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All Journal Jurnal Ekonomi : Journal of Economic Lex Jurnalica (Ilmu Hukum) Journal of Economics, Business, & Accountancy Ventura MAJALAH ILMIAH WIDYA Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Manajemen Kesatuan Journal of Nursing and Public Health (JNPH) Jurnal Health Sains Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economics and Business UBS Prima Abdika: Jurnal Pengabdian Masyarakat ProBisnis : Jurnal Manajemen Golden Ratio of Mapping Idea and Literature Format Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Formosa Journal of Science and Technology (FJST) Journal of Accounting Research, Organization and Economics (JAROE) Eduvest - Journal of Universal Studies IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Multidisiplin Indonesia Toplama JCRIM (Journal of Current Research In Multidisciplinary)
Endang Ruswanti
Universitas Esa Unggul Jakarta
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Perencanaan Keuangan Bisnis Pengolahan Garam Industri Berkualitas dengan Berbasis Implementasi Teknologi Anggia Elfandina; Tantri Yanuar Rahmat Syah; Dimas Angga Negoro; Ruswanti, Endang
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i3.4446

Abstract

PT Ladang Garam Nasional (PT LGN) aims to be a pioneer in the caustic soda salt industry in Indonesia by utilizing modern technology to meet the needs of the national chemical industry. This project is driven by Indonesia's dependence on industrial salt imports, especially for the chemical sector, which reaches more than 3 million tons per year. With the establishment of a factory in Tegal, Central Java, PT LGN will produce high-quality salt with a NaCl content of ≥99% through Fluidized Bed Dryer (FBD) technology and implementing Good Manufacturing Practice (GMP) principles. The global industrial salt market is projected to grow by 2.4% per year. PT LGN is taking advantage of this opportunity by offering products that meet the specific needs of the caustic soda industry. This project will also support the government's program for salt self-sufficiency, create jobs, and reduce imports. This study aims to identify key factors in strategic planning that support long-term success. Implementation of technology helps the efficiency of the production process, reduces waste, and increases production output, all of which support environmental and economic sustainability. With the adoption of technology, industrial salt processing businesses can increase product added value, expand markets, and compete domestically and internationally.
Implementasi Teknologi Flaudized Bed Cover (FBD) dan Perencanaan Human Capital untuk Peningkatan Kualitas Garam Indonesia di PT. Ladang Garam Indonesia Muhammad Iqbal Ramadhan; Tantri Yanuar Rahmat Syah; Dimas Angga Negoro; Ruswanti, Endang
INSOLOGI: Jurnal Sains dan Teknologi Vol. 4 No. 4 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v4i4.5688

Abstract

PT Ladang Garam Nasional (PT LGN) aims to be a pioneer in the caustic soda salt industry in Indonesia by utilizing modern technology to meet the needs of the national chemical industry. This project is driven by Indonesia's dependence on industrial salt imports, especially for the chemical sector, which reaches more than 3 million tons per year. With the establishment of a factory in Tegal, Central Java, PT LGN will produce high-quality salt with a NaCl content of ≥99% through Fluidized Bed Dryer (FBD) technology and apply the principles of Good Manufacturing Practice (GMP). The global industrial salt market is projected to grow by 2.4% per year. PT LGN takes advantage of this opportunity by offering products that meet the specific needs of the caustic soda industry. This project will also support the government's program for salt self-sufficiency, create jobs, and reduce imports. The method used in this study is a qualitative approach with case studies on several industrial salt processing companies that have adopted advanced technology. The results of the study indicate that mature internal planning, including supply chain management, production management, and quality control, is very important in increasing the competitiveness of the salt industry. This study provides recommendations for salt processing companies to maximize the potential of technology in supporting business planning and HR management, as well as increasing global market competitiveness.
TRANSFORMASI OPERASIONAL INDUSTRI GARAM MELALUI TEKNOLOGI MODERN: STUDI KONSEPTUAL PADA PT LADANG GARAM NASIONAL Ilyani, Dian; Syah, Tantri Yanuar Rahmat; Negoro, Dimas; Ruswanti, Endang
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): September
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3177

