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Journal : Interaksi Online

LAPORAN KEGIATAN STRATEGIC COMMUNICATION MUSEUM KERETA API AMBARAWA (DIVISI SPONSORSHIP) Taufik Indra Ramadhan; Djoko Setyabudi; Tandiyo Pradekso; M Bayu Widagdo
Interaksi Online Vol 4, No 1: Januari 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Museum Kereta Api Ambarawa merupakan salah satu peninggalan sejarah yangsangat berharga di Indonesia. Namun sangat disayangkan minat dan keinginan masyarakatuntuk mengunjungi museum ini sangatlah rendah. Maka dari itu melalui rangkaian kegiatanpromosi Strategic Communication Museum Kereta Api Ambarawa bertujuan untukmempromosikan museum ini kepada masyarakat.Kegiatan Strategic Communication Museum Kereta Api Ambarawa tak lepas dariperan dari Sponsorship. Divisi Sponsorship adalah orang yang bertanggung jawab atasseluruh kegiatan sponsor yang akan mendukung kegiatan dan mendatangkan income.Kegiatan ini dilaksanakan selama 1 bulan di bulan Mei. Dari hasil pelaksanaankegiatan didapatkan peningkatan pengunjung museum yang semula rata – rata 600pengunjung setiap bulannya menjadi 900 pengunjung setiap bulannya.
Semarang Ragam Inspirasi dalam Memperingati Hari Anak Nasional Kota Semarang (Talkshow, Ragam Lomba Anak, Pentas Seni Daring, Webinar, Konser Amal, Donasi) Sebagai Project Leader, Koordinator Webinar, Koordinator Sponsorship Ahdani Gita Sadida; Djoko Setyabudi
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

National Children's Day is the day the rights of Indonesian children are fulfilled, both for children who are in Indonesia and for children who are outside Indonesia. Every year the commemoration of National Children's Day is held through various activities for children. All national groups, both from the government and the private sector, participate in commemorating National Children's Day starting from the Central, Provincial, to all Regencies / Cities. In this case, Indonesia is currently experiencing a Covid-19 pandemic which has an impact on all community activities to develop. One of them is Semarang City, which is to commemorate National Children's Day 2020, the City of Semarang in particular the Semarang City Women Empowerment and Child Protection Service (DP3A) as the implementing committee is collaborating with the Semarang City Social Service to make National Children's Day successful in Semarang City during this pandemic. There are 6 activities namely Talkshow, Variety of Children's Contest, Online Art Performance, Webinar, Charity Concert, Donation. These activities will be carried out online and offline but still adhere to health protocols. The series of activities began on July 14, 2002 to August 18, 2020. After being held at that time there were more than 800 students who took part in the art show, from the previous target of 300 students, there were 15 media partners who were among the 10 determined targets, reaching the presence of resource persons. for talk shows and webinars, reaching 150 participants, and for donations reaching Rp. 14. 954,250 from the previous target of Rp. 5,000,000.
Komparasi Hubungan Terpaan Iklan di Berbagai Media Terhadap Minat Beli Produk Vivo Smartphone Abiyyu Febi Diwangkoro; Djoko Setyabudi
Interaksi Online Vol 6, No 2: April 2018
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Today producers are beginning to use social media as the field product promotion them. From various media like television, newspapers, youtube, facebook, instagram, youtube.Vivo is one of the brands which when it appears often in the media. With advertising expenditure reached rp462,4 billion have been very intents explain excellence vivo to consumers. Thus should vivo is one of a smartphone owns the most attractive to in indonesia. But the intensity of the movement vivo in advertising their products it does make vivo become a smartphone most attractive to in indonesia. The purpose of this study is to find the relationship between double-digit vivo advertising in the media interest in buying products with a smartphone. Vivo The theory used in this research is a theory a response cognitive. This is quantitative research research covered with type eksplanatori.Researchers used the technique of non probability the sampling method of to the total number of samples from 100 people with the 18-30 age of years in the city of semarang that has been exposed to advertising exposure vivo smartphone. Based on the hypothesis test conducted using kendall' s know correlation, analysis it shows that there is a relationship it on each variable. The highest correlation value is the exposure of television ads by 0.532, and advertising through the newspaper of exposure 0.622, and advertising exposure through facebook with niali of 0.525.The higher the exposure to ads, vivo the higher the interest of the people buying towards. vivo products and vice versaWith the results suggested to vivo to create ads with a variety of of messages create ads with various of messages according to the desired, segmentation in order to reach the consumer segmentation in order to have interest in buying products. smartphone vivo
