Article Per Year (5 Year)
p-Index From 2021 - 2026
2.943
P-Index
This Author published in this journals
All Journal AT TA´DIB NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL LENTERA BISNIS Jurnal Pendidikan dan Konseling Jurnal Wacana Ekonomi Syntax Idea Jurnal Bisnisman : Riset Bisnis dan Manajemen International Journal of Engineering, Science and Information Technology Jurnal Impresi Indonesia Jurnal Teknologi dan Manajemen Industri Terapan International Journal of Educational Research Excellence (IJERE) West Science Interdisciplinary Studies Journal of Information System, Technology and Engineering Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Maneggio Sciences du Nord Economics and Business
Kushariyadi Kushariyadi
Logistik Migas , Politeknik Energi Dan Mineral Akamigas
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 20 Documents
Search

 1   2 
Analysis of the Role of Satisfaction in Mediating the Influence of Fastron Series Lubricant Products on Customer Loyalty Kushariyadi Kushariyadi
Jurnal Wacana Ekonomi Vol 25 No 02 (2026): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i02.43406

Abstract

Business developments in the era of globalization have led to increasing competition in the national lubricant industry. This condition requires companies to be able to maintain and increase customer loyalty to the products offered. Customer loyalty can be formed when consumers feel satisfied after using the product, while satisfaction itself is largely influenced by consumer perceptions of product quality. In this study, this relationship is analyzed to determine the extent to which the quality of Fastron Series products influences customer loyalty with satisfaction as a mediating variable. The research method uses a quantitative approach with data processing through multiple linear regression using SPSS software. The data collection technique was carried out by distributing questionnaires to respondents using accidental sampling. The study population was Fastron Series product users at PT Pertamina Lubricants Marketing Operation Region (MOR) IV Semarang. The findings of this study are expected to provide a basis for consideration for companies in strategies to improve product quality and build customer loyalty.
The Influence of Top Management Support, System Usability, and Cybersecurity Readiness on the Digital HRM Effectiveness of Banking Sector Employees Kushariyadi Kushariyadi; Iwan Henri Kusnadi; Enny Diah Astuti; Agus Setiono; Ayu Ratna Wulandari; Ahmad Nur Budi Utama
Journal of Information System, Technology and Engineering Vol. 4 No. 2 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i2.311

Abstract

This study really wants to find out, in a kind of overarching way, how Top Management Support, System Usability, and Cybersecurity Readiness influence the Digital HRM Effectiveness for people working in the banking sector, yes, more or less. The research was conducted in a quantitative manner, through a survey approach aimed at banking workers. Purposive sampling was also used, but somehow it feels like it’s leaning a bit too much on one segment, like it’s overly directed toward that specific group. The data were gathered via an online survey, then processed using multiple linear regression. Before any hypothesis testing could even begin, validity and reliability checks were done, and of course the usual assumption scans were included, like normality, heteroscedasticity, and multicollinearity. So overall, it seems the dataset is a solid match. The findings indicate that Top Management Support, System Usability, and Cybersecurity Readiness all have a positive, and fairly strong impact on Digital HRM Effectiveness. That influence shows up in both partial effects and also, at the same time, through the combined model. Put more plainly, the results suggest that digital HRM in banking tends to be powered by manager backing, system clarity, and cybersecurity preparedness. In the end, this study contributes to the theoretical conversation on digital human resource management and also on how organizations undergo digital transition. It additionally provides hands-on direction for the banking industry, particularly for strengthening the real-world effectiveness of digital-based HRM.
Visual Merchandising Can Moderate the Influence of Hedonic Lifestyle on Purchasing Decisions Asmah Sinuraya; Hadiansyah Ma’sum; Andriya Risdwiyanto; Yosef Tonce; Kushariyadi
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1633

