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Journal : Jurnal Menata

ANALISIS PERAN POKDARWIS DALAM PENGEMBANGAN DESA WISATA TERPADU PULAU BELAKANG PADANG Siska Amelia Maldin
JURNAL MENATA Vol. 1 No. 1 (2022): MEI
Publisher : Puslitabmas Batam Tourism Polytecnic

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Abstract

This research is intended to describe community empowerment through Pokdarwis to develop an integrated tourism village on Pulau Belakang Padang, Batam City. Data collection in this study were carried out by observation, interviews, and literature study. The results of this study are to provide an overview of the potential concepts that can be developed for the Pulau Belakang Padang Tourism Village.
ANALISIS PERAN POKDARWIS DALAM PENGEMBANGAN DESA WISATA TERPADU PULAU BELAKANG PADANG Maldin, Siska Amelia
JURNAL MENATA Vol. 1 No. 1 (2022): MEI
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is intended to describe community empowerment through Pokdarwis to develop an integrated tourism village on Pulau Belakang Padang, Batam City. Data collection in this study were carried out by observation, interviews, and literature study. The results of this study are to provide an overview of the potential concepts that can be developed for the Pulau Belakang Padang Tourism Village.
PENGARUH KUALITAS PRODUK MINUMAN KOPI TERHADAP KEPUASAN KONSUMEN DI RIMBUN KOPI BATAM Hastuti Rebeca Talaksoru; Maldin, Siska Amelia
JURNAL MENATA Vol. 2 No. 1 (2023): MEI
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v2i1.179

Abstract

Consumer goals are a person's feelings of pleasure or disappointment that arise after the expected performance (result). Consumer satisfaction can be said to be achieved if the results are of good quality. This research was conducted at Rimbun Kopi Batam, which is located on Jl. Raja H.Fisabilillah No.7, Tlk. Tering, district. Batam City, Batam City. This study aims to determine the effect of the quality of coffee beverage products on consumer satisfaction at Rimbun Kopi Batam. The type of research used is quantitative research with associative method using simple linear regression with SPSS 26.0 progress. The sample of this research is 99 respondents who are consumers in Rimbun Kopi Batam. The sampling technique used accidental sampling technique. The data collection method used in this research is by distributing questionnaires. From the t test that has been done it can be concluded that there is a relationship between the variables of product quality to partial consumer satisfaction, namely with a ratio of thitung values greater than ttabel which is 4,137> 1,984. These results showed that the quality of the products studied in the study contributed 15% to explaining the changes in consumer satisfaction, the remaining 85% was affected by other variables not analyzed in the study model
STRATEGI KOMUNIKASI PEMASARAN PADA PRESENTASI IDE DAN KONSEP KULINER Fahrultullah, Muhammad Zidane; Salsabila, Anisa; Simaremare, Yolanda Houmasan; Humayrah, Mishaly; Maldin, Siska Amelia
JURNAL MENATA Vol. 4 No. 2 (2025): NOVEMBER 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v4i2.414

Abstract

Industri kuliner saat ini tidak hanya mengandalkan cita rasa dan tampilan visual produk, tetapi juga membutuhkan strategi komunikasi pemasaran yang efektif, khususnya dalam penyampaian ide dan konsep melalui media digital. Penelitian ini bertujuan untuk mengkaji penerapan strategi komunikasi pemasaran dalam presentasi ide kuliner, mengidentifikasi elemen komunikasi persuasif yang efektif, serta menelusuri peran media sosial dan influencer dalam proses promosi. Metode penelitian yang digunakan adalah kualitatif deskriptif melalui studi literatur dari jurnal-jurnal ilmiah terkait. Hasil penelitian menunjukkan bahwa model AIDA efektif meningkatkan minat konsumen, komunikasi pemasaran terpadu (IMC) memperkuat konsistensi pesan, sementara kreativitas konten oleh foodies dan influencer berperan penting dalam membangun koneksi emosional dengan audiens. Storytelling serta elemen visual seperti logo juga menjadi faktor penentu dalam membangun brand image. Selain itu, kombinasi strategi promosi online dan offline mampu meningkatkan keterlibatan konsumen secara menyeluruh. Dengan demikian, strategi komunikasi pemasaran yang tepat dapat memperkuat daya tarik presentasi ide kuliner dan meningkatkan daya saing produk di era digital.
ANALISIS STRATEGI KOMUNIKASI ASERTIF DALAM PENYELESAIAN KONFLIK DI LINGKUNGAN KERJA KULINER Ramadhan, Bayu; Sarmanisa Safitriani, Nadia; Ashilah, Ajeng; Gotami, Fenny Oktavia; Maldin, Siska Amelia
JURNAL MENATA Vol. 4 No. 2 (2025): NOVEMBER 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v4i2.416

