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UNLEASHING MEDICAL TOURISM IN BANDUNG: OPPORTUNITIES, CHALLENGES, AND STRATEGIC INTERVENTIONS FOR GROWTH Siswanto, David Jefry; Wahyoedi, Soegeng; Saparso, Saparso
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

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Abstract

The global demand for medical tourism is on the rise, and Indonesia is poised to enter this market by leveraging its tourism capabilities. Bandung, the capital of West Java, is identified as a city with significant potential for cultivating this sector. This study seeks to explore, comprehend, and detail the possibilities for, and the actualization of, medical tourism in Bandung, alongside identifying the challenges faced during its implementation. A qualitative, descriptive research methodology has been employed to achieve these objectives. The author found that Bandung City is a city category that has high potential in the development of medical tourism and has the potential to increase the tourism sector that can support the improvement of health services. The development of medical tourism can increase GRDP growth by implementing collaboration between stakeholders based on the penta helix model. The potential of the tourism sector in Bandung City is scattered, such as shopping, culinary and education-based tourism. This can be in line with the growth of health facilities in Bandung City. To maintain the stability of this growth, there needs to be collaboration between stakeholders. Obstacles in the implementation of medical tourism in Bandung City are uneven health facilities and human resources, lack of international language usage and lack of publicity and promotion. Suggestions for the potential and application of medical tourism in Bandung City are the development of tourism infrastructure and facilities in the form of accessibility and amenity of tourist attractions and health facilities that support medical tourism programs need to be improved.
ANALISIS KUALITAS PRODUK, PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS YANG DI MEDIASI OLEH KEPUASAN PELANGGAN PADA KLINIK ERHA JAKARTA SELATAN Rini Putri Utami; Saparso, Saparso; Soegeng Wahyoedi
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.305

Abstract

Penelitian ini bertujuan untuk menganalisa faktor yang dapat mempengaruhi loyalitas pelanggan. Variabel yang digunakan dalam penelitian ini adalah kualitas produk, kualitas pelayanan dan citra merek sebagai variabel independent, kepuasan pelanggan sebagai variabel mediasi dan loyalitas pelanggan sebagai variabel dependent. Metode yang digunakan alah dengan menyebarkan kuesioner kepada pelanggan klinik ERHA di Jakarta Selatan. Hasil penelitian yang telah dilakukan, menunjukkan bahwa (1) terdapat pengaruh yang signifikan antara kualitas produk terhadap loyalitas pelanggan, (2) kualitas pelayanan terhadap loyalitas pelanggan, dan (3) citra merek terhadap loyalitas pelanggan. Selain itu, ditemukan juga (4) terdapat pengaruh antara kualitas produk terhadap loyalitas pelanggan, (5) kualitas pelayanan terhadap loyalitas pelanggan, dan (6) citra merek terhadap kepuasan pelanggan. Secara tidak langsung, (7) kualitas produk mempengaruhi loyalitas pelanggan melalui peran kepuasan pelanggan. (8) Kualitas pelayanan juga mempengaruhi loyalitas pelanggan melalui peran kepuasan pelanggan. Terakhir adalah (9) citra merek yang mempengaruhi loyalitas pelanggan melalui peran kepuasan pelanggan.
PENGARUH KUALITAS PELAYANAN DAN FASILITAS YANG DIMEDIASI OLEH KEPUASAN PASIEN TERHADAP LOYALITAS PASIEN RAWAT JALAN REHABILITASI MEDIK DI RSUD SAWAH BESAR JAKARTA PUSAT Vilomina Rosalia De’vega Renwarin; Budi Haryono; Saparso, Saparso
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.319

