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All Journal Jurnal Ekonomi : Journal of Economic Lex Jurnalica (Ilmu Hukum) Journal of Economics, Business, & Accountancy Ventura MAJALAH ILMIAH WIDYA Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Manajemen Kesatuan Journal of Nursing and Public Health (JNPH) Jurnal Health Sains Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economics and Business UBS Prima Abdika: Jurnal Pengabdian Masyarakat ProBisnis : Jurnal Manajemen Golden Ratio of Mapping Idea and Literature Format Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Formosa Journal of Science and Technology (FJST) Journal of Accounting Research, Organization and Economics (JAROE) Eduvest - Journal of Universal Studies IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Multidisiplin Indonesia Toplama JCRIM (Journal of Current Research In Multidisciplinary)
Endang Ruswanti
Universitas Esa Unggul Jakarta
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The Influence of Social Media Marketing Activities on Brand Loyalty in Mobile Phone Products Susanto, Bambang; Ruswanti, Endang
Eduvest - Journal of Universal Studies Vol. 4 No. 1 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i1.1001

Abstract

Marketing activities through social media have become a common practice in the 21st-century business world. This has facilitated direct interaction between companies and consumers, engaging them in direct communication. This study aims to systematically and comprehensively examine the impact generated by social media marketing activities (SMMA) on the creation of brand awareness, brand image, and perceived quality. The research will measure the impact on brand equity resulting from the utilization of SMMA, specifically focusing on its influence on brand loyalty concerning mobile phone products within Indonesian society. The research will employ data collection through surveys and Structural Equation Modeling (SEM) methodology. The findings indicate that Social Media Marketing Activities (SMMA) have a positive and significant impact on brand awareness, brand image, and perceived quality. Furthermore, brand awareness, brand image, and perceived quality are proven to positively and significantly influence brand loyalty. Brand equity, represented by brand awareness, brand image, and perceived quality, has shown the ability to mediate the relationship between SMMA and brand loyalty. Further research could delve into the impact of SMMA on customer equity and expand the study by incorporating additional variables related to brand loyalty. Companies may benefit from investing in marketing efforts utilizing social media platforms as effective marketing tools.
The Influence of EWOM Dimensions, Purchase Intention on Buying Behavior in Women's Clothing Products in Java Island Sherly, Sherly; Ruswanti, Endang
Eduvest - Journal of Universal Studies Vol. 4 No. 3 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i3.1052

Abstract

This research aims to analyze the influence of information quality, information quantity, information credibility, information task-fit, information needs and attitudes towards information on purchasing behavior for women's clothing products directly or through the mediation of purchase intentions. This research was applied to social media users such as Tiktok, Instagram and Facebook. The sample was determined using a purposive sampling technique so that 140 respondents were obtained. Research data was collected using a research questionnaire and carried out statistical analysis using partial least squares. The research results show that information quality, information quantity, information credibility, information task-fit, information needs and attitudes towards information partially have a positive and significant effect on purchase intentions, then purchase intentions have a positive and significant effect on purchasing behavior for women's clothing products. The purchase intention variable plays its role well as a mediating variable
Perencanaan Keuangan Bisnis Pengolahan Garam Industri Berkualitas dengan Berbasis Implementasi Teknologi Gusnawati, Asma; Syah, Tantri Yanuar Rahmat; Negoro, Dimas Angga; Ruswanti, Endang
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6184

Abstract

The activity aims to analyze financial planning in a quality industrial salt processing business based on technology implementation. The research background is based on the still high national demand for industrial salt and the dominance of imports, so that a business strategy is needed that can produce quality salt through the use of modern technology. The PKM method is through initial preparation to identify partners and problems, conducting workshops, mentoring in technology implementation in the salt industry and monitoring and evaluating activity results. The implementation of technologies such as geomembranes, automatic pump systems, IoT-based sensors, and modern processing equipment requires relatively large capital investment, but can increase efficiency, quality consistency, and product competitiveness. Thorough financial planning includes estimating initial capital requirements, calculating operational costs, cash flow projections, break-even analysis, and evaluating investment feasibility through Net Present Value and Internal Rate of Return indicators. In addition, risk management aspects also play a crucial role in anticipating market price fluctuations, dependence on climate, technology maintenance costs, and industrial salt import policies.
The Influence of Service Quality, Price Fairness, Physical Environment on Patient Loyalty with Patient Experience as an Intervening Variable at Nuraida Hospital Putri, Mulia Rachmiaty; Ruswanti, Endang; Ramadhan, Yanuar
Formosa Journal of Science and Technology Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i3.8417

