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All Journal JURNAL DESTINASI PARIWISATA RUANG: JURNAL LINGKUNGAN BINAAN (SPACE: JOURNAL OF THE BUILT ENVIRONMENT) Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management International Journal of Management Science and Information Technology (IJMSIT) Journal of Applied Sciences in Travel and Hospitality Jurnal Pariwisata Nusantara Jurnal Ilmiah Hospitality Management BINA CIPTA Lantera Widya Journal of Rural Tourism (JoRT) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event MUSAFIR: Journal of Islamic Tourism and Pilgrimage
Dinar Sukma Pramesti
Politeknik Internasional Bali, Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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A model for destination branding of iconic architectural tourist attractions in Bali, Indonesia Pramesti, Dinar Sukma; Permatasari, Dwi Novita Cahyaningtyas; Huat, Ong Chuan
Journal of Rural Tourism Vol. 3 No. 2 (2026): July - Desember (In Progress)
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2026.030212106

Abstract

Purpose – This study aims to explore the potential of architectural tourist attractions in Bali, with particular emphasis on the diversity of traditional and contemporary architecture as part of cultural tourism experiences.Design/Methodology/Approach – The research adopts a qualitative approach, utilizing in-depth interviews with tourists and tourism stakeholders, complemented by a review of relevant literature to understand perceptions and the role of architecture in destination appeal.Findings – The findings indicate that tourists demonstrate a strong interest in architecture as a key component of cultural experiences. The study proposes a destination branding model, The Wonder of Architectural Diversity, supported by the 4A framework (Attractions, Amenities, Ancillary, Accessibility) and the STAR model (Storytelling, Event Tourism, Activities, and Reviews), to enhance destination attractiveness. Additionally, strengthening architectural promotion through cultural festivals, integrating traditional elements into modern developments, and improving supporting amenities are identified as crucial strategies to broaden tourist appeal.Originality/Value – This study contributes to tourism and destination branding literature by highlighting architecture as a strategic asset in cultural tourism development. It offers a novel integrative model that combines branding and tourism frameworks to enhance destination competitiveness while preserving cultural identity.
Digital Heritage Interpretation for Sustainable Tourism in the Subak Cultural Landscape of Bali Dinar Sukma Pramesti; Dwi Novita Cahyaningtyas Permatasari; Ong Chuan Huat
Journal of Applied Sciences in Travel and Hospitality Vol. 9 No. 1 (2026): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v9i1.1-10

Abstract

Tourism experiences in heritage landscapes are frequently dominated by visual appreciation, resulting in limited understanding of the cultural philosophies embedded within traditional management systems. Jatiluwih Village in Bali, internationally recognized for its terraced rice fields and the Subak irrigation system as a UNESCO World Cultural Heritage Site, faces similar challenges, where visitor engagement remains largely superficial. This study aims to develop and evaluate a digital-based heritage interpretation strategy that enhances cultural understanding and supports sustainable tourism. Using a Research and Development approach adapted from the Borg and Gall model, the study comprised preliminary research, prototype development, and limited field trials. Data were collected through surveys of one hundred and fifty tourists, semi-structured interviews, and focus group discussions with pekaseh, tour guides, and village tourism managers. Quantitative data were analyzed descriptively, while qualitative data were examined using thematic analysis. The results indicate that more than seventy per cent of visitors had limited prior knowledge of Subak, despite demonstrating a strong interest in digitally mediated learning. Interactive digital books integrated with Quick Response codes emerged as the most preferred interpretation medium, followed by educational videos, with the majority of respondents willing to access heritage information digitally on-site. Limited trials further demonstrate that the digital interpretation prototype enhanced visitor engagement, strengthened tour guides’ interpretive capacity, and reduced narrative inconsistencies. This study contributes to heritage tourism literature by illustrating how digital interpretation can function as an effective edutourism mechanism, facilitating cultural transmission and reinforcing sustainable heritage management through collaborative stakeholder involvement.
Sustainability Transition in Bali Tourism: Thematic Trends and Governance Gaps Made Herry Erika; Jery Christianto; Dinar Sukma Pramesti
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.7091

