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All Journal Jurnal Konseling dan Pendidikan Jurnal ELTIKOM : Jurnal Teknik Elektro, Teknologi Informasi dan Komputer Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Gema Ngabdi Al-Kharaj: Journal of Islamic Economic and Business Dinasti International Journal of Digital Business Management JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) JPIn : Jurnal Pendidik Indonesia Jurnal Abdimas Sangkabira International Journal of Social Science Empiricism Journal ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Asian Journal of Applied Business and Management (AJABM) Jurnal Publikasi Ilmu Manajemen Jurnal Ilmu dan Inovasi Fisika IIJSE International Research Journal of Business Studies Asian Journal of Management, Entrepreneurship and Social Science SEMANIS
Akhmad Saufi
Fakultas Ekonomi Dan Bisnis Universitas Mataram
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The Influence Of Customer Relationship Management And Location On Purchase Intention At Caffe Kokoday East Lombok Nela Febiola; Akhmad Saufi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9478

Abstract

This study examines the influence of Customer Relationship Management (CRM) and location on purchase intention at Caffe Kokoday, East Lombok. Amidst the growth of Indonesia's food and beverage sector, the research tests whether CRM practices and strategic location significantly affect consumer purchase intention in the café industry.This descriptive quantitative study employed purposive sampling of 100 respondents who had visited Caffe Kokoday. Data were collected through structured questionnaires measuring CRM (acquire, enhance, retain), location (accessibility, visibility, traffic, parking, environment), and purchase intention (transactional, referential, preferential, exploratory interest). Multiple linear regression analysis was conducted using SPSS, preceded by classical assumption tests.The findings reveal that both CRM and location significantly influence purchase intention. The regression equation Y = -1.715 + 0.675X₁ + 0.435X₂ demonstrates that CRM (t = 4.761, Sig. 0.000 < 0.05) and location (t = 5.561, Sig. 0.000 < 0.05) have positive and significant effects. The coefficient of determination (R² = 0.820) indicates that 82% of purchase intention variance can be explained by these variables, while 18% is attributed to other factors. CRM scored highest on staff service responsiveness (mean = 4.41), while location scored highest on parking accessibility and environmental safety (mean = 4.35).The study confirms that effective CRM and strategic location are critical determinants of consumer purchase intention in cafés. Practitioners should prioritize relationship-building initiatives and accessible locations with adequate facilities. These findings support relationship marketing theory and retail location theory in the food service context. Future research should explore additional variables such as product quality and digital marketing to provide comprehensive understanding of purchase intention drivers.
Service Quality and Brand Image on Saving Intention in Syariah Banks in Indonesia, Moderated by Religiosity Suheri, Tommy; Saufi, Akhmad; Supryadi, Didy Ika
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9121

Abstract

The Islamic banking industry in Indonesia has experienced steady institutional development, yet its market share remains relatively low, indicating stagnant public interest, particularly in savings products. This study investigates the influence of Service Quality and Brand Image on Saving Intention in Islamic banks, with Religiosity serving as a moderating variable. Using a quantitative associative approach, data were collected from 170 respondents across different regions of Indonesia through an online questionnaire measured with a five-point Likert scale. The analysis was conducted using Partial Least Square (PLS) with SmartPLS software. The findings show that both Service Quality and Brand Image significantly and positively influence Saving Intention, with Brand Image identified as the most dominant factor. Religiosity functions as a pure moderator, strengthening the relationship between Service Quality and Saving Intention as well as between Brand Image and Saving Intention, although it does not directly affect Saving Intention. The model demonstrates strong explanatory power, reflected in an R-square value of 0.912, indicating that 91.2% of the variance in Saving Intention is explained by the examined variables. These results suggest that saving behavior in Islamic banking is shaped not only by rational and functional factors but also by emotional and spiritual considerations. Therefore, Islamic banks should focus on improving service quality, strengthening brand image, and consistently embodying Islamic values ​​to enhance customer loyalty and increase saving intention, while contributing to more effective customer-oriented strategies in the Islamic banking sector.
Perceived value, service quality, trust, and repurchase intention: satisfaction as a mediator in the market for commercial contraceptives NL Rina Budiarti; Akhmad Saufi; Dwi Putra Buana Sakti
Jurnal Konseling dan Pendidikan Vol. 13 No. 3 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1164900

