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Dynamics of Consumer Boycotts: Exploring the Interplay of Expressive and Instrumental Factors Robertus Suraji; Marrisa Haque; Yasir, Muhammad; Istianingsih, Istianingsih
Dinasti Information and Technology Vol. 1 No. 2 (2023): Dinasti Information and Technology (October 2023)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v1i2.309

Abstract

This research explores consumer participation in product boycotts in Indonesia, focusing on the interplay between expressive and instrumental factors over time. Through a systematic literature review, this study reveals that emotional responses and personal identity trigger boycotts, serving as expressions of solidarity or protests against conflicting values. As time progresses, practical considerations, such as boycott effectiveness, become dominant motivators, following the "hot" to "cold" phase transition. Social media plays a critical role in strengthening boycott movements and facilitating discussions that impact this transition. Implications extend to businesses, activists, policymakers, and academics. Companies should develop responsive communication strategies addressing both expressive and instrumental factors. Activists can leverage technology to enhance campaign impact, and policymakers can use insights to encourage responsible business practices. In summary, this research highlights multidimensional boycott dynamics influenced by expressive and instrumental factors, emphasizing the pivotal role of social media and its implications for various stakeholders.
Analisis Keberhasilan Pemasaran Digital UMKM di Indonesia melalui Pendekatan Pluralistik Paul Feyerabend Kurniawan, Dody; Hakim Sangapan, Lukman; Suraji, Robertus
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 2 (2024): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan keuangan (Desember 2024 - Februa
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i2.79

Abstract

Digital marketing is an important aspect in the development of MSMEs in Indonesia, especially in the era of rapid digitalization. Although many studies examine digital marketing strategies, there are still limited ones that apply a pluralistic theoretical approach in analyzing the success of MSME digital marketing. This research aims to analyze the success of digital marketing of MSMEs in Indonesia through Paul Feyerabend's pluralistic approach, focusing on understanding the flexibility and diversity of marketing strategies applied by MSME players. The main question to be answered is how MSMEs in Indonesia apply the pluralistic approach in digital marketing and what factors influence its success. This research uses a qualitative design with a case study approach, where data is collected through in-depth interviews with MSME players who have implemented digital marketing. The results show that MSMEs in Indonesia tend to adopt a variety of different digital marketing strategies according to their market characteristics and consumer needs. The pluralistic approach allows flexibility in the use of various digital tools, although the main challenge lies in the limited digital resources and knowledge that are still an obstacle for most MSMEs. The conclusion of this study is that the implementation of digital marketing with a pluralistic approach can improve the marketing effectiveness of MSMEs, but requires further support in terms of education and facilities to maximize the potential of the digital market. The study suggests that MSMEs expand the use of more innovative and flexible digital marketing strategies, and urges the development of further research that examines the role of local context and other external factors.
FORMALISME KEHIDUPAN BERAGAMA (Studi Kasus Gereja Katolik Keuskupan Purwokerto) Suraji, Robertus
LOGOS Vol 14 No 1 (2017): Januari 2017
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.94 KB) | DOI: 10.54367/logos.v14i1.407

Abstract

Indonesia is a nation that seems religious. Place of worship was flooded with a lot ofpeople. Events and holy days of religius became a national event. In the other hand,some times the religious comprehention was halted at the places of worship that wasit. In the national and society life easily we can find people to do things that arecontrary to religious values. Human rights violations and corruption becomes difficultto eradicate. Moral degradation occurs from the level of family, community, societyand state officials. Within communities also repeatedly occurred certain group usereligion as an instrument of legitimacy to the acts of violence driven by a belief in theirown truth as the only truth, and the loss of a sense of respect for those who areconsidered different. Hence people are not so concerned with the behavior that iscontrary to what religion had been teaches, even assume it was not related to faith. Onthe other hand there are people who are aware of the true situation but are powerless,or do not have enough courage to reject it. This is the situation called formalism ofReligious Life. The cause of religious formalism that may arise from the internalreligious teachings, not only from the social structure of society but also of a culturethat is built in this community. The impact of these religious formalism can happen ona personal level, both the social structure and the culture of the society. Therefore, tocounter religious formalism is not enough left to religious leaders, but also thereshould be a joint motion to change the structure and culture of Indonesian society.
FORMALISME KEHIDUPAN BERAGAMA (Studi Kasus Gereja Katolik Keuskupan Purwokerto) Suraji, Robertus
LOGOS Vol 14 No 1 (2017): Januari 2017
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/logos.v14i1.407