Abstract

This research aims to analyze the influence of service quality, price fairness, physical environment on patient loyalty with patient experience as an intervening variable at Nuraida Hospital. This research uses a quantitative analysis method with a cross sectional research design, the analysis tool used is SEM AMOS. The sample calculation using purposive sampling was 178. The variables in this research were service quality, price fairness, physical environment, patient loyalty and patient experience. The research uses a questionnaire as a research instrument with a 4-level Likert scale measurement. The research results show that there is a simultaneous, direct or indirect (mediated) influence of service quality, price fairness, physical environment on patient experience and patient loyalty of the Ob-Gyn Polytechnic at Nuraida Hospital.
The Comparison Models of Earning Management, CSR, and Intellectual Capital on Firm Value Moderated by Performance Gantino, Rilla; Ruswanti, Endang; Widodo, Agung Mulyo; Iskandar, Deni
Journal of Accounting Research, Organization and Economics Vol 5, No 2 (2022): JAROE Vol. 5 No. 2 August 2022
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v5i2.26514

Abstract

Objective This study aims to compare the effect of earnings management, corporate social responsibility (CSR), and intellectual capital on firm value moderated by performance in two different periods, 2015-2019 (before COVID-19 pandemic) and 2015-2020 (9 months of pandemic).Design/methodology This Study used two data year groups, from 2015-2019 and 2015-2020 with purposive sampling technique. The population of 5 sectors and 2 sub-sectors of companies listed on the Indonesia Stock Exchange which consists of basic and chemical industry, consumer goods, mining, Infrastructure, Utilities Transportation, various industries (excluding textile and automotive) sector and the Automotive Components, Textile Garment sub-sector.Results The results show, even though the pandemic lasted 9 months in 2020, the average return on assets (ROA) of the 2015-2020 group decreased, turns out it doesn't have much effect on the strength of ROA to moderate the variable x to y. For 2015-2019 (before COVID-19 pandemic), performance moderates the effect of earnings management, CSR, and intellectual capital on firm value in the textile, automotive and components sub-sectors, various industries, consumer goods sectors and infrastructure and for 2015-2020 (9 months of the pandemic) only textile, automotive and components sub-sectors, various industries, and infrastructure. Partially for 2015-2019, value added intellectual coefficient (VAIC) has a significant effect moderated by performance in the consumer goods infrastructure sector, and automotive, then CSR has a significant effect moderated by performance in the basic industry and textile. Earning management has a significant effect moderated by performance in the basic industry, infrastructure and automotive. The same results for 2015-2020, for earning management. VAIC has a significant effect moderated by performance in consumer goods and infrastructure sector and CSR has a significant effect moderated by performance in textile, basic industry and various industries.Research limitations/implications This study only uses secondary data for 2015-2019 and 2015-2020 and only uses 5 sectors from 9 sectors and does not compare each sub-sector.Novelty/Originality This study obtained a comparison of the model of the influence of earnings management, intellectual capital, and CSR on firm value moderated by performance for 5 sectors and 2 sub-sectors.
Leadership Style, Intellectual Capital, Corporate Social Responsibility and Corporate Performance: A Comparative study between two Indonesian Industries Gantino, Rilla; Ruswanti, Endang; Rahman, Taufiqur
Journal of Accounting Research, Organization and Economics Vol 2, No 3 (2019): JAROE, Vol.2 No.3 December 2019
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v2i3.15291

