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Pendampingan Manajemen Ide Festival di Sungai Larangan, Desa Wisata Hijau Bilebante, Kecamatan Pringgarata, Kabupaten Lombok Tengah. Ni Putu Inten Nindya Paramitha; Akhmad Saufi; R. Dimas Bani Adhiman; Ni Nyoman Yunita Aswina Putri; Lani Presia Rabbani
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 2 (2026): April-Juni 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i2.15045

Abstract

The Bilebante Green Tourism Village is one of the tourism villages located in Pringgarata Sub-district, Central Lombok. The Bilebante Green Tourism Village possesses immense natural potential and resources. One of its main attractions or tourism assets is the Larangan River. The Larangan River is an authentic cultural heritage site for the Bilebante Green Tourism Village. However, this potential has not yet been managed optimally due to limited resources and capacity; therefore, there is a need for mentoring or community service aimed at providing a deeper understanding to the community and managers regarding management practices, particularly regarding suitable festival ideas to bring prosperity to the community. The methods used in this mentoring activity include awareness-raising or socialisation sessions, participatory discussions, activity simulations, and mentoring to manage festivals or events on the Larangan River. The outcome of this mentoring activity is that the community is able to draw up a calendar of events/festivals for the tourism village. The community and managers are able to draw up an annual festival calendar that takes various aspects into account, such as the tourist season and environmental conditions. They are also able to draw up and implement Standard Operating Procedures (SOPs). Participants are trained to draw up festival SOPs as operational guidelines for activities
Organizational Culture as a Mediating Variable in the Effect of Digital Competency and Work Environment on Employee Performance at the Regional Revenue Agency of West Lombok Regency Gusti Ayu Desy Dwi Cahyani; Siti Nurmayanti; Akhmad Saufi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10657

Abstract

This study examines the role of organizational culture as a mediating variable in the relationship between digital competency, work environment, and employee performance at the Regional Revenue Agency (Badan Pendapatan Daerah/Bapenda) of West Lombok Regency, Indonesia. Employing a quantitative causal design, a census method was applied involving all 95 civil servants (Aparatur Sipil Negara/ASN) as respondents. Data were analyzed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM) via SmartPLS. The results demonstrate that digital competency positively and significantly affects both employee performance and organizational culture. Work environment does not directly affect employee performance, but significantly predicts organizational culture. Organizational culture positively and significantly affects employee performance, acting as a partial mediator between digital competency and performance, and as a full mediator between work environment and performance. These findings confirm that in bureaucratic organizations, work environment can only enhance employee performance by first strengthening organizational culture. Practically, this study emphasizes the importance of integrating digital competency development and conducive work environment creation as strategies to strengthen organizational culture for improving ASN performance.
The Influence Of Customer Relationship Management And Location On Purchase Intention At Caffe Kokoday East Lombok Nela Febiola; Akhmad Saufi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9478

Abstract

This study examines the influence of Customer Relationship Management (CRM) and location on purchase intention at Caffe Kokoday, East Lombok. Amidst the growth of Indonesia's food and beverage sector, the research tests whether CRM practices and strategic location significantly affect consumer purchase intention in the café industry.This descriptive quantitative study employed purposive sampling of 100 respondents who had visited Caffe Kokoday. Data were collected through structured questionnaires measuring CRM (acquire, enhance, retain), location (accessibility, visibility, traffic, parking, environment), and purchase intention (transactional, referential, preferential, exploratory interest). Multiple linear regression analysis was conducted using SPSS, preceded by classical assumption tests.The findings reveal that both CRM and location significantly influence purchase intention. The regression equation Y = -1.715 + 0.675X₁ + 0.435X₂ demonstrates that CRM (t = 4.761, Sig. 0.000 < 0.05) and location (t = 5.561, Sig. 0.000 < 0.05) have positive and significant effects. The coefficient of determination (R² = 0.820) indicates that 82% of purchase intention variance can be explained by these variables, while 18% is attributed to other factors. CRM scored highest on staff service responsiveness (mean = 4.41), while location scored highest on parking accessibility and environmental safety (mean = 4.35).The study confirms that effective CRM and strategic location are critical determinants of consumer purchase intention in cafés. Practitioners should prioritize relationship-building initiatives and accessible locations with adequate facilities. These findings support relationship marketing theory and retail location theory in the food service context. Future research should explore additional variables such as product quality and digital marketing to provide comprehensive understanding of purchase intention drivers.
Pengaruh Consumer Animosity, Brand Image, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Vaseline Di Kota Mataram Sarah Nisbanizela; Akhmad Saufi
CITACONOMIA : Economic and Business Studies Vol. 5 No. 03 (2026): Juli - September
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v5i03.6304

