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All Journal Journal of Tropical Soils JURNAL ILMU PERTANIAN Manajemen Bisnis Kompetensi Planta Tropika Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Agrin : Jurnal Penelitian Pertanian Dinamika Journal : Pengabdian Masyarakat Community Engagement and Emergence Journal (CEEJ) Enrichment : Journal of Management Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) Jurnal Cahaya Mandalika Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Social And Economics Research Innovative: Journal Of Social Science Research Jurnal Penelitian dan Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Maneggio Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Multidisciplinary Academic and Practice Studies
Saparso Saparso
Program studi Agroteknologi, Fakultas Pertanian, Universitas Jenderal Soedirman, Purwokerto
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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The influence of digital promotion and brand image on customer purchasing interest mediated by consumer satisfaction (case study of Mobilku WOM Finance product, Lubuk Linggau Branch) purnando, Hengki; Saparso, Saparso
Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i4.2370

Abstract

This study aims to analyze the effect of digital promotion and brand image on customer purchase intention, with consumer satisfaction as a mediating variable, in the context of the Mobilku product at PT WOM Finance Lubuk Linggau Branch. The background of this research is based on the increasingly intense competition in the financing industry, where digital promotion strategies and brand image strengthening are crucial factors in attracting consumer attention. However, sales achievements at the research branch showed fluctuations, indicating that marketing strategies were not yet optimal; therefore, consumer satisfaction needs to be considered as a mediating factor between promotion, brand image, and purchase intention. This research employs a quantitative method with a survey approach. The study population consisted of 547 active customers of WOM Finance Lubuk Linggau Branch, from which a sample of 230 respondents was determined using Slovin’s formula and selected through simple random sampling. Data were collected using a Likert-scale questionnaire, and analyzed with Partial Least Square–Structural Equation Modeling (PLS-SEM) using SmartPLS software. The findings reveal that digital promotion has a positive effect on consumer satisfaction but does not have a direct significant effect on purchase intention. Brand image has a positive effect on both consumer satisfaction and purchase intention. Consumer satisfaction significantly affects purchase intention and mediates the relationship between digital promotion and brand image toward customer purchase intention.
DAMPAK KEPUASAN SEBAGAI MEDIASI PENGARUH ANTARA HARGA, PROMOSI, DAN LAYANAN TERHADAP LOYALITAS KONSUMEN KOPI SOE DI JAKARTA Angela, Margaret Caroline; Saparso, Saparso; Tarumingkeng, Rudy C
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 9 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Penelitian ini menguji hubungan antara harga, promosi, layanan, kepuasan konsumen, dan loyalitas konsumen dalam konteks Kopi Soe, sebuah kedai kopi di Jakarta. Penelitian ini menggunakan pendekatan Structural Equation Modeling (SEM) dengan menggunakan data survei dari 240 sampel. Hasil penelitian menunjukkan bahwa semua indikator dalam model memenuhi kriteria validitas dan reliabilitas, dengan factor loading antara 0,587-0,834 dan nilai composite reliability antara 0,841-0,868. Nilai Cronbach's Alpha juga menunjukkan reliabilitas yang baik, berkisar antara 0,711-0,810. Model ini menjelaskan 60,7% varians kepuasan konsumen dan 62,4% varians loyalitas, dengan nilai Q-square 0,852, yang mengindikasikan relevansi prediktif yang kuat. Analisis koefisien jalur menunjukkan bahwa harga memiliki pengaruh langsung yang signifikan terhadap