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All Journal Jurnal Ilmu Sosial dan Humaniora SEEIJ (Social Economics and Ecology International Journal) At-Tadbir : jurnal ilmiah manajemen JURNAL MANAJEMEN JURNAL EKOBIS DEWANTARA Jurnal Pendidikan dan Keluarga Prospek: Jurnal Manajemen dan Bisnis Jurnal Manajemen Perhotelan dan Pariwisata ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Pengabdian dan Kewirausahaan Journal of Hospitality Accommodation Management Jurnal Ilmiah Hospitality Management Jurnal Manajemen dan Pemasaran Jasa Siber Journal of Advanced Multidisciplinary TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Linda Desafitri RB
Sekolah Tinggi Pariwisata Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : JURNAL MANAJEMEN

 1 
THE EFFECT OF E-WOM AND TOURISM PRODUCT ATTRIBUTES ON VISITING DECISIONS IN LAKE CIPONDOH TOURIST DESTINATION, TANGERANG CITY, BANTEN PROVINCE Heny Ratnaningtyas; Rahmat Ingkadijaya; Linda Desafitri
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 2 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1093

Abstract

This study aims to determine the effect of E-WOM and tourism product attributes on visiting decisions. The population in this study were visitors who traveled to Lake Cipondoh, Tangerang City. The sample in this study amounted to 100 respondents. The sampling technique used was accidental sampling. The partial research results of E-WOM and tourism product attributes had a significant effect on visiting decisions. Lake Cipondoh managers are expected to increase visitor enthusiasm by creating websites and social media, then adding attractions and special attractions.
THE INFLUENCE OF PRODUCT QUALITY AND PRICES ON CONSUMER