Abstract

Introduction: This study aims to evaluate the application of technology in the salt processing process to improve operational efficiency and product quality and minimise waste of resources, time, and costs by identifying the challenges and opportunities faced in implementing technology in industrial salt processing, both from the technical, operational, and market aspects.Method: Descriptive analysis through descriptive methods with a literature review approach related to the operational planning of salt processing technology and the salt processing industry business. Data was collected through journals, reports, and documents on technology-based salt processing..Result: The implementation of technology in the production process, such as the use of automated machines, Internet-based monitoring systems, and digital data management, can increase work efficiency, reduce production time, and minimise the potential for human error. Technology enables more consistent production standards, ensuring that the quality of industrial salt produced meets market specifications and customer needs across various sectors, including pharmaceutical, chemical, and food. This research is one of the first conceptual studies to explicitly discuss the operational transformation of the salt industry in Indonesia, particularly at the national company level, such as PT Ladang Garam Nasional, utilising an Industry 4.0 technology approach. The contribution of this research is to provide a technology implementation framework for the salt manufacturing sector, serving as a reference study for other traditional sectors (agriculture, fisheries, etc.) to transform through the adoption of digital technology. Keywords: Industrial Salt, Caustic Soda, Modern Technology, Operational Planning
PENGARUH PENGALAMAN, KEPERCAYAAN MEREK DAN LOKASI TERHADAP NIAT PEMBELIAN ULANG RUMAH SECARA ONLINE Tobing, Damianna; Ruswanti, Endang
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): September
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3299

Abstract

Introduction: In today's digital era, the online experience has become a crucial factor influencing consumer purchasing decisions. This analyzes the impact of knowledge, brand trust, and location on the intention to repurchase homes online. A positive online shopping experience improves customer satisfaction and builds brand and e-commerce platform confidence. Strong brand trust reduces consumer concerns and enhances loyalty, while customer satisfaction drives the intention to repurchase. Methods: The research employed a quantitative survey using an online questionnaire distributed to 260 respondents who had made online home purchases. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Result: The results indicate that experience positively and significantly impacts customer satisfaction, which also positively influences the intention to repurchase. However, brand trust did not substantially affect the intention to repurchase, while the purchase location had a positive and significant impact. The conclusion of this study emphasizes the importance of a positive experience in enhancing satisfaction and the intention to repurchase. This research offers insights for companies to design strategies that enhance the consumer shopping experience, focusing on service convenience and purchase location. Keywords: Experience, Brand Trust, Location, Intention to Repurchase, Online Homes.
The Influence of Service Quality on Customer Satisfaction at PT. Krakatau Bandar Samudera Winarto, Puji; Ruswanti, Endang
Journal of Current Research In Multidisciplinary Vol. 3 No. 2 (2025): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to discuss the dimensions of service quality consisting of tangibles, reliability, responsiveness, assurance, and empathy towards customer satisfaction variables. This study used questionnaires distributed to 96 customer respondents of PT Krakatau Bandar Samudera, while the method used was multiple regression analysis using statistical software. The results of the analysis show that service quality variables influence customer satisfaction variables and there is a level of importance of the variables studied on customer satisfaction. The assurance and empathy variables have a significant positive effect on customer satisfaction. The results of the study stated that the empathy variable has a greater influence value compared to the assurance, responsiveness, reliability, and tangibles variables in influencing customer satisfaction. Therefore, it can be concluded that the rise and fall of port service quality can affect customer satisfaction.
Analisa Kesadaran Masyarakat Terhadap Polahidup Sehat Dengan Makanan Organik Setiadi, Indra; Ruswanti, Endang
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mengonsumsi makanan organik, secara empiris terbukti dapat menjaga asupan gizi dan membuat tubuh lebih sehat. Selain itu, mengonsumsi makanan sehat juga dapat menghindarkan diri terserang penyakit. Banyak hal positif yang diperoleh dengan saat menjaga pola hidup rutin mengonsumsi makanan sehat. Dalam penelitian ini, pengujian hipotesis dilakukan untuk mengetahui pengaruh kesadaran kesehatan, kepedulian lingkungan, inovasi konsumen, dan citra merk dapat berpengaruh terhadap sikap membeli makanan sehat. Pengujian hipotesis juga dilakukan untuk mengetahui pengaruh sikap membeli makanan sehat terhadap niat membeli makanan sehat. Begitu juga dengan uji hipotesis pengaruh niat membeli makanan sehat terhadap gaya hidup sehat. Dari hasil survey terhadap 202 responden yang berumur minimal 20 tahun keatas serta pernah mengonsumsi makanan organik menunjukkan, kesadaran kesehatan, kepedulian lingkungan, dan citra merk berpengaruh positif terhadap sikap membeli makanan sehat. sikap membeli makanan sehat berpengaruh positif terhadap niat membeli makanan sehat. Niat membeli makanan sehat juga terbukti berpengaruh positif terhadap gaya hidup sehat. Hal berbeda ditunjukkan inovasi konsumen berpengaruh negatif terhadap sikap membeli makanan sehat. Hasil dan implikasi menajerial dari penelitian ini telah didiskusikan dan dinilai memberikan pengaruh empiris baik teori maupun praktik.
CHERRY PICK, SHOPPING SATISFACTION, AND MARKET MAVEN Ruswanti, Endang
Journal of Economics, Business, and Accountancy Ventura Vol. 16 No. 2 (2013): August 2013
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v16i2.186

