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All Journal Jurnal Ekonomi : Journal of Economic Lex Jurnalica (Ilmu Hukum) Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking MAJALAH ILMIAH WIDYA Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen dan Bisnis Indonesia Journal of Business and Behavioural Entrepreneurship Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas Aktualita Manajemen JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) International Journal of Nursing and Health Services (IJNHS) Journal of Multidisciplinary Academic Jurnal Admmirasi MEDIA MANAJEMEN JASA Jurnal Ilmiah Manajemen Kesatuan Journal of Nursing and Public Health (JNPH) Budapest International Research in Exact Sciences (BirEx Journal) Jurnal Health Sains Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Manajemen DIVERSIFIKASI Jurnal Impresi Indonesia ProBisnis : Jurnal Manajemen Golden Ratio of Mapping Idea and Literature Format Jurnal Multidisiplin Madani (MUDIMA) Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Formosa Journal of Science and Technology (FJST) Jurnal Sosial dan Sains Journal of Accounting Research, Organization and Economics (JAROE) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Ranah Research : Journal of Multidisciplinary Research and Development IIJSE Antigen: Jurnal Kesehatan Masyarakat dan Ilmu Gizi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Multidisiplin Indonesia Toplama Vitalitas Medis : Jurnal Kesehatan Dan Kedokteran Inovasi Kesehatan Global Vitamin: Jurnal Ilmu Kesehatan Umum Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Praba: Jurnal Rumpun Kesehatan Umum Journal of Ekonomics, Finance, and Management Studies Global Management: International Journal of Management Science and Entrepreneurship JCRIM (Journal of Current Research In Multidisciplinary) Jurnal Cinta Nusantara
Endang Ruswanti
Universitas Esa Unggul
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Pelatihan Manajemen Keuangan dan Pemasaran untuk Pengembangan Usaha Warung di Kecamatan Gambir Ruswanti, Endang; Suwandi, Arief
Jurnal Pengabdian Masyarakat AbdiMas Vol 1, No 1 (2014): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v1i1.1195

Abstract

Pengabdian masyarakat telah dilaksanakan dengan menganalisa situasi meliputi: mitra tidak membiasakan melakukan pembukuan keuangan, cara menyajikan makanan masih belum ditata agar menarik konsumen, tempat masak dan ruangan tamu belum rapih dan kurang bersih, juga cara menawarkan makanan yang kepada konsumen yang masih kurang ramah. Untuk itu dilaksanakan pengabdian kepada mitra warung makan dengan membantu agar dapat mengembangkan warung makannya.Kegiatan yang dilakukan adalah memberikan pengetahuan tentang pembukuan, pengelolaan keuangan dengan teori dan praktek, manajemen pemasaran dan kewirausahaan.Pengaturan ruangan makan dan dapur agar nampak bersih dan tertata. Luaran pengabdian ini adalah agar pemilik warung lebih terampil dalam mengelola usaha warung nasi dan diharapkan dengan mengetahui pengetahuan diatas akan lebih berkembang dan menjadi tujuan konsumen untuk makan di warung nasi. Setelah diberikan pelatihan mitra mendapat pengetahuan keuangan maka mitra dapat melakukan pembukuan setiap hari sehingga dengan pembukuan tersebut mereka bisa merancang pengembangan usahanya.Pengatahuan pemasaran dan kewirausahaan bisa menunjang keberhasilan warung makan nasi saat ini dan mendatang dan pada akhirnya pengembangan warung nasi akan meningkatkan taraf hidup dan perekonomian mitra. Kata kunci: keuangan, pemasaran, kewirausahaan
Freight Forwarding Company: The Effect of Service Failure, Recovery, Satisfaction, and Customer Loyalty Adi Yudi; Endang Ruswanti
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 14 No. 2 (2021)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v14i2.27223