Abstract

The culinary work environment is known for being dynamic and high-pressure, making the potential for interpersonal conflict relatively high. This study aims to examine the role of assertive and empathetic communication in resolving conflicts among workers in the culinary industry, such as in restaurant kitchens, cafés, and other food businesses. The research employs a qualitative method with a case study approach, in which data were collected through direct observation and in-depth interviews with individuals in the culinary field. The findings indicate that assertive communication characterized by the ability to express opinions firmly while still respecting others can minimize misunderstandings and enhance team collaboration. Meanwhile, empathetic communication has been shown to foster more harmonious interpersonal relationships by encouraging an understanding of others' feelings and perspectives. The conclusion of this study highlights that a combination of assertive and empathetic communication is highly effective in defusing conflict and creating a healthy and productive work atmosphere within the culinary environment.
Co-Authors ., Dailami Adrian Nathanael Setijono Agrina, Viola Daspi Aisyah, Nabilah Azzah alhamdi, rezki Alvaro, Joshua Magnus Andri Wibowo Angga Alpian Ardiansyah Saputra Ariansya, Bojes Ariza, Putri Rizkika Ashilah, Ajeng Asman Abnur, Asman Aswar, Desi Natasya Ayu Dara Tista Azhar, Sarah Azzahra, Faiza Benget Rosalina Callista, Amanda Chintia Sitohang DAILAMI Dewi Aurora Dewi Aurora Mikasari Eryd Saputra Fahrultullah, Muhammad Zidane Farijis, Eric Fazalani, Runi Frangky Silitonga Glory, Juda Boni Gotami, Fenny Oktavia Hans Steven Sembiring Hastuti Rebeca Talaksoru Humayrah, Mishaly Ilham, Wahyudi Irmalya, Gita Irwansyah R, Syailendra Reza Irwansyah Rezeki, Syalendra Reza Irwansyah, Syailendra Reza Irwansyah Kartika Cahayani Lim, Chealsy Marintan Yuni Marsha Rizky Nadia Masril, Febriani Melanda Mohamman Thamdzir MUHAMMAD FAHMI Muhammad Natsir Mustika, Nola Nurapriani, Siti Nurubay, Dayang Nisyrina Nuryanto, Hilde Febi Annisa Olivia, Adinda Pernanda, Viola Pranata, Muhamad Aqsa Pratama, Tito Ramadhan, Bayu Rezki Alhamdi Rizhon Rizhon Salsabila, Anisa Sarmanisa Safitriani, Nadia Senop Putra Perwira Sianipar, Baktivillo Simaremare, Yolanda Houmasan Simarmata, Nada Farisya Sipayung, Natal Olotua Siti Raudah Suhartiwi, Suhartiwi Sukmamedian, Haufi Syafruddin Rais, Syafruddin Syailendra Reza Irwansyah Rezeki Syakilla, Bella Taufik Bachrul Ulum Lubis Teresa, Amelia Thamdzir, Moh. Thandzir, Moh Thania Nadhirah Amalina Tito Pratama Tito Pratama Tria Juregi Wibowo, Agung Edy Yanti, Ipri Yulianti, Merline Yusuf, Abd Rahmad Yusuf, Abd Rahman Zalukhu, Sarianto