Abstract

The study examines the effect of five dimensions of selective consumers, commonly known as cherrypick, on market maven mediated by shopping satisfaction. For practitioners, cherry pickers havecontributed to a lot in building price competition among retailers, or retailers trying to have thecheapest deals in the weekly ad and the discount price. Cherry pickers are interested in shoppingwith the discount price of 50% -70%. As retail management strategy, it has the aim to gain biggerturnover. The segment of cherry pick has been discovered quite large, heterogeneous, and potentiallyattractive to retail management. Market maven functions as non-cost promotional tool byvoluntarily conveying to consumers who need information about product, brand, price, deficiencyand excess product, place of purchase and method of payment. It shows that the dimensions of attractivediscount 50%-70% and the consideration for the purchase of discount product affect shoppingsatisfaction. Shopping satisfaction affects the market maven. Dimensions of discount 50%-70% and discount information affect the market maven. Consumers who have market maven natureneed to know the description on large discount retail offer and discount information so that theycan be conveyed voluntarily to consumers in need. Women tend to be more cherry picking andmarket maven than men at the age of 31-50 years.
Analysis of materialism, fashion clothing, and recreational shopper identity Ruswanti, Endang
Journal of Economics, Business, and Accountancy Ventura Vol. 17 No. 3 (2014): December 2014
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v17i3.359

Abstract

This study examines the effect of materialism on fashion clothing and recreational shopper identity. This is done by a survey with the total sample of 71 respondents. It consists of 45 respondents male and 26 female; while 56 respondents earn more than 5 million, 12 respondents earn over 3 millio, and 3 respondents earn above 10 million. These  respondents are the executive students Esa Unggul University, Jakarta. The ages of the respondents are between 18 and 57 years. The sample was taken based on purposive sampling of respondents who like fashion and earn for their living between 2 million to > 10 million. The analysis was done by using multiple regressions with SPSS 17. It shows that materialism significantly has positive effect on fashion clothing and materialism affectsconsumers’ recreational shopper identity. The managerial implication is that the average age of the respondents is 31-50 and they have an income above 5 million who love shopping in malls and buying fashion clothes. Therefore, the malls offer more varied products that consumers need so that the consumers who have a tendency of being materialism like fashion shopping in the malls always come and they are expected to be loyal to going to the malls. The fashion manufacturer needs to pay to the strategy for multiplying the product variety of fashion in accordance suited with the age of 31-50 years.
The effect of brand, design, and price on intention to purchase mediated by quality perception at sport shoes X Ruswanti, Endang; Herlambang, Benny; Januarko, Moehammad Unggul
Journal of Economics, Business, and Accountancy Ventura Vol. 19 No. 2 (2016): August - November 2016
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v19i2.458