HUBUNGAN TERPAAN IKLAN OPPO SMARTPHONE DAN INTENSITAS WORD OF MOUTH DENGAN MINAT BELI PRODUK OPPO Muhammad Sahil; Djoko Setyabudi
Interaksi Online Vol 7, No 3: Agustus 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Active smartphone users in Indonesia from year to year have always experienced a significant increase. Oppo costs an advertisement of 461 billion rupiah for ad spending. But according to data from IDC in terms of Oppo sales only able to rank third. Besides advertising, word of mouth communication also has a role in a decision that will be taken by consumers. Because if information about the product is discussed continuously from consumers with one another, it can cause a feeling of attitude towards a product. This study aims to determine the relationship between Oppo smartphone advertising and the intensity of word of mouth with interest in buying Oppo products, using non-probability sampling technique with a total sample of 50 respondents from the city of Semarang with the age requirement of respondents, 18-25 years old, knowing Oppo ads smartphone and Oppo product information. The results of this study there is a relationship between exposure to advertising and buying interest, using the advertising exposure theory as evidenced by the analysis of Kendall’s Tau-b produces a significance number of 0,000 or stated to be very significant and a correlation value of 0.526. This study also found that there was a correlation between the intensity of word of mouth and the interest in buying products. The relationship of these two variables uses the theory of the buyer information environment, namely by analyzing the Kendall’s Tau-b correlation to produce a significance value of 0,000 or significant and the correlation coefficient of 0,499, which means there is a relationship between these variables.
HUBUNGAN INTENSITAS SOSIALISASI PENCEGAHAN HIV/AIDS DAN PERSEPSI TENTANG KREDIBILITAS KONSELOR TERHADAP SIKAP MENDUKUNG IBU RUMAH TANGGA MENGENAI PENCEGAHAN HIV/AIDS DI KABUPATEN BANJARNEGARA Ainani Shifa Izazi; Djoko Setyabudi
Interaksi Online Vol 7, No 4: Oktober 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

HIV / AIDS is one of the infectious diseases whose sufferers continue to increase year by year, including in Banjarnegara Regency. The increase in Banjarnegara Regency alone reached 85% until 2018 and housewives were the second highest number of cases. Therefore, prevention measure is necessary so that the infection is not widespread. This study aimed to examine whether the intensity of socialization and the perception of counselor credibility could influence the attitude of housewives in supporting the prevention of HIV / AIDS. Some of the theories used for reference in this study include information-integration theory, communication competency theory, and Source of credibility theory. The type of research was explanatory, which is the type of research that explains the causal relationship between variables studied by conducting hypothesis testing using the coefficient formula and Kendall Tau-B. It was obtained that there was no relationship between the intensity of socialization and the attitude of housewives to HIV / AIDS prevention. This result indicated that the socialization performed only provided little knowledge or only made little impact on cognition and did not arrive at a decision or attitude. However, perception of the counselor credibility and the attitude of housewives had a very significant and strong relationship. This result implied that respondents trusted HIV counselors strongly as people who were truly credible in handling, preventing HIV/AIDS in in Banjarnegara District.
Strategic Communication Museum Kereta Api Ambarawa Sebagai Area and General Affairs Manager Indra Septia BW; Djoko Setyabudi; M Bayu Widagdo; Tandiyo Pradekso
Interaksi Online Vol 3, No 4: Oktober 2015
