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All Journal JURNAL DESTINASI PARIWISATA RUANG: JURNAL LINGKUNGAN BINAAN (SPACE: JOURNAL OF THE BUILT ENVIRONMENT) Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management International Journal of Management Science and Information Technology (IJMSIT) Journal of Applied Sciences in Travel and Hospitality Jurnal Pariwisata Nusantara Jurnal Ilmiah Hospitality Management BINA CIPTA Journal of Business on Hospitality and Tourism Lantera Widya Journal of Rural Tourism (JoRT) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event MUSAFIR: Journal of Islamic Tourism and Pilgrimage
Dinar Sukma Pramesti
Politeknik Internasional Bali, Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategic Management and Market Feasibility of Tegal Tourism: A Digital Transformation Perspective Dwi Novita Cahyaningtyas Permatasari; Deddy Kurniawan Halim; Dinar Sukma Pramesti; Vivi Vivi
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6964

Abstract

Digital transformation in the tourism sector has accelerated the emergence of technology-driven platforms that enable the end-to-end integration of tourism experiences. This study examines the market feasibility and strategic management implications of the Tegal Tourism platform, which comprises four main subsystems: Virtual Tour, Tourism Marketplace, Mitra Jelajah (partner ecosystem), and an AI-based chatbot. Adopting a mixed-methods approach, the study combines survey data from 116 respondents with in-depth interviews, FGDs, and prototype testing. Market feasibility is evaluated across five key dimensions, namely market demand and trends, consumer segmentation and user profiles, competitor and substitute product analysis, go-to-market and distribution strategies, and quantitative demand estimation. The findings reveal that 56.9% of respondents are familiar with virtual tours, 70% are interested in exploring tourism through such technology, and more than 77% indicate a likelihood of making transactions after a virtual experience, demonstrating strong online-to-offline (O2O) conversion potential. Additionally, 94% of respondents primarily use smartphones, highlighting the importance of a mobile-first strategy. Overall, the platform demonstrates high market feasibility, supported by strong user interest, digital readiness, and significant transaction potential. Four of the five dimensions meet the feasibility criteria, while consumer segmentation and user profiles remain at a medium-to-high risk level and require targeted mitigation. This study contributes to strategic management and digital tourism literature by offering an integrated feasibility framework and practical insights for strengthening digital tourism ecosystems and MSME participation.
Implementasi Program Travel With Purpose dalam Mendukung Pariwisata Berkelanjutan di Umana Bali, LXR Hotels & Resorts Ni Kadek Dea; Dinar Sukma Pramesti; Victor Bangun Mulia; Ratu Agung Bagus Ngurah Putra
INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event Vol. 4 No. 1 (2026): INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/inspire.v4i1.135

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan prinsip pariwisata berkelanjutan pada Umana Bali, LXR Hotels & Resorts sebagai salah satu resort mewah di Bali yang mengusung konsep eco-luxury. Analisis dilakukan berdasarkan lima dimensi keberlanjutan, yaitu lingkungan, sosial budaya, ekonomi, tata kelola, serta inovasi dan edukasi. Penelitian menggunakan pendekatan kualitatif dengan desain document-based case study. Data diperoleh melalui studi dokumentasi yang mencakup website resmi Umana Bali dan Hilton Worldwide, publikasi terkait keberlanjutan, literatur ilmiah, serta observasi langsung terhadap fasilitas dan praktik keberlanjutan hotel. Analisis data dilakukan secara tematik dengan mengacu pada konsep sustainable tourism, sustainable hospitality, Travel with Purpose, dan Tri Hita Karana. Hasil penelitian menunjukkan bahwa Umana Bali telah mengintegrasikan prinsip keberlanjutan ke dalam operasional dan pengalaman wisata melalui penggunaan material ramah lingkungan, pengurangan plastik sekali pakai, pemanfaatan produk lokal, pengembangan pengalaman wisata berbasis budaya Bali, serta implementasi strategi keberlanjutan global Hilton melalui program Travel with Purpose. Temuan penelitian juga menunjukkan bahwa filosofi Tri Hita Karana menjadi landasan penting dalam menghubungkan tujuan keberlanjutan global dengan konteks lokal Bali. Namun demikian, penelitian ini juga mengidentifikasi beberapa tantangan, antara lain trade-off antara penyediaan fasilitas wisata mewah dengan efisiensi sumber daya, potensi komodifikasi budaya dalam pengembangan pengalaman wisata budaya, serta keterbatasan ketersediaan indikator kinerja keberlanjutan yang terukur. Penelitian ini berkontribusi pada pengembangan kajian luxury sustainable tourism dengan menunjukkan bagaimana kerangka keberlanjutan global dapat diintegrasikan dengan nilai-nilai budaya lokal dalam industri hospitality. Temuan penelitian juga memberikan implikasi praktis bagi pelaku industri pariwisata dan perhotelan dalam memperkuat implementasi keberlanjutan pada destinasi wisata premium.
Penerapan Pariwisata Berkelanjutan di Regent Taipei: Analisis Praktik Lingkungan, Sosial, dan Ekonomi Natasya Helena; Dinar Sukma Pramesti; Luh Mega Safitri
INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event Vol. 4 No. 1 (2026): INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/inspire.v4i1.139

