Garuda - Garba Rujukan Digital

ANALYSIS PURCHASE INTENTION OF MEN'S SKINCARE: THE ROLE OF CONTENT MARKETING, PRODUCT INNOVATION, AND PERCEIVED VALUE AS PREDICTORS Vidyanata, Deandra; Kusuma, Rr. Chusnu Syarifa Diah; Septiani, Emilia; Rane, Melvin Krisdiana Djami
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.618

In an increasingly advanced digital era, content marketing has become an important tool for reaching consumers and building strong relationships with them. Informative, relevant and interesting content can increase consumer awareness and interest in skincare products. This research aims to analyze men's skincare purchase intention by focusing on the role of content marketing, product innovation, and perceived value as the main predictors. This research methodology uses a quantitative approach by collecting data through questionnaires distributed to male respondents who use skincare products. Data analysis was carried out using regression techniques to test the relationship between the variables studied. The sample used as respondents was 170 people. The research results show that content marketing, product innovation, perceived value have a positive and significant effect on purchase intention. The results of this research have important implications for companies that market men's skincare products, namely that effective content marketing must be a top priority, because relevant and interesting content can significantly increase consumer awareness and interest. Then product innovation must continue to be improved to meet the ever-changing needs and preferences of consumers. In addition, companies must ensure that consumers perceive high value from their products, both through superior quality, reasonable prices, and emotional and social benefits.

Persepsi dan Sikap Masyarakat terhadap Rencana Dikembangkannya Wisata Syariah (Halal Tourism) Di Provinsi Nusa Tenggara Barat Permadi, Lalu Adi; Darwini, Sri; Retnowati, Weni; Negara, Iwan Kusuma; Septiani, Emilia
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 2 No. 1 (2018): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v2i1.6269

Tujuan penelitian ini adalah untuk mengetahui Persepsi dan Sikap Masyarakat Terhadap Rencana Dikembangkannya Wisata Syariah (Halal Tourism) Di Provinsi Nusa Tenggara Barat. Metode pembuktian terhadap tujuan penelitian tersebut menggunakan metode penelitian diskriptif. Hasil Penelitian ini menunjukkan bahwa Masyarakat Nusa Tenggara Barat memiliki persepsi yang BAIK terhadap rencana penerapan wisata halal di daerah ini, sikap yang POSITIF terhadap rencana penerapan wisata halal di daerah ini dan dari diagram Kartesius diketahui bahwa hasil rencana penerapan wisata halal dipersepsikan dan disikapi sangat tinggi oleh Masyarakat NTB. Saran untuk pengambil keputusan dalam hal ini Pemerintah NTB harus membuat kebijakan yang mempertahankan persepsi dan sikap itu tetap BAIK dan POSITIF. Dengan membuat kebijakan yang konkrit terkait dengan implementasi pariwisata halal, sehingga tidak sekedar pada tataran hukum atau peraturan daerah. Selain itu sosialisasi perlu dipercepat sehingga masyarakat paham bagaimana wisata halal tersebut akan diterapkan.

Pengaruh Brand Experience Terhadap Brand Trust Dalam Pembentukan Brand Loyalty Produk Scarlett Whitening Ni Nyoman Juni Artiniwati; Baiq Handayani Rinuastuti; Emilia Septiani
Journal of Sharia Economy and Islamic Tourism Vol 2, No 2 (2022): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v2i2.8351

This study aims to examine the variables of brand experience and brand trust on brand loyalty of Scarlett Whitening products, the type of research used is associative. The population in this study were all people who live in the city of Mataram, the number of samples in this study was 100 respondents. The sampling technique used non-probability sampling with purposive sampling method. The analysis used is path analysis (path analysis). The data analysis technique used the SPSS version 24 program. The results of this study indicate that the brand experience variable has a positive and significant effect on brand loyalty, brand experience has a positive and significant effect on brand trust with a significant value while brand trust has a positive and significant effect on brand loyalty with a significant value. . And the influence of brand experience on brand loyalty through brand trust which has a positive and significant effect.ABSTRAK: Penelitian ini bertujuan untuk menguji variabel brand experience dan brand trust terhadap brand loyalty produk Scarlett Whitening, jenis penelitian yang digunakan adalah asosiatif. Populasi dalam penelitian ini adalah semua masyarakat yang berdomisili di Kota Mataram, jumlah sampel dalam penelitian ini adalah 100 responden. Teknik pengambilan sampel menggunakan non probability sampling dengan metode purposive sampling. Analisis yang digunakan adalah analisis jalur (analisis path). Teknik analisis data menggunakan program SPSS versi 24. Hasil penelitian ini menunjukan bahwa variabel brand experience berpengaruh positif dan signifikan terhadap brand loyalty, brand experience berpengaruh positif dan signifikan terhadap brand trust dengan nilai signifikan sedangkan brand trust berpengaruh positif dan signifikan terhadap brand loyalty dengan nilai signifikan. Dan adanya pengaruh antara brand experience terhadap brand loyalty melalui brand trust yang dimana berpengaruh secara positif dan signifikan

Minyak Sawit Merah: Karakteristik Nutrisi, Bioaktif, Potensi Kesehatan, dan Aplikasi dalam Pangan Fungsional Sumber Antioksidan Goneril, Davin; Septi Niranti Hidayat, Dwi; Septiani, Emilia
Jurnal Teknologi Pangan dan Industri Perkebunan (LIPIDA) Vol 5 No 2 (2025)
Publisher : Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/lipida.v5i2.1795

