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All Journal MIX : Jurnal Ilmiah Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Sinar Manajemen Jurnal Bisnis dan Akuntansi Journal La Bisecoman Jurnal Manajemen dan Organisasi Review (MANOR) International Journal of Health, Economics, and Social Sciences (IJHESS)
Mujahid
Universitas Fajar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences

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Journal : Journal La Bisecoman

 1 
Marketing Communications Strategy in Increasing the Number of Visits to Rice Tourism Destinations Ike Purwaningrum; Mujahid Mujahid; Fitriana Fitriana
Journal La Bisecoman Vol. 5 No. 2 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i2.1067

Abstract

This research aims to analyze the marketing communication strategy of the Rice Field Tourism Destination in Gunung Mulia Village, as well as the inhibiting and supporting factors of these strategies in increasing the number of tourist visits. The research method employed is qualitative descriptive, with data collection through in-depth interviews, observations, and document studies. Data analysis utilizes content analysis. The research findings indicate that out of the 5 promotions mix in the marketing communication strategy, only three are implemented by D’Wish, namely advertising strategy, sales promotion, and direct marketing. Meanwhile, personal selling, public relations, and publicity have not been applied. The primary inhibiting factor affecting the implementation of the entire strategy is budget limitations, leading to selectivity in choosing marketing communication strategies. On the other hand, there are supporting factors contributing to the success of D’Wish's marketing communication strategy. These include affordable entrance tickets, the absence of competitors in the surrounding environment, and the availability of social media as an effective platform for advertising and promoting D’Wish. This research provides recommendations for destination managers to consider developing a more holistic and optimal marketing communication strategy to overcome budget constraints and leverage the advantages of existing supporting factors.
Local Government Crisis Communication Strategy: Case Study of Demands for Arrears in Employee Income Additional Payments M. Amin; Mujahid Mujahid; Nur Alim Djalil
Journal La Bisecoman Vol. 5 No. 3 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i3.1235

Abstract

In handling the crisis, the Regional Government of Penajam Paser Utara Regency carried out crisis identification first, carried out rapid research into the phenomena that occurred by observing the situation so that crisis management was right on target. Crisis analysis is also carried out, namely the regional government analyzes the data that has been collected to take strategic steps. The crisis communication strategies applied in this crisis case are 1) Diminish strategies, namely by means of justification and excuse strategies, 2) Rebuild strategies, namely by means of compensation, apology, and 3) Reinforcing / Bolstering strategies, namely by means of victimage. There are several factors inhibiting the implementation of crisis communication, including a lack of transparency or openness towards communication carried out by the Regional Government. Researchers recommend forming a team to handle the crisis that occurred. As well as the Regional Government to be more active in communicating or having direct contact with ASN, especially those at staff level.
Strategy for Improving the Performance of the General Section of the Regional Secretariat Baktiar Baktiar; Mujahid Mujahid; Syamsuddin Bidol
Journal La Bisecoman Vol. 4 No. 2 (2023): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v4i2.1242

Abstract

This research aims to identify and analyze strategies that can improve performance in the General Section of the North Penajam Paser Regency Regional Secretariat. This research was carried out in the regional secretary section of North Penajam Paser Regency, East Kalimantan Province in January-February 2024. With a qualitative approach, data collection techniques were through in-depth interviews and documentation studies. The main respondents included relevant officials, staff and managers in the General Section of the Regional Secretariat. The population in this study were all staff and managers who worked in the General Section of the Regional Secretariat of North Penajam Paser Regency. The main informants consist of relevant officials who have experience and knowledge relevant to performance improvement strategies in the General Department. Data analysis shows that there are several strategies that can improve performance in the General Department, including improving the administration system, increasing internal communication, developing employee skills, and implementing information technology. From the results of this research, it can be concluded that implementing these strategies can help increase efficiency and performance effectiveness in the General Section of the North Penajam Paser Regency Regional Secretariat. It is hoped that these findings can become a basis for related parties in developing better strategic steps to support more efficient and effective governance at the district level.
The Influence of Work Competence and Discipline on the Performance of Planning Agency Employees Hipzi Rahmadin Noor; Mujahid Mujahid; Nurmadhani Fitri Suyuthi
Journal La Bisecoman Vol. 4 No. 2 (2023): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v4i2.1259

Abstract

This research aims to determine the influence of competence and work discipline on the performance of North Penajam Paser Regency Planning, Research and Development Agency employees. This research suspects that there are two things that influence employee performance, namely lack of effective communication and competence. This is because ideally employees work in accordance with their competencies, but in the North Penajam Paser Regency Planning, Research and Development Agency office, employees are still found who work not in accordance with their competencies. Apart from that, employee discipline is also expected to be a factor in their performance. In this research, researchers found many problems related to official discipline. In this research, the data collection method used was a saturated sampling technique and multiple linear regression analysis with the help of the SPSS 26 program which was used to analyze the data. The research results show that the competency variable (X1) has a positive and significant effect on employee performance (Y). However, there is a positive and significant influence of the discipline variable (X2) on employee performance (Y). The results of the coefficient of determination (41.5%) show that the ability of the independent variables (competence and work discipline) in explaining the dependent variable (employee performance) is in a small percentage and there are still other variables that are not included in this research.
The Influence of Innovation and Service Quality on Customer Satisfaction Indira Mulyasari Paramastuti Ilham; Muliyadi Hamid; Mujahid Mujahid
Journal La Bisecoman Vol. 5 No. 4 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i4.1266

Abstract

This research aims to determine the suitability of the influence of innovation and service quality on customer satisfaction at Perumda Air Minum Makassar City. Data collection uses primary data obtained from questionnaires using saturated random sampling, its validity and reliability have been tested, and classical assumptions in the form of Normality, Multicollinearity and Heteroscedasticity have also been tested. The data analysis method uses descriptive analysis techniques, coefficient of determination analysis (R2), multiple regression analysis, partial testing (t test) and simutant test (f test). The results of this research show that the Innovation variable has a positive and significant effect on customer satisfaction at Perumda Air Minum Makassar City. The service quality variable does not influence customer satisfaction at Perumda Air Minum Makassar City. And the innovation and service quality variables simultaneously have a positive and significant effect on customer satisfaction at Perumda Air Minum Makassar City.
Co-Authors Abdul Samad A Abdul Samad Arief Andi Vita Sukmarini, Andi Vita Andini Angga Kusuma Arminas Baktiar Baktiar Devita Taruk La’bi Dicky Adhitirta Edwar Edwar Erwin Fahlevi, Mochammad Fitri Suyuthi, Nurmadhani Fitriana Fitriana Gustin Winaria Hipzi Rahmadin Noor Ike Purwaningrum Ilham Safar Indira Mulyasari Paramastuti Ilham jahruddin jahruddin Karima Karima M. Amin M. Rafiq Surya Madewa Mega Mustika Sari Mirza Alifiah Diani Moh Nasir Abd Majid Mohammad Hatta Alwi Muh. Farid Dwi Saputra Muh. Nasir Hamzah Muh. Rial Ashar Muhammad A Muliyadi Hamid Muliyadi Hamid Munawir Nasir Muwaffiq Nurimansyah Mapparenta Nasrullah Nasyirah Nurdin Nur Alim Djalil Nurfaisyah Aladin Nurmadhani Fitri Suyuthi Paradiba Hekza Nugraha Ramalwati Ramlawati Rijal Rosnaini Daga Samad Arief, Abdul St. Rukaiya St. Rukaiyah Sudarmini Syam Syamsu Rizal Syamsuddin Bidol Syamsul Riyadi Wulandari Rantalemba Yasir Haskas Yasir Yasir