Abstract

Objective The purpose of this paper is to examine the effect of of leadership style, intellectual capital and corporate social responsibility on performanceDesign/methodology Data was gathered from two sources. To assess the leadership style, questionnaires were distributed and filled by staff working in sample companies from both. Meanwhile, secondary data collected from financial statements from 2012 to 2018 of each company samples. This study uses census sampling method.Results The results of this study demonstrated that leadership style has a negative influence on ROA, ROE and Sales Growth for both sector. The intellectual capital has a significant positive influence on ROA, ROE and Sales Growth. Furthermore, in the infrastructure, utilities, and transportation sector, the corporate social responsibility has a negative influence on ROA, a significant positive effect on ROE and not significant on sales growth. Meanwhile, the results from the companies in the basic industries and chemical sectors shows that corporate social responsibility has a negative influence on ROA, ROE and sales growth.Research limitations/implications A study which compare companies from different industries is still limited. This study focuses on Basic Industry and Chemicals sector and the Infrastructure, Utilities and Transportation Sector in Indonesia, and it is possible that these results are only applicable to the these sector. More research is therefore needed to further understand the contribution of performance to other sectors.Practical Implication - The results are important for management policy development, for example, in terms of prescribing the competences of leadership to enhance firm performance
Analisis Faktor Eksternal Aplikasi Rusa (Rumah Sayur) PT Rusa Persada untuk Usaha Katering Kelas Menengah Muhammad Farhan, Fahri; Yanuar R. Syah, Tantri; Hamdi, Edi; Ruswanti, Endang
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1478

Abstract

Selama ini para pelaku usaha katering membutuhkan usaha yang lebih untuk memperoleh bahan baku makanan karena lokasi yang jauh dari tempat usahanya, kurangnya waktu untuk mencari bahan baku makanan yang diinginkan, dan biaya transportasi yang diperlukan. Penelitian ini bertujuan untuk menganalisis faktor eksternal penerapan RUSA (Rumah Sayur) PT RUSA Persada pada pelaku usaha katering kelas menengah. Riset desain dilakukan dalam merancang dan membangun website e-commerce yang ramah lingkungan. Berdasarkan hasil analisis politik, ekonomi, sosial dan teknologi di atas, kita dapat mengetahui peluang dan ancaman yang dimiliki ?T. Rusa ?ersadda: Faktor Kunci Keberhasilan Eksternal Peluang: 1) Peluang: Peraturan Menteri Kesehatan Nomor 1096 Tahun 2011 tentang Jasaboga Sanitasi Higiene (?olitik), Peraturan LK?? Nomor 9 Tahun 2021 tentang Toko Online dan Katalog Elektronik Dalam Pengadaan Barang Pemerintah /Jasa. (?olitik), Standar Nasional Indonesia (SNI) Nomor 6729-2016 tentang Sistem Pertanian Organik (?olitik), Pertumbuhan Ekonomi Indonesia (Ekonomi), Pertumbuhan Ekonomi Digital (Ekonomi), Banyaknya acara pernikahan (Sosial), Bermitra dengan Asosiasi Organik Indonesia (Solitik). sial), pengembangan pola hidup sehat dan referensi konsumen (sosial), pemanfaatan pemasaran digital (teknologi), dan pengembangan sistem informasi manajemen (teknologi).
Aplikasi Rusa (Rumah Sayur) untuk usaha Katering Kelas Menengah Calvin, Thiodorus; R. Syah, Tantri Yanuar; Hamdi, Edi; Ruswanti, Endang
Journal of Economics and Business UBS Vol. 13 No. 2 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i2.1583

Abstract

Aplikasi Ruma Sayur, yang berfokus pada bisnis catering, menyadari perubahan paradigma dalam makanan yang tidak hanya sekadar enak dan bergizi, tetapi juga harus menyehatkan. Dalam penelitian ini, digunakan metode kualitatif dengan pendekatan deskriptif analitis. Untuk mengumpulkan informasi, peneliti menggunakan tiga teknik pengumpulan data, yaitu observasi, wawancara mendalam, dan analisis dokumen. Hasil penelitian menunjukkan beberapa aspek penting. Dalam aspek pemasaran, pengenalan produk dan pemahaman tren pasar sangat krusial. Keterbatasan promosi dapat membatasi jumlah penjualan yang dicapai. Dalam aspek operasional, perencanaan yang matang dalam alur produksi diperlukan untuk menciptakan efisiensi. Manajemen sumber daya manusia harus memperhatikan analisis pekerjaan dan proses rekrutmen untuk mendapatkan SDM yang sesuai dengan kebutuhan usaha. Aspek keuangan juga menjadi fokus, mengingat pentingnya keuangan sebagai pondasi usaha. Namun, terdapat keterbatasan modal untuk usaha baru. Kesimpulannya, setiap kegiatan bisnis memiliki risiko yang menyertainya, dan pengelolaan risiko harus mencakup identifikasi, pengukuran, mencari solusi alternatif, serta pemantauan dan evaluasi yang berkelanjutan.
The Influence of Service Quality and e-WOM Promotion on Purchase Intention through Brand Image and Brand Trust in Dental Clinics Imanuel, Eunike; Ruswanti, Endang
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1754