Abstract

RSUD Sawah Besar Jakarta Pusat sebagai salah satu penyelenggara pelayanan kesehatan menjadikan ukuran kepuasan pasien sebagai dasar penilaian kualitas pelayanan dan fasilotas kesehatan. Kepuasan pasien mempunyai peranan dalam membentuk loyalitas pasien, dimana pasien yang puas terhadap kualitas pelayanan dan fasilitas kesehatan RSUD Sawah Besar Jakarta Pusat akan cenderung loyal dan akan merekomendasikan pelayanan RSUD Sawah Besar Jakarta Pusat ke rekan lainnya. Penelitian ini bertujuan untuk menganalisis pengaruh pengaruh kualitas pelayanan dan fasilitas yang dimediasi oleh kepuasan pasien terhadap loyalitas pasien rawat jalan Rehabilitasi Medik Di RSUD Sawah Besar Jakarta Pusat. Penelitian ini dilakukan di RSUD Sawah Besar Jakarta Pusat. Metode penelitian yaitu kuantitatif. Teknik pengambikan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 80 orang. Pengumpulan data dilakukan dengan kuesioner dan teknik analisis data menggunakan analisis jalur (path analysis) dengan bantuan analisis SEM-PLS Hasil penelitian menyimpulkan bahwa kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan pasien, fasilitas pelayanan tidak berpengaruh signifikan terhadap kepuasan pasien, kepuasan pasien memiliki pengaruh positif dan signifikan terhadap loyalitas pasien, kualitas pelayanan tidak berpengaruh signifikan terhadap terhadap loyalitas pasien, fasilitas pelayanan tidak berpengaruh signifikan terhadap loyalitas pasien, kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap loyalitas pasien yang dimediasi kepuasan pasien, fasilitas pelayanan berpengaruh signifikan terhadap loyalitas pasien yang dimediasi kepuasan pasien. Hasil penelitian diharapkan dapat menjaga kualitas pelayanan kesehatan serta meningkatkan kelengkapan fasilitas. Jika kepuasan pasien terpenuhi, maka loyalitas pasien akan tetap terjaga.
The Influence of Brand Image and Satisfaction on Loyalty Mediated by Customer Trust in the Janji Jiwa Coffee Brand, Jakarta Trifosa, Ni Made Gracia; Haryono, Budi; Saparso, Saparso
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.833

Abstract

Pengaruh Kualitas Dan Fasilitas Pelayanan Terhadap Loyalitas Pasien Pengguna BPJS Dengan Kepuasan Pasien Sebagai Variabel Intervening Pasaribu, Monica Widya; Saparso, Saparso; Purnama, Eka Dest
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 7 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i7.2715

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan fasilitas kesehatan terhadap kepuasan dan loyalitas pasien pengguna BPJS di Rumah Sakit Umum Daerah (RSUD) Pulang Pisau. Metode yang digunakan adalah penelitian asosiatif kausal dengan analisis Partial Least Square (PLS) pada 80 responden. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan fasilitas kesehatan secara signifikan berpengaruh positif terhadap kepuasan pasien, yang pada gilirannya memengaruhi loyalitas pasien. Namun, kepuasan pasien hanya mampu memediasi pengaruh fasilitas kesehatan terhadap loyalitas pasien, sementara hubungan antara kualitas pelayanan dan loyalitas tidak dimediasi oleh kepuasan pasien. Penelitian ini juga menemukan bahwa meskipun kualitas pelayanan dan fasilitas kesehatan cukup baik, masih terdapat ketidakpuasan yang perlu ditangani. Oleh karena itu, direkomendasikan agar RSUD Pulang Pisau meningkatkan kualitas pelayanan, seperti komunikasi petugas medis yang lebih ramah dan penanganan pasien yang lebih cepat, serta memperbaiki fasilitas kesehatan untuk meningkatkan kepuasan dan loyalitas pasien.
Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan yang Dimediasi oleh Kepuasan Pelanggan pada Sales Person Dealer Honda Studi WOM Cabang Jatibarang Rafsanzani, Mahdy Ardy; Saparso, Saparso; Teecoalu, Melitina
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4285

Abstract

WOM Finance is one of the multi-finance companies in Indonesia whose growth continues to increase. To be able to survive in the increasing competition in the field of financing services, Wom Finance continues to improve service quality which is expected to provide satisfaction value for customers and impact on customer loyalty to continue using financing services from Wom Finance. The purpose of this study was to determine and analyze the effect of service quality variables on customer loyalty mediated by customer satisfaction with a focus study on sales persons at Honda dealers in collaboration with the Jatibarang branch of Wom Finance. The number of respondents in this study were 73 respondents. The analysis technique used in this study is Path Analysis. The results of the analysis show that service quality has a positive effect on customer satisfaction and customer loyalty, customer satisfaction has a positive effect on customer loyalty but is not proven to have a positive effect on mediation relationships. The results of this study are expected to be a reference for Wom Finance and for companies in similar fields so that they are able to maintain and always improve service quality so that it has an impact on customer satisfaction and loyalty.”
Pengaruh Budaya Kerja dan Gaya Kepemimpinan Transformasional terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Moderasi pada PT. Wom Finance Tbk Regional Sumbagsel Anton Prasetyo; Adrie Frans Assa; Saparso, Saparso
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 2 (2025): Jurnal Ilmu Manajemen Terapan (November - Desember 2025)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i2.7490

