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Pengaruh Strategi Penjualan dan Pengembangan UMKM Pasaran Ranto Terhadap Minat Beli Konsumen di Jalan Dewi Sartika Padang Pasir Rantauprapat Manurung, Elwina Febriani; Rusdi, M; Ayla, Sri
Journal of Innovation in Management, Accounting and Business Vol. 4 No. 1 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v4i1.1190

Abstract

Penelitian ini mengkaji pengaruh strategi penjualan dan pengembangan UMKM terhadap minat beli konsumen di Pasaran Ranto. Dengan menggunakan metode survei dan analisis kuantitatif melalui SPSS, dengan jumlah sample sebanyak 50 responden, data dikumpulkan melalui kuesioner yang dibagikan kepada konsumen yang pernah melakukan pembelian produk di UMKM Pasran Ranto di Jl.Dewi sartika Padang pasir, penelitian ini menemukan bahwa strategi penjualan yang efektif, seperti pemasaran digital, promosi, dan peningkatan kualitas layanan, serta pengembangan usaha melalui inovasi produk dan ekspansi pasar, berkontribusi signifikan terhadap keputusan pembelian konsumen. Kedua faktor ini secara simultan mempengaruhi minat beli sebesar 39,4%. Hasil ini menegaskan bahwa semakin baik strategi pemasaran dan pengembangan usaha yang diterapkan UMKM, semakin tinggi pula daya tarik konsumen untuk membeli produk. Oleh karena itu, UMKM perlu terus beradaptasi dengan perkembangan teknologi dan tren pasar agar tetap kompetitif, berkembang, dan memiliki daya saing yang kuat.
Pengaruh Reputasi dan Kualitas Pelayanan Terhadap Loyalitas Costumer Wisma Putri Deli Hotel Jalan SM. Raja No. 65 Rantauprapat Ritonga, Devi Riani Br; Sukmal, Jeni; Rusdi, M
Journal of Innovation in Management, Accounting and Business Vol. 4 No. 1 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v4i1.1284

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh reputasi dan kualitas pelayanan terhadap loyalitas customer Wisma Putri Deli Hotel yang berlokasi di Jln. SM. Raja No.65, Rantauprapat. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan regresi linier berganda. Data diperoleh melalui kuesioner yang dibagikan kepada 100 responden yang pernah menginap di hotel tersebut. Hasil penelitian menunjukkan bahwa reputasi memiliki pengaruh yang signifikan terhadap loyalitas customer, sedangkan kualitas pelayanan memiliki pengaruh positif tetapi juga tidak signifikan terhadap loyalitas customer. Hal ini menunjukkan bahwa faktor lain mungkin lebih berperan dalam menentukan loyalitas pelanggan.
Pengaruh Waktu Penyelesaian Layanan dan Kualitas Hasil Cuci Terhadap Tingkat Kepercayaan Konsumen Laundry Graha Jalan Sisinga Mangaraja Rantauprapat Tarigan, Ayu Andira; Rusdi, M; Sipayung, Iskandar Muda
Journal of Innovation in Management, Accounting and Business Vol. 4 No. 1 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v4i1.1290

Abstract

Dewasa ini, kebutuhan akan jasa laundry semakin meningkat, seiring dengan meningkatnya persaingan dalam industri serupa. Berbagai dinamika dan layanan yang ditawarkan memberikan pelanggan banyak pilihan, tetapi dalam prosesnya juga menghadapi berbagai permasalahan. Salah satu permasalahan yang terjadi pada Buana Laundry adalah rendahnya kualitas pelayanan, yang menyebabkan banyak keluhan dari konsumen. Beberapa keluhan yang sering muncul antara lain pakaian yang hilang atau tertukar dengan pelanggan lain, keterlambatan dalam penyelesaian layanan, serta hasil cuci yang tidak sesuai harapan. Penelitian ini merupakan penelitian deskriptif kuantitatif yang bertujuan untuk menganalisis pengaruh kualitas layanan terhadap kepuasan dan loyalitas konsumen. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dengan kriteria konsumen yang telah menggunakan layanan Buana Laundry minimal dua kali dalam satu bulan terakhir.Waktu penyelesaian memiliki pengaruh positif dan signifikan terhadap hasil kualitas dengan koefisien 0,212. Hasil penelitian meunjukkan Kepercayaan konsumen memiliki pengaruh positif tetapi tidak signifikan terhadap hasil kualitas, dengan koefisien 11,925, Kepercayaan konsumen memiliki pengaruh positif dan signifikan terhadap hasil kualitas, dengan koefisien -11,025.
Pengembangan E-Modul Berbasis Kontekstual pada Materi Larutan Elektrolit dan Non Elektrolit untuk Meningkatkan Minat Belajar Siswa: Penelitian Nurzila Rohmah; M Rusdi; Haryanto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.599