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Museum Kereta Api Ambarawa merupakan salah satu peninggalan di Indonesia yang memilkipotensi pariwisata yang sangat besar. Maka dari itu melalui rangkaian kegiatan promosiStrategic Communication Museum Kereta Api Ambarawa bertujuan untuk mengangkat potensimuseum ini menjadi sebuah objek yang dikenal oleh masyarakat luas .Kegiatan Strategic Communication Museum Kereta Api Ambarawa tak lepas dari peran dariArea and General Affairs Manager . Area and General Affairs Manager adalah orang yangbertanggung jawab atas seluruh kebutuhan operasional tim dan kebutuhan operasionalkegiatan.Keberhasilan kinerja dari Area and General Affairs Manager dapat diukur dari terpenuhi atautidaknya seluruh kebutuhan operasional dan perijinan kegiatan. Dalam kegiatan ini.Kelancaran seluruh rangkaian kegiatan Strategic Communication Museum Kereta ApiAmbarawa sangat ditentukan dengan kinerja dari Area and General Affairs Manager
HUBUNGAN IMMERSION WITH GAME DALAM ADVERGAME DENGAN LEVELS OF COMPREHENSION (TINGKAT PEMAHAMAN) DARI BRAND MESSAGE (PESAN MEREK) Aeda Aldeafara; Djoko Setyabudi, S.Sos, MM
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Advergame kini mulai digunakan sebagai tools dalam komunikasi pemasaran di Indonesia. Game memiliki sifat yang interaktif dimana terdapat sebuah storyboard dalam peraturan permainan yang merupakan pesan yang ingin disampaikan pemasar. Tanpa sadar para pemain mengikuti peraturan permainan dan berpatisipasi aktif mengolah pesan tersebut. Penelitian ini bertujuan untuk mengetahui hubungan immersion with game dalam advergame dengan levels of comprehension (tingkat pemahaman) dari brand message (pesan merek) dengan menggunakan pendekatan positivistic yang menguji relasi 2 variabel. Metode yang digunakan dalam penelitian ini adalah eksperimental dengan teknik one shot case study dengan total sampel 30 orang yang terbagi dalam dua kelompok yaitu immersive dan non-immersive. Pengambilan data dilakukan dengan kuesioner diberikan pada partisipan setelah bermain advergame. Teknik analisis data dilakukan dengan menggunakan analisis komparatif dua kelompok beda Independent Sample T-Test dengan memenuhi uji normalitas Kolomogrov Smirnov dan uji homogenitas variansi. Hasil penelitian ini menunjukkan bahwa tidak terdapat hubungan immersion with game dalam advergame dengan levels of comprehension (tingkat pemahaman) dari brand message (pesan merek). Hal ini disebabkan nilai probabilitas signifikansi pada Uji Independent Sample Test menunjukkan nilai >0,05. Selain itu nilai rata-rata kedua kelompok tidak menunjukkan perbedaan yang signifikan. Sehingga dapat dinyatakan bahwa immersion with game bukanlah aspek yang perlu diperhatikan dalam pemahaman pesan game.
HUBUNGAN TERPAAN PESAN PERINGATAN BAHAYA MEROKOK DAN TINGKAT PENGETAHUAN TENTANG ROKOK DENGAN MINAT BERHENTI MEROKOK PADA REMAJA Bella Prawilia; Sri Widowati Herieningsih; Tandiyo Pradekso; Djoko Setyabudi
Interaksi Online Vol 3, No 2: April 2015
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The number of teenage smokers in Indonesia has increased each year. Government's efforts in reducing the number of smokers is to include a warning message about the dangers of smoking on cigarette advertisements. The latest warning message has a difference with the previous warning message. The latest one are have picture and with a shorter sentence.This research is a quantitative study with explanatory type, which aims to knowing correlation between exposure to warning message about the dangers of smoking and level of knowledge about cigarette to interest in quitting smoking in adolescents. The theory used is the theory of Cognitive Response. The population of the research was teenage boys who become an active smokers with population numbers unknown. This research uses technique of non-random sampling which taken samples 60 people. The primary data were analyzed using Pearson correlation test with the help of SPPS program.The results of the Pearson correlation analysis show that between variable exposure to warning message about the dangers of smoking (X) with variable level of knowledge about smoking (Z) has a significant correlation. This is shown by the value of significance is 0,033 which mean the level of significance is smaller than 0.05 and the value of the correlation coefficient is 0,276. Variable level of knowledge about smoking variables (Z) with variable interest in quitting smoking (Y) has significant correlation. This is showed by the value of significance is 0.005 which mean smaller than 0.05 and the value of the correlation coefficient is 0,359.The government as policy maker about warning message on cigarette advertisements should be consistent in an effort to reduce the number of smokers in Indonesia. The proportion of warning message can be wider in print media and outdoor media and also give more duration on cigarette advertisements in electronic media so it can be more clearly seen by all audiences.Key words: Exposure to Warning Message, Level of Knowledge, Interest in Quitting Smoking.