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh budaya kerja dan gaya kepemimpinan transformasional terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel moderasi pada PT WOM Finance Tbk Regional Sumatera Bagian Selatan. Permasalahan penelitian didasari oleh meningkatnya tingkat turnover, rendahnya kepuasan kerja, serta pencapaian kinerja karyawan yang belum optimal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada karyawan PT WOM Finance Regional Sumbagsel. Teknik analisis data menggunakan Partial Least Squares–Structural Equation Modeling dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa budaya kerja berpengaruh positif namun tidak signifikan terhadap kinerja karyawan, sedangkan gaya kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, kepuasan kerja tidak mampu memoderasi pengaruh budaya kerja maupun gaya kepemimpinan transformasional terhadap kinerja karyawan. Temuan ini mengindikasikan bahwa peningkatan kinerja karyawan lebih ditentukan oleh efektivitas gaya kepemimpinan transformasional dibandingkan dengan budaya kerja dan kepuasan kerja sebagai variabel moderasi. Penelitian ini diharapkan dapat menjadi bahan pertimbangan manajemen dalam merumuskan strategi peningkatan kinerja karyawan.
The Effect Of Interest Rate Perception And Credit Procedures On Car Purchase Decisions Mediated By Purchase Interntion In Pt. Maybank Indonesia Finance Medan Branch 2021 Sormin, Maduma; Saparso, Saparso; Wahyoedi, Soegeng
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i4.585

Abstract

This study discusses the interest rate perceptionand credit procedures on car buying decisions mediated by purchase interest variables. The results of the research on the first hypothesis are the influence of perceptions of interest rates on purchase interest with a value of t-count 5.831> t-table 1.99 (p 0.000 <0.05). The second hypothesis in this study is that there is an effect of credit procedures on purchase interest (2.709> 1.99); (p 0.007 <0.05). The third hypothesis in this study is that there is an influence of interest on car buying decisions (2,687>1.99); (p 0.007 < 0.05). The fourth hypothesis in this study is that there is an effect of interest rate perceptionon car buying decisions (3,524>1,99); (p 0.000 < 0.05). The fifth hypothesis in this study is that there is an effect of credit procedures on car buying decisions (2,475> 1.99); (p 0.001 < 0.05). The sixth hypothesis is that the purchase interest variable cannot mediate the relationship between perceptions of interest rates on purchasing decisions (2.392 > 1.99). The seventh hypothesis is that the purchase intention variable cannot mediate the relationship between credit procedures and purchasing decisions (t 1.852 < 1.99).
Analysis of Employee Performance Influenced by Employee Engagement and Employee Competency Mediated by Work Motivation at RSHC Istiqomah, Sarah Nabila; Tj, Hery Winoto; Saparso, Saparso
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i1.62955

Abstract

The growth of technology requires organizations to manage human resources more effectively to achieve optimal performance. This study aims to analyze the influence of employee engagement and employee competence on performance with work motivation as an intervening variable in RSHC. This study uses a quantitative approach with a survey method. The research population amounted to 242 employees, and the sample was determined by purposive sampling of 100 respondents who were permanent employees with a minimum working period of two years. Data collection was carried out through a Google Form-based questionnaire with a Likert scale. Data analysis used outer model test, inner model test, and hypothesis test. Data analysis was carried out with the help of Structural Equation Modeling–Partial Least Square (SEM-PLS) software through SmartPLS 4 software. The results of the study show that: (1) employee engagement has no effect on performance; (2) employee competence has a positive effect on performance; (3) employee engagement has no effect on work motivation; (4) competence has a positive effect on work motivation; (5) work motivation has a positive effect on performance; (6) motivation does not mediate the relationship between employee engagement and performance; and (7) motivation mediates the relationship between competence and performance, showing that good competence can increase motivation and further encourage improvement in employee performance.
The influence of e-service quality, e-trust, on e-loyalty QRIS BCA with mediation by e-satisfaction (study on QRIS BCA users in Jakarta) Lorenza, Bella; Saparso, Saparso
Journal of Multidisciplinary Academic and Practice Studies Vol. 3 No. 1 (2025): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomaps.v3i1.2921