Red palm oil is reddish crude palm oil (CPO) refined olien fraction without being bleached. This commodity has the potential to be developed from the industrial to health sectors. Red palm oil can be potential antioxidant source functional food, however comprehensive reviewing chemical and bioactive profile, health evidence, and antioxidant activity in functional food never been conducted. The review is using descriptive method as narrative review, summarizing the nutritional content, bioactives, health potential, and functional foods utilization from 2015-2025. Red palm oil is dominated by saturated (37.83%-65.62%) and monounsaturated (27.30%-43.54%) fatty acids. The bioactive compounds found were carotenoids, tocopherols, phytosterols, squalene, flavonoids, and phenolics, that can act as antioxidants, anti-inflammatories, blood vitamin A enhancers, antidiabetics, and antiproliferatives. In functional food processing, such as chocolate spread, mellorine, bagelan, and ground coffee providing DPPH radicals inhibition around (7.091%-82.10%). The study shows that red palm oil is considered balanced between the contained fatty acids, while high in antioxidants (Tocotrienol, β-carotene, sitosterol, and squalene) which depended on the cultivation, post-harvest handling, and processing. The potential health function provided as a source of functional food antioxidants affected by the processing and ingredients combination, which shows the potential for diversification in the further research.

STUDYING THE RELATIONSHIP MODEL ONLINE CONSUMER REVIEW TOWARDS CONSUMER PURCHASE INTENTION ON SOCIAL COMMERCE PLATFORMS: EVIDENCE IN INDONESIA Septiani, Emilia; Farida, Farida; Syarifa Diah Kusuma, Rr. Chusnu; Anggraini, Raden Isma; Zaki, Nur Amalina Mohamad
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i2.929

This research examines the influence of electronic word of mouth (e-WOM), viral marketing, and online consumer reviews on purchase intention on social commerce platforms. The research uses a quantitative approach with a survey method distributed to active social commerce users in Indonesia, and the data obtained is analyzed using the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. The research results show that the e-WOM and viral marketing variables positively and significantly affect purchase intention. In contrast, online consumer reviews have a positive but not significant effect. These findings indicate that digital social interactions and the spread of viral content have a dominant role in influencing consumer purchasing intentions, while consumer reviews have not been able to become a strong determining factor in purchasing decisions. This research provides theoretical contributions by enriching the literature on consumer behaviour in social commerce and practical implications for business people to maximise digital marketing strategies based on social interaction and viral content, accompanied by managing consumer reviews that remain relevant in maintaining brand trust..

PEMBERDAYAAN MASYARAKAT MELALUI PEMANFAATAN SUMBER PANGAN LOKAL SEBAGAI PRODUK INOVATIF BERNILAI TAMBAH DI DESA BATU MEKAR -, Sri Maryanti; Maryanti, Sri; Wiliyani, Siti; Dayani, Rahman; Rahayu, Nila; Septiani, Emilia; Sukmana, Febrian Humaidi; Dewi, Suprayanti Martia
Jurnal Pepadu Vol 6 No 3 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i3.8043

This Community Service Program (PKM) aims to empower the residents of Dusun Prabe, Batu Mekar Village, West Lombok Regency, through the utilization of kolang-kaling (sugar palm fruit) as an innovative raw material for the development of healthy, locally-based functional beverages. Traditionally processed with limited added value, kolang-kaling holds great potential to be transformed into economically valuable products. The program was implemented in stages using participatory and educational approaches, including preparation (local potential survey), functional food concept dissemination, technical training, and business mentoring. The outcome of this initiative is the creation of Yogurt Wedang Kolang-Kaling, a functional drink that combines the probiotic benefits of yogurt with the nutrition and distinctive taste of kolang-kaling and traditional spices. This product not only carries economic value but also promotes the preservation of local wisdom. Practical training significantly enhanced community skills and awareness of entrepreneurship opportunities based on local resources. The participants’ enthusiasm and their initiative to continue production independently reflect the program’s success in fostering economic self-reliance. This innovation is expected to serve as a foundation for the development of sustainable and competitive home-scale enterprises. Thus, this activity demonstrates that local food-based innovations can serve as strategic solutions to holistically improve community welfare

Minyak Sawit Merah: Karakteristik Nutrisi, Bioaktif, Potensi Kesehatan, dan Aplikasi dalam Pangan Fungsional Sumber Antioksidan Goneril, Davin; Septi Niranti Hidayat, Dwi; Septiani, Emilia
Jurnal Teknologi Pangan dan Industri Perkebunan (LIPIDA) Vol 5 No 2 (2025)
Publisher : Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/lipida.v5i2.1795

Red palm oil is reddish crude palm oil (CPO) refined olien fraction without being bleached. This commodity has the potential to be developed from the industrial to health sectors. Red palm oil can be potential antioxidant source functional food, however comprehensive reviewing chemical and bioactive profile, health evidence, and antioxidant activity in functional food never been conducted. The review is using descriptive method as narrative review, summarizing the nutritional content, bioactives, health potential, and functional foods utilization from 2015-2025. Red palm oil is dominated by saturated (37.83%-65.62%) and monounsaturated (27.30%-43.54%) fatty acids. The bioactive compounds found were carotenoids, tocopherols, phytosterols, squalene, flavonoids, and phenolics, that can act as antioxidants, anti-inflammatories, blood vitamin A enhancers, antidiabetics, and antiproliferatives. In functional food processing, such as chocolate spread, mellorine, bagelan, and ground coffee providing DPPH radicals inhibition around (7.091%-82.10%). The study shows that red palm oil is considered balanced between the contained fatty acids, while high in antioxidants (Tocotrienol, β-carotene, sitosterol, and squalene) which depended on the cultivation, post-harvest handling, and processing. The potential health function provided as a source of functional food antioxidants affected by the processing and ingredients combination, which shows the potential for diversification in the further research.

Title

Found 27 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 27 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 27 Documents
Search