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All Journal JURNAL DESTINASI PARIWISATA RUANG: JURNAL LINGKUNGAN BINAAN (SPACE: JOURNAL OF THE BUILT ENVIRONMENT) Arsitektura : Jurnal Ilmiah Arsitektur dan Lingkungan Binaan Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management International Journal of Management Science and Information Technology (IJMSIT) Jurnal Pariwisata Nusantara Jurnal Ilmiah Hospitality Management BINA CIPTA Lantera Widya Journal of Rural Tourism (JoRT) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event MUSAFIR: Journal of Islamic Tourism and Pilgrimage
Dinar Sukma Pramesti
Politeknik Internasional Bali, Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategic Management and Market Feasibility of Tegal Tourism: A Digital Transformation Perspective Permatasari, Dwi Novita Cahyaningtyas; Halim, Deddy Kurniawan; Pramesti, Dinar Sukma; Vivi, Vivi
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6964

Abstract

Digital transformation in the tourism sector has accelerated the emergence of technology-driven platforms that enable the end-to-end integration of tourism experiences. This study examines the market feasibility and strategic management implications of the Tegal Tourism platform, which comprises four main subsystems: Virtual Tour, Tourism Marketplace, Mitra Jelajah (partner ecosystem), and an AI-based chatbot. Adopting a mixed-methods approach, the study combines survey data from 116 respondents with in-depth interviews, FGDs, and prototype testing. Market feasibility is evaluated across five key dimensions, namely market demand and trends, consumer segmentation and user profiles, competitor and substitute product analysis, go-to-market and distribution strategies, and quantitative demand estimation. The findings reveal that 56.9% of respondents are familiar with virtual tours, 70% are interested in exploring tourism through such technology, and more than 77% indicate a likelihood of making transactions after a virtual experience, demonstrating strong online-to-offline (O2O) conversion potential. Additionally, 94% of respondents primarily use smartphones, highlighting the importance of a mobile-first strategy. Overall, the platform demonstrates high market feasibility, supported by strong user interest, digital readiness, and significant transaction potential. Four of the five dimensions meet the feasibility criteria, while consumer segmentation and user profiles remain at a medium-to-high risk level and require targeted mitigation. This study contributes to strategic management and digital tourism literature by offering an integrated feasibility framework and practical insights for strengthening digital tourism ecosystems and MSME participation.
Participation in the Development of MICE Tourism as a Destination Tourism Product in Lombok Putu Agung Prianta; Dinar Sukma Pramesti
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15399

Abstract

Purpose: This study aims to analyze the role of participation in the development of MICE tourism in Lombok, identify the factors affecting its effectiveness, and formulate development strategies. Method: This study employed a qualitative approach through observation, interviews, and literature review, using descriptive analysis based on participation theory, stakeholder theory, and destination competitiveness theory. Result: The findings indicate that participation has involved various stakeholders; however, it has not been optimal and remains dominated by the government and private sector. Community participation tends to be in the form of tokenism and induced participation. The main barriers include power imbalances, limited access to information, low community capacity, weak coordination, and a top-down approach. Development strategies need to be implemented in an integrated manner through strengthening collaboration, inclusive participation, infrastructure improvement, and the utilization of technology to enhance destination competitiveness and sustainability. Contribution: This study contributes theoretically by strengthening the discourse on stakeholder participation in MICE tourism development, and practically by providing recommendations for collaborative, inclusive, and sustainable strategies to enhance the competitiveness of Lombok as a destination.
The Role of Digital Marketing in Increasing Brand Awareness of Klepon Legend Culinary Tourism in Gianyar Arianto, Herry Arianto; Pramesti, Dinar Sukma
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15400

Abstract

Purpose: This research aims to examine how digital marketing, especially video content on social media, influences brand awareness of Klepon Legend Gianyar and to identify strategies used by the business to increase sales through social media presence. Method: This study uses a qualitative descriptive approach. Data were collected through literature review from journals, books, and online sources, as well as analysis of public comments and responses on social media platforms related to Klepon Legend Gianyar. Result: The findings show that digital marketing through video-based social media content is effective in increasing brand awareness. In addition, endorsements and content sharing help spread information widely through electronic word-of-mouth (e-WoM), which supports higher customer interest and sales growth. Contribution: This research highlights the importance of digital marketing for promoting traditional culinary products in the modern era. It contributes new knowledge on how small culinary businesses can use social media strategies to strengthen brand awareness, preserve local food culture, and improve competitiveness in the digital market.
Co-Authors A.A Ketut Sri Candrawati Anak Agung Ketut Sri Candrawati Andrea, Tessalonica Pinkan Arianto, Herry Arianto Beby Hezki Iqlima Dewi, I Gusti Ayu Melistyari DK Halim Elena Febriana Febriana Febriana Febriana Febriana, Febriana Filicia Elanda Tanago Halim, Deddy Kurniawan I Gusti Ayu Melistyari Dewi I Made Agus Prisentana Putra Jatmiko Wahyu Nugroho Jonathan Dharma Kusumaningrum, Ni Ketut Veri Lagarense, Helni Desty Yanice Laluas, Efraim Lisnawati, Ni Wayan Luh Sri Damayanti ., Luh Sri Damayanti Lukitasari, Rimalinda Lumanauw, Nelsye Made Handijaya Dewantara Mau, Daniel Pandu Mesak, Selvi Yana Mochammad Henfi Abdul Khoir Mulia, Victor Bangun Ni Ketut Arismayanti, Ni Ketut Ni Ketut Veri Kusumaningrum Ni Made Dya Wilasita Nicolas Leo Purnomo Ong Chuan Huat Permatasari, Dwi Novita Cahyaningtyas Pramudia, Heru Putu Agung Prianta Ratnasari, Heidy Satya Wiguna, I Komang Esa Wira Sumadiasih, Gusti Ayu Istri Tanius, Billy Theresia Inti Sari Verola Villy Varbella Vivi Vivi, Vivi Wibawa, Ketut