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Kushariyadi Kushariyadi
Logistik Migas , Politeknik Energi Dan Mineral Akamigas
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analysis of the Role of Satisfaction in Mediating the Influence of Fastron Series Lubricant Products on Customer Loyalty Kushariyadi Kushariyadi
Jurnal Wacana Ekonomi Vol 25 No 02 (2026): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i02.43406

Abstract

Business developments in the era of globalization have led to increasing competition in the national lubricant industry. This condition requires companies to be able to maintain and increase customer loyalty to the products offered. Customer loyalty can be formed when consumers feel satisfied after using the product, while satisfaction itself is largely influenced by consumer perceptions of product quality. In this study, this relationship is analyzed to determine the extent to which the quality of Fastron Series products influences customer loyalty with satisfaction as a mediating variable. The research method uses a quantitative approach with data processing through multiple linear regression using SPSS software. The data collection technique was carried out by distributing questionnaires to respondents using accidental sampling. The study population was Fastron Series product users at PT Pertamina Lubricants Marketing Operation Region (MOR) IV Semarang. The findings of this study are expected to provide a basis for consideration for companies in strategies to improve product quality and build customer loyalty.
Co-Authors Abdul Tahir Anuar Ahmad ARDENNY ARDENNY Armus, Rakhmad Bambang Sugito Bambang Sugito Basuki Wisnu Eliagus Telaumbanua Eva Yuniarti Utami Fanny Patricia Teng Fatimah Malini Lubis Fedianty Augustinah Gilang Muhammad Rido Hanafiah Hanafiah Ichwan Rahmanu Widjaja Indra Rustiawan Irdam Irdam Jean Evelyn Ilela Loso Judijanto Mozart Malik Ibrahim Muhamad Risal Tawil Muhammad Fatkhurohman Albashori Nabila Andari Nunut Asniar Rukiyanto Rukiyanto, Rukiyanto Saipul Al Sukri Savira Putri Faiza Tri Warcono Adi Tungga Bhimadi Karyasa Vivid Violin Wahid, Deden Abdul Wahyudiyono, Wahyudiyono Wakhudin