Hubungan Intensitas Penggunaan Media Online dan Citra Merek dengan Loyalitas Konsumen Koran Suara Merdeka Anggun Puspa Regita; Djoko Setyabudi
Interaksi Online Vol 8, No 4: Oktober 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to determine the relationship between the intensity of the use of online media and brand image with Consumer Loyalty of Suara Merdeka Newspaper. The population in this study is Semarang residents who subscribe to the Suara Merdeka newspaper. The results showed that the intensity of the use of online media does not have a significant effect with the consumer loyalty of Suara Merdeka newspaper as indicated by the significance value 0,295 (>0,05) so the first hypothesis is rejected. Then the second hypothesis test was obtained that the brand image have a significant effect with the consumer loyalty of Suara Merdeka newspaper because the test results showed a significance value 0,028 (<0,05) so that the second hypothesis was accepted
Pengelolaan Aplikasi Berbasis Lokasi “Dalam Kota (Dalkot)” Divisi Marketing Communication Director dan Divisi Production Director Aditya Gilang Gifari; Djoko Setyabudi; Triyono Lukmantoro; Candra Sateria
Interaksi Online Vol 4, No 1: Januari 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Dalkot (Dalam Kota) adalah sebuah layanan aplikasi seluler yang memanfaatkan Location-Based Service (LBS) yang menyediakan informasi mengenai lokasi wisata dan hiburan berdasarkan lokasi fisik penggunanya, dan sejak tanggal 6 Mei 2015 Aplikasi ini sudah dapat diunduh secara gratis melalui Google Play (Android) dan Apple Store (iOS). Namun ternyata sejak pertama kali aplikasi Dalkot soft launching, jumlah pengunduh aplikasi Dalkot sangatlah sedikit, belum banyak masyarakat kota Semarang yang mengunduh atau sekedar mengetahui keberadaan aplikasi Dalkot, beragam fitur dan konten informatif yang dimiliki oleh aplikasi Dalkot nyatanya belum mampu dipasarkan secara baik. Oleh karena itu, dibutuhkan suatu kegiatan yang bertujuan untuk mengelola dan mengkomunikasikan aplikasi Dalkot dengan tujuan untuk meningkatkan jumlah pengunduh. Untuk mencapai tujuan tersebut, dibuat kegiatan, pengelolaan aplikasi Dalkot dalam bidang marketing communication yang terdiri dari kegiatan pre-event dalam bentuk buzzing melalui media sosial, dan event Dalkot Way-to-Eat sebagai sebuah strategi promosi yang berlangsung di 10 tempat kuliner di Kota Semarang yang bertujuan untuk meningkatkan perilaku target audiens untuk mengunduh Aplikasi Dalkot, selain itu juga terdapat kegiatan advertising dan online marketing sebagai bentuk penyebaran informasi mengenai aplikasi Dalkot sendiri dan event Dalkot Way-to-Eat.Sebagai Marketing Communication Director dan Production Director, penulis bertanggung jawab pada penyusunan dan realisasi konsep produksi, promotion, dan marketing secara keseluruhan, Hasilnya, kegiatan pengelolaan aplikasi Dalkot dalam bidang marketing communication ini efektif meningkatkan perilaku target audiens untuk mengunduh Aplikasi Dalkot. Untuk kedepan, PT. Maju Dalam Kota perlu untuk membuat kegiatan-kegiatan yang dapat meningkatkan engagement dengan target audiens, dan hal ini bisa dilakukan dengan pelaksanaan kegiatan serupa secara kontinyu.
Co-Authors Abigail Betsy Eliasta Roos Abimanyu Ramadhan P Abiyyu Febi Diwangkoro Adi Nugroho Adi Nugroho Aditya Gilang Gifari Aditya Iman Hamidi Adityo Cahyo Aji Aeda Aldeafara Afi Sultan Ramadhan, Muhammad Agraha Dwita Sulistyajati Agus Naryoso Ahdani Gita Sadida Ahmad Fauzi Ahmad Fikar Harakan Aike Ingget Pratiwi Ainani Shifa Izazi Aisyah Monicaningsih Akbar, Bintang Albert Rivai Sinaga Aldedinda Auliantio Aldila Leksana Wati Alif Ibrahim Alya Farras Azzahra Amal Gamasi T.R Andrinanta Putra Pratama Andy Julianto Angga Dwipa Anggun Puspa Regita Anisa Dyah Permata, Cindy Anisa Wikantyas P Annisa Aulia Mahari Annisa Ilmi, Rizky