kepuasan konsumen (t-statistik = 4,206, p-value = 0,000), promosi memiliki pengaruh langsung yang signifikan terhadap kepuasan konsumen (t-statistik = 3,549, p-value = 0,000), dan layanan memiliki pengaruh langsung yang signifikan terhadap kepuasan konsumen (t-statistik = 6,347, p-value = 0,000). Kepuasan konsumen memiliki pengaruh langsung yang signifikan terhadap loyalitas (t-statistik = 4,418, p-value = 0,000). Harga memiliki pengaruh langsung yang signifikan terhadap loyalitas (t-statistik = 2,011, p-value = 0,023), promosi memiliki pengaruh langsung yang signifikan terhadap loyalitas (t-statistik = 2,104, p-value = 0,036), dan kualitas layanan memiliki pengaruh langsung yang signifikan terhadap loyalitas (t-statistik = 4,617, p-value = 0,000). Selain itu, terdapat pengaruh tidak langsung yang signifikan. Harga (t-statistik = 2,690, p-value = 0,003) dan promosi (t-statistik = 3,177, p-value = 0,002) memiliki pengaruh tidak langsung yang signifikan terhadap loyalitas melalui kepuasan konsumen. Layanan juga memiliki pengaruh tidak langsung yang signifikan terhadap loyalitas melalui kepuasan (t-statistik = 2,668, p-value = 0,008). Secara kesimpulan, temuan penelitian ini menekankan pentingnya mempertimbangkan kombinasi harga, promosi, dan layanan untuk mendorong kepuasan dan loyalitas konsumen dalam konteks kedai kopi di Indonesia. Peran kepuasan konsumen dalam memediasi hubungan antara faktor-faktor tersebut dengan loyalitas konsumen sangat penting.
PENGARUH MOTIVASI KERJA DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA TENAGA MEDIS YANG DIMEDIASI KOMITMEN ORGANISASI PADA RS. PERMATA KELUARGA LIPPO CIKARANG Febriansyah, Juan Ponce Enrile; Gunardi , Wani Devita; Saparso, Saparso
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Permasalahan utama yang diangkat adalah rendahnya tingkat kepuasan kerja di kalangan tenaga medis yang diduga dipengaruhi oleh motivasi kerja yang kurang optimal dan budaya organisasi yang belum sepenuhnya mendukung. Tujuan penelitian ini adalah untuk mengidentifikasi dan menganalisis pengaruh langsung motivasi kerja dan budaya organisasi terhadap kepuasan kerja tenaga medis, serta mengevaluasi peran komitmen organisasi sebagai mediator dalam hubungan tersebut. Desain penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Sampel penelitian terdiri dari 95 tenaga medis, termasuk dokter dan perawat, yang dipilih secara acak dari populasi di RS. Permata Keluarga Lippo Cikarang. Data dikumpulkan melalui kuesioner yang dirancang untuk mengukur variabel motivasi kerja, budaya organisasi, komitmen organisasi, dan kepuasan kerja. Hasil penelitian menunjukkan bahwa motivasi kerja memiliki pengaruh positif signifikan terhadap komitmen organisasi dan kepuasan kerja tenaga medis, dengan indikator yang memiliki nilai loading factor tertinggi pada aspek fasilitas kerja dan penghargaan. Budaya organisasi juga berpengaruh positif signifikan terhadap komitmen organisasi dan kepuasan kerja, dengan indikator dominan pada inovasi dan pemahaman misi rumah sakit. Komitmen organisasi terbukti sebagai mediator yang signifikan dalam hubungan antara motivasi kerja dan budaya organisasi terhadap kepuasan kerja tenaga medis. Penelitian ini menyimpulkan bahwa untuk meningkatkan kepuasan kerja tenaga medis, RS. Permata Keluarga Lippo Cikarang perlu fokus pada peningkatan motivasi kerja dan budaya organisasi serta memperkuat komitmen organisasi. Saran untuk penelitian selanjutnya termasuk mengeksplorasi faktor-faktor eksternal seperti keseimbangan kerja-hidup dan penerapan teknologi baru yang dapat mempengaruhi kepuasan kerja, serta melakukan penelitian longitudinal untuk mengevaluasi perubahan dalam kepuasan kerja dan komitmen organisasi dari waktu ke waktu.
THE INCIDENCE OF PATIENTS DISCHARGING AGAINST MEDICAL ADVICE (AMA) AS INFLUENCED BY SERVICE QUALITY AND MEDIATED BY PATIENT SATISFACTION Stefanie, Nadia Cecilia; Tj, Hery Winoto; Saparso, Saparso
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