Abstract

Indonesia is a nation that seems religious. Place of worship was flooded with a lot ofpeople. Events and holy days of religius became a national event. In the other hand,some times the religious comprehention was halted at the places of worship that wasit. In the national and society life easily we can find people to do things that arecontrary to religious values. Human rights violations and corruption becomes difficultto eradicate. Moral degradation occurs from the level of family, community, societyand state officials. Within communities also repeatedly occurred certain group usereligion as an instrument of legitimacy to the acts of violence driven by a belief in theirown truth as the only truth, and the loss of a sense of respect for those who areconsidered different. Hence people are not so concerned with the behavior that iscontrary to what religion had been teaches, even assume it was not related to faith. Onthe other hand there are people who are aware of the true situation but are powerless,or do not have enough courage to reject it. This is the situation called formalism ofReligious Life. The cause of religious formalism that may arise from the internalreligious teachings, not only from the social structure of society but also of a culturethat is built in this community. The impact of these religious formalism can happen ona personal level, both the social structure and the culture of the society. Therefore, tocounter religious formalism is not enough left to religious leaders, but also thereshould be a joint motion to change the structure and culture of Indonesian society.
ARTIFICIAL INTELLIGENCE (AI) SEBAGAI AGEN PERUBAHAN PARADIGMATIK DALAM SAINS MANAJEMEN MASA DEPAN: SEBUAH LITERATURE REVIEW Elvia Desi, Dona; Suraji, Robertus
Jurnal Ekonomi Sakti Vol 14 No 2 (2025)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v14i2.429

Abstract

Era digital telah mengantarkan transformasi fundamental dalam praktik manajemen melalui integrasi artificial intelligence (AI). Penelitian ini mengkaji perubahan paradigmatik yang dibawa AI dalam sains manajemen dan implikasinya terhadap masa depan disiplin ilmu manajemen. Artikel ini bertujuan untuk menganalisis perubahan paradigmatik yang dibawa AI dalam sains manajemen, mengidentifikasi tren transformasi manajemen masa depan, dan memetakan implikasi strategis AI bagi praktik manajemen. Literature review sistematis dilakukan terhadap 45 artikel terindeks Scopus dari periode 2020-2024 menggunakan framework Webster dan Watson. Penelitian ini menyimpulkan bahwa AI telah menciptakan paradigma shift fundamental dalam empat dimensi utama: (1) transformasi proses pengambilan keputusan dari intuitive menjadi data-driven, (2) evolusi struktur organisational dari hierarchical menuju network-based, (3) perubahan model inovasi dari linear menjadi ecosystem-driven, dan (4) redefinisi leadership dari command-control menuju collaborative-enabling. Kesimpulan: AI bukan sekadar teknologi pendukung, melainkan agen perubahan paradigmatik yang merekonstruksi fundamental assumptions dalam sains manajemen, menciptakan kebutuhan untuk theoretical framework baru yang mengintegrasikan human intelligence dengan artificial intelligence.
Digital Logbook Ruangan Perangkat Pada Pt Telkom Bekasi Menggunakan Metode Algoritma Semut Fathur Rahman, Jen; Prio Pamungkas, R. Wisnu; Suraji, Robertus
Journal of Comprehensive Science Vol. 2 No. 7 (2023): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v2i7.443

Abstract

Pada PT Telkom Bekasi terdapat permasalahan menggenai logbook pada ruangan perangkat yang masih manual yaitu menggunakan kertas / buku. Seringkali mengalami permasalahan seperti kertas yang hilang ataupun rusak dan juga dapat memperlambat investigasi dalam penangganan gangguan pada perangkat. Penelitian ini bertujuan untuk membantu PT Telkom Bekasi permasalahan menggenai logbook tersebut dengan merancang sistem informasi digital logbook menggunakan metode algoritma semut dalam membantu mempercepat penanganan gangguan dan investigasi gangguan yang sedang terjadi pada perusahaan, penulis dapat membangun sistem informasi digital logbook yang dapat membantu PT Telkom Bekasi dalam melakukan investigasi gangguan dan dapat mencetak logbook sesuai tanggal yang di butuhkan.
Analisis dan Perancangan Sistem Pendukung UMKM Pada Koperasi Purworejo Selaras Berbasis Teknologi Informasi Suraji, Robertus; Yasir, Muhammad
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18751

