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All Journal Dinamika : Jurnal Teknik Mesin FLYWHEEL : Jurnal Teknik Mesin Untirta SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Manutech : Jurnal Teknologi Manufaktur jurnal syntax admiration JTTM: Jurnal Terapan Teknik Mesin Integrated Science Education Journal Journal of Research in Social Science and Humanities Jurnal Fokus Manajemen Jurnal Teknologi Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Dulang: Jurnal Pengabdian Kepada Masyarakat JURNAL TUNAS PENDIDIKAN Jurnal Indonesia Sosial Teknologi Journal of Management, Economic, and Accounting Prosiding Seminar Nasional Inovasi Teknologi Terapan Jurnal Inovasi Teknologi Terapan
Erwansyah, Erwansyah
Jurusan Teknik Mesin, Politeknik Manufaktur Negeri Bangka Belitung
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The Influence of Informativeness, Interactivity, and Electronic Word of Mouth in Social Media Marketing Strategy on Customer Satisfaction at Toba Caldera Resort Trisisca, Diana; Sanny, Annisa; Erwansyah, Erwansyah
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.597

Abstract

This research was conducted at Toba Caldera Resort to determine and analyze the influence of informativeness, interactivity, and electronic word of mouth (WOM) in social media marketing strategies on customer satisfaction at Toba Caldera Resort. The population in this study was visitors to Toba Caldera Resort. The sample was drawn using the Hair formula, and the sampling technique used non-probability sampling, as well as purposive sampling. The method used in this study was quantitative with an associative type. Data collection was carried out using a questionnaire and a Likert scale for variables. The data analysis tool was multiple linear regression using Statistical Package for the Social Sciences (SPSS) 25.0 software. The results showed that informativeness had a positive and significant effect on customer satisfaction, interactivity had a positive and significant effect on customer satisfaction, and electronic word of mouth had a positive and significant effect on customer satisfaction. The results of this study found that informativeness, interactivity, and electronic word of mouth simultaneously had a positive and significant effect on customer satisfaction at Toba Caldera Resort
UPAYA MENINGKATKAN MINAT, MOTIVASI DAN HASIL BELAJAR LOMPAT JAUH GAYA HANG STYLE DENGAN MEDIA BOLA GANTUNG BAGI SISWA KELAS XI SMK: UPAYA MENINGKATKAN MINAT, MOTIVASI DAN HASIL BELAJAR LOMPAT JAUH GAYA HANG STYLE DENGAN MEDIA BOLA GANTUNG BAGI SISWA KELAS XI SMK erwansyah, erwansyah
Jurnal Tunas Pendidikan Vol. 3 No. 2 (2021): JURNAL TUNAS PENDIDIKAN
Publisher : LPPM Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/pgsd.v3i2.507

Abstract

The problem in this study is whether the use of hanging ball media in hang style long jump learning in physical education subjects can increase interest, motivation and learning outcomes of class XI students of SMK Negeri 1 Bungo. The purpose of this study was to increase interest, motivation and student learning outcomes in participating in the Hang Style long jump learning in class XI students of SMK Negeri 1 Bungo in the 2019/2020 academic year through hanging ball media. This research is a classroom action research. This study used 2 cycles, each of which consisted of: 1) planning; 2) implementation of the action; 3) observation; 4) reflection. The research carried out included 3 domains, namely the psychomotor domain, the affective domain, the cognitive domain. In addition, observations were made of the learning process during research activities and made a questionnaire in the form of a questionnaire on learning interest and motivation, to determine the extent of student satisfaction and interest in participating in learning using media. The results showed that the hang style long jump learning outcomes with hanging ball media in class XI SMK Negeri 1 Bungo had a positive impact, this was seen in the results of student learning completeness that exceeded the predetermined KKM, namely 75, experienced an increase, namely in cycle I learning completeness reached 73 , 53% while in cycle II learning completeness reached 91.18%. It can be concluded that learning the hang style long jump using hanging ball media can increase learning interest and motivation.
Pengukuran Keandalan Alat Keruk Kapal Isap Produksi Timah 7 Menggunakan Pendekatan Overall Equipment Effectiveness (OEE) Fadhilsyah, Iqbal; Feriadi, Indra; Erwansyah, Erwansyah
Jurnal Teknologi Vol 26, No 1 (2026): April 2026
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/teknologi.v26i1.8423

