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All Journal Jurnal Ekonomi : Journal of Economic Lex Jurnalica (Ilmu Hukum) Journal of Economics, Business, & Accountancy Ventura MAJALAH ILMIAH WIDYA Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Business and Behavioural Entrepreneurship Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI International Journal of Nursing and Health Services (IJNHS) Jurnal Ilmiah Manajemen Kesatuan Journal of Nursing and Public Health (JNPH) Jurnal Health Sains Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Prima Abdika: Jurnal Pengabdian Masyarakat ProBisnis : Jurnal Manajemen Golden Ratio of Mapping Idea and Literature Format Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Formosa Journal of Science and Technology (FJST) Journal of Accounting Research, Organization and Economics (JAROE) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Multidisiplin Indonesia Toplama JCRIM (Journal of Current Research In Multidisciplinary)
Endang Ruswanti
Universitas Esa Unggul Jakarta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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The Ease of Form Completion Influences the Intention to Report Patient Safety Incidents Nuraeni, Neli; Kusumapradja, Rokiah; Mulyani, Erry Yudhya; Pamungkas, Rian Adi; Ruswanti, Endang
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i11.62485

Abstract

This study aims to analyze the influence of positive attitude (X1), social support (X2), and ease of form completion (X3) on Patient Safety Incident (PSI) reporting behavior (Y), with reporting intention (Z) as a mediating variable. Using a causal associative approach with a cross-sectional design, data were collected through questionnaires from 150 inpatient nurses selected via purposive sampling. Structural Equation Modeling (SEM) was employed to examine variable relationships. Key findings reveal: (1) positive attitude, social support, and ease of form completion significantly affect both reporting intention and PSI reporting behavior; (2) reporting intention partially mediates the relationship between the three independent variables and reporting behavior; (3) social support and ease of form completion exhibit the strongest direct effects on reporting behavior. The study highlights that strengthening patient safety culture requires integrating psychological (attitude), social (support), and technical (system usability) factors. Practical implications suggest hospital management should develop policies fostering positive attitudes through training, enhance social support via team collaboration, and streamline technology-based PSI reporting systems. These measures are expected to improve reporting transparency and accuracy, ultimately advancing patient safety service quality.
The Influece Of Service Quqlity On Customer Sastisfcation and Customer Trust And Impaction Repurcase Intention and Site Revition Putra Laksana, Ryan; Ruswanti, Endang
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.747

Abstract

This study aims to analyze the effect of e-service quality on customer satisfaction and trust and its impact on repurchase intention, WOM and site revisit. The contribution to this research is expected to provide information to e-commerce regarding the impact of e- service quality on increasing repurchase intention and site revisit. In this study, data collection using a questionnaire with a population of all people who have visited and bought products at e-commerce Tokopedia throughout Indonesia. The selection of respondents was based on purposive sampling method. The analytical method used is Structural Equation Modeling (SEM). The results of this study indicate that there is an influence between e- service quality and customer satisfaction in a positive direction, there is an influence between e-service quality and customer trust in a positive direction, there is an influence between customer satisfaction and repurchase intention in a positive direction, there is an influence between customer trust and customer trust. repurchase intention in a positive direction, there is an influence between customer satisfaction and WOM in a positive direction, there is an influence between customer trust and WOM in a positive direction, and there is an influence of customer trust and site revisit in a positive direction. The implication of this research is that e-commerce improves website quality both in terms of management and infrastructure, pays more attention to the service process to consumers, especially the problem of time accuracy and improves services such as 24-hour customer service.
Systematic Literature Review on The Influence of Channel Integration on Omni-Channel Customer Loyalty Anggraeni, Dewi; ruswanti, Endang; Kustiawan, Unggul; Hamdi, Edi
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.02

