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The Influence of Informativeness, Interactivity, and Electronic Word of Mouth in Social Media Marketing Strategy on Customer Satisfaction at Toba Caldera Resort Trisisca, Diana; Sanny, Annisa; Erwansyah, Erwansyah
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.597

Abstract

This research was conducted at Toba Caldera Resort to determine and analyze the influence of informativeness, interactivity, and electronic word of mouth (WOM) in social media marketing strategies on customer satisfaction at Toba Caldera Resort. The population in this study was visitors to Toba Caldera Resort. The sample was drawn using the Hair formula, and the sampling technique used non-probability sampling, as well as purposive sampling. The method used in this study was quantitative with an associative type. Data collection was carried out using a questionnaire and a Likert scale for variables. The data analysis tool was multiple linear regression using Statistical Package for the Social Sciences (SPSS) 25.0 software. The results showed that informativeness had a positive and significant effect on customer satisfaction, interactivity had a positive and significant effect on customer satisfaction, and electronic word of mouth had a positive and significant effect on customer satisfaction. The results of this study found that informativeness, interactivity, and electronic word of mouth simultaneously had a positive and significant effect on customer satisfaction at Toba Caldera Resort
UPAYA MENINGKATKAN MINAT, MOTIVASI DAN HASIL BELAJAR LOMPAT JAUH GAYA HANG STYLE DENGAN MEDIA BOLA GANTUNG BAGI SISWA KELAS XI SMK: UPAYA MENINGKATKAN MINAT, MOTIVASI DAN HASIL BELAJAR LOMPAT JAUH GAYA HANG STYLE DENGAN MEDIA BOLA GANTUNG BAGI SISWA KELAS XI SMK erwansyah, erwansyah
Jurnal Tunas Pendidikan Vol. 3 No. 2 (2021): JURNAL TUNAS PENDIDIKAN
Publisher : LPPM Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/pgsd.v3i2.507

Abstract

The problem in this study is whether the use of hanging ball media in hang style long jump learning in physical education subjects can increase interest, motivation and learning outcomes of class XI students of SMK Negeri 1 Bungo. The purpose of this study was to increase interest, motivation and student learning outcomes in participating in the Hang Style long jump learning in class XI students of SMK Negeri 1 Bungo in the 2019/2020 academic year through hanging ball media. This research is a classroom action research. This study used 2 cycles, each of which consisted of: 1) planning; 2) implementation of the action; 3) observation; 4) reflection. The research carried out included 3 domains, namely the psychomotor domain, the affective domain, the cognitive domain. In addition, observations were made of the learning process during research activities and made a questionnaire in the form of a questionnaire on learning interest and motivation, to determine the extent of student satisfaction and interest in participating in learning using media. The results showed that the hang style long jump learning outcomes with hanging ball media in class XI SMK Negeri 1 Bungo had a positive impact, this was seen in the results of student learning completeness that exceeded the predetermined KKM, namely 75, experienced an increase, namely in cycle I learning completeness reached 73 , 53% while in cycle II learning completeness reached 91.18%. It can be concluded that learning the hang style long jump using hanging ball media can increase learning interest and motivation.
Pengukuran Keandalan Alat Keruk Kapal Isap Produksi Timah 7 Menggunakan Pendekatan Overall Equipment Effectiveness (OEE) Fadhilsyah, Iqbal; Feriadi, Indra; Erwansyah, Erwansyah
Jurnal Teknologi Vol 26, No 1 (2026): April 2026
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/teknologi.v26i1.8423

Abstract

Production Suction Dredger (KIP) are the primary equipment for offshore tin mining, operating with a hydraulic system to drive the dredge, significantly impacting production efficiency. This study aims to measure and analyze the reliability of the dredge at KIP Timah 7 using a partial approach to the Overall Equipment Effectiveness (OEE) method, focusing on two main components: availability and performance. Data were obtained from operational reports for the 2023–2024 period, covering downtime, uptime, and monthly disruptions. The data will be processed monthly to obtain availability and performance values, then combined to calculate OEE as an indicator of work Effectiveness.  The results show that availability fluctuates between 81.30% and 100%, while performance remains constant at 100% because actual operating time meets the ideal target. The OEE value varies following changes in availability each month. The disruption analysis identified the soil pump cardan shaft, soil pump, and press pipe as the most frequently damaged components, increasing downtime. Therefore, scheduled maintenance is required on these critical components to improve work efficiency while minimizing potential production disruptions.