Abstract

This study aims to analyze the moderating role of visual merchandising on the influence of hedonic lifestyle on purchasing decisions in the modern retail sector. In the contemporary consumerism era, shopping behaviour is no longer based solely on functional needs, but has shifted to a pleasure-seeking activity triggered by a hedonic lifestyle. Using a quantitative approach with a survey method, data were collected from 300 respondents who actively shop in urban shopping centers. The analysis results indicate that a hedonic lifestyle has a positive and significant influence on impulsive purchasing decisions. Furthermore, the main findings of this study revealed that visual merchandising acts as a moderator that strengthens this relationship. The aesthetics of store layout, lighting, and attractive product presentation can stimulate emotional responses in hedonic consumers, which ultimately accelerates the purchasing decision-making process. The implications of this study provide strategic guidance for retail managers to optimize the visual elements of a space to capture a lifestyle-driven market niche.
Factors That Encourage Consumers to Choose Dexlite as Fuel for Diesel Vehicles Kushariyadi Kushariyadi
Jurnal Wacana Ekonomi Vol 25 No 1 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i1.43412

Abstract

Dexlite is a diesel fuel product that was just released in mid-2016. This study aims to explain the influence of product quality, promotion, and price of Dexlite on purchasing decisions so that it can be used as a reference for developing Dexlite marketing strategies in Malang City. The type of research used is explanatory with a quantitative approach. The variables in this study include product quality, promotion, and price. The population of this study is Dexlite consumers in the private vehicle user sector in Malang City. The sample used in this study was 100 respondents taken using convenience sampling and data collection methods using questionnaires. The results of this study include: 1. The product quality variable has a positive and significant effect on Dexlite purchasing decisions in Malang City. 2. The promotion variable has a positive and significant effect on Dexlite purchasing decisions in Malang City. 3. The price variable has a positive and significant effect on Dexlite purchasing decisions in Malang City. 4. The product quality, promotion, and price variables together have a positive and significant effect on T purchasing decisions.
Appraisal Aset Berupa Armada Mobil Tangki (AMT) pada Sector Industri Migas Provinsi Jawa Tengah Yunanik Yunanik; Sono Sono; Rendy Bagus Pratama; Kushariyadi Kushariyadi
Jurnal Impresi Indonesia Vol. 4 No. 9 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i9.7040

Abstract

Penelitian ini bertujuan untuk melakukan appraisal terhadap aset tetap berupa Armada Mobil Tangki (AMT) yang beroperasi di sektor industri migas di Provinsi Jawa Tengah. Proses penilaian dilakukan dengan menerapkan tiga pendekatan utama, yaitu Pendekatan Pasar, Pendekatan Biaya, dan Pendekatan Pendapatan, guna memperoleh estimasi nilai wajar aset secara komprehensif. Selain itu, dilakukan pula analisis kelayakan investasi menggunakan metode Net Present Value (NPV), Internal Rate of Return (IRR), dan Modified Internal Rate of Return (MIRR) untuk menilai prospek ekonomi dari pengoperasian aset tersebut.  Hasil analisis menunjukkan bahwa nilai perolehan aset sebesar Rp174,5 miliar dengan akumulasi penyusutan selama 8 tahun sebesar Rp21,8 miliar per tahun, yang mengurangi nilai buku menjadi nol di akhir masa ekonomis. Berdasarkan pendekatan pendapatan, dengan asumsi arus kas masuk Rp50 miliar per tahun dan tingkat diskonto 10%, diperoleh NPV sebesar Rp92,2 miliar dan IRR sebesar ±26,2%, yang menunjukkan kelayakan finansial yang kuat. MIRR juga menunjukkan hasil yang positif dan realistis dengan mempertimbangkan reinvestasi arus kas pada tingkat WACC. Secara keseluruhan, proyek investasi AMT dalam distribusi migas dinilai layak dan menguntungkan, serta dapat menjadi dasar pengambilan keputusan pengembangan atau penggantian aset.
Brand Ambassador Can Moderates The Influence of Rating Reviews on Purchasing Decisions : Penelitian Kushariyadi; Muslihatul Hidayah; Dona Katarina; Ede Rohimat; Sherly Ernawaty Suanto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4888