The purpose of this study was to examine and analyze the influence of patient satisfaction and service quality on the incidence of APS patients returning home, the influence of service quality on patient satisfaction, and the influence of patient satisfaction mediating the influence between service quality on the incidence of APS patients returning home. This type of research is causal associative research. Causal associative research is research that aims to determine the influence or relationship between two or more variables, which are causal and one variable (independent) affects the other variable (dependent). Based on the results obtained in this study, it can be concluded that: patient satisfaction affects APS patients returning home. The incidence of APS patients returning home will decrease if patient satisfaction increases; Service quality affects APS patients returning home. The incidence of APS patients returning home will decrease if the quality of service provided improves; Service quality affects patient satisfaction. Patient satisfaction will increase if the quality of service improves; Patient satisfaction is able to mediate the influence of service quality on APS patients returning home. Patient satisfaction plays a role in the quality of service for APS patients returning home.
MEDIATION EFFECT OF LEADERSHIP STYLE ON THE IMPACT OF ORGANIZATIONAL SUPPORT ON EMPLOYEE PERFORMANCE Rutan Gunawan, Toto; C. Tarumingkeng, Rudy; Saparso, Saparso
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 1 No. 9 (2022): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i9.51

Abstract

This study examines the encouragement provided by organizational support in improving the performance of employees at PT. Maybank Finance Indonesia. This study uses a quantitative descriptive method. When collecting the required data, the researcher will distribute questionnaires to the research samples. Related to this, the population of this study is employees of PT. Maybank Indonesia Finance as of January 2021 who has worked in the company for a minimum of five years and while the sample of this research is employees of PT Maybank Indonesia Finance who have worked for a minimum of five years, which is based on calculations carried out with the formula following the guidelines for determining the sample in Structural Equation Modeling is 120 samples. After getting responses from 120 samples, the researcher will recapitulate the data from the respondents. After that, the researcher will analyze the research data using the Structural Equation. The results showed that organizational support affected leadership style, while leadership style did not affect employee performance. In addition, this study also proves that organizational support can improve employee performance, while leadership style as a mediating variable cannot mediate the effect of organizational support on employee performance.
Penyuluhan Budidaya Hortikultura sebagai Implementasi Program Kolaborasi Sosial Membangun Masyarakat di Lahan Kritis Desa Wonopringgo Handriatni, Ari; Ariadi, Heri; Sajuri, Sajuri; Sudarmaji, Arief; Saparso, Saparso; Priswanto, Priswanto; Samego, Bony; Taufiq, Ibnu Jafar; Anggita, Riris; Tamam, Ibnu; Septiana, Diana K
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i1.198

Abstract

Horticultural vegetables are one of the commodities that are widely cultivated in the tropics. The information is tried to be applied in the implementation of the Collaborative Social Building Community (KOSABANGSA) 2023 program. The purpose of this kosabangsa program is to determine the level of understanding of farmers on the cultivation system of horticultural vegetables. The method of service in the 2023 Kosabangsa program activities was carried out observatively and kuesioenr sharing conducting direct counseling in Wonopringgo Village, Pekalongan. The results of identifying the impact of this service showed that there was a very significant increase in farmers' understanding (50% increase by farmers) regarding horticultural vegetable cultivation. In addition, there was also an increase in knowledge by farmers about the types of horticultural vegetable commodities. From the original only 22 farmers who understood about horticultural vegetable commodities, after the extension there were 27 farmers who understood. The most noticeable impact is the increase in farmers' understanding of the horticultural vegetable cultivation system on critical agricultural land. This is evidenced from the beginning (before counseling) only 5 farmers who understand, but after counseling increased drastically to 26 farmers. Farmers also feel that this extension activity provides great benefits for them, so this program is very worthy of being developed further. The conclusion from the results of this service is that the majority of farmers in Wonopringgo village really understand the concept of horticultural vegetable cultivation which can be implemented on marginal land with various types of suitable vegetable commodities.  
Kepatuhan Menghabiskan Makanan Memediasi Pengaruh Motivasi Sembuh dan Edukasi Pasien Ruang Rawat Inap Kiwi RSUD Cengkareng Jakarta Barat Sucipto, Peni; Saparso, Saparso; Tecoalu, Melitina
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.17369