Abstract

Production Suction Dredger (KIP) are the primary equipment for offshore tin mining, operating with a hydraulic system to drive the dredge, significantly impacting production efficiency. This study aims to measure and analyze the reliability of the dredge at KIP Timah 7 using a partial approach to the Overall Equipment Effectiveness (OEE) method, focusing on two main components: availability and performance. Data were obtained from operational reports for the 2023–2024 period, covering downtime, uptime, and monthly disruptions. The data will be processed monthly to obtain availability and performance values, then combined to calculate OEE as an indicator of work Effectiveness.  The results show that availability fluctuates between 81.30% and 100%, while performance remains constant at 100% because actual operating time meets the ideal target. The OEE value varies following changes in availability each month. The disruption analysis identified the soil pump cardan shaft, soil pump, and press pipe as the most frequently damaged components, increasing downtime. Therefore, scheduled maintenance is required on these critical components to improve work efficiency while minimizing potential production disruptions.
Analysis of Product Quality, Price, and Brand Trust on Purchasing Interest of Phonska Plus NPK Fertilizer Retailers in Deli Serdang Regency Wibowo, Muhamad Ari; Erwansyah, Erwansyah; Nasution, Fitra Arlina
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11037

Abstract

This study aims to determine the effect of product quality, price, and brand trust on purchasing interest of NPK Phonska Plus fertilizer retailers in Deli Serdang Regency. The object of this study was NPK Phonska Plus fertilizer retailers in Deli Serdang Regency. The population and sample of this study amounted to 40 retailers. Data processing used SPSS Version 26. Data testing was carried out using the classical assumption test and multiple linear regression. The calculated t value of product quality was 4.904> t table 1,688 and a significance of 0.000 <0.05, so product quality partially had a positive and significant effect on purchasing interest. The calculated t value of price was 2.708> t table 1.688 and a significance of 0.010 <0.05, so price partially had a positive and significant effect on purchasing interest. The calculated t value of price is 8.643> t table 1.688 and significance 0.000 <0.05, then brand trust has a partial positive and significant effect on purchase interest. The F test results show that the F count is 106.656> F table 2.64 significant value 0.000 <0.005 means that product quality, price and brand trust simultaneously have a significant effect on purchase interest. The R² test result is 0.899 meaning that 89.9% of purchase interest can be obtained and explained by the variables of product quality, price and brand trust.
Analysis Of Compensation And Work Climate On Teacher Performance Through Work Motivation At SMK Negeri 1 Percut Sei Tuan Lubis, Fahrul; Hernawaty, Hernawaty; Erwansyah, Erwansyah
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11399

Abstract

This study aims to analyze the effect of compensation and work climate on teacher performance through work motivation as an intervening variable at SMK Negeri 1 Percut Sei Tuan. This study uses a quantitative approach with a survey method. The research population consists of all teachers and employees of SMK Negeri 1 Percut Sei Tuan, totaling 119 people, who also serve as the research sample (population research). Data were collected through questionnaires and analyzed using the Partial Least Squares (PLS) method with the help of the SmartPLS application. The results showed that compensation and work climate had a positive and significant effect on teacher performance. In addition, compensation and work climate also had a positive and significant effect on work motivation. Work motivation was proven to have a positive and significant effect on teacher performance. The results of the indirect effect test showed that work motivation was able to significantly mediate the effect of compensation and work climate on teacher performance. The coefficient of determination value showed that compensation and work climate were able to explain 38.3% of the variation in work motivation, while compensation, work climate, and work motivation together were able to explain 56.3% of the variation in teacher performance. The conclusion of this study confirms that improving teacher performance can be achieved through fair compensation management, the creation of a conducive work climate, and the strengthening of teacher work motivation. These findings are expected to serve as a basis for schools in formulating strategic policies to improve teacher performance and professionalism in the vocational education environment.
Analysis of Transformational Leadership and Organizational Communication on Employee Performance with Organizational Commitment as A Mediating Variable at The Medan Belawan Primary Tax Office Medan Belawan Primary Tax Service Office Muchtar, Aditya; Surya, Elfitra Desy; Erwansyah, Erwansyah
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11403

