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All Journal Jurnal Penyuluhan Nominal: Barometer Riset Akuntansi dan Manajemen Erudio: Journal of Educational Innovation AGRISE Habitat English Review: Journal of English Education JMM (Jurnal Masyarakat Mandiri) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Journal of Agribusiness and Community Empowerment (JACE) Jurnal EK dan BI Inspirasi Ekonomi : Jurnal Ekonomi Manajemen MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Jurnal Agristan Sigmagri Andalasian International Journal of Applied Science, Engineering, and Technology Jurnal Ilmiah SOSIO AGRIBIS Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Policy Brief Pertanian, Kelautan, dan Biosains Tropika Agrifo: Jurnal Agribisnis Universitas Malikussaleh RUBINSTEIN
PUTRA - IRWANDI
Magister Sains Agribisnis, Departemen Agribisnis, IPB University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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PELATIHAN PEMBUATAN KONTEN KOMUNIKASI VISUAL UNTUK MENGEMBANGKAN DIGITAL BRANDING PADA USAHA MINUMAN TRADISIONAL Novi Haryati; Putra Irwandi; Ramadhan Hokian Wibowo; Muhammad Nur Wavi; Hilmi Dzakwan Syarif; Muhamad Zahran Nurirozak; Daffa Sandi Lasitya; Bernica Intan Ifanida
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i2.21913

Abstract

Abstrak: UMKM "Jamu Tradisional Di Mojokerto" berkomitmen untuk meningkatkan penjualan dan menjaga kelangsungan bisnis mereka sambil menarik minat konsumen. Dalam rangka mendukung upaya ini, tim pengabdian masyarakat dari Laboratorium Manajemen Produksi Fakultas Pertanian Universitas Brawijaya memberikan bimbingan dalam pembuatan konten visual, seperti foto dan video produk, sesuai dengan kebutuhan UMKM tersebut. Tujuan utama dari pengabdian ini adalah membantu UMKM mengambangkan softskill seperti keterampilan, kreativitas, kemampuan pemecahan masalah dalam memahami perkembangan era digital, branding yang efektif dengan menciptakan konten yang berkualitas dan mencerminkan identitas merek mereka. Pelatihan dan pendampingan dilakukan untuk 10 umkm Jamu di Mojokerto. Evaluasi dilakukan dengan cara pretest dan posttest. Hasil pelatihan menunjukkan adanya peningkatan pengetahuan UMKM dapat menggunakan dan mengoptimalkan konten visual ini secara strategis dalam media sosial dan platform e-commerce, 20% menjadi 90%.Abstract: The MSMEs of "Traditional Jamu Di Mojokerto" are committed to increasing sales and maintaining their business continuity while attracting consumer interest. In order to support this effort, the community service team from the Production Management Laboratory of the Faculty of Agriculture, Universitas Brawijaya provided guidance in creating visual content, such as product photos and videos, according to the needs of these MSMEs. The main objective of this service is to help MSMEs develop soft skills such as skills, creativity, problem-solving ability in understanding the development of the digital era, effective branding by creating quality content and reflecting their brand identity. Training and mentoring were conducted for 10 Jamu MSMEs in Mojokerto. Evaluation was carried out by means of pretest and posttest. The training results showed an increase in knowledge of MSMEs can use and optimize this visual content strategically in social media and e-commerce platforms, 20% to 90%.
Dampak Sertifikasi terhadap Kinerja Usaha Mikro dan Kecil Indonesia : Analisis Propensity Score Matching Putra Irwandi; Novita, Ninda
RUBINSTEIN Vol. 4 No. 2 (2026): RUBINSTEIN (juRnal mUltidisiplin BIsNis Sains TEknologI & humaNiora)
Publisher : LP3kM Buddhi Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/rubin.v4i2.4589

Abstract

Certification is a strategic tool for improving business performance, competitiveness, and expanding market access. Although numerous studies on certification have been conducted, these studies are limited to specific sectors and regions. Furthermore, the types of certification examined typically focus on a single specific certification. No previous study has focused on the impact of certification on business performance using nationwide data and a quasi-experimental approach via PSM while covering all types of certification. This study aims to analyze the impact of certification on the performance of Micro and Small Enterprises in Indonesia using Propensity Score Matching. The research method employs a quantitative causal approach, with data sourced from the 2019 Micro and Small Enterprise Survey conducted by the Central Statistics Agency, covering a total of 52,551 enterprises. Data analysis was conducted using Propensity Score Matching with the assistance of STATA 17 software. The business performance variables measured were Turnover and Profit. The results indicate that certification has a positive and significant impact on business performance, with a T-statistic significance value of 2.55 for the turnover variable and 1.81 for the profit variable. The ATT values obtained for the revenue variable are 34.19 and for the profit variable are 7.89, which means that certified businesses saw an increase in revenue of Rp 34.19 million and an increase in profit of Rp 7.89 million. The theoretical implication is the need to expand and provide guidance on obtaining certification, as well as to facilitate access so that certification is distributed more evenly and is accessible to all business actors. The conclusion of this study is that the implementation of certification is important for Micro and Small Enterprises and improves business performance, specifically in terms of turnover and profit.
Co-Authors Achmad Kharisudin Achmad Kharisudin Adetya, Aulia Adetyaa, Aulia Aldhi, Muhammad Anggi Purwanti, Amanda Ans Rif’aa Arrazy Elba Ridha Asihing Kustanti Aulia Adetya Aulia Sabilatul Fajariyah Aulia, Balqis Mufti Aurora Ivana Azra, Habibah Nurfaizah Balqis Mufti Aulia Bernica Intan Ifanida Budi Setiawan Bunga Wirda Bunga Wirda Burhanuddin Burhanuddin Cep Abdul Baasith Wahpiyudin Daffa Sandi L Daffa Sandi Lasitya Daffa Sandi Lastya Dian Islami Prasetyaningrum Dina Novia Priminingtyas Dinda Febry Herdianti Fariyanti, Anna Feryanto Feryanto Habib Satria Hafida Ruminar Hanifah Muslimah Az-Zahra, Hanifah Muslimah Hayyu Nurabida Putri Hilmi Dzakwan Syarif Indira Rosandry Izzati, Erwinda Mufidah Lasitya, Daffa Sandi Mangku Purnomo Muh. Kadri S Muhamad Nur Wavi Muhamad Zahran Nurirozak Muhamad Zahran Nurirrozak Muhamad Zahran Nurirrozak Muhammad Nur Wavi Nofianingsih, Meyga Putri Novi Haryati Novi Haryati Novi Haryati Novi Haryati Novi Haryati Novita, Ninda Novita, Ninda - Nur Aini Irbah Nurirrozak, Muhamad Zahran Prasetyaningrum, Dian Islami Pratiwi, Destyana Elingga Rahmat Yoga Pratama Raji'ah, Ni'matur - Ramadhan Hokian Wibowo Rita Nurmalina Rizki Oktavianto Ruminar, Hafida Sopian, Sopan Sugeng Riyanto Vi’in Ayu Pertiwi Wavi, Muhammad Nur Wirda, Bunga Wisynu Ari Gutama Yanti Nuraeni Muflikh Zahra, Zhena Nofhatiaz