Abstract

Penelitian ini bertujuan menganalisis pengaruh consumer animosity, brand image, dan kualitas produk terhadap keputusan pembelian produk Vaseline di Kota Mataram. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan metode survei terhadap 100 konsumen Vaseline yang dipilih melalui purposive sampling. Kriteria responden adalah berusia minimal 17 tahun, berdomisili di Kota Mataram, pernah membeli produk Vaseline dalam satu bulan terakhir, dan aktif menggunakan media sosial. Data dikumpulkan melalui kuesioner daring dan dianalisis dengan regresi linear berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa consumer animosity berpengaruh negatif dan signifikan terhadap keputusan pembelian (b=-0,126; t=-2,749; p=0,007), brand image memiliki arah positif tetapi tidak berpengaruh signifikan (b=0,240; t=1,684; p=0,095), sedangkan kualitas produk berpengaruh positif dan signifikan (b=0,700; t=4,360; p<0,001). Model regresi layak digunakan (F=39,097; p<0,001) dan menjelaskan 55% variasi keputusan pembelian (R²=0,550). Temuan menegaskan adanya tarik-menarik antara pertimbangan emosional-politik dan evaluasi fungsional konsumen: sentimen animosity dapat menekan pembelian, sementara kualitas produk menjadi pendorong paling kuat. Implikasi praktisnya, perusahaan perlu merespons isu eksternal secara transparan, memperjelas diferensiasi merek, dan mempertahankan kualitas produk secara konsisten.
Co-Authors - Surati A.M., Mursyidhan Ariefbillah Abdul Kholid Adi Indra Pratama Afwani, Royana Agus Muliadi, Lalu Agusdin Ahmad Riki Kadri Budiman Athar, Handry Sudiartha Azahra, Nabila Putri Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Baiq Nikmatul Ulya Bojun, Li Burhanudin Burhanudin Cukup Mulyana Dhanny Safitri Dhio Alfafian Didy Ika Supryadi Diswandi Dora Betari Dwi Budi Santoso Dwi Putra Buana Dwi Putra Buana Sakti Dwi Putra Buana Sakti Erisfiana Erisfiana Faya Prima Dewi Feriyadin Gusti Ayu Desy Dwi Cahyani Hairil Anwar Hambali Hambali Handayani Rinuastuti Handayani, Baiq Handry Sudiarta Handry Sudiartha Athar Hanik Setiyowati Hermanto Hermanto Hermanto Hermanto Hidayati, Vina Ayu Husnan, Lalu Hamdani Idham Kholid khairany, Kurnia Khairil Anwar Khairil Anwardin Lalu Anugrah Alwan Saputra Lalu Gagarin Lalu M. Furkan Lalu M. Furkan Lalu Purnama Hadi Lani Presia Rabbani Mahyuni Mahyuni Muhamad Haikhal Muhammad Rizky Nurawan Mukmin Suryatni Muttaqillah Muttaqillah Nela Febiola Ni Made Febrie Arisandi Alangkajeng Ni Nyoman Yunita Aswina Putri Ni Putu Inten Nindya Paramitha NL Rina Budiarti Nopia Lestari Nowo Riveli Nugroho, Agus Setiyo Budi Nurmayanti, Siti Nursakdah Nursakdah Praditia, R Janitra Hendra Putri, Ni Luh Debby Maharani Eka Qudratullah, Akhdiat R. Dimas Bani Adhiman Rafif Tri Adi Baihaqi Ramaditia Dwiyansaputra Saddam Husein Saiful Rahman Saputra, Lalu Anugrah Alwan Sarah Nisbanizela Sri Wahyulina Sugiharto, Guruh Suheri, Tommy Sulhaini Sulhaini Surati, - Suryani, Embun Talitha Almira, Talitha Thatok Asmony Thatok Asmony Thatok Asmony Ulfatisa Cahyani Yafang, Wang