Annisa Kusumawardhani Anugerah Dwitama Anugrah Beta Familio Apriliana, Jennifer Ardhisti Adi Utamanyu Ardini Koesfarmasiana, Ardini Arfian Muhammad Hakim Ari Pradhanawati Arista Sukmawati, Sarah Arlita Dwi Utami Arma Ngabeti Astrid Henariani Prakoso Atika Nabila Atika Surya Nuraini Aulia Nur Aulia Ratri Kusumastuti Ayu Sarah Shabrina Ayu Saraswati Bagaskara S.A.P Bareta Hendy Pamungkas Bayu Widagdo, Muhammad Bimandhika Sunu Wardhana Bisma Alief Brigitta Dwi Liusditari Budi Adityo Burhanudin Fakhri Kusuma Candra Sateria Chintya Dyah Meidyasari Christo Christian Destiyanto Daffa Argy Pradiptha Dameria Cathrine DENA ADI SANTOSA Deni Arifiin Destima Nursylva Anggraningrum Devi Yuhanita Qorina, Devi Yuhanita Dewi Luqmania . Dhiyah Puspita Sari Dhyah Shanti Nur Kartika Diah Yuniasari ., Diah Yuniasari Dwi Purbaningrum, Dwi Eka Ardianto EKA NOVITASARI Elisa, Nova Fardhian Fitrahudin Pratama Farhan Haritz, Abdullah Farisa Dian Utami Fatia Sharfina Febi Eninta Br Munthe Febri Ariyadi Febriana Handayani Febriandani, Anisa Felda Aurellia Anandani Fitri Nur Hidayat Florensia Sonia Haniswari Frida Asih Pratiwi Gabby Aurelia Gabryella, Cathrine Georgina Inessa Zephira Gerald Waisaka Ginubahyang S P Hamidah, Nadiya Hanan Hauzan, Muhammad Hapsari Dwiningtyas Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hario Trigoseno Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Helmi Bayuputra, Rafli Hendrikus Setya Pradhana Henny Novita Rumono Hilal Al Roshid, Fhatwa Hilda Maisyarah I Nyoman Winata I Nyoman Winata Ifadhah Vellayati Widjaja Imam Fahmidin, Hanif Inayah Setia Azzahra Indah Pratiwi Indra Septia BW Intan Ayuningrum Ira Yunani Widyarini Istivani, Yulia Jaya Pramono Adi Jaza Akmala Ramada Jody Suryamar Yudha Joyo Nur Suyanto Gono Kanaya Az Zahrah Krisanti Cahyaningtyas, Yulia Laksono Nainggolan, Guntur Agung Lana Nastiti Mumpuni Lintang Ratri Rahmiaji Lintang Ratri Rahmiaji Lucia Eka Pravitasari Lukmantoro, Yanuar Lusia Wibowo, Marvela M Bayu Widagdo M Yulianto M. Bima Norta Ellyanda Mahardika Indra Pratama Maulana Ocky Adhicondro Melinda Wita Satryani Mia Maulyda Mohammad Akbar Rizal Hamidi Muchamad Yuliyanto Muhammad Azizan, Tengku Muhammad Luthfi Muhammad Sahil Muhamy Akbar Iedani Nabilah Amarilys Nadin Khairun Nisa Nadira Octova Yogiyanti Nanik Sudaryningtyas, Nanik Naomi Feby Yolanda Br Saragih Neysa Harwina Putri Nofita Fatmawati Noni Meisavitri Nurist Surayya Ulfa Nurist Surraya ulfa Nurist Surrayya Nuriyatul Lailiyah Nurrist Suraya Ulfa Nurrist Surayya Ulfa Oki Adi Saputra Petrus Orseola Rosarianto Pipin F.P. Lestari Prabowo Nurwidagdyo Prescilla Roesalya Primada Qurrota Ayun Puspa Ningrum, Kumala Puspita Mei Wardani Putri Febrianti Putri Susiandi, Alya Radika Oktavianti, Dina Rafif Ghaffar Radana Rahmadianto, Rizky Raihan Wiguna, Ilham Randy Ardianto Wicaksono, Randy Ardianto Rangga Akbar Pradipta Reichan Anantyo, Muhamad Reni Shinta Dewi Rezky Utami, Nofiyanti Rieda Anindita Putri, Rieda Anindita Rifni Lestari Rizka Arsianti Rizky Wisnu Prayuda Nusantara, Rizky Rizqi Ganis Ashari Rosanna Fadiya S Rouli Manalu SALMAN AL FARISI, MUHAMMAD Salshabila Putri Persada Sandra, Syafira Selo Pangestu Imawan Septian Aldo Pradita Setyo Adhi Nugroho Shabara Wicaksono Sharon Gracia G Sholihudin, Nabiila Sigit Haryadi Soffa Wicaksono, Muhammad Sofianisa Rahmawati Sri Widowati Sri Widowati Herieningsih Sunarto Sunarto Susi Santiaji Tandiyo Pradekso Tandiyo Pradekso Tandiyo Pradekso Taufik Indra Ramadhan Taufik Reza Ardianto Tazkia Irsyad, Raihana Theo Domas Santika, Theo Triyono Lukmantoro Turnomo Rahardjo Vania Ristiyana Vidiana Girinda Wardani Vidya Ayunita Vina Aulia Maharani Wahyu Hidayat Windariani Soeryo Handadari Wiwid Noor Rakhmad Wulan Septiana Putri Yanuar Luqman Yoga Yuniadi Yohanes Thianika Budiarsa Yuan Stephanie Yunita Indriyaswari Yusniar Dwi Ratnasari, Yusniar Zainul Asngadah Fatmawati