Abstract

The rapid evolution of digital technologies and shifting consumer expectations has accelerated the adoption of omnichannel strategies across global retail markets. The effectiveness of these strategies depends greatly on the level of channel integration, which enables seamless transitions across online and offline touchpoints. This systematic literature review synthesizes empirical findings from the past five years to examine how channel integration shapes customer loyalty in omnichannel retailing. The review identifies key mechanisms such as enhanced customer experience, perceived value, trust formation, and cross-channel consistency as critical pathways linking integration to loyalty outcomes. It also highlights relevant theoretical perspectives and emerging mediating and moderating variables. The findings offer theoretical implications by clarifying the mechanisms through which channel integration strengthens loyalty formation, and practical implications by guiding retailers to develop integrated channel strategies that improve customer engagement, satisfaction, and long-term loyalty.
Peran Persepsi Harga terhadap Perilaku Konsumen: Studi Tinjauan Literatur Sistematis Susanto, Budi; Djati, Sundring Pantja; Wahyudi, Triyono Arief; Ruswanti, Endang
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 2 (2025): August
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i2.1387

Abstract

Persepsi harga merupakan variabel utama dalam kajian perilaku konsumen yang memengaruhi evaluasi, sikap, dan keputusan pembelian. Di tengah persaingan pasar yang semakin ketat serta dinamika harga yang kompleks, riset persepsi harga mengalami perkembangan pesat di berbagai disiplin ilmu. Penelitian ini bertujuan memetakan evolusi riset persepsi harga, mengidentifikasi tren publikasi, serta menganalisis distribusi studi berdasarkan tahun, sumber jurnal, negara, dan bidang kajian. Metode Systematic Literature Review (SLR) dengan pedoman PRISMA diterapkan, melalui pencarian di Scopus menggunakan kata kunci “price perception” yang menghasilkan 615 dokumen awal, disaring menjadi 83 artikel untuk analisis mendalam. Hasil menunjukkan lonjakan signifikan riset dalam satu dekade terakhir, didominasi bidang Business, Management, and Accounting serta Economics, dengan mayoritas publikasi dari negara maju sehingga membuka peluang studi kontekstual di negara berkembang. Temuan ini menjadi dasar pengembangan riset lanjutan dan memperkaya literatur persepsi harga dalam perilaku konsumen.
A Strategic Social Media Approach to Enhance Brand Recognition in A University Dental Hospital Rosa, Hanifah Salma; Ruswanti, Endang; Kusumapradja, Rokiah
International Journal of Nursing and Health Services (IJNHS) Vol. 9 No. 1 (2026): International Journal of Nursing and Health Services (IJHNS)
Publisher : Alta Dharma Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35654/ijnhs.v9i1.904

Abstract

Background: The brand awareness level of the Dental and Oral Teaching Hospital (RSGM-P) at University X remains low, as indicated by the predominance of patients referred by student initiatives (90%) and limited walk-in visits (10%). This may result from the underutilization of social media, low customer engagement, and insufficient electronic word of mouth (eWOM). Objective: This study aims to analyze the effects of social media activities and customer engagement on brand awareness, with eWOM as a mediating variable. Method: A quantitative approach with a cross-sectional design was employed, involving 205 non-student Instagram followers of RSGM-P. Data were analyzed using Structural Equation Modeling (SEM) via LISREL. Results: The findings reveal that social media activity and eWOM significantly influence brand awareness, while customer engagement has no direct effect. However, customer engagement positively influences eWOM, which in turn mediates its effect on brand awareness. Managerial implications emphasize the need for enhanced content strategies, influencer collaboration, and online reputation management. Recommendation: It is recommended that RSGM-P optimize SEO-friendly educational content, strengthen user interactions, and encourage patient reviews as part of brand trust-building efforts. Recomendation: This study contributes to the strategic understanding of digital media utilization in marketing for university-based hospitals
PENGARUH SOCIAL MEDIA MARKETING TERHADAP NIAT PEMBELIAN: ANALISIS PERAN MEDIASI BRAND AWARENESS MELALUI MODEL PERSAMAAN STRUKTURAL Nisa, Puspita Chairun; Praja, Arief Kusuma Among; Amalia, Lia; Ruswanti, Endang
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/52h8jc84