Abstract

Product cues have been identified as a major factor and are used by customers when they evaluate a product before deciding to buy. Customers evaluate products based on the product manual cues; generally, they use the brand, design and price, and produce quality perception and ceases on purchase intentions. This process also occurs in the prospective buyer's sport shoes X that have the largest sales in Indonesia. Therefore, the researchers are interested to test whether there is a relationship between the product cues on the quality perception and purchase intention for sports footwear products. This research was done by using a survey for the data collection, by distributing the questionnaires to 161 respondents. The data were analyzed using Structural Equation Modeling with Lisrel analysis tool. The result showed that the product cues have an influence mediated by the quality perception on purchase intentions. This study suggests that the perception of quality is as a full mediating variable between products cues and purchase intention.
Aplikasi Rusa (Rumah Sayur) untuk Usaha Katering Kelas Menengah Maulana, Sapto; Syah, Tantri Yanuar R.; Hamdi, Edi; Ruswanti, Endang
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13592

Abstract

Dengan kemajuan teknologi dan informasi saat ini, telah banyak merubah perilaku masyarakat di setiap sektor kehidupan. PT Rusa Persada hadir menyelaraskan kecendrungan konsumen yang memanfaatkan teknologi berbelanja secara online. Analisis faktor internal PT Rusa Persada memiliki tujuan agar dapat meningkatkan kesiapan untuk menghadapi tantangan, memanfaatkan peluang, dan mencapai keberhasilan jangka panjang. Perusahaan mengidentifikasi Analysis of Demand dan Analysis of Competition dimana variable - variable didalamnya mempengaruhi internal key success factor untuk membuat keputusan strategis, menentukan variabel mana yang penting dan mana yang kurang penting dalam mencapai Competitive advantage. Namun demikian metode penelitian faktor internal PT Rusa Persada dalam mencapai tujuan keunggulan kompetitive, dapat dilihat berdasarkan analisa VRIO, yang membentuk competitive advantage diantaranya memenuhi kebutuhan secara real-time dan akses bahan baku yang terintegrasi dengan pasar komoditi. sehingga hal ini menjadi peluang bagi PT Rusa Persada.
Co-Authors Abadi, Ferryal AFIDAHTIN, AAP Andreas Pardomuan Purba, Andreas Pardomuan Anggia Elfandina Annisa Fitria Annisa Intan Lestari, Annisa Intan Arief Suwandi Bambang Susanto Calvin, Thiodorus Cristina, Fenna Deni Iskandar Dharmawan, Hery Dimas Angga Negoro Edi Hamdi Erry Yudhya Mulyani Gusnawati, Asma Hapsari, Nia Puspita Herlambang, Benny Ilyani, Dian Imanuel, Eunike Januarko, M. Unggul Januarko, Moehammad Unggul Jatmiko Jatmiko johannes johannes Juwita, Silvia Ratna Kusumapradja, Rokiah Lenahatu, Stevy Louis, Hendrik M Unggul Januarko Maulana, Sapto Mudjiarto Mudjiarto, Mudjiarto Muhammad Farhan, Fahri Muhammad Iqbal Ramadhan Natasha, Gracielle Negoro, Dimas Negoro, Dimas Angga Nuraeni, Neli Oktoria S, Sabrina Putri, Mulia Rachmiaty Putri, Shindy Kurnia R. Syah, Tantri Yanuar Rahayu, Ristiana Rian Adi Pamungkas Rojuaniah Rojuaniah Rurianto, Joko Sahlani, Sahlani sandra dewi Sari Sumitro, Dewi Sarwo Eddy Wibowo Setiadi, Indra sherly sherly Shiren Shiren Syah, Tantri Yanuar R. Tahjoo, Anastina Tantri Yanuar Rahmat Syah Taufiqur Rahman, Taufiqur Taufiqurrahman Taufiqurrahman Tobing, Damianna Unggul Januarko WAHYUNI, VANIA Widodo, Agung Mulyo Winarto, Puji Yanuar Ramadhan Zahid, Frediyono