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi sembuh dan edukasi tenaga medis terhadap kepatuhan menghabiskan makanan serta dampaknya terhadap kesembuhan pasien. Hasil penelitian menunjukkan bahwa motivasi sembuh memiliki pengaruh positif terhadap kepatuhan menghabiskan makanan dan kesembuhan pasien. Faktor seperti penampilan makanan yang menarik dapat meningkatkan motivasi pasien untuk mengonsumsi makanan hingga habis. Selain itu, edukasi yang diberikan oleh tenaga medis juga berpengaruh positif terhadap kepatuhan menghabiskan makanan, di mana edukasi yang baik dapat meningkatkan motivasi pasien untuk patuh terhadap konsumsi makanan yang telah disediakan. Lebih lanjut, kepatuhan menghabiskan makanan terbukti berpengaruh positif terhadap kesembuhan pasien. Dengan menghabiskan makanan, pasien mendapatkan asupan nutrisi yang cukup, sehingga proses pemulihan menjadi lebih optimal. Penelitian ini juga menemukan bahwa motivasi sembuh dan edukasi tenaga medis memiliki pengaruh positif terhadap kesembuhan pasien melalui mediasi kepatuhan menghabiskan makanan. Motivasi yang diberikan oleh keluarga atau tenaga medis serta edukasi tentang pentingnya zat gizi dalam makanan mampu meningkatkan kepatuhan pasien dalam mengonsumsi makanan dan pada akhirnya mempercepat kesembuhan. Hasil ini menegaskan pentingnya sinergi antara motivasi yang diberikan kepada pasien dan edukasi tenaga medis dalam meningkatkan kepatuhan konsumsi makanan serta mendukung proses penyembuhan pasien secara efektif.
UNLEASHING MEDICAL TOURISM IN BANDUNG: OPPORTUNITIES, CHALLENGES, AND STRATEGIC INTERVENTIONS FOR GROWTH Siswanto, David Jefry; Wahyoedi, Soegeng; Saparso, Saparso
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

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Abstract

The global demand for medical tourism is on the rise, and Indonesia is poised to enter this market by leveraging its tourism capabilities. Bandung, the capital of West Java, is identified as a city with significant potential for cultivating this sector. This study seeks to explore, comprehend, and detail the possibilities for, and the actualization of, medical tourism in Bandung, alongside identifying the challenges faced during its implementation. A qualitative, descriptive research methodology has been employed to achieve these objectives. The author found that Bandung City is a city category that has high potential in the development of medical tourism and has the potential to increase the tourism sector that can support the improvement of health services. The development of medical tourism can increase GRDP growth by implementing collaboration between stakeholders based on the penta helix model. The potential of the tourism sector in Bandung City is scattered, such as shopping, culinary and education-based tourism. This can be in line with the growth of health facilities in Bandung City. To maintain the stability of this growth, there needs to be collaboration between stakeholders. Obstacles in the implementation of medical tourism in Bandung City are uneven health facilities and human resources, lack of international language usage and lack of publicity and promotion. Suggestions for the potential and application of medical tourism in Bandung City are the development of tourism infrastructure and facilities in the form of accessibility and amenity of tourist attractions and health facilities that support medical tourism programs need to be improved.
Pengaruh Kualitas Dan Fasilitas Pelayanan Terhadap Loyalitas Pasien Pengguna BPJS Dengan Kepuasan Pasien Sebagai Variabel Intervening Pasaribu, Monica Widya; Saparso, Saparso; Purnama, Eka Dest
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 7 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i7.2715