Abstract

This study aims to analyze and explain the moderating role of Brand Ambassadors in the relationship between Rating Reviews and Consumer Purchase Decisions on e-commerce platforms . In the digital era, consumers rely heavily on information from other users in the form of ratings and reviews to reduce the risk of uncertainty. However, the effectiveness of these reviews is often influenced by the credibility of public figures representing the brand. The research method used is quantitative with a survey approach to active marketplace users in Indonesia. Data analysis was conducted using Structural Equation Modeling (SEM) with the help of SmartPLS software. The results are expected to show that Rating Reviews have a positive and significant influence on Purchase Decisions. Furthermore, this study examines whether the presence of Brand Ambassadors with high congruence can strengthen the positive influence of good ratings or actually mitigate the impact of low ratings. These findings provide theoretical contributions to the digital consumer behavior literature and managerial implications for companies in allocating marketing budgets between developing customer review systems and contracting celebrities as brand ambassadors.
The Role of Technology in Inclusive Education: Challenges and Opportunities in Developing Countries Kushariyadi Kushariyadi; Mustofa Mustofa; Armita Permatasari; A. Fitriani; Luluk Faridah
International Journal of Educational Research Excellence (IJERE) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v3i2.1132

Abstract

The objective of inclusive education is to guarantee that every individual, irrespective of physical, intellectual, social or emotional limitations, is provided with equal access to educational opportunities. The advent of technology has led to the emergence of new possibilities for the implementation of inclusive education, particularly in resource-constrained developing countries. However, the implementation of technology in inclusive education in developing countries is confronted with a multitude of challenges, encompassing deficiencies in infrastructure and constraints in educator training. This article seeks to examine the role of technology in inclusive education in developing countries and identify the challenges and opportunities that arise. The research employs a literature review methodology to collate data from pertinent studies and proffer policy recommendations to enhance the role of technology in inclusive education.
The Role of Marketing Campaigns Through Social Media and Perceived Usefulness on Purchase Intention of Electric Vehicle Hendra Hendra; Nurul Fadhilah; Indri Yani; Vivid Violin; Riesna Apramilda; Kushariyadi Kushariyadi
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.766

Abstract

This study investigates consumers' perceptions of the utility of electric vehicles and the effectiveness of social media marketing efforts on EV purchase intentions. Marketers and lawmakers must understand the drivers of electric vehicle adoption in light of increasing concerns about environmental sustainability and technological development. The research strategy adopted for the study is a quantitative approach based on a survey. A cross-section of social media users exposed to advertisements regarding electric vehicles were surveyed. The perceived utility of EVs includes environmental advantages, cost savings, and performance measured by the questionnaire, as well as the exposure to social media marketing activities and intention to purchase. Regression analysis is used as the analytical approach to finding how the variables relate. Therefore, a positive relationship exists between social media marketing efforts and perceived usefulness intending to purchase. In instances where consumers are subjected to persuasive social media advertisements describing the benefits of EVs, and when they view an EV as practical, they show a greater tendency to express an intention to buy. The practical implications of this study will help marketers devise social media ads that successfully promote electric vehicle adoption; it also adds to the literature on sustainable consumerism. This study's results will benefit politicians who want to encourage the switch toward electric mobility.  
The Ability of Brand Image and Digital Promotion in Explaining Purchase Intention of Counterfeits Electronic Products Kushariyadi Kushariyadi; Sukma Irdiana; Fahrina Mustafa; Sokid Sokid; Sugiarti Sugiarti
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.775

