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Pengaruh Word of Mouth, Persepsi Pasien, Kualitas Pelayanan Terhadap Niat Kunjungan Ulang dengan Citra Merek sebagai Variabel Intervening di MRCCC Siloam Hospitals Semanggi Lenahatu, Stevy; Pamungkas, Rian Adi; Ruswanti, Endang
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i11.62483

Abstract

Penelitian ini bertujuan menganalisis pengaruh Word of Mouth (WOM) dan persepsi pasien terhadap niat kunjungan ulang dengan citra merek sebagai variabel intervening di MRCCC Siloam Hospitals Semanggi. Metode kuantitatif digunakan melalui survei kuesioner kepada 97 responden pasien rawat jalan dan rawat inap. Analisis data dilakukan menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa WOM dan persepsi pasien berpengaruh positif dan signifikan terhadap citra merek serta niat kunjungan ulang, sementara citra merek terbukti memediasi hubungan keduanya. Temuan ini menegaskan pentingnya WOM dan kualitas pelayanan dalam memperkuat citra merek serta meningkatkan loyalitas pasien.
The Ease of Form Completion Influences the Intention to Report Patient Safety Incidents Nuraeni, Neli; Kusumapradja, Rokiah; Mulyani, Erry Yudhya; Pamungkas, Rian Adi; Ruswanti, Endang
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i11.62485

Abstract

This study aims to analyze the influence of positive attitude (X1), social support (X2), and ease of form completion (X3) on Patient Safety Incident (PSI) reporting behavior (Y), with reporting intention (Z) as a mediating variable. Using a causal associative approach with a cross-sectional design, data were collected through questionnaires from 150 inpatient nurses selected via purposive sampling. Structural Equation Modeling (SEM) was employed to examine variable relationships. Key findings reveal: (1) positive attitude, social support, and ease of form completion significantly affect both reporting intention and PSI reporting behavior; (2) reporting intention partially mediates the relationship between the three independent variables and reporting behavior; (3) social support and ease of form completion exhibit the strongest direct effects on reporting behavior. The study highlights that strengthening patient safety culture requires integrating psychological (attitude), social (support), and technical (system usability) factors. Practical implications suggest hospital management should develop policies fostering positive attitudes through training, enhance social support via team collaboration, and streamline technology-based PSI reporting systems. These measures are expected to improve reporting transparency and accuracy, ultimately advancing patient safety service quality.