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Dini Turipanam Alamanda
Univeritas Garut
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Physics Social Sciences Other

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Journal : Sosiohumaniora

 1 
FACTORS DETERMINING BUYER-SELLER RELATIONSHIPS: EMPIRICAL RESULTS FROM AN AGRIBUSINESS PERSPECTIVE Hesty Nurul Utami; Dini Turipanam Alamanda; Risma Muhamad Ramdani
Sosiohumaniora Vol 24, No 1 (2022): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v24i1.29201

Abstract

Continuous development of the Indonesian agri-food retail in the past decades has shown an evolutionary way on how the buyer and seller build their interaction during the exchange transaction process. It shows the significance of beneficial buyer-seller relationships in the shifting from traditional food retailing model to modern food retailing model, including in developing economy context. The study aims to investigate the factors affecting the buyer-seller relationship concept to access the modern market from the farmer producer perspective in the setting of an emerging market. This study surveyed 75 respondents of vegetable farmer group members located in a vegetable cluster in West Java, Indonesia. An explanatory quantitative method with Confirmatory Factor Analysis (CFA)was used for the data analysis. The findings verified four primary factors that can explain the B2B buyer-seller relationship of farmers deciding to partner with modern retailers such as supermarkets, which consists of trust, loyalty, relationship commitment, and business communication. The findings propose a further understanding related to the factors that influence the buyer-seller inter-relationships in the B2B context of the agriculture sector.
Co-Authors Abdullah Ramdhan Abdullah Ramdhani Abdullah Ramdhani Abdullah Ramdhani Adiatma, Dani Adinda Khoeru Nisa Agus Maoludin Ahmad Kurniawan Ai Miman Nurdiaman Aji Abdul Wahid Akbar, Gugun Geusan Akbar, Gugun Geusan Albie Rivaldi Putra Amalia, Vieny Marita Annisa Deliana Putri Arif Partono Arif Partono Partono Arif Partono Prasetio Arif Partono, Arif Aulia, Sendi Ayu Maspupah Budi S Purnomo Cahyani, Virly Chandrasapth, Koblarp Cupiadi, Hedi Della Pebriyanti Desianti, Selsya Dewi Riani Dhanan Sarwo Utomo Disman, Disman Fajar Sidiq Adi Fajar Sidiq Adi Prabowo Fajri, Siti Galfanny Rahmanillahi Sabitri Fauziyyah, Nadhira Gamal Argi Gamal Argi, Gamal Grisna Anggadwita Hadum Hadiansyah Harisana, Muhammad Husna Harisana, Muhammad Husna Harrie Lutfie Helga Meizhura Hermawan, Pri Hesty Nurul Utami Hidayat, Yusuf Murtadlo Ikeu Kania Ikin Solikin Intan Fahira Munawar Intan Setiani Jumiati Kijima, Kyoichi Kurniati, Dinar Mariam Kusmiati, Eti Lidia Mayangsari Lili Adi Wibowo Maoludin, Agus Mariam, Dinar Mila Karmila Mila Karmila Muchtar Muhammad Arief Mulyani, Sani Munawar, Intan Fahira Munawar, Soviyan Mutiana Budiman Nirmala, Shena Nadya Novani, Santi Nurhasan, Rohimat Pebriyanti, Della Permatasari, Anggraeni Pri Hermawan Profityo, Werda Bagus Profityo Bagus Purnomo, Budi Supriatono Putro, Utomo Sarjono Ramadani, Veland Ramdhani, Abdullah Ratih Hendayani Raynaldi, Mochammad Resti Arini Restu, Mawar Sugi Riska Sukmawati Risma Muhamad Ramdani Safutri, Wulan Santi Novani Sari, Dwi Novanda Selvi Silfiani Rahayu Setiawan, Idzhar Inzaghi Setiawan, Rahyuniati Siallagan, Manahan solikin, ikin Sulistyodewi Nur Wiyono Sunarya, Agi Hendrawan Suseno, Novie Susanti Tatang Mulyana Tia Rosalina Tomy Perdana Ubaidillah Zuhdi Utomo Sarjono Putro Utomo Sarjono Putro Utomo, Dhanan Sarwo Veland Ramadani Vieny Marita Amalia Vindiana, Afina Putri Wahid, Aji Abdul Wati Susilawati Wati Susilawati, Wati Wildan Wahyu Nurpalah Yulia, Hanna Zaky, Raihana Nanditha Zati Woro Shabrina