Abstract

Employee performance is a strategic factor in supporting the achievement of public organization goals, especially in tax agencies that have high performance demands. This study aims to analyze the influence of transformational leadership and organizational communication on employee performance with organizational commitment as a mediating variable at the Medan Belawan Primary Tax Office. This study uses a quantitative approach with a survey method. The population in this study was all 100 permanent employees of the Medan Belawan Tax Office, all of whom were used as research samples. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method with the help of SmartPLS software. The results showed that transformational leadership and organizational communication had a positive and significant effect on employee performance. In addition, transformational leadership and organizational communication also have a positive and significant effect on organizational commitment. Organizational commitment has been proven to have a positive and significant effect on employee performance. Furthermore, the results of the indirect effect test show that organizational commitment is able to significantly mediate the effect of transformational leadership and organizational communication on employee performance. The coefficient of determination shows that transformational leadership and organizational communication can explain 56.8% of the variation in employee performance. The findings of this study indicate that improving employee performance at the Medan Belawan Tax Office can be achieved by strengthening the role of transformational leadership, improving the quality of organizational communication, and increasing employee commitment to the organization. The results of this study are expected to provide practical contributions to tax agency leaders in formulating sustainable human resource management policies.
Analysis of Transformational Leadership and Work Stress on Employee Performance with Job Satisfaction as A Mediating Variable at The Tax Service Office Pratama Medan Belawan Affandy, Ahmad; Rahayu, Sri; Erwansyah, Erwansyah
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11407

Abstract

Employee performance is a key factor in supporting the success of public organizations, including the Medan Belawan Tax Office (KPP), which has strategic responsibilities in state revenue and taxpayer services. High target demands, workloads, and the dynamics of taxation policies require employees to perform optimally. This study aims to analyze the influence of transformational leadership and work stress on employee performance with job satisfaction as a mediating variable at the Medan Belawan Tax Office. This study uses a quantitative approach with a census method of 100 permanent employees. Primary data were collected through questionnaires and analyzed using Partial Least Square (PLS) with the help of SmartPLS. The results show that transformational leadership has a positive but insignificant effect on employee performance, but has a positive and significant effect on job satisfaction. Work stress has a negative and significant effect on employee performance and job satisfaction. Job satisfaction has a positive and significant effect on employee performance. In addition, job satisfaction mediates the effect of transformational leadership and work stress on employee performance. These findings indicate that improving employee performance in the KPP Pratama Medan Belawan environment is more effectively done through strengthening job satisfaction, managing work stress, and implementing consistent transformational leadership. This study is expected to contribute theoretically to the development of human resource management in the public sector and provide practical recommendations for tax agency leaders.
Analysis of Competency and Compensation on Employee Performance with Work Motivation as a Mediating Variable at the Medan Equipment Safety And Health Center and Health Facilities In Medan Nursyahmi, Yunita; Erwansyah, Erwansyah; Ritonga, Husni Muharram
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1639

Abstract

Employee performance is a crucial factor in ensuring the effectiveness of supervision and security of medical equipment and facilities that directly impact public safety. This study aims to analyze the effect of competence and compensation on employee performance with work motivation as a mediating variable at the Medical Equipment and Facility Security Center (BPAFK) in Medan. This study uses a quantitative approach with a census method on 81 employees. Data were collected through questionnaires and analyzed using Partial Least Squares (PLS) with the help of SmartPLS software. The results showed that competence had a positive and significant effect on employee performance and work motivation. Compensation had a positive but insignificant effect on employee performance, but had a positive and significant effect on work motivation. Work motivation was found to have a positive and significant effect on employee performance. The indirect effect test showed that work motivation was able to significantly mediate the effect of competency on employee performance, but was not able to mediate the effect of compensation on employee performance. These findings indicate that improving the performance of BPAFK Medan employees is more effectively achieved by strengthening employee competency supported by work motivation, while compensation plays a greater role as a motivator than as a direct factor in improving performance. This study is expected to serve as a basis for BPAFK Medan leaders in formulating human resource development policies that are oriented towards the continuous improvement of employee competence, motivation, and performance
Analysis of Organizational Culture and Human Resource Development on Organizational Commitment with Public Motivation as a Mediating Variable at the Medan Sunggal District Office Asmara, Rudi; Erwansyah, Erwansyah; Hernawaty, Hernawaty
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1647