Abstract

This study examines the effect of digital promotion and brand image on the intention to purchase counterfeit electrical devices. Since counterfeit goods are seeing a spike in the market, there is a fundamental need to build factors that encourage such buyers. A quantitative analytic approach will be used for this study. Data will be collected from 300 participants interested in buying counterfeit electronic products through an online survey. Most customers consider counterfeit goods viable alternatives to branded products, showing that consumers' perception of brands influences their buying habits considerably. Online advertisements also play a vital role, especially on social media, using e-commerce websites with alluring content to attract consumers. In addition, the study discovers that digital marketing and brand image are complementary; this means that people's perceptions about a brand's equity increase the effects of digital marketing campaigns. Digital platforms are generally utilized to advertise counterfeit products because of the status and affordability they display. Despite this, the study highlights the dangers and ethical issues associated with counterfeit products, regarding low quality and safety. These findings have significant regulatory and brand-related implications for the fight against counterfeiting and extend our knowledge of consumer behaviour generally. Therefore, we want to call for tighter regulations on counterfeiting and increase consumer education to reduce counterfeit products and boost ethical purchasing.
Strategi Praktis Quality dan Quantity Check pada Sistem Pergudangan Produk Migas Rendy Bagus Pratama; Yunanik Yunanik; Kushariyadi Kushariyadi; Dwi Nurma Heitasari; Ibnu Lukman Pratama; Nano Koes Ardhiyanto
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 3 (2026): Agustus
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i3.759

Abstract

The presence of oil and gas (oil and gas) storage facilities near residential areas often raises public concerns regarding potential hazards and environmental impacts. This Community Service (PkM) activity aims to educate residents in Cepu Regency about the importance of Quality and Quantity (Q&Q) processes and the implementation of Occupational Safety, Health, and Environment (K3) standards in oil and gas terminal storage facilities. The activity included interactive presentations using comprehensive infographics, discussions, and live Q&A sessions facilitated by the PkM team from PEM Akamigas. This visual and dialogic approach was used to simplify the understanding of technical oil and gas operational terminology for the general public. The results of this outreach activity demonstrated a significant increase in public literacy and understanding. Residents who were previously skeptical or anxious now understand that strict Quality Control (QC) processes prevent product contamination, while Quantity Measurement (QT) ensures fair energy distribution. Furthermore, the public became aware that the implementation of disciplined OHS procedures—such as fire extinguisher operation, early detection, and evacuation routes—was professionally designed solely to protect residents' safety and prevent environmental pollution. In conclusion, this community service activity, implemented in 2025, succeeded in building positive perceptions and a sense of security within the community. This activity effectively transformed concerns into trust in the operational standards of the oil and gas storage industry, while emphasizing the importance of transparent communication among industry, scientists, and the public to support safe and sustainable energy stability.
Co-Authors A. Fitriani Agus Setiono Ahmad Nur Budi Utama Andriya Risdwiyanto Anuar Ahmad ARDENNY ARDENNY Armita Permatasari Armus, Rakhmad Asmah Sinuraya Astuti, Enny Diah Ayu Ratna Wulandari Bambang Sugito Bambang Sugito Basuki Wisnu Dona Katarina Dwi Nurma Heitasari Ede Rohimat Eliagus Telaumbanua Eva Yuniarti Utami Fanny Patricia Teng Fatimah Malini Lubis Fedianty Augustinah Gilang Muhammad Rido Hadiansyah Ma’sum Hanafiah Hanafiah Hendra Ibnu Lukman Pratama Ichwan Rahmanu Widjaja Indra Rustiawan Indri Yani Irdam Irdam Irdiana, Sukma Iwan Henri Kusnadi Jean Evelyn Ilela Loso Judijanto Luluk Faridah Mozart Malik Ibrahim Muhamad Risal Tawil Muhammad Fatkhurohman Albashori Muslihatul Hidayah Mustafa, Fahrina Mustofa Mustofa Nabila Andari Nano Koes Ardhiyanto Nunut Asniar Nurul Fadhilah Rendy Bagus Pratama Rendy Bagus Pratama Riesna Apramilda Rukiyanto Rukiyanto, Rukiyanto Saipul Al Sukri Savira Putri Faiza Sherly Ernawaty Suanto Sokid, Sokid Sono Sono Sugiarti Sugiarti Tahir, Abdul Tri Warcono Adi Tungga Bhimadi Vivid Violin Wahid, Deden Abdul Wahyudiyono, Wahyudiyono Wakhudin Yosef Tonce Yunanik Yunanik yunanik yunanik