by the Regional Government. Researchers recommend forming a team to handle the crisis that occurred. As well as the Regional Government to be more active in communicating or having direct contact with ASN, especially those at staff level.
Strategy for Improving the Performance of the General Section of the Regional Secretariat Baktiar Baktiar; Mujahid Mujahid; Syamsuddin Bidol
Journal La Bisecoman Vol. 4 No. 2 (2023): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v4i2.1242

Abstract

This research aims to identify and analyze strategies that can improve performance in the General Section of the North Penajam Paser Regency Regional Secretariat. This research was carried out in the regional secretary section of North Penajam Paser Regency, East Kalimantan Province in January-February 2024. With a qualitative approach, data collection techniques were through in-depth interviews and documentation studies. The main respondents included relevant officials, staff and managers in the General Section of the Regional Secretariat. The population in this study were all staff and managers who worked in the General Section of the Regional Secretariat of North Penajam Paser Regency. The main informants consist of relevant officials who have experience and knowledge relevant to performance improvement strategies in the General Department. Data analysis shows that there are several strategies that can improve performance in the General Department, including improving the administration system, increasing internal communication, developing employee skills, and implementing information technology. From the results of this research, it can be concluded that implementing these strategies can help increase efficiency and performance effectiveness in the General Section of the North Penajam Paser Regency Regional Secretariat. It is hoped that these findings can become a basis for related parties in developing better strategic steps to support more efficient and effective governance at the district level.
The Influence of Work Competence and Discipline on the Performance of Planning Agency Employees Hipzi Rahmadin Noor; Mujahid Mujahid; Nurmadhani Fitri Suyuthi
Journal La Bisecoman Vol. 4 No. 2 (2023): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v4i2.1259

Abstract

This research aims to determine the influence of competence and work discipline on the performance of North Penajam Paser Regency Planning, Research and Development Agency employees. This research suspects that there are two things that influence employee performance, namely lack of effective communication and competence. This is because ideally employees work in accordance with their competencies, but in the North Penajam Paser Regency Planning, Research and Development Agency office, employees are still found who work not in accordance with their competencies. Apart from that, employee discipline is also expected to be a factor in their performance. In this research, researchers found many problems related to official discipline. In this research, the data collection method used was a saturated sampling technique and multiple linear regression analysis with the help of the SPSS 26 program which was used to analyze the data. The research results show that the competency variable (X1) has a positive and significant effect on employee performance (Y). However, there is a positive and significant influence of the discipline variable (X2) on employee performance (Y). The results of the coefficient of determination (41.5%) show that the ability of the independent variables (competence and work discipline) in explaining the dependent variable (employee performance) is in a small percentage and there are still other variables that are not included in this research.
The Influence of Innovation and Service Quality on Customer Satisfaction Indira Mulyasari Paramastuti Ilham; Muliyadi Hamid; Mujahid Mujahid
Journal La Bisecoman Vol. 5 No. 4 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i4.1266

Abstract

This research aims to determine the suitability of the influence of innovation and service quality on customer satisfaction at Perumda Air Minum Makassar City. Data collection uses primary data obtained from questionnaires using saturated random sampling, its validity and reliability have been tested, and classical assumptions in the form of Normality, Multicollinearity and Heteroscedasticity have also been tested. The data analysis method uses descriptive analysis techniques, coefficient of determination analysis (R2), multiple regression analysis, partial testing (t test) and simutant test (f test). The results of this research show that the Innovation variable has a positive and significant effect on customer satisfaction at Perumda Air Minum Makassar City. The service quality variable does not influence customer satisfaction at Perumda Air Minum Makassar City. And the innovation and service quality variables simultaneously have a positive and significant effect on customer satisfaction at Perumda Air Minum Makassar City.
The Influence of Understanding Project Management and Construction Implementation on the Success of Electricity Projects : JEL classification: H54, L94, O22, M12, C30 Nugroho, Dwi; Yunus, Mujahid; Bakri, Abdul Majid
Journal La Bisecoman Vol. 6 No. 5 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i5.2552