Abstract

This study explores the dynamics of sustainable tourism in Bali from 2022 to 2026, a critical period for post-pandemic recovery and paradigm shifting. Using a qualitative thematic analysis approach, the study reviewed 30 peer-reviewed journal articles published between 2022 and 2026. The articles were identified through a systematic search of the Google Scholar database using keywords related to sustainable tourism in Bali and were selected based on relevance to sustainability practices, governance, environmental management, and cultural preservation. Findings reveal a significant transition toward community-based and spiritual tourism models, driven by local wisdom such as Tri Hita Karana. However, the analysis identifies a persistent 'institutional gap' caused by regulatory fragmentation between governmental authorities and traditional village leadership (Desa Adat). While ecological crises have accelerated the adoption of decarbonization strategies, digital technology integration remains a double-edged sword, risking cultural commodification. This study contributes to the sustainable tourism literature by providing a thematic synthesis of recent research and highlighting the importance of governance coordination, environmental management, and culturally sensitive digital innovation in supporting sustainable tourism development in Bali.
Strategic Management and Market Feasibility of Tegal Tourism: A Digital Transformation Perspective Dwi Novita Cahyaningtyas Permatasari; Deddy Kurniawan Halim; Dinar Sukma Pramesti; Vivi Vivi
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6964

Abstract

Digital transformation in the tourism sector has accelerated the emergence of technology-driven platforms that enable the end-to-end integration of tourism experiences. This study examines the market feasibility and strategic management implications of the Tegal Tourism platform, which comprises four main subsystems: Virtual Tour, Tourism Marketplace, Mitra Jelajah (partner ecosystem), and an AI-based chatbot. Adopting a mixed-methods approach, the study combines survey data from 116 respondents with in-depth interviews, FGDs, and prototype testing. Market feasibility is evaluated across five key dimensions, namely market demand and trends, consumer segmentation and user profiles, competitor and substitute product analysis, go-to-market and distribution strategies, and quantitative demand estimation. The findings reveal that 56.9% of respondents are familiar with virtual tours, 70% are interested in exploring tourism through such technology, and more than 77% indicate a likelihood of making transactions after a virtual experience, demonstrating strong online-to-offline (O2O) conversion potential. Additionally, 94% of respondents primarily use smartphones, highlighting the importance of a mobile-first strategy. Overall, the platform demonstrates high market feasibility, supported by strong user interest, digital readiness, and significant transaction potential. Four of the five dimensions meet the feasibility criteria, while consumer segmentation and user profiles remain at a medium-to-high risk level and require targeted mitigation. This study contributes to strategic management and digital tourism literature by offering an integrated feasibility framework and practical insights for strengthening digital tourism ecosystems and MSME participation.
Co-Authors A.A Ketut Sri Candrawati Anak Agung Ketut Sri Candrawati Andrea, Tessalonica Pinkan Arianto, Herry Arianto Beby Hezki Iqlima Deddy Kurniawan Halim Dewi, I Gusti Ayu Melistyari DK Halim Dwi Novita Cahyaningtyas Permatasari Elena Febriana Febriana Febriana Febriana Febriana, Febriana Filicia Elanda Tanago Halim, Deddy Kurniawan Huat, Ong Chuan I Gusti Ayu Melistyari Dewi I Made Agus Prisentana Putra Jatmiko Wahyu Nugroho Jery Christianto Jonathan Dharma Kusumaningrum, Ni Ketut Veri Lagarense, Helni Desty Yanice Laluas, Efraim Lisnawati, Ni Wayan Luh Sri Damayanti ., Luh Sri Damayanti Lukitasari, Rimalinda Lumanauw, Nelsye Made Handijaya Dewantara Made Herry Erika Mau, Daniel Pandu Mesak, Selvi Yana Mochammad Henfi Abdul Khoir Mulia, Victor Bangun Ni Ketut Arismayanti, Ni Ketut Ni Ketut Veri Kusumaningrum Ni Made Dya Wilasita Nicolas Leo Purnomo Ong Chuan Huat Permatasari, Dwi Novita Cahyaningtyas Pramudia, Heru Putu Agung Prianta Ratnasari, Heidy Satya Wiguna, I Komang Esa Wira Sumadiasih, Gusti Ayu Istri Tanius, Billy Theresia Inti Sari Verola Villy Varbella Vivi Vivi Wibawa, Ketut