Abstract

This research is a development research using the ADDIE development model. The research instruments used are interview sheets and questionnaires. The data analysis techniques used are qualitative and quantitative data. This study aims to determine the development process, feasibility according to experts and media, assessments of chemistry educators and responses and student interest in contextual-based e-modules on electrolyte and non-electrolyte solution materials to improve student learning interest that was developed. The results of this study are that contextual-based e-modules on electrolyte and non-electrolyte solution materials to improve student learning interest received expert feasibility results of 92% (very feasible), media experts of 90% (very feasible), educator assessments of 90% (very feasible), small group trials of 84.8% (very good), and student learning interest of 90.6% (very good). Based on the results of the study, it can be concluded that contextual-based e-modules on electrolyte and non-electrolyte solution materials to improve student learning interest that were developed are feasible to be used as teaching materials in chemistry learning.
Pengaruh Influencer Marketing dan Brand Image terhadap Minat Beli Produk Camille Beauty pada Mahasiswa Fakultas Ekonomi Universitas Al Washliyah Labuhan Batu Aritonang, Ela Widiantari; Sukmal, Jeni; Rusdi, M.
VISA: Journal of Vision and Ideas Vol. 5 No. 2 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v5i2.7728

Abstract

This research aims to analyze the influence of influencer marketing and brand image on the purchase intention of Camille Beauty products among students of the Faculty of Economics at Universitas Al Washliyah Labuhanbatu. Employing a quantitative approach with a survey method, data from 50 student respondents were analyzed using multiple linear regression. The research findings indicate that both influencer marketing and brand image have a positive and significant partial effect on the purchase intention of Camille Beauty products.
Experimental investigation of the output power of PV panels combined with circular configuration TEG modules using LED bulb loads Mustofa, Mustofa; Iskandar, Iskandar; Rahman, Yuli Asmi; Muchsin, Muchsin; Medi, Gery; Rusdi, M.; Diana, Diana
PROtek : Jurnal Ilmiah Teknik Elektro Vol 12, No 3 (2025): Protek : Jurnal Ilmiah Teknik Elektro
Publisher : Program Studi Teknik Elektro Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/protk.v12i3.10368

Abstract

The purpose of this study is to optimize the potential of solar energy that releases light and thermal energy simultaneously by using a combination of PV and TEG technology. PV only absorbs photon light, where solar thermal is transmitted to the TEG module under the panel surface which is useful for maintaining temperature and increasing PV output power. The TEG module configuration was chosen to be circular with the diameter of the circle adjusting to the area of the solar PV panel. There are two PV panels used during the test, one panel is left without TEG and the other panel is installed with 12 TEG modules and on the cold side of the module is added a heat sink and circulating water fluid cooling to maintain the temperature of the cold side of the module. The test results show that the integration of PV-TEG increases the system output power by about 45% compared to PV alone. The PV surface temperature is more stable and tends to be even with the attachment of TEG and cooling with water, while without the hybrid, the PV temperature appears to be sinusoidal with a peak temperature of about 70°C compared to the hybrid only around 40 and 50°C. PV temperatures below 60°C are important to maintain PV performance for a long period
Pengaruh Tambang Emas Gunung Botak Terhadap Perilaku Masyarakat di Desa Dava Kabupaten Buru Rusdi, M.; P, Reski; Hajar, Ibnu; Ismail, Ismail; Papuangan, Astriyani A.
ETHNOGRAPHY: Journal of Design, Social Sciences and Humanistic Studies Vol. 2 No. 1 (2025): ETHNOGRAPHY: Journal of Design, Social Sciences and Humanistic Studies
Publisher : Lembaga Intelektual Muda Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ethno.v2i1.85