Abstract

This study investigates the influence of E-Service Quality and E-Trust on E-Loyalty, with E-Satisfaction as a mediating variable, in the context of BCA QRIS users in Jakarta. The research is motivated by the growing trend of digital payments, especially QRIS-based transactions, which have shown significant growth in volume according to ASPI Indonesia. Methodology/approach: A quantitative approach was employed using primary data collected via an online questionnaire distributed through Google Forms. The study involved 113 active BCA QRIS users selected through purposive sampling. Data were analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0 software. The measurement scale used was a 5-point Likert scale. Results/findings: The results revealed that: (1) E-Service Quality has a positive but not significant effect on E-Loyalty; (2) E-Trust does not significantly influence E-Loyalty; (3) E-Service Quality has a positive but not significant impact on E-Satisfaction; (4) E-Trust positively and significantly influences E-Satisfaction; (5) E-Satisfaction significantly affects E-Loyalty; (6) E-Service Quality does not affect E-Loyalty through E-Satisfaction; (7) E-Trust positively affects E-Loyalty through E-Satisfaction. Conclusions: E-Satisfaction plays a crucial mediating role between E-Trust and E-Loyalty. However, E-Service Quality does not significantly influence E-Loyalty, either directly or indirectly. Limitations: The study is limited to a specific geographical area (Jakarta) and a relatively small sample size. Data collection was conducted online, which may introduce response bias. Contribution: This research contributes to the literature on digital payment behavior and provides managerial implications for enhancing user trust and satisfaction to foster loyalty.
Co-Authors Adrie Frans Assa Amelinda, Rita ANDI WIBOWO Angela, Margaret Caroline Anggita, Riris Anton Prasetyo Aqmarina, Aqmarina Ari Handriatni Arief Sudarmaji, Arief Bambang Setiadi Bambang Siswanto Budi Haryono C. Tarumingkeng, Rudy Dewi Hanna Sri Wahyuli Siahaan Dwi Murwani, Elika Dwi Muwarni, Elika Febriansyah, Juan Ponce Enrile Feliciana, Feliciana Ginting, Imbri Fernando Gunardi , Wani Devita Haryono, Budi Hendrik, Hingrida Margarita Anastasia Heri Ariadi Heru Adi Djatmiko Hery Winoto TJ Hidayati, Wilujeng Ismangil, Ismangil Istiqomah, Sarah Nabila Ita Christine Mergiwati Iwani, Amy Junaedi, Mahbub Khavid Faozi Khavid Faozi Lizardo, Jimmy Lorenza, Bella Melitina Tecoalu Murwani, Elika Dwi Musthafa, M. Bachtiar Nur, Subandi Pasaribu, Monica Widya Priswanto Priswanto, Priswanto Purnama, Eka Dest purnando, Hengki Rafsanzani, Mahdy Ardy Randi, Mohammad Jusuf Rif'an, Muhamamad Rif'an, Muhammad Rini Putri Utami Riruma, Olfien Rostaman Rutan Gunawan, Toto Sajuri, Sajuri Samego, Bony Sarah Prasasti Septiana, Diana K Setiawan, Monica Audina Sevirasari, Nindy Shiddieq, Dja’far Silalahi, Haposan Januari Siswanto, David Jefry Soegeng Wahyoedi Sormin, Maduma Stefanie, Nadia Cecilia Sucipto, Peni Sudarmaji, A. Supriyanto Supriyanto Susanto, Niken Hapsari Arimurti Suwarto Suwarto Syarifah, Kharirotus Tamam, Ibnu Tarigan, Krisnawati Tarumingkeng, Rudy C Taufiq, Ibnu Jafar Teecoalu, Melitina Tohari Tohari Trifosa, Ni Made Gracia Vilomina Rosalia De’vega Renwarin Wahyudin, Arif Widjaja, Daniel Wijaya, Endri Winoto, Herry Yusriani, Yusriani