Abstract

This study will examine the relationship between the impact of service failure and service recovery on customer satisfaction and loyalty. The research objective was to determine the effect of service failure can be up to customer loyalty. The object of this research is customers who use expedition services located in Jakarta. This research method uses quantitative methods using a questionnaire measuring instrument. The sampling technique used is simple random sampling. To analyze the data using SEM (Structural Equation Modeling) analysis tools with Lisrel. The results of this study conclude that, first, service failure affects service recovery. Secondly, service recovery affects customer loyalty. Third, service recovery affects customer satisfaction, and the last fourth of customer satisfaction also affects customer loyalty.
The Effect of Relationship Marketing towards Customers' Loyalty Mediated by Relationship Quality (Case Study in Priority Bank in Niaga) Endang Ruswanti; Widiyanti Permata Lestari
DeReMa (Development Research of Management): Jurnal Manajemen Vol 11, No 2 (2016): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v11i2.230

Abstract

A large number of banks let people be more free in choosing the best bank for their needs. People can freely switch from one bank to another which makes the loyalty level of bank customers decrease, even though the efforts and cost spent for maintaining the customers is cheaper than the efforts and cost spent on getting new customers. Relationship is one of the answers to the problem, relationship marketing is a marketing principle which emphasizes and takes effort in maintaining good long term relationship with customers. This research aims to, analyze the influence competence, communication, and conflict handling towards relationship quality, mediated by relationship quality, and towards customer loyalty. The research was conducted by collecting quantitative data through questionnaires distributed to 130 respondents. The objects of this research were the priority customers at Niaga Bank, and it used purposive sampling technique. This research conducted by using Structural Equation Model method. The result of this research showed that, (1) relationship marketing which consists of competence component, communication, and conflict handling have significant influence and positively towards relationship quality, partially and simultaneously, (2) relationship marketing have significant influence and positively towards customer loyalty which is mediated by relationship quality, and (3) relationship quality have significant influence and positively towards customer loyalty.
PENGARUH PELAYANAN PURNA JUAL TERHADAP KEPUASAN PELANGGAN PADA PT SURYA TOTO INDONESIA TBK. Dewi Victoria; Endang Ruswanti; Farichah .
Journal of Business & Banking Vol 4, No 2 (2014): November 2014
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v4i2.368

Abstract

PT Surya TOTO Indonesia Tbk, the Beauty-related industries such as home kitchen, the bathroomis a company in the field of sanitary and furniture which was established in 1977 inJakarta. This study aimed to test the depth of the effect of the delivery, installation, and warrantyclaims against TOTO customer satisfaction. This study was conducted in Jakarta onIndustry TOTO. The respondents are 124 customers who purchase the products of bathroomfixtures and kitchen with installation directly from the company of TOTO. It was conductedin mid-2013, and the data collection technique was using primary data processed by the applicationof SPSS version 20.0 for Windows. The analysis used linear regression analysis tomeasure how much the variable delivery, installation and warranty claims can affect customersatisfaction. The research hypothesis is found that there is a significant positive effectof delivery, installation and warranty claims TOTO products on customer satisfaction. Theresults of multiple linear regression analysis showed that there was also effect of the delivery,installation and warranty claims TOTO effect on customer satisfaction. Warranty claimsis the independent variable that is the most dominant influence on customer satisfaction.
THE IMPACT OF THE IMPULSE BUYING DIMENSION AND CHERRY PICKING: AN EMPIRICAL STUDY (Consumers Case Study in a mall in Central Jakarta) Endang Ruswanti
Journal of Indonesian Economy and Business (JIEB) Vol 31, No 1 (2016): January
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.891 KB) | DOI: 10.22146/jieb.10321