Abstract

This study aims to examine each variable that influences its respective role. For example, the influence of product quality on e-WOM, brand image, brand trust, and purchase intention at a dental clinic in Jakarta. This study involved 150 dental clinic patients in Jakarta from December 2023 to February 2024. SmartPLS 4.0 software was used to conduct data analysis using the Structural Equation Model (SEM). The study found that Service Quality, Electronic Word of Mouth, Brand Image, and Brand Trust have a positive effect on Purchase Intention, both directly and indirectly. Service Quality (SQ) has a positive effect on perceived Brand Image, and Quality of Brand Trust (BT) has a positive effect on Brand Trust (BT). This also supports this study. e-WOM has a positive impact. Good service quality at a dental clinic can create a positive perception in the minds of consumers regarding the clinic's image. Positive information from other customers on social media, online reviews, and digital platforms can improve consumers' perceptions of the clinic's service quality (Brand Image) while fostering a sense of security and trust in choosing the clinic (Brand Trust).
Brand Positioning Media Sosial Terhadap 2 Merek Fashion Muslim Digital Branding Pendekatan UU Perlindungan Konsumen Hapsari, Nia Puspita; Rurianto, Joko; Ruswanti, Endang; Sari Sumitro, Dewi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10141

Abstract

The development of Muslim Fashion in Indonesia, and abroad shows significant growth, especially in the Muslim Fashion sub sector utilizing social media as the main means of digital branding. This study aims to analyze brand positioning through social media to strengthen brand image, and protect consumer rights based on Law No.8/1999 concerning Consumer Protection. The research method uses a descriptive qualitative approach with case studies on local Muslim Fashion brands such az Zashi, and Buttonscarves. The results show that brand positioning marketing strategies on social media have succeeded in fostering consumer trust through the values of product authenticity, emotional engagement, and information transparency. However, challenges arise in aspects of digital consumer protection such as product authenticity, misuse of personal data, and misleading promotional claims. The implications of the study emphasize that the effectiveness of digital brand positioning must be integrated with compliance with the principles of consumer protection, information transparency, and digital communication ethics to maintain the sustainability of the Muslim Fashion creative industry in the era of the digital economy 5.0.
Co-Authors Abadi, Ferryal AFIDAHTIN, AAP Andreas Pardomuan Purba, Andreas Pardomuan Anggia Elfandina Annisa Fitria Annisa Intan Lestari, Annisa Intan Arief Suwandi Bambang Susanto Calvin, Thiodorus Cristina, Fenna Deni Iskandar Dharmawan, Hery Dimas Angga Negoro Edi Hamdi Erry Yudhya Mulyani Gusnawati, Asma Hapsari, Nia Puspita Herlambang, Benny Ilyani, Dian Imanuel, Eunike Januarko, M. Unggul Januarko, Moehammad Unggul Jatmiko Jatmiko johannes johannes Juwita, Silvia Ratna Kusumapradja, Rokiah Lenahatu, Stevy Louis, Hendrik M Unggul Januarko Maulana, Sapto Mudjiarto Mudjiarto, Mudjiarto Muhammad Farhan, Fahri Muhammad Iqbal Ramadhan Natasha, Gracielle Negoro, Dimas Negoro, Dimas Angga Nuraeni, Neli Oktoria S, Sabrina Putri, Mulia Rachmiaty Putri, Shindy Kurnia R. Syah, Tantri Yanuar Rahayu, Ristiana Rian Adi Pamungkas Rojuaniah Rojuaniah Rurianto, Joko Sahlani, Sahlani sandra dewi Sari Sumitro, Dewi Sarwo Eddy Wibowo Setiadi, Indra sherly sherly Shiren Shiren Syah, Tantri Yanuar R. Tahjoo, Anastina Tantri Yanuar Rahmat Syah Taufiqur Rahman, Taufiqur Taufiqurrahman Taufiqurrahman Tobing, Damianna Unggul Januarko WAHYUNI, VANIA Widodo, Agung Mulyo Winarto, Puji Yanuar Ramadhan Zahid, Frediyono