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) memiliki peran strategis dalam perekonomian Indonesia, namun masih menghadapi berbagai tantangan, terutama dalam hal pemanfaatan teknologi informasi. Penelitian ini bertujuan untuk menganalisis dan merancang sistem pendukung berbasis teknologi informasi yang dapat meningkatkan efektivitas operasional UMKM. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif-deskriptif dengan studi kasus pada beberapa UMKM di wilayah Jakarta dan sekitarnya. Data dikumpulkan melalui wawancara, observasi, dan studi dokumentasi, kemudian dianalisis menggunakan model analisis sistem informasi. Hasil penelitian menunjukkan bahwa penerapan sistem pendukung berbasis teknologi informasi mampu meningkatkan efisiensi proses bisnis, transparansi pencatatan keuangan, serta memperluas jangkauan pemasaran UMKM. Rancangan sistem yang diusulkan juga mendapat tanggapan positif dari pelaku UMKM sebagai solusi yang relevan dengan kebutuhan mereka. Penelitian ini menyimpulkan bahwa integrasi teknologi informasi berpotensi signifikan dalam mendorong daya saing dan keberlanjutan UMKM di era digital.
Analisis Sentimen Terhadap Kontroversi Fatwa MUI Nomor 83 Tahun 2023 Tentang Pemboikotan Produk yang Terafiliasi Israel Yasir, Muhammad; Marissa Grace Haque; Robertus Suraji; Istianingsih
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 4 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i4.1845

Abstract

Abstrak: Kebijakan yang dikeluarkan oleh MUI, khususnya fatwa nomor 83 tahun 2023 yang membahas aspek moralitas dalam mendukung perjuangan palestina, menganjurkan untuk menghindari transaksi dan penggunaan produk yang terkait dengan Israel, terutama negara-negara yang mendukung penjajahan dan Zionisme semaksimal mungkin. Fenomena ini telah memunculkan berbagai tanggapan reaksi dan muncul sebagai subjek wacana yang trending di seluruh platform media sosial termasuk pengguna YouTube. Penelitian ini bertujuan mengembangkan model klasifikasi sentimen menggunakan mengkomparasi lima metode klasifikasi seperti Naïve Bayes, Decision Tree, Random Forest, Support Vector Machine (SVM), dan K-Nearest Neighbor (KNN) untuk memahami respons terhadap fatwa tersebut. Alat yang digunakan adalah Python Google Collab dengan dataset berasal dari komentar YouTube. Hasil analisis menunjukkan tiga klasifikasi sentimen: setuju, tidak setuju, dan netral, dengan tingkat akurasi Naive Bayes 75%, Decision Tree 65%, Random Forest 67%, SVM 63%, K-NN 53%. Penelitian ini diharapkan memberikan wawasan mendalam tentang distribusi sentimen terkait fatwa tersebut, serta menjadi dasar untuk penelitian lebih lanjut dalam analisis sentimen dan dinamika opini publik.
PENERAPAN SIMPLE QUEUE BERBASIS MIKROTIK DENGAN FITUR NOTIFIKASI TELEGRAM DALAM PENGELOLAAN BANDWIDTH DI LABORATORIUM FASILKOM UBHARA Yasir, Muhammad; Hidayat, Agus; Handayani, Dwipa; Suraji, Robertus; Rasim, Rasim; Lubis, Hendarman; Sinlae, Fried
Journal of Information System, Informatics and Computing Vol 9 No 2 (2025): JISICOM (December 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisicom.v9i2.2076

Abstract

Laboratorium Fakultas Ilmu Komputer merupakan pusat kegiatan praktikum, penelitian, dan pengembangan keilmuan yang sangat bergantung pada layanan internet sebagai penunjang aktivitas akademik. Peningkatan jumlah pengguna dan perangkat yang terhubung secara bersamaan menyebabkan distribusi bandwidth tidak merata, sehingga menurunkan stabilitas jaringan dan menghambat kegiatan laboratorium. Selain itu, belum adanya tim IT khusus mengakibatkan keterlambatan dalam monitoring dan penanganan gangguan jaringan, khususnya pada kondisi link down di luar jam kerja. Berbagai penelitian sebelumnya telah membuktikan efektivitas metode Simple Queue berbasis Mikrotik dalam mengoptimalkan alokasi bandwidth dan meningkatkan kualitas jaringan. Berdasarkan hal tersebut, penelitian ini mengusulkan penerapan manajemen bandwidth menggunakan metode Simple Queue yang dikombinasikan dengan fitur notifikasi real-time melalui Telegram Alert untuk memantau status perangkat jaringan. Implementasi sistem ini diharapkan mampu meningkatkan efisiensi distribusi bandwidth, mempercepat proses troubleshooting, serta mendukung kelancaran kegiatan akademik dan layanan operasional di Laboratorium Fasilkom.