Abstract

This research aims to describe the influence of mining on behavioral changes and to identify the factors affecting the emergence of social and economic behavioral changes in the community. This type of research is qualitative descriptive. Informants are determined through purposive sampling, where the researcher intentionally selects based on predetermined criteria set according to the research objectives. Data is collected through observations, interviews, and documentation. Data analysis is conducted through the stages of data reduction, data presentation, verification, and conclusion drawing. The results of this study explain that the impact of mining on community behavior is that socially, there has been a significant change in the social structure, tensions, and conflicts due to role shifts and injustices in the distribution of mining profits, which trigger polarization, mistrust, changes in communication patterns, as well as increased violence and aggression. Economically, the community experiences changes in livelihoods, with many transitioning to become miners, and an increase in income that affects changes in consumption patterns, lifestyles, and social status symbols. Factors influencing the emergence of the socio-economic behavior of communities around mining include the economic impact of mining, migration and urbanization, environmental impacts, and cultural and value influences. 
Modernisasi dan Perubahan Sosial Masyarakat Desa Lala Kabupaten Buru Rusdi, M.; Sangaji, Radi Udin Alfian; Rumkel, Lutfi; Emba, Munawwarah; Ismail, Ismail
Jurnal Ilmiah Mandala Education (JIME) Vol 7, No 4 (2021): Jurnal Ilmiah Mandala Education
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v7i4.2386

Abstract

This study aims to describe the effect of modernization on social change as well as the inhibiting and supporting factors. The next goal is to reveal and explain the positive values contained in modernization and social change. This research is a descriptive qualitative research. Informants are determined by purposive sampling. Data collection is done by; observation, interview, and documentation. As well as data analysis is carried out in stages; data reduction, data presentation and data verification. The results of the study explain that the effect of modernization on social change is; scientific thinking and lifestyle changes. At first the people in meeting their daily needs, they took advantage of the natural surroundings. However, with the entry of modernization they began to follow the lifestyle that characterizes modern society. Several factors supporting the occurrence of modernization and social change, namely; heterogeneous society, dissatisfaction in various fields of life, and the perspective of humans who must improve their standard of living. While the inhibiting factors are; attitudes that are still traditional, the emergence of fear of shakiness of integration, and bad prejudice against elements of foreign culture.
Interaksi Sosial Pedagang Sayur di Pasar Induk Namlea Kabupaten Buru Rusdi, M.; Loilatu, Siti Hajar; Ismail, Ismail; Mardiah, Radiatan; Papuangan, Astriani A.
Jurnal Ilmiah Mandala Education (JIME) Vol 7, No 4 (2021): Jurnal Ilmiah Mandala Education
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v7i4.2376

Abstract

This study aims to describe the form of social interaction and the factors that influence the interaction carried out by vegetable sellers at the Namlea supermarket, Buru Regency. The next purpose of this research is to reveal and explain the positive values contained in social interaction. This is a descriptive qualitative research. Informants are determined by purposive sampling. Data collection was carried out in some stages such as; observation, interviews, and documentation. And data analysis is done by; data reduction, data presentation and data verification. The results of the study explain that the form of social interaction carried out by vegetable sellers at the Namlea supermarket is a form of interaction that occurs individuals to individuals, group to group and individuals to groups. This form of interaction occurs at certain times, which is divided into associative and dissociative social interactions. While the factors for the occurrence of forms of social interaction, namely; cooperation, assimilation, accommodation, competition and conflict.
Development of Contextual-Based Interactive Learning Videos Assisted by Edpuzzle on Electrolyte and Non-Electrolyte Solution Materials Sihombing, Tioliska Mawar; Rusdi, M.; Afrida, Afrida
ALACRITY : Journal of Education Volume 5 Nomor 1 Februari 2025
Publisher : LPPPI Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/alacrity.v5i1.636