Abstract

Meningkatnya tuntutan terhadap praktik keberlanjutan mendorong industri perhotelan untuk mengintegrasikan aspek lingkungan, sosial, ekonomi, dan tata kelola ke dalam strategi operasionalnya. Regent Taipei merupakan salah satu hotel yang menerapkan berbagai inisiatif keberlanjutan secara terintegrasi sehingga menarik untuk dikaji sebagai praktik terbaik (best practice). Penelitian ini bertujuan menganalisis implementasi prinsip pariwisata berkelanjutan di Regent Taipei berdasarkan lima dimensi, yaitu Environmental Sustainability, Social Sustainability, Economic Sustainability, Governance, dan Green Innovation. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus melalui analisis dokumen terhadap Sustainability Report Regent Taipei, publikasi resmi perusahaan, serta literatur ilmiah yang relevan. Data dianalisis menggunakan model analisis interaktif Miles, Huberman, dan Saldaña yang meliputi reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa keberhasilan implementasi keberlanjutan di Regent Taipei tidak hanya ditunjukkan oleh berbagai program yang dijalankan, tetapi terutama oleh integrasi inovasi teknologi, tata kelola berbasis ESG, dan strategi operasional yang mampu meningkatkan efisiensi sumber daya, mengurangi dampak lingkungan, memperkuat keterlibatan sosial, sekaligus menciptakan nilai ekonomi bagi perusahaan dan masyarakat. Temuan ini menunjukkan bahwa penerapan keberlanjutan yang terintegrasi dapat menjadi strategi untuk meningkatkan daya saing hotel tanpa mengabaikan tanggung jawab lingkungan dan sosial. Penelitian ini memberikan kontribusi konseptual dengan menunjukkan bahwa sinergi antara inovasi hijau, tata kelola, dan transformasi digital merupakan faktor kunci dalam implementasi pariwisata berkelanjutan pada industri perhotelan serta dapat menjadi acuan bagi pengembangan model keberlanjutan di sektor perhotelan, khususnya di Indonesia.
AI- Driven Gamified Wellness System As A Strategic Differentiation In Smart Boutique Hotels Dwi Novita Cahyaningtyas Permatasari; Innocentius Dwijaya Lestari; Vivi; Dinar Sukma Pramesti; Bryant Kim An
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.603

Abstract

The rapid integration of artificial intelligence (AI) in hospitality has shifted hotels from accommodation providers to holistic experience facilitators. At the same time, wellness tourism continues to grow globally, yet most hotel wellness services remain passive and non-personalized. This study aims to examine how the AI-driven gamified wellness system, ATHERIA ASCLEPIUS, was developed in this study to enhance guest experience and create strategic differentiation for boutique hotels. Using a qualitative case-study approach, data were collected through prototype testing, semi-structured interviews with hotel managers, and user simulations. The findings indicate that AI-based personalization combined with gamification increases guest engagement, perceived value, and potential length of stay. The study contributes to smart hospitality literature by introducing a non-medical, preventive AI wellness framework integrated into hotel ecosystems and offers practical implications for boutique hotel operators seeking technology-driven differentiation.
The Development of Nature and Culture-Themed Accommodation in Jatiluwih: Opportunities and Challenges Kesawa Udayana; Rimalinda Lukitasari; Dinar Sukma Pramesti; Vivi
INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event Vol. 3 No. 2 (2025): INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/inspire.v3i2.85

Abstract

Jatiluwih, located in Tabanan Regency, Bali, is renowned for its terraced rice fields and the traditional subak irrigation system, which has been inscribed as a UNESCO World Cultural Heritage since 2012. This uniqueness makes Jatiluwih a strategic site for the development of nature- and culture-themed accommodation aligned with the principles of sustainable tourism. This article aims to analyze the opportunities and challenges of such development. A qualitative descriptive method was employed, using interview and literature analysis. The findings reveal considerable opportunities in terms of natural and cultural appeal, stable international tourist demand, and community empowerment potential. However, challenges remain in the form of infrastructure limitations, cultural commodification risks, environmental degradation, and stringent regulations. The study concludes that multi-stakeholder collaboration involving government, investors, and local communities is crucial to ensure that accommodation development in Jatiluwih not only drives economic benefits but also safeguards cultural authenticity and environmental sustainability.
A model for destination branding of iconic architectural tourist attractions in Bali, Indonesia Dinar Sukma Pramesti; Dwi Novita Cahyaningtyas Permatasari; Ong Chuan Huat
Journal of Rural Tourism Vol. 3 No. 2 (2026): July - Desember (In Progress)
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2026.030212106

