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INCREASING THE ECONOMIC VALUE OF TEMPE BUNGKIL INNOVATION PRODUCTS THROUGH DIVERSIFICATION AND DIGITAL MARKETING TRAINING IN PAKISAJI MALANG Meviana, Ika; Rusno, Rusno; Alim Ba'diya Kusufa, Roni; Trio Agus Muslim, Lanyala; Hanella Putri, Evina; Agustina, Rini
ABDIMASNU: Jurnal Pengabdian kepada Masyarakat Vol 5 No 3 (2025): ABDIMASNU
Publisher : Institut Ilmu Kesehatan Nahdlatul Ulama Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47710/3dj5nr90

Abstract

Background: Tempe bungkil is a processed by-product of soybean oil production that has high nutritional and economic potential, but has not been optimally utilized by MSMEs in Legok Sukoraharjo Village, Pakisaji District, Malang Regency. Problems faced by partners include: (1) production that is still traditional and highly dependent on weather conditions, (2) lack of product diversification, (3) simple packaging, and (4) marketing that is still limited to conventional methods. Method: The community service method used is participatory training involving MSMEs and the community. The activity stages include: (1) socialisation of the potential and benefits of tempe bungkil, (2) product innovation training (nuggets, crackers, frozen food), (3) modern packaging training with standing pouches, (4) digital marketing training, and (5) evaluation. Results: The results of the activity show a significant increase in partner capacity. Analysis of sales data 2 months post-training shows an increase in income of 45.8% from an average of IDR 1,200,000/week to IDR 1,750,000/week. The impacts felt are increased income, expanded market reach through online sales (15% of total sales), and the creation of new, more sustainable business opportunities and reduced dependence on the weather.
PARTISIPASI MASYARAKAT DALAM PENGELOLAAN OBJEK WISATA SUMBER UMBULAN DI DESA NGENEP, KECAMATAN KARANG PLOSO, KABUPATEN MALANG Teturan, Alfonsina; Ba'diya Kusufa, Roni Alim; Meviana, Ika
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.45970

Abstract

This study examines the phenomenon of community participation in community-based tourism (CBT) development in Ngenep Village, Malang Regency. The primary objective of this study is to describe and analyze forms of community participation and to identify supporting and inhibiting factors in the management of the Sumber Umbulan tourist site. This study employs a descriptive qualitative approach. Data were collected through direct field observations, in-depth interviews with key informants (the village head, tourism managers, and local residents), and a review of documents. The research findings indicate that: (1) Forms of community participation in Ngenep Village encompass four main dimensions: intellectual participation (ideas/concepts in planning), labor participation (mutual aid and facility improvements), skill-based participation (management training), and material participation in the form of monetary contributions and assets (work equipment). The community positions itself as the driving force throughout the planning to evaluation stages, coordinated with the managers. (2) Factors supporting participation include natural resource potential (pristine springs), awareness of the benefits of the circular economy, and strong cultural values and traditions (such as the Malam 1 Suro ritual) that foster a sense of ownership. (3) The main inhibiting factors consist of limited financial capital for facility expansion and limitations in the quality of human resources (HR) in