Abstract

Education is one of the keys to the progress of a country and nation. Because education is a driver of improving the quality of human resources in order to be able to compete in the increasingly sophisticated competition of national life. Therefore, educational institutions must be able to carry out a more quality learning process. The rapid development of technology requires educators to be able to integrate technology in the learning process. The purpose of this study is to determine the feasibility, practicality and effectiveness of the use of contextual-based interactive learning videos assisted by edpuzzle on electrolyte and non-electrolyte solution materials. This research targets the problems that occur in SMA 11 Muaro Jambi Class XII Phase F. This research is a type of development research with the Lee & Owens model which consists of 5 stages (analysis, design, development, implementation and evaluation). Validation from material experts achieved an average score (93.33%), material validation achieved results (95%), teacher assessment questionnaire as practitioners reached (100%), and student assessment questionnaire reached (95.45%) with Very Practical criteria and (96%) with very effective criteria. The results of the study show that the use of contextual-based learning videos assisted by edpuzzle is feasible, practical and effective to be used as a teaching medium.
Co-Authors . Lukman . Mufidah . Subehan Afriano, Megi Afrida Afrida Andriani, Nurafni Aritonang, Ela Widiantari Aty Mulyani Bakri Bakri Basam, Fajri Dedi Gunawan Saputra Delita Sartika Dewi, Fatria Diana Diana Dwijaya, Onkky Eko Prasetyo Elly Wahyudin Emba, Munawwarah Fadilla, Muhammad Makruf Gatot S Lawrence Gemini Alam HARYANTO Hasibuan3, Erni Manja Ibnu Hajar Isini, La Iskandar Iskandar Ismail Ismail Istiqamah, A. Mulkaida Jannati, Nur Sindi Jefri Marzal Jodion Siburian Kamid, Kamid Khairil Anwar Kurniawan, Antok Kurniawan, Antok Loilatu, Siti Hajar Manurung, Elwina Febriani Marianti A Manggau Medi, Gery Melis Melis, Melis Muchsin Muchsin Muhamad Chairul Basrun Umanailo Muhammad Fadhil Muhammad Haris Effendi Hasibuan Muhammad Sadat Hamzah Muljono Damopolii Munthe, Safaruddin Mustofa Mustofa Musyowir, Musyowir Nanda Agustina, Sekar Nanda Agustina Nina Mardiana (F01108057) Nurmala Sari Nurwijayanti Nurzila Rohmah P, Reski Papuangan, Astriani A. Papuangan, Astriyani A. Patiung, Dahlia Priyatni, Petri Putra, Iwan Rahmad Nuthihar Raihan, Abdul Rini, Willia Novita Eka Ritonga, Devi Riani Br Romundza, Febbry Rudi Kurniawan Rumkel, Lutfi Runtu, Andro Ruben Salim Salim, Salim Sangaji, Radi Udin Alfian Sihombing, Tioliska Mawar Sipayung, Iskandar Muda Siregar, Amara Riski Siti Rahma Sri Ayla Sri Chandrabakty Sudarmin Sudarmin Suhardiman Suhardiman Sukmal, Jeni SYAHRIAL SYAHRIAL Syarinta Adenina Tanjung, Masrina Tarigan, Ayu Andira Tetty Rahmiati Harahap, Nayla Putri Utami, Tengku Syarifah, Dian Wahyuni, Tinggapy, Hasanudin U, M. Shabir Ulfa, Siti Syahsyidatul Ulfa, Siti Syahyidatul Ummi Kalsum Upik Yelianti Wabula, Abdul Latif Yuli Asmi Rahman Yunca MH, Yunca