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Endang Ruswanti
Universitas Esa Unggul
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The Effect of Service Quality, Brand Image, E-WOM, Customer Satisfaction on Customer Loyalty Sahlani Sahlani; Endang Ruswanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5946

Abstract

Service quality has become an important strategy in business that encourages customer involvement in creating products that meet customer demand to create customer satisfaction. Brand Image and E-WOM are also still important considerations that influence customer satisfaction. With customer satisfaction, it will be a factor in customer loyalty. The purpose of this study is to identify the effect of service quality, brand image, E-WOM, and customer satisfaction on loyalty in the Jabodetabek fashion industry. This study was designed using a purposive sampling method involving 180 customers who had purchased from several store brands in Jabodetabek malls. Data were analyzed using the Structural Equation Model (SEM), with SmartPLS 4.0. Some of the findings in this study are that service quality, brand image, and E-WOM affect customer loyalty and service quality also has a direct effect on customer loyalty, while E-WOM and customer satisfaction do not affect customer loyalty. The managerial implications of this study are that although in general customer satisfaction contributes to loyalty, this relationship is not always simple and certain. In a competitive market like Jabodetabek with international fashion brands, other factors such as price, trends, and brand awareness also play an important role in determining customer loyalty.
Co-Authors Abadi, Ferryal Adi Yudi Adilla Anggraeni Adisti Indah Lestari AFIDAHTIN, AAP Agus Nurudin Ahmad Riyadi Siregar Anastina Tahjoo Andreas Pardomuan Purba Andreas Pardomuan Purba, Andreas Pardomuan Anggia Elfandina Annisa Fitria Annisa Intan Lestari Annisa Intan Lestari, Annisa Intan Arief Kusuma Arief Suwandi Azizah Chairunnisa Bahtiar Alamsyah Bambang Susanto Benny Herlambang Calvin, Thiodorus Carolina Carolina Cristina, Fenna CSP Wekadigunawan CSP Wekadigunawan Dadang Ibrahim Dede Cintia Dianni Martin Deni Iskandar Deni Iskandar Devis Pranata Indra Dewi ANGGRAENI Dewi Victoria Dharmawan, Hery Dimas Angga Negoro Edi Hamdi Edi Hamdi Edi Hamdi Eka Dara Sakti Pratiwi Eri Yudhya Mulayani Erry Yudhya Mulyani Ersa Laila Fahri Muhammad Farhan Fanie Nur Indriani Farichah . Febri Dian Morina Fransisca Fransisca Gilang Pratama Gina Fadhilah Gusnawati, Asma Handini, Satiti Hapsari, Nia Puspita Hasyim Herisa Anjani Herlambang, Benny Idrus Jus’at Ikhsan Febriansyah Ilyani, Dian Imam Muhtadin Imanuel, Eunike Irpan Irpan Irwandi Irwandi Januarko, M. Unggul Januarko, M. Unggul Januarko, Moehammad Unggul Jatmiko Jatmiko johannes johannes Juwita, Silvia Ratna Kartika Lilisantosa Kemala Rita Wahidi Kemala Rita Wahidi Kustiawan, Unggul Kusumapradja, Rokiah Laila, Nor Laurensia Brigitta Astinawati Lenahatu, Stevy LIA AMALIA Louis, Hendrik Luhur Sukamuljo Lusiana Agustin M Unggul Januarko M. Reza Hilmy Marsela Marsela Marselinus Surya Maulana, Sapto Mega Fatimah Rosana MF. Arrozi Adhikara Michael Aditya Marjoto Moehammad Unggul Januarko Mohamad Reza Hilmy Mudjiarto Mudjiarto, Mudjiarto Muhammad Farhan, Fahri Muhammad Iqbal Ramadhan Muhammad Jayuli Munawar Munawar Mus Aida Nadia Shabrina Amalia Nadia Widni Putri Natasha, Gracielle Negoro, Dimas Negoro, Dimas Angga Nesya Noer Kemalasari Nia Pususpita Hapsari Nisa, Puspita Chairun Nuraeni, Neli Oktoria S, Sabrina Oktoria S, Sabrina Pebrian R Putri, Mulia Rachmiaty Putri, Shindy Kurnia R. Syah, Tantri Yanuar Rahayu, Ristiana RATNA INDRAWATI Reny Sari Marlina Rian Adi Pamungkas Rian Adi Pamungkas RILLA GANTINO Rina Anindita Rina Mutiara Rini Handayani Rojuaniah Rojuaniah Rosa, Hanifah Salma Rurianto, Joko Ryan Putra Laksana Sahlani Sahlani sandra dewi Sarwo Eddy Wibowo Setiadi, Indra Shella Vina Putri sherly sherly Shindy Kurnia Putri Shiren Shiren Sulaiman, Suhendar Sumitro, Dewi Sari Sundring Pantja Djati Syah, Tantri Yanuar R. Tahjoo, Anastina Tantri Yanuar R. Syah Tantri Yanuar R. Syah Tantri Yanuar Rahmat Syah Taufiqur Rahman Taufiqur Rahman, Taufiqur Taufiqurrahman Taufiqurrahman Theresia Sri Lestari Thiodorus Calvin Tobias Reinaldo Toti Tobing, Damianna Unggul Januarko Wahyudi, Triyono Arief Wahyuni Dian Purwati Wahyuni Dian Purwati wahyuni wahyuni WAHYUNI, VANIA Widiyanti Permata Lestari Widiyanti Permata Lestari Widodo, Agung Mulyo Winarto, Puji Yanuar Ramadhan Zahid, Frediyono