Abstract

This study aims to analyze the influence of organizational culture and human resource development on organizational commitment with Public Service Motivation (PSM) as a mediating variable at the Medan Sunggal Sub-District Office. The study used a quantitative approach with a survey method. The research population consisted of all 90 civil servants at the Medan Sunggal Subdistrict Office, all of whom were included in the sample. Data were collected through questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS. The results of the study indicate that organizational culture has a positive and significant effect on organizational commitment, but does not have a significant effect on Public Service Motivation. Human resource development does not have a significant direct effect on organizational commitment, but has a positive and significant effect on Public Service Motivation. Furthermore, Public Service Motivation has a positive and significant effect on organizational commitment. Mediation effect testing shows that Public Service Motivation does not mediate the effect of organizational culture on organizational commitment, but acts as a significant mediating variable in the relationship between human resource development and organizational commitment. These findings indicate that increasing organizational commitment in the Medan Sunggal Subdistrict Office environment is more effectively achieved through direct strengthening of organizational culture and through human resource development that can increase employees' public service motivation. This study provides practical implications for public sector human resource management in designing human resource development policies and strengthening public service values to increase organizational commitment.
From Story to Sale: The Mediating Role of Comsumer Enggagement in Short Video Marketing at Petro’s Coffee S, Sebrina; Erwansyah, Erwansyah; Widodo, Slamet
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i3.11300

Abstract

The rapid advancement of digitalization has transformed marketing strategies in Indonesia’s food and beverage (F&B) industry, with short video marketing emerging as a key approach to reaching modern consumers. This study aims to examine the effect of short video marketing on consumers’ purchase intention, with consumer engagement serving as a mediating variable among Petro’s Coffee customers. A quantitative approach was employed using a cross-sectional survey design involving 150 respondents aged 18–45 years who had been exposed to Petro’s Coffee short video content within the past three months. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The theoretical foundation of this study integrates the Stimulus–Organism–Response (S-O-R) framework to explain the psychological mechanisms underlying consumer responses. The results indicate that short video marketing has a positive and significant effect on consumer engagement, consumer engagement positively and significantly influences purchase intention, and consumer engagement significantly mediates the relationship between short video marketing and purchase intention. These findings highlight consumer engagement as a key mechanism in translating short video marketing stimuli into consumers’ behavioral responses. Practically, this study provides strategic implications for F&B industry practitioners in optimizing short video marketing by strengthening consumer engagement to enhance purchase intention
Co-Authors , Elfitra Desy Surya Abdul Wahab Affandy, Ahmad Agus Herianto Agus, Darma Afriliansyah Ahadiatullah, Wassi Akbar, Muhammad Fauzan Angga Triatmaja Anggraini, Asty Ariyanto Ariyanto Asmara, Rudi Asri, Wahyudi Azizah, Asma Budi, Abdul Burhanuddin Burhanuddin Dharta, Yuli Dimas putra utama Dwi Ranti Safitri Eko Yudo Estu, Panji Fadhilsyah, Iqbal Feriadi, Indra Gentara, Raju Gusmantoro, Devri Haryoszi, Haryoszi Hasdiansah, Hasdiansah Hernawaty, Hernawaty Hilman Maulana, Dikky Husman Husman Ibrahim Ibrahim Idiar , Idiar Idiar Idiar Idiar Idiar, Idiar Ilham Ary Wahyudie Juanda Juanda Lubis, Fahrul Lubis, Hidayati Purnama M. Saleh M. Sobry Mahsup, Mahsup Mardiyah Hayati Masdani, Masdani Mas’ad, Mas’ad Mintasrihardi, Mintasrihardi Muchtar, Aditya Muhammad Darmawan Muhammad Hasan Muhammad Rizki Muhammad Salahuddin Muhammad Setya Pratama Muhammad Yunus Nasution, Fitra Arlina Nasution, Muhammad Dharma Tua Putra Nursyahmi, Yunita Oktavianto, Mario Oktriadi, Yudi osama, sayyid Pristiansyah, Pristiansyah Restu, Ilham Rifky Rizaldy Rikky Ardiansyah RITONGA, HUSNI MUHARRAM Rollastin, Boy S Suzen, Zaldy S, Sebrina Sanny, Annisa Saragih , Megasari Gusandra Shanty Dwi Krishnaningsih Sinaga, Elveria Melda Sintayana Muhardini Siti Hasanah Slamet Widodo Somawardi Somawardi SRI RAHAYU Sri Rejeki Sugianto Sugianto Sugianto Sugianto Sugiyarto Sugiyarto Sukanto Sukanto Suzen, Zaldy Sirwansyah SYAFRUDDIN, Akhmad Syahbilla, Muthiara Syahrizal, M. Razeev Talsa Fani Trisisca, Diana Tuparjono . Wanto, Agus Wibowo, Muhamad Ari yulia Yulianto, Ferisa Zainuddin, Zainuddin Zakian, Zakian Zaldy Kurniawan zuladin, yanuar Zulfitriyanto, Zulfitriyanto