Abstract

The purpose of this research is to further test the contradictory research result. Mathai & Haridas’ findings (2014) stated that a discounted price did not influence impulse buying. Meanwhile Ruswanti, (2013) found that a discounted price tended to influence the consumers’ spontaneous shopping. Data discovered by Nielsen (2007) stated that apparently 85% of Indonesian consumers tend to buy things on an impulse. This research was in the form of a survey, the sample being 197 people, of whom 96 respondents were female, and males the other 101. The respondents ages were between 17-50 years old, those with an income of 3 million rupiahs numbered 83 persons, 64 people had an income above 5 millions rupiahs, and 50 respondents had an income above 10 million rupiahs. The technical design was a purposive sampling;70% of the consumers liked the discounted products, and bought something on the spur of the moment at least once. The regression analysis was with SPSS 19; the results show that the external, internal, situational environment, products’ variety, and sociocultural effects significantly influenced the cherry picking. The respondents with an income of above 3-5 million preferred spontaneous shopping. This research gives a contribution to the development of the consumers’ behavioral theory through impulse buying and cherry picking.Keyword: Impulsive Buying Dimension, Cherry Pick, Consumer’s Behavioral, Central Jakarta
THE The Importance of Employee Engagement in Mediating the Improvement of Staff Performance at the Hospital Nadia Shabrina Amalia; Ratna Indrawati; Endang Ruswanti
International Journal of Nursing and Health Services (IJNHS) Vol. 4 No. 3 (2021): International Journal of Nursing and Health Services (IJHNS)
Publisher : Alta Dharma Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35654/ijnhs.v4i3.455

Abstract

Staff performance is the success in carrying out the task and achieving the stated goals. Performance can be declared excellent and successful if the desired goals can be appropriately performed. A performance appraisal system is a process that measures employee performance. Several factors affect staff performance, including work motivation, work environment, and employee engagement. The research objective is to analyze the effect of work motivation and physical work environment on staff performance mediated by employee engagement. The type of research was a correlational quantitative analytic study with a cross-sectional research design. The sample population of this study amounted to 92 respondents. The sampling technique used non-random sampling, namely total sampling. The measurement in this study used primary data in the form of a questionnaire distributed to 92 respondents and a questionnaire that returned 84 questionnaires. In this study, the analysis used path analysis. The results showed that work motivation, physical work environment, and employee engagement simultaneously positively and significantly affect staff performance. Partially, work motivation and physical work environment have a positive and significant effect on staff performance. In this study, it was found that employee engagement could mediate an increase in staff performance. Employee engagement and physical work environment have a more significant influence on staff performance than work motivation
Pengaruh Celebrity Endorser, Kualitas Produk Dan Iklan Terhadap Keputusan Pembelian Bedak Pixy Annisa Intan Lestari; Endang Ruswanti
Jurnal Manajemen dan Bisnis Indonesia Vol 2 No 3 (2015): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2015
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v2i3.63

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruhi Celebrity Endorser, Kualitas Produk dan Iklan Terhadap Keputusan Pembelian Bedak Pixy di Wilayah Jakarta Barat. Variabel independen terdiri atas Celebrity Endorser, Kualitas Produk dan Iklan, sedangkan variabel dependent adalah Keputusan Pembelian. Jumlah sampel yang digunakan dalam penelitian ini adalah 100 orang responden. Responden penelitian ini adalah konsumen yang membeli dan menggunakan bedak Pixy yang berada di Wilayah Jakarta Barat. Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian menunjukan bahwa Celebrity Endorser, Kualitas Produk dan Iklan secara parsial memiliki pengaruh terhadap Keputusan Pembelian. Selain itu hasil penelitian menunjukan bahwa secara bersama-sama Celebrity Endorser, Kualitas Produk dan Iklan memiliki pengaruh signifikan terhadap Keputusan Pembelian. Kata Kunci : Celebrity Endorser, Kualitas Produk, Iklan dan Keputusan Pembelian
Pengaruh Kepercayaan, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian BBM Pertalite (Studi Kasus Pada Pengguna BBM Pertalite Di Wilayah Puri Kembangan, Jakarta Barat) Andreas Pardomuan Purba; Endang Ruswanti
Jurnal Manajemen dan Bisnis Indonesia Vol 3 No 1 (2015): Jurnal Manajemen Bisnis Indonesia - Edisi Oktober 2015
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v3i1.71

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, harga dan kualitas produk terhadap keputusan pembelian: studi kasus pada pengguna BBM pertalite di wilayah puri kembangan, Jakarta Barat. Variabel yang diteliti adalah kepercayaan, harga dan kualitas produk, sedangkan variabel dependen adalah keputusan pembelian. Populasi dari penelitian ini adalah seluruh orang yang sudah pernah melakukan pembelian BBM pertalite di SPBU Puri Kembangan, Jakarta Barat yang jumlahnya tidak diketahui. Sampel penelitian ini adalah 150 responden dengan metode Hair. Alat analisis menggunakan uji regresi berganda, uji asumsi klasik dan uji hipotesis F dan t. Hasil penelitian menunjukan secara simultan berpengaruh signifikan. Secara parsial kepercayaan, dan kualitas produk berpengaruh secara signifikan terhadap keputusan pembelian, sedangkan harga tidak berpengaruh terhadap keputusan pembelian. Faktor yang paling dominan dari ketiga variabel bebas tersebut adalah variabel kualitas produk. Kata kunci: Kepercayaan, Harga dan Kualitas Produk
Analysis of Brand Awareness and Brand Image on Brand Equity Over Customer Implications to Purchase Intention at PT. SGMW Motor Indonesia (Wuling, Indonesia) Irpan Irpan; Endang Ruswanti
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays, a high competition in the business environment is the main issue, causing companies have difficulty to increasing the number of customers. This also happens in Automotive industries, which is so many big competitor. Here, a strong brand awareness and brand image is needed for new brand of product so that can be affect the value of brand equity, that it will have an impact on the intention to buy from potential customers and increase sales. In this study, we analyze whether Brand Awareness and Image can significantly mediate the value of Brand Equity that can increase Consumers Purchase Intention from a Consumers of PT SGMW Motor Indonesia (Wuling Indonesia). Here, we use a quantitative method with a Likert scale to measure Brand Awareness influences Brand Equity, Brand Image influences Brand Equity, and Brand Equity influences Consumer Buying Intention also the research design to find relationship between two or more variables using LISREL. The benefits of research for academics are expected to be as a reference material. The Benefits of research for companies to evaluate sales and marketing strategies so they can take initiatives in increasing sales and revenue.
Workload, Workplace Spirituality, Organizational Commitment and Turnover Intention in Nurses at M Hospital of Banten, Indonesia Tobias Reinaldo Toti; Endang Ruswanti; Rokiah Kusumapradja
Journal of Multidisciplinary Academic Vol 4, No 5 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Turnover nurses it’s one of the main problems in hospitals. Outgoing nurses with significant costs to recruiting a new employee, orientation fees, and training new employees it was very harmful for hospital. Thus, this study aimed to determine the effect of workload and workplace spirituality on turnover intention with organizational commitment as an intervening variable in nurses at M hospital. In this study, we collect the data observation from questionnaires at M hospital with 124 nurse respondents using the convenience sampling method. The explanatory causal research model with Path Analysis was used in this study. The results showed that a Workload, Workplace Spirituality, and Organizational Commitment simultaneously influence Turnover Intention, Workload influences Organizational Commitment, Workplace Spirituality influences Organizational Commitment, Organizational Commitment does not influence Turnover Intention, Workload influences Turnover Intention and Workplace Spirituality does not influence Turnover Intention. The research implication is that to reduce the nurse turnover intention, it is necessary to make a workload analysis, arrange the assignment system and make an amount of staff to reduce the workload of nurses in M hospital.
Co-Authors Abadi, Ferryal Adi Yudi Adilla Anggraeni Adisti Indah Lestari AFIDAHTIN, AAP Agus Nurudin Ahmad Riyadi Siregar Anastina Tahjoo Andreas Pardomuan Purba Andreas Pardomuan Purba, Andreas Pardomuan Anggia Elfandina Annisa Fitria Annisa Intan Lestari Annisa Intan Lestari, Annisa Intan Arief Kusuma Arief Suwandi Azizah Chairunnisa Bahtiar Alamsyah Bambang Susanto Benny Herlambang Calvin, Thiodorus Carolina Carolina Cristina, Fenna CSP Wekadigunawan CSP Wekadigunawan Dadang Ibrahim Dede Cintia Dianni Martin Deni Iskandar Deni Iskandar Devis Pranata Indra Dewi Anggraeni Dewi Victoria Dharmawan, Hery Dimas Angga Negoro Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Eka Dara Sakti Pratiwi Eri Yudhya Mulayani Erry Yudhya Mulyani Ersa Laila Fahri Muhammad Farhan Fanie Nur Indriani Farichah . Febri Dian Morina Fransisca Fransisca Gilang Pratama Gina Fadhilah Gusnawati, Asma Handini, Satiti Hapsari, Nia Puspita Hasyim Herisa Anjani Herlambang, Benny Idrus Jus’at Ikhsan Febriansyah Ilyani, Dian Imam Muhtadin Imanuel, Eunike Irpan Irpan Irwandi Irwandi Januarko, M. Unggul Januarko, M. Unggul Januarko, Moehammad Unggul Jatmiko Jatmiko johannes johannes Juwita, Silvia Ratna Kartika Lilisantosa Kustiawan, Unggul Kusumapradja, Rokiah Laurensia Brigitta Astinawati Lenahatu, Stevy LIA AMALIA Louis, Hendrik Luhur Sukamuljo Lusiana Agustin M Unggul Januarko M. Reza Hilmy Marsela Marsela Marselinus Surya Maulana, Sapto Mega Fatimah Rosana MF. Arrozi Adhikara Michael Aditya Marjoto Mohamad Reza Hilmy Mudjiarto Mudjiarto, Mudjiarto Muhammad Farhan, Fahri Muhammad Iqbal Ramadhan Muhammad Jayuli Munawar Mus Aida Nadia Shabrina Amalia Nadia Widni Putri Natasha, Gracielle Negoro, Dimas Negoro, Dimas Angga Nesya Noer Kemalasari Nia Pususpita Hapsari Nisa, Puspita Chairun Nor Laila Nuraeni, Neli Oktoria S, Sabrina Oktoria S, Sabrina Pebrian R Putri, Mulia Rachmiaty Putri, Shindy Kurnia R. Syah, Tantri Yanuar Rahayu, Ristiana Reny Sari Marlina Rian Adi Pamungkas RILLA GANTINO Rina Anindita Rina Mutiara Rini Handayani Rojuaniah Rojuaniah Rosa, Hanifah Salma Rurianto, Joko Ryan Putra Laksana Sahlani Sahlani sandra dewi Sarwo Eddy Wibowo Setiadi, Indra Shella Vina Putri sherly sherly Shindy Kurnia Putri Shiren Shiren Suhendar Sulaiman Sulaiman, Suhendar Sumitro, Dewi Sari Sundring Pantja Djati Syah, Tantri Yanuar R. Tahjoo, Anastina Tantri Yanuar R. Syah Tantri Yanuar R. Syah Tantri Yanuar Rahmat Syah Taufiqur Rahman Taufiqur Rahman, Taufiqur Taufiqurrahman Taufiqurrahman Theresia Sri Lestari Thiodorus Calvin Tobias Reinaldo Toti Tobing, Damianna Unggul Januarko Wahidi, Kemala Rita Wahyudi, Triyono Arief Wahyuni Dian Purwati Wahyuni Dian Purwati wahyuni wahyuni WAHYUNI, VANIA Widiyanti Permata Lestari Widiyanti Permata Lestari Widodo, Agung Mulyo Winarto, Puji Yanuar Ramadhan Yanuar Ramadhan Zahid, Frediyono