Abstract

In contemporary times, management has become a crucial asset for the functioning of an organization, thus warranting greater attention. Over the past two years, PT PLN UIP Sulawesi has experienced an expansion of its responsibilities; initially focused solely on infrastructure development in accordance with the RUPTL and catering to community customers, it has now taken on additional duties. These include the construction of electrical infrastructure for high-voltage customers, particularly for smelter clients located in Sulawesi. In light of this phenomenon, the researcher aims to conduct a study to ensure that future projects are completed in accordance with the stipulated time, quality, and budget. The objective. of this research is to analyze the understanding of project management and construction implementation in relation to the success of electricity projects at PLN UIP Sulawesi. This study.is quantitative in nature, involving the distribution of questionnaires.to 107 respondents from a population of 146 project teams at PT PLN UIP Sulawesi. Data analysis in this research is conducted using path analysis. The results indicate that both the understanding of project management and construction implementation have a positive and significant simultaneous effect on project success.
The Effect of Transformational Leadership and Workload on Employee Performance: JEL Classification: M12, M54, J24, J81, O15 Sunastri, Sunastri; Yunus, Mujahid; Samad, Abdul
Journal La Bisecoman Vol. 6 No. 6 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i6.2520

Abstract

This study aims to analyze and examine the influence of transformational leadership and workload on employee performance at the Airport Authority Office Region V Makassar. Data were collected through questionnaires, with a total of 116 respondents selected using the Slovin formula. The questionnaire was tested for validity and reliability, and classical assumption tests such as normality, multicollinearity, and heteroscedasticity were also conducted. The data analysis method used was multiple linear regression. The results of the study show that: (1) Transformational leadership has a positive and significant effect on employee performance; (2) Workload also has a positive and significant effect on employee performance; and (3) simultaneously, transformational leadership and workload have a positive and significant effect on employee performance at the Airport Authority Office Region V Makassar. The coefficient of determination (R Square) value of 0.319 indicates that 31.9% of the variation in employee performance can be explained by these two variables, while the remaining 68.1% is influenced by other factors not included in this study.
The Influence of Good Governance and Work Discipline on The Performance of Employees: JEL Classification: J24, M12, M54, H83, D73 Lukmansyah, Lukmansyah; Yunus, Mujahid; Wahyu, Wahyu
Journal La Bisecoman Vol. 6 No. 6 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i6.2543

Abstract

This study aims to determine and analyze the influence of good governance and work discipline on the performance of employees at the South Nunukan District Office. This study used a quantitative method with multiple linear regression data analysis using SPSS software. The primary data were collected from all 95 employees, both civil servants (ASN) and honorary employees. The results show that simultaneously, good governance and work discipline significantly influence employee performance. This indicates that the combination of good governance and a disciplined work culture is crucial in driving effective public service.
Development Strategy of Virgin Coconut Oil Bumdes in Collection: JEL Classification: I21, I28, I31, H52, C83 Rusdan, Rusdan; Yunus, Mujahid; Muin, Sri Adrianti
Journal La Bisecoman Vol. 7 No. 1 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i1.2544

Abstract

This study aims to analyze the development strategy of Virgin Coconut Oil (VCO) implemented by BUMDes Bersama Karang Unarang Sejahtera in Sebatik District. The main focus of this research is to identify supporting factors, inhibiting factors, and the strategies applied to optimize local potential through the VCO product. The method used is a descriptive qualitative approach, with data collection techniques including in-depth interviews, field observations, and documentation. Research informants included BUMDes managers, production workers, raw material suppliers, village government representatives, and local community members. The findings show that the VCO development strategy involves planning stages, community involvement, technical training, and gradual marketing through social media and local events. The main supporting factors are the abundant availability of coconut raw materials, government support, and active community participation. Meanwhile, the inhibiting factors include limited technology, constraints in digital marketing, and the underdevelopment of product legality. This research recommends increasing human resource capacity, continuous policy support, and expanding distribution networks to strengthen product competitiveness in broader markets.
Quality of Personnel Administration Services at the Personnel and Human Resource Development Agency: JEL Classification: H83, J45, I18, D73, M12 Setiawati, Nia Agus; Hamzah, M. Nasir; Yunus, Mujahid
Journal La Bisecoman Vol. 7 No. 1 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i1.2555