Abstract

Commercial contraceptives represent a growing segment in family planning, yet evidence on what drives consumers to consistently repurchase these products remains limited, especially in emerging markets. This study addresses a theoretical gap in health marketing by examining how perceived value, service quality, and trust shape repurchase intention, with customer satisfaction as a mediating mechanism. A cross-sectional survey was conducted involving 381 reproductive-age wives (15–49 years) using injectable, implant, or IUD contraceptives in North Lombok, Indonesia, selected through systematic random sampling. Respondents varied in education and employment status to reflect real market diversity. All constructs were measured using validated Likert-scale instruments with reliability and validity confirmed through composite reliability and AVE thresholds. Data were analyzed using SEM-PLS (SmartPLS) to test hypotheses and mediation effects. The results show that trust has the strongest effect on repurchase intention ( P value= 0.011), followed by service quality (P value= 0.011) and perceived value (P value= 0.032). These findings imply that strengthening trust through credible information, consistent product quality, and reliable service delivery can enhance consumer loyalty. Private healthcare providers and distributors should improve counseling and service experience to differentiate commercial products from government-subsidized options. While offering policy insights on cost reduction and self-reliant family planning, this study acknowledges limitations related to its single-location and cross-sectional design, suggesting caution in generalizing results. Future research should expand across diverse regions and contraceptive types to enrich understanding of consumer behavior in the contraceptive market.
Co-Authors - Surati A.M., Mursyidhan Ariefbillah Abdul Kholid Adi Indra Pratama Adinda Melisa Putri Afwani, Royana Agus Muliadi, Lalu Agusdin Ahmad Riki Kadri Budiman Athar, Handry Sudiartha Azahra, Nabila Putri Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Baiq Nikmatul Ulya Bojun, Li Burhanudin Burhanudin Cukup Mulyana Dhanny Safitri Dhio Alfafian Didy Ika Supryadi Diswandi Dora Betari Dwi Budi Santoso Dwi Putra Buana Dwi Putra Buana Sakti Dwi Putra Buana Sakti Dwiyansaputra, Ramaditia Erisfiana Erisfiana Faya Prima Dewi Feriyadin Feriyadin Hairil Anwar Hambali Hambali Handayani Rinuastuti Handayani, Baiq Handry Sudiarta Handry Sudiartha Athar Hanik Setiyowati Hermanto Hermanto Hermanto Hermanto Hidayati, Vina Ayu Husnan, Lalu Hamdani Idham Kholid khairany, Kurnia Khairil Anwar Khairil Anwardin Lalu Anugrah Alwan Saputra Lalu Gagarin Lalu M. Furkan Lalu M. Furkan Lalu Purnama Hadi Mahyuni Mahyuni Muhamad Haikhal Muhammad Rizky Nurawan Mukmin Suryatni Muttaqillah Muttaqillah Nela Febiola Ni Made Febrie Arisandi Alangkajeng NL Rina Budiarti Nopia Lestari Nowo Riveli Nugroho, Agus Setiyo Budi Nurmayanti, Siti Nursakdah Nursakdah Praditia, R Janitra Hendra Putri, Ni Luh Debby Maharani Eka Qudratullah, Akhdiat Rafif Tri Adi Baihaqi Rohadatul Aisy Saddam Husein Saiful Rahman Saputra, Lalu Anugrah Alwan Sri Wahyulina Sugiharto, Guruh Suheri, Tommy Sulhaini Sulhaini Surati, - Suryani, Embun Talitha Almira, Talitha Thatok Asmony Thatok Asmony Thatok Asmony Ulfatisa Cahyani Yafang, Wang