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan fasilitas kesehatan terhadap kepuasan dan loyalitas pasien pengguna BPJS di Rumah Sakit Umum Daerah (RSUD) Pulang Pisau. Metode yang digunakan adalah penelitian asosiatif kausal dengan analisis Partial Least Square (PLS) pada 80 responden. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan fasilitas kesehatan secara signifikan berpengaruh positif terhadap kepuasan pasien, yang pada gilirannya memengaruhi loyalitas pasien. Namun, kepuasan pasien hanya mampu memediasi pengaruh fasilitas kesehatan terhadap loyalitas pasien, sementara hubungan antara kualitas pelayanan dan loyalitas tidak dimediasi oleh kepuasan pasien. Penelitian ini juga menemukan bahwa meskipun kualitas pelayanan dan fasilitas kesehatan cukup baik, masih terdapat ketidakpuasan yang perlu ditangani. Oleh karena itu, direkomendasikan agar RSUD Pulang Pisau meningkatkan kualitas pelayanan, seperti komunikasi petugas medis yang lebih ramah dan penanganan pasien yang lebih cepat, serta memperbaiki fasilitas kesehatan untuk meningkatkan kepuasan dan loyalitas pasien.
Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan yang Dimediasi oleh Kepuasan Pelanggan pada Sales Person Dealer Honda Studi WOM Cabang Jatibarang Rafsanzani, Mahdy Ardy; Saparso, Saparso; Teecoalu, Melitina
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4285

Abstract

WOM Finance is one of the multi-finance companies in Indonesia whose growth continues to increase. To be able to survive in the increasing competition in the field of financing services, Wom Finance continues to improve service quality which is expected to provide satisfaction value for customers and impact on customer loyalty to continue using financing services from Wom Finance. The purpose of this study was to determine and analyze the effect of service quality variables on customer loyalty mediated by customer satisfaction with a focus study on sales persons at Honda dealers in collaboration with the Jatibarang branch of Wom Finance. The number of respondents in this study were 73 respondents. The analysis technique used in this study is Path Analysis. The results of the analysis show that service quality has a positive effect on customer satisfaction and customer loyalty, customer satisfaction has a positive effect on customer loyalty but is not proven to have a positive effect on mediation relationships. The results of this study are expected to be a reference for Wom Finance and for companies in similar fields so that they are able to maintain and always improve service quality so that it has an impact on customer satisfaction and loyalty.”
Co-Authors Amelinda, Rita Angela, Margaret Caroline Anggita, Riris Aqmarina, Aqmarina Ari Handriatni Arief Sudarmaji, Arief Bambang Setiadi Bambang Siswanto Budi Haryono C. Tarumingkeng, Rudy Dewi Hanna Sri Wahyuli Siahaan Dwi Murwani, Elika Dwi Muwarni, Elika Febriansyah, Juan Ponce Enrile Feliciana, Feliciana Ginting, Imbri Fernando Gunardi , Wani Devita Heri Ariadi Heru Adi Djatmiko Hery Winoto TJ Hidayati, Wilujeng Ismangil, Ismangil Istiqomah, Sarah Nabila Ita Christine Mergiwati Junaedi, Mahbub Khavid Faozi Khavid Faozi Lizardo, Jimmy Lorenza, Bella Melitina Tecoalu Musthafa, M. Bachtiar Nur, Subandi Pasaribu, Monica Widya Priswanto Priswanto, Priswanto Purnama, Eka Dest purnando, Hengki Rafsanzani, Mahdy Ardy Randi, Mohammad Jusuf Rif'an, Muhamamad Rif'an, Muhammad Rini Putri Utami Riruma, Olfien Rostaman Rutan Gunawan, Toto Sajuri, Sajuri Samego, Bony Sarah Prasasti Septiana, Diana K Setiawan, Monica Audina Sevirasari, Nindy Shiddieq, Dja’far Siswanto, David Jefry Soegeng Wahyoedi Sormin, Maduma Stefanie, Nadia Cecilia Sucipto, Peni Sudarmaji, A. Susanto, Niken Hapsari Arimurti Suwarto Suwarto Syarifah, Kharirotus Tamam, Ibnu Tarigan, Krisnawati Tarumingkeng, Rudy C Taufiq, Ibnu Jafar Teecoalu, Melitina Tohari Tohari Vilomina Rosalia De’vega Renwarin Wahyudin, Arif Widjaja, Daniel Wijaya, Endri Winoto, Herry