Abstract

This study aims to describe the quality of civil servant administration services based on the perception of Civil Servants (ASN) and to identify internal and external factors influencing these services. The research adopted a descriptive qualitative approach, supported by quantitative data obtained through Likert scale questionnaires targeting ASNs who visit BKPSDM for civil servant administration services. Data collection also involved in-depth interviews with BKPSDM officials, as well as field observations and documentation studies. Qualitative data were analyzed thematically, while quantitative data were analyzed descriptively. The research findings indicate that the overall quality of civil servant administration services at BKPSDM Nunukan Regency is in the good to very good category, with the majority of ASNs expressing satisfaction to high satisfaction. The main strengths of the service were identified in the aspects of staff friendliness and courtesy, and the availability and comfort of service facilities. Nevertheless, there are still areas requiring improvement, namely in the clarity and accessibility of information regarding procedures and requirements, as well as the transparency of information concerning estimated service completion times. Significant internal factors influencing service quality include human resources (staff competence and motivation), service systems and procedures, and the utilization of information technology and infrastructure. Meanwhile, external factors that also contribute are changes in laws and regulations, ASN expectations and demands for digital services, and advancements in information technology. Recommendations proposed to enhance service quality include improving the clarity and accessibility of information through digital platforms, optimizing service completion efficiency and transparency, developing civil servant administration service applications, and improving service facility spaces.
Co-Authors Abdul Samad Abdul Samad A Abdul Samad Arief Ami Novrindah Primiatmi A Latief Andi Vita Sukmarini Andi Vita Sukmarini, Andi Vita Andini Angga Kusuma Arief, Abdul Samad Arminas Bakri, Abdul Majid Baktiar Baktiar Devita Taruk La’bi Dicky Adhitirta Dini Rahma Sari Dwi Nugroho Edwar Edwar Erwin Fahlevi, Mochammad Fitri Suyuthi, Nurmadhani Fitriana Fitriana Gustin Winaria Hamzah, M. Nasir Hipzi Rahmadin Noor Ike Purwaningrum Ilham Safar Indira Mulyasari Paramastuti Ilham jahruddin jahruddin Karima Karima Kurniati Kurniati Lukmansyah, Lukmansyah M, Irawati M. Amin M. Rafiq Surya Madewa Mega Mustika Sari Mirza Alifiah Diani Moh Nasir Abd Majid Mohammad Hatta Alwi Muh. Farid Dwi Saputra Muh. Nasir Hamzah Muh. Rial Ashar Muhammad A Muliyadi Hamid Muliyadi Hamid Munawir Nasir Muthmainnah Muwaffiq Nurimansyah Mapparenta Nasrullah Nasyirah Nurdin Nur Alim Djalil Nurfaisyah Aladin Nurmadhani Fitri Suyuthi Paradiba Hekza Nugraha Ramalwati Ramlawati Rijal Rosnaini Daga Rusdan Rusdan Samad Arief, Abdul Sariyani, Sariyani Setiawati, Nia Agus Sonni, Alem Febri Sri Adrianti Muin Sri Muin St. Rukaiya St. Rukaiyah Sudarmini Syam Sunastri, Sunastri Suwardi M Syamsu Rizal Syamsuddin Bidol Syamsul Riyadi Wahyu Wahyu Wulandari Rantalemba Yasir Haskas Yasir Yasir