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All Journal Journal of Tropical Soils Manajemen Bisnis Kompetensi Planta Tropika Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Agrin : Jurnal Penelitian Pertanian Dinamika Journal : Pengabdian Masyarakat Community Engagement and Emergence Journal (CEEJ) Enrichment : Journal of Management Jurnal Ilmu Manajemen Terapan (JIMT) Ideguru: Jurnal Karya Ilmiah Guru International Journal Of Science, Technology & Management (IJSTM) Jurnal Cahaya Mandalika Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Social And Economics Research Journal Research of Social Science, Economics, and Management Innovative: Journal Of Social Science Research Jurnal Penelitian dan Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal International Journal of Teaching and Learning (INJOTEL) Maneggio journal of social and economic research Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Multidisciplinary Academic and Practice Studies
Saparso Saparso
Program studi Agroteknologi, Fakultas Pertanian, Universitas Jenderal Soedirman, Purwokerto
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Maneggio

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The Effect of Service Quality and Mobile Banking Applications on Customer Loyalty with Satisfaction as a Mediating Variable in Suryopranoto Branch Bca Customers Feliciana, Feliciana; Saparso, Saparso; Lizardo, Jimmy
Maneggio Vol. 1 No. 3 (2024): Maneggio-Juni
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/7v0jrc24

Abstract

This study explores the impact of service quality and mobile banking applications on customer loyalty, with customer satisfaction acting as a mediating factor (focusing on patrons of BCA Suryopranoto). The quantitative methodology examines hypotheses through a dataset comprising 280 customer responses. These responses were collected via direct surveys distributed to the customers. The Partial Least Structural Equation Modeling (PLS-SEM) technique was utilized for the analysis, specifically through SmartPLS 3.2.8 software. The data processing and analysis outcomes reveal that service quality and mobile banking applications significantly affect customer loyalty, which is crucial in mediating customer satisfaction. Research findings indicate that directly addressing service quality, mobile banking applications, and customer loyalty is pivotal in achieving customer satisfaction.
The Effect Of Service Quality And Price On Satisfaction Mediated By Priority Customer Purchasing Decisions At Permata Bank Jewel South Jakarta Branch Setiawan, Monica Audina; Winoto, Herry; Saparso, Saparso
Maneggio Vol. 1 No. 3 (2024): Maneggio-Juni
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/81rjba41

Abstract

This study investigates the influence of service quality, price, and purchasing decisions on customer satisfaction. The findings indicate that service quality positively impacts customer satisfaction, with improvements in service quality leading to higher customer satisfaction. Similarly, price has a positive effect on customer satisfaction, where appropriate pricing strategies enhance customer satisfaction. Additionally, purchasing decisions are shown to positively influence customer satisfaction, suggesting that effective purchasing decisions increase customer satisfaction. The research further reveals that service quality positively affects purchasing decisions, indicating that better service quality encourages favorable purchasing decisions. Price also demonstrates a positive effect on customer satisfaction, reinforcing the importance of strategic pricing. Moreover, the study highlights the mediating role of purchasing decisions in the relationship between service quality and customer satisfaction, as well as between price and customer satisfaction. In summary, the study concludes that enhancing service quality and adopting strategic pricing can significantly improve customer satisfaction, with purchasing decisions serving as a key mediating factor in these relationships.
Co-Authors Adrie Frans Assa Amelinda, Rita ANDI WIBOWO Angela, Margaret Caroline Anggita, Riris Anton Prasetyo Aqmarina, Aqmarina Ari Handriatni Arief Sudarmaji, Arief Bambang Setiadi Bambang Siswanto Budi Haryono C. Tarumingkeng, Rudy Dewi Hanna Sri Wahyuli Siahaan Dwi Murwani, Elika Dwi Muwarni, Elika Febriansyah, Juan Ponce Enrile Feliciana, Feliciana Ginting, Imbri Fernando Gunardi , Wani Devita Haryono, Budi Hendrik, Hingrida Margarita Anastasia Heri Ariadi Heru Adi Djatmiko Hery Winoto TJ Ismangil, Ismangil Istiqomah, Sarah Nabila Ita Christine Mergiwati Iwani, Amy Junaedi, Mahbub Khavid Faozi Khavid Faozi Lizardo, Jimmy Lorenza, Bella Melitina Tecoalu Murwani, Elika Dwi Nur, Subandi Pasaribu, Monica Widya Priswanto Priswanto, Priswanto Purnama, Eka Dest purnando, Hengki Rafsanzani, Mahdy Ardy Randi, Mohammad Jusuf Rif'an, Muhamamad Rif'an, Muhammad Rini Putri Utami Riruma, Olfien Rostaman Rutan Gunawan, Toto Sajuri, Sajuri Samego, Bony Sarah Prasasti Septiana, Diana K Setiawan, Monica Audina Shiddieq, Dja’far Silalahi, Haposan Januari Siswanto, David Jefry Soegeng Wahyoedi Sormin, Maduma Stefanie, Nadia Cecilia Sucipto, Peni Supriyanto Supriyanto Susanto, Niken Hapsari Arimurti Suwarto Suwarto Syarifah, Kharirotus Tamam, Ibnu Tarigan, Krisnawati Tarumingkeng, Rudy C Taufiq, Ibnu Jafar Teecoalu, Melitina Tohari Tohari Trifosa, Ni Made Gracia Vilomina Rosalia De’vega Renwarin Wahyudin, Arif Widjaja, Daniel Wijaya, Endri Winoto, Herry