Abstract

Pemasaran melalui media sosial berkembang menjadi strategi utama bagi industri smartphone dalam mempengaruhi perilaku konsumen. Penelitian ini bertujuan menganalisis pengaruh social media marketing terhadap niat pembelian, serta menguji peran mediasi brand awareness. Menggunakan pendekatan kuantitatif, data dikumpulkan melalui survei online terhadap 220 responden pengguna smartphone di Indonesia yang aktif di media sosial. Analisis dilakukan menggunakan Structural Equation Modeling (SEM-PLS). Hasil penelitian menunjukkan bahwa social media marketing berpengaruh positif dan signifikan terhadap brand awareness dan niat pembelian. Brand awareness juga terbukti memiliki pengaruh langsung terhadap niat pembelian serta memediasi secara signifikan hubungan antara social media marketing dan niat pembelian. Temuan ini menegaskan bahwa efektivitas pemasaran digital tidak hanya bergantung pada intensitas konten, tetapi juga pada kemampuan merek membangun kesadaran yang kuat untuk mendorong minat beli konsumen.
Diversifikasi Minuman Kaleng atau Botol (Studi Kasus: Strategi Diversifikasi Produk You C 1000) Persfektif UUPK Hapsari, Nia Puspita; Sulaiman, Suhendar; Ruswanti, Endang
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.10835

Abstract

Product diversification is a strategy generally implemented by Fast Moving Consumer Goods (FMCG) companies to expand the market, and increase competitiveness. However, this strategy must be implemented by paying attention to consumer protection aspects as regulated in Law No. 8/Th.1999 concerning Consumer Protection (UUPK). This Study aims to analyze the product diversification strategy of You C 1000 canned, and bottled beverages from the persfective of UUPK, especially regarding consumer rights, and obligations, and the responsibilities of business actors. The study uses a qualitative approach with a case study method through secondary data analysis in the form of library documents, statutory regulations, and scientific literature in the field of marketing and consumer protection law. The results of the study indicate that the product diversification strategy of You C 1000 through the development of flavor variants, and packaging innovations to obtain a safe, and beneficial products. However, the company needs to ensure that health benefit claims are conveyed honestly, correctly, and not misleadingly to avoid violating the provisions of  Articles 8 and 9 of UUPK. Research confirms that product diversification is not only orinted towards business growth, but must also prioritize the principles of legal responsibility, and consumer protection in order to create fair, and sustainable business practices.
Co-Authors Abadi, Ferryal AFIDAHTIN, AAP Andreas Pardomuan Purba, Andreas Pardomuan Anggia Elfandina Annisa Fitria Annisa Intan Lestari, Annisa Intan Arief Kusuma Arief Suwandi Bambang Susanto Budi Susanto Calvin, Thiodorus Cristina, Fenna Deni Iskandar Dewi ANGGRAENI Dharmawan, Hery Dimas Angga Negoro Edi Hamdi Erry Yudhya Mulyani Gusnawati, Asma Hapsari, Nia Puspita Herlambang, Benny Ilyani, Dian Imanuel, Eunike Januarko, M. Unggul Januarko, Moehammad Unggul Jatmiko Jatmiko johannes johannes Juwita, Silvia Ratna Kustiawan, Unggul Kusumapradja, Rokiah Kusumapradja, Rokiah Lenahatu, Stevy LIA AMALIA Louis, Hendrik M Unggul Januarko Maulana, Sapto Mudjiarto Mudjiarto, Mudjiarto Muhammad Farhan, Fahri Muhammad Iqbal Ramadhan Natasha, Gracielle Negoro, Dimas Negoro, Dimas Angga Nisa, Puspita Chairun Nuraeni, Neli Oktoria S, Sabrina Putri, Mulia Rachmiaty Putri, Shindy Kurnia R. Syah, Tantri Yanuar Rahayu, Ristiana Rian Adi Pamungkas Rojuaniah Rojuaniah Rosa, Hanifah Salma Rurianto, Joko Ryan Putra Laksana sandra dewi Sarwo Eddy Wibowo Setiadi, Indra sherly sherly Shiren Shiren Sulaiman, Suhendar Sumitro, Dewi Sari Sundring Pantja Djati Syah, Tantri Yanuar R. Tahjoo, Anastina Tantri Yanuar Rahmat Syah Taufiqur Rahman, Taufiqur Taufiqurrahman Taufiqurrahman Tobing, Damianna Unggul Januarko Wahyudi, Triyono Arief WAHYUNI, VANIA Widodo, Agung Mulyo Winarto, Puji Yanuar Ramadhan Zahid, Frediyono