Abstract

Purpose – This study aims to explore the potential of architectural tourist attractions in Bali, with particular emphasis on the diversity of traditional and contemporary architecture as part of cultural tourism experiences.Design/Methodology/Approach – The research adopts a qualitative approach, utilizing in-depth interviews with tourists and tourism stakeholders, complemented by a review of relevant literature to understand perceptions and the role of architecture in destination appeal.Findings – The findings indicate that tourists demonstrate a strong interest in architecture as a key component of cultural experiences. The study proposes a destination branding model, The Wonder of Architectural Diversity, supported by the 4A framework (Attractions, Amenities, Ancillary, Accessibility) and the STAR model (Storytelling, Event Tourism, Activities, and Reviews), to enhance destination attractiveness. Additionally, strengthening architectural promotion through cultural festivals, integrating traditional elements into modern developments, and improving supporting amenities are identified as crucial strategies to broaden tourist appeal.Originality/Value – This study contributes to tourism and destination branding literature by highlighting architecture as a strategic asset in cultural tourism development. It offers a novel integrative model that combines branding and tourism frameworks to enhance destination competitiveness while preserving cultural identity.
Participation in the Development of MICE Tourism as a Destination Tourism Product in Lombok Putu Agung Prianta; Dinar Sukma Pramesti
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15399

Abstract

Purpose: This study aims to analyze the role of participation in the development of MICE tourism in Lombok, identify the factors affecting its effectiveness, and formulate development strategies. Method: This study employed a qualitative approach through observation, interviews, and literature review, using descriptive analysis based on participation theory, stakeholder theory, and destination competitiveness theory. Result: The findings indicate that participation has involved various stakeholders; however, it has not been optimal and remains dominated by the government and private sector. Community participation tends to be in the form of tokenism and induced participation. The main barriers include power imbalances, limited access to information, low community capacity, weak coordination, and a top-down approach. Development strategies need to be implemented in an integrated manner through strengthening collaboration, inclusive participation, infrastructure improvement, and the utilization of technology to enhance destination competitiveness and sustainability. Contribution: This study contributes theoretically by strengthening the discourse on stakeholder participation in MICE tourism development, and practically by providing recommendations for collaborative, inclusive, and sustainable strategies to enhance the competitiveness of Lombok as a destination.
The Role of Digital Marketing in Increasing Brand Awareness of Klepon Legend Culinary Tourism in Gianyar Herry Arianto Arianto; Dinar Sukma Pramesti
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15400

Abstract

Purpose: This research aims to examine how digital marketing, especially video content on social media, influences brand awareness of Klepon Legend Gianyar and to identify strategies used by the business to increase sales through social media presence. Method: This study uses a qualitative descriptive approach. Data were collected through literature review from journals, books, and online sources, as well as analysis of public comments and responses on social media platforms related to Klepon Legend Gianyar. Result: The findings show that digital marketing through video-based social media content is effective in increasing brand awareness. In addition, endorsements and content sharing help spread information widely through electronic word-of-mouth (e-WoM), which supports higher customer interest and sales growth. Contribution: This research highlights the importance of digital marketing for promoting traditional culinary products in the modern era. It contributes new knowledge on how small culinary businesses can use social media strategies to strengthen brand awareness, preserve local food culture, and improve competitiveness in the digital market.
Digital Marketing Strategy for Enhancing Destination Attractiveness and Tourist Visitation G. A. Tri Ayu Intan Cahyani; Ni Ketut Kusumaningrum; Dinar Sukma Pramesti
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 2 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i2.15475

Abstract

Purpose: This study aims to analyze the tourism attractiveness of Kelecung Beach, evaluate the implementation of existing digital marketing practices, and develop effective digital marketing strategies to enhance tourist awareness, engagement, and visitation. Method: This study employed a qualitative descriptive-interpretative approach. Data were collected through field observations conducted over a three-month period, semi-structured interviews with 15 key informants consisting of tourism destination managers, local government representatives, tourism business operators, and visitors, as well as document analysis. Data were analyzed using the Miles and Huberman interactive model. Strategic recommendations were formulated through SWOT analysis and mapped using the AISAS (Attention, Interest, Search, Action, Share) framework to identify priority digital marketing strategies. Result: The findings reveal that Kelecung Beach demonstrates strong attractiveness through its natural coastal landscape, tranquil atmosphere, and authentic local tourism experiences. However, digital promotion remains fragmented, with limited social media engagement, inconsistent destination branding, and inadequate online information accessibility. The AISAS analysis indicates that the "Search" and "Share" stages represent the weakest elements in the tourist decision-making process. SWOT analysis further highlights opportunities for digital expansion through content marketing, destination storytelling, influencer partnerships, and integrated social media management. Priority strategies include strengthening destination branding, optimizing official digital platforms, and encouraging user-generated content to improve online visibility and visitor engagement. Contribution: This study contributes to tourism marketing literature by integrating SWOT and AISAS analyses to formulate digital marketing strategies for emerging coastal tourism destinations. The research provides a practical framework for destination branding and digital promotion that can be adapted by similar tourism destinations in Indonesia.
Analysis of Tourists’ Preferences Toward Alternative Accommodation in North Kuta, Bali Giarike Kentjana; Anak Agung Nyoman Sri Wahyuni; Dinar Sukma Pramesti
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 2 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i2.15520

Abstract

Purpose: This study aims to identify tourists' characteristics and analyze their preferences toward alternative accommodation in North Kuta, Badung, Bali, where the rapid growth of villas, homestays, and guest houses has intensified competition within the accommodation sector. Method: This study adopted a descriptive quantitative approach supported by qualitative interviews. Data were collected from 122 questionnaire respondents and eight interview informants using purposive sampling. Quantitative data were analyzed using descriptive statistics, while qualitative data were analyzed thematically to support the interpretation of the findings. Results: The findings indicate that users of alternative accommodation are predominantly domestic tourists, belong to productive age groups, possess relatively high educational backgrounds, and are mainly employed as private employees or entrepreneurs. Villas are the most preferred accommodation type. Tourists prioritize functional accommodation attributes, particularly comfort, tranquility, privacy, and accessibility, whereas price, facilities, and location serve as supporting considerations. Unique and authentic experiences function as complementary values that enhance the accommodation experience rather than the primary basis for accommodation choice. Contribution: This study contributes to the tourist behavior literature by demonstrating that accommodation preferences are shaped by the interaction between tourist characteristics and benefit-seeking behavior. The findings extend behavioral segmentation theory by showing that tourists prioritize functional accommodation attributes before experiential values when selecting alternative accommodation. The results also provide practical insights for accommodation providers and destination managers in developing accommodation products and marketing strategies that better respond to tourists' preferences.
Co-Authors A.A Ketut Sri Candrawati Anak Agung Ketut Sri Candrawati Andrea, Tessalonica Pinkan Beby Hezki Iqlima Bryant Kim An Deddy Kurniawan Halim Dewi, I Gusti Ayu Melistyari DK Halim Elena Febriana Febriana Febriana Febriana Febriana, Febriana Filicia Elanda Tanago G. A. Tri Ayu Intan Cahyani Giarike Kentjana Halim, Deddy Kurniawan Herry Arianto I Gusti Ayu Melistyari Dewi I Made Agus Prisentana Putra Innocentius Dwijaya Lestari Jatmiko Wahyu Nugroho Jery Christianto Jonathan Dharma Kesawa Udayana Kusumaningrum, Ni Ketut Veri Lagarense, Helni Desty Yanice Laluas, Efraim Lisnawati, Ni Wayan Luh Mega Safitri Luh Sri Damayanti ., Luh Sri Damayanti Lukitasari, Rimalinda Lumanauw, Nelsye Made Handijaya Dewantara Made Herry Erika Mau, Daniel Pandu Mesak, Selvi Yana Mochammad Henfi Abdul Khoir Mulia, Victor Bangun Natasya Helena Ni Kadek Dea Ni Ketut Arismayanti, Ni Ketut Ni Ketut Kusumaningrum Ni Ketut Veri Kusumaningrum Ni Made Dya Wilasita Nicolas Leo Purnomo Ong Chuan Huat Ong Chuan Huat Permatasari, Dwi Novita Cahyaningtyas Pramudia, Heru Putu Agung Prianta Ratnasari, Heidy Ratu Agung Bagus Ngurah Putra Rimalinda Lukitasari Satya Wiguna, I Komang Esa Wira Sumadiasih, Gusti Ayu Istri Tanius, Billy Theresia Inti Sari Verola Villy Varbella Victor Bangun Mulia Vivi Vivi Vivi Vivi Wahyuni, Anak Agung Nyoman Sri Wibawa, Ketut