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The Effect of Service Quality and Trust on Purchase Intention in E-Commerce Louis, Hendrik; Abadi, Ferryal; Ruswanti, Endang
ProBisnis : Jurnal Manajemen Vol. 14 No. 6 (2023): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i6.347

Abstract

This study aims to explore the influence of service quality and trust on purchasing intentions in e-commerce in Indonesia, where in the era of digitalization, there are many different options provided by various kinds of e-commerce with different qualities. E-commerce needs to know how much customer purchase intention focuses on service quality and increasing customer trust by paying attention to reputation, quality of information, product delivery, and transaction security. The population in this study had shopped at one of the e-commerce sites (Tokopedia, Shopee, Bukalapak, Lazada) at least the last 6 months. In this study, 228 respondents who had shopped at Indonesian e-commerce were collected and were analyzed with the purposive sampling method using an online questionnaire. This research is a quantitative research with the Structural Equation Model (SEM) method of Lisrel 88. The results of this study show that the variables of information quality and transaction security do not affect trust, yet reputation variables and product delivery affect trust. Trust variables and service quality have positive effects on the purchase intention variable. These findings have managerial implications for maintaining customer trust and improving service quality to improve customer purchase intentions.
Influence Brand Experience, Perceived Quality, And Brand Love On Brand Loyalty For Purchasing Janji Jiwa Products Rahayu, Ristiana; Ruswanti, Endang
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2325

Abstract

This research aims to analyze the influence of variables brand experience, perceived quality, value, brand love to brand loyalty. This research uses a quantitative method approach through techniques purposive sampling. This research obtained 192 respondents, respondents aged 18-35 years, domiciled in JABODETABEK (Jakarta, Bogor, Depok, Tangerang, Bekasi), and had purchased Janji Jiwa products more than once. This research uses the method Structural Equation Model Partial Least Square (SEM-PLS).The results of this research show brand loyalty formed because it is influenced by value and brand love. Next, increase perceived quality influenced by brand experience, brand experience and perceived quality influence on value. The findings of this research can be used as an assessment of the Janji Jiwa product in increasing customer loyalty. Janji Jiwa’s brand is a coffee shop in Indonesia that is liked by many people. A positive customer experience regarding the purchase of Janji Jiwa products can expand the Janji Jiwa brand.
Electronic Word Of Mouth, Brand Image, Purchase Intention And Customer Purchase Decisions For Skinceuticals Users Zahid, Frediyono; Ruswanti, Endang
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2414

Abstract

This research is a quantitative study with a causal relationship to determine the direct influence of electronic word of mouth, brand image, purchase intention and purchase decision as well as determine the indirect influence of electronic word of mouth, brand image, purchase intention and purchase decision on users of skinceuticals products. Data collection was carried out using the information gathering method through a survey with a questionnaire. The population in this study is someone who already uses skinceuticals products, regularly uses skinceuticals products, lives in Jabodetabek and is at least 20 years old. The sampling method used was non-probability sampling with purpose sampling technique. Based on the research results, 6 hypotheses can be accepted, namely Electronic of Mouth (E-WOM) influences brand image, Brand image influences purchasing intentions, Purchase intentions influence purchasing decisions and those that are not accepted Electronic of Mouth (E-WOM) influences purchasing intentions, Electronic of Mouth (E-WOM) influences purchasing decisions. Brand image influences purchasing decisions. Therefore, it is important for skin ceuticals to improve Electronic of Mouth which can improve purchasing decisions. The aim of this research is to determine the direct influence of Electronic word of mouth, brand image, purchase intention and purchase decision and also to determine the indirect influence of Electronic word of mouth, brand image, purchase intention and purchase decision shown to consumers who use skinceuticals products. Keywords: electronic word of mouth,brand image, purchase intention and purchase decision
PENTINGNYA LOYALITAS PASIEN MELALUI PENGALAMAN DAN PENANGANAN KELUHAN DENGAN KEPERCAYAAN SEBAGAI MEDIATOR AFIDAHTIN, AAP; RUSWANTI, ENDANG; TAHJOO, ANASTINA
Journal of Nursing and Public Health Vol 12 No 2 (2024)
Publisher : UNIVED Press, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pendahuluan: Penelitian ini berangkat dari hasil observasi awal yang menunjukkan adanya penurunan jumlah pasien umum, perusahaan dan asuransi di sebuah fasilitas kesehatan pada tahun 2023. Penurunan ini menjadi perhatian penting bagi manajemen karena dapat memengaruhi kinerja dan keberlanjutan layanan. Oleh karena itu, tujuan utama penelitian ini adalah untuk mengkaji secara empiris pengaruh pengalaman pasien dan penanganan keluhan terhadap loyalitas pasien, dengan kepercayaan sebagai variabel intervening yang memainkan peran penting dalam hubungan ini Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan desain cross-sectional study, yang memungkinkan pengumpulan data pada satu titik waktu untuk menganalisis hubungan antar variabel. Populasi penelitian adalah pasien rawat jalan pasien umum, perusahaan dan asuransi di fasilitas kesehatan tersebut, dengan teknik pengambilan sampel non-probabilitas. Jumlah sampel ditentukan berdasarkan penggandaan jumlah indikator dengan 5 kali jumlah observasi. Pengumpulan data dilakukan melalui penyebaran kuesioner yang dirancang untuk mengukur pengalaman pasien, penanganan keluhan, kepercayaan, dan loyalitas pasien. Data yang diperoleh dianalisis menggunakan metode three box method, yang memungkinkan peneliti untuk mengevaluasi hubungan antar variabel Hasil dan Pembahasan: Hasil penelitian ini menunjukkan bahwa pengalaman pasien dan penanganan keluhan memiliki pengaruh signifikan terhadap loyalitas pasien, dengan kepercayaan sebagai variabel intervening yang memperkuat hubungan tersebut. Selain itu, ditemukan bahwa pengalaman pasien dan penanganan keluhan secara langsung memengaruhi kepercayaan pasien, yang pada gilirannya meningkatkan loyalitas mereka. Kepercayaan terbukti menjadi variabel paling dominan dalam mempengaruhi loyalitas pasien, menunjukkan bahwa upaya untuk meningkatkan kepercayaan pasien dapat berkontribusi secara signifikan terhadap peningkatan loyalitas Kesimpulan: Pengalaman pasien dan penanganan keluhan berpengaruh terhadap loyalitas pasien dengan kepercayaan sebagai variabel intervening. Pengalaman pasien dan penanganan keluhan berpengaruh terhadap kepercayaan, pengalaman pasien, penanganan keluhan dan kepercayaan berpengaruh terhadap loyalitas pasien, dan kepercayaan merupakan variabel paling dominan yang mampu meningkatkan loyalitas pasien.
Pengaruh Kepemimpinan Etis Dan Motivasi Intrinsik Terhadap Komitmen Organisasi Dan Keterlibatan Karyawan Cristina, Fenna; Ruswanti, Endang
Jurnal Multidisiplin Indonesia Vol. 1 No. 1 (2022): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v1i1.2

Abstract

Pandemi Covid-19 menyebabkan perusahaan harus membuat kebijakan dalam pengurangan jam kerja serta adanya pengurangan karyawan karena tidak banyak pekerjaan yang perlu dilakukan dan tidak adanya pemasukan. Sehingga perusahaan harus selektif dalam memilih karyawan. Dimana perusahaan harus memilih karyawan yang kinerja kerja yang baik untuk dipertahankan dan memutuskan hubungan kerja bagi karyawan yang memiliki kinerja kerja yang standar. Penelitian ini menggunakan variabel motivasi intrinsik sebagai variabel tambahan dan masih sedikit pula peneliti melakukan pada perusahaan retail. Penelitian ini terdapat tujuan yaitu menguji faktor-faktor yang mempengaruhi keterlibatan karyawan pada perusahaan dimana komitmen organisasi sebagai variabel intervening yang memediasi pengaruh dari kepemimpinan etis dan motivasi intrinsik. Metode yang digunakan pada penelitian ini adalah metode SEM dengan analisis faktor, serta penyebaran kuisoner pada penelitian ini dilakukan secara purposive sampling dan secara online. Responden dalam penelitian ini ada 150 responden dengan subjek penelitian karyawan perusahaan retail yang masa kerjanya minimal 1 tahun dan sebagai karyawan tetap. Pada penelitian ini masih ada perbaikan dimana subjek penelitian ini hanya yang berkerja di Jakarta timur serta objek yang hanya di industri retail.
THE INFLUENCE OF PSYCHOLOGICAL AND SOCIAL FACTORS ON PATIENTS' DECISIONS TO VISIT WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN OUTPATIENT PATIENTS AT HERMINA HOSPITAL DEPOK Putri, Shindy Kurnia; Ruswanti, Endang; Johannes, Johannes
TOPLAMA Vol. 2 No. 3 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i3.372

Abstract

This study is based on the results of initial observations that indicate a downward trend in the number of non-JKN outpatients. In January 2024, the achievement was only 415 of the target of 596 visits (69.6%), and the achievement was again not following the target in September, with 92.8%. The purpose of this study was to examine the effect of psychological factors and social factors on patient decisions to visit with brand image as an intervening variable in outpatients at Hermina Hospital, Depok. This type of research is quantitative with a causal design. The population is outpatients at Hermina Hospital, Depok. The results of the distribution through questionnaires obtained 130 respondents, according to the minimum sample size. The analysis technique used the three-box method analysis and SEM-PLS. The results of the study showed that psychological factors, social factors, and brand image simultaneously had a significant effect on patients' visit decisions, with a contribution of 67.8%. Both psychological and social factors influenced brand image and patients' visit decisions. Brand image also affected patients' visit decisions. Among the three variables, brand image was the most dominant in increasing patients' visit decisions.
Pengaruh Stres Kerja, Kepuasan Kerja, Dan Komitmen Organsiasi Terhadap Niat Pindah Pekerjaan Natasha, Gracielle; Ruswanti, Endang
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i3.302

Abstract

Research conducted by Prasetio et al. (2018) found that there was no significant relationship between job stress and job satisfaction. This study aims to examine the relationship between job satisfaction, job stress, organizational commitment and turnover intention. This research was conducted at one of the securities companies in Jakarta named PT. Sucor Sekuritas, which experienced an increase in the number of employees leaving from 2020-2021. The population of this research is the employees of PT. Sucor Sekuritas with a purposive sampling research sample. The source of this research data is secondary data obtained from companies and primary data obtained from a questionnaire survey using google form. The analysis of this research uses Variance based Structural Equation Model using Partial Least Square (Smart-pls) program with an alternative model of covariance based Structural Equation Model with outer model and inner model, as well as descriptive analysis with Three Box Methode. The results obtained in this study are job stress affects the intention to change jobs, job satisfaction and organizational commitment. Then there was no effect of job satisfaction on the intention to change jobs, there was no effect of organizational commitment on the intention to change jobs, and there was no effect of job satisfaction and organizational commitment as intervening variables between job stress and turnover intention.
PENGARUH FASILITAS PELAYANAN DAN PEMASARAN SOSIAL MEDIA TERHADAP LOYALITAS PASIEN, KEPERCAYAAN SEBAGAI INTERVENING PADA PASIEN RAWAT JALAN RS X JAKARTA BARAT WAHYUNI, VANIA; RUSWANTI, ENDANG; DEWI, SANDRA
Journal of Nursing and Public Health Vol 13 No 1 (2025)
Publisher : UNIVED Press, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jnph.v13i1.8500

Abstract

Pendahuluan: Penelitian ini dilandaskan hasil observasi awal yang menunjukkan bahwa terjadi penurunan jumlah pasien kategori non-BPJS di tahun 2023. Tujuan penelitian ini adalah untuk mengungkap secara empiris pengaruh fasilitas pelayanan dan pemasaran media sosial terhadap loyalitas pasien dengan kepercayaan sebagai variabel intervening. Metode: Jenis penelitian termasuk dalam kuantitatif dengan desain cross sectional study. Populasi yang digunakan adalah pasien rawat jalan Non-BPJS. Teknik sampling menggunakan nonprobability, dengan perhitungan yang mengalikan jumlah indikator dengan 5 kali observasi, sehingga didapatkan jumlah sampel sebanyak 185 responden. Teknik pengumpulan data menggunakan kuesioner, dan metode analisa menggunakan analisa three box method serta PLS-SEM dengan bantuan program Smart-PLS. Hasil dan Pembahasan: Hasil analisa membuktikan bahwa fasilitas pelayanan dan pemasaran sosial media berpengaruh terhadap loyalitas pasien dengan kepercayaan sebagai variabel intervening. Fasilitas pelayanan dan pemasaran sosial media berpengaruh terhadap kepercayaan. Kesimpulan: Fasilitas pelayanan, pemasaran sosial media dan kepercayaan berpengaruh terhadap loyalitas pasien, dan kepercayaan merupakan variabel dominan yang mampu meningkatkan loyalitas pasien.
The Effect of Leadership and Reward System on Patient Safety Culture Mediated by Nurses' Motivation in Satya Negara Sunter Hospital Dharmawan, Hery; Ruswanti, Endang; Kusumapradja, Rokiah
Jurnal Health Sains Vol. 6 No. 5 (2025): Journal Health Sains
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jhs.v6i5.2548

Abstract

This study examines the impact of leadership and reward systems on patient safety culture at Satya Negara Sunter Hospital, with nurse motivation serving as a mediating factor. The need for effective patient safety practices in healthcare environments underscores the importance of leadership, rewards, and motivation. This quantitative study used a cross-sectional design and surveyed 120 nurses through a structured questionnaire. Data analysis was performed using Partial Least Squares (PLS) to assess the direct and indirect effects of the variables. The results indicate that both leadership and reward systems significantly influence patient safety culture, with nurse motivation mediating these relationships. The findings emphasize that leadership enhances nurse motivation, while a transparent reward system further boosts motivation and strengthens the patient safety culture. This study contributes to organizational behavior theory by highlighting the interconnections between leadership, reward systems, and motivation in fostering a culture of safety. Practical recommendations include strengthening leadership capabilities, optimizing reward programs, and improving nurse motivation to ensure high-quality healthcare services.
Perencanaan Keuangan Bisnis Pengolahan Garam Industri Berkualitas dengan Berbasis Implementasi Teknologi Anggia Elfandina; Tantri Yanuar Rahmat Syah; Dimas Angga Negoro; Ruswanti, Endang
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i3.4446

Abstract

PT Ladang Garam Nasional (PT LGN) aims to be a pioneer in the caustic soda salt industry in Indonesia by utilizing modern technology to meet the needs of the national chemical industry. This project is driven by Indonesia's dependence on industrial salt imports, especially for the chemical sector, which reaches more than 3 million tons per year. With the establishment of a factory in Tegal, Central Java, PT LGN will produce high-quality salt with a NaCl content of ≥99% through Fluidized Bed Dryer (FBD) technology and implementing Good Manufacturing Practice (GMP) principles. The global industrial salt market is projected to grow by 2.4% per year. PT LGN is taking advantage of this opportunity by offering products that meet the specific needs of the caustic soda industry. This project will also support the government's program for salt self-sufficiency, create jobs, and reduce imports. This study aims to identify key factors in strategic planning that support long-term success. Implementation of technology helps the efficiency of the production process, reduces waste, and increases production output, all of which support environmental and economic sustainability. With the adoption of technology, industrial salt processing businesses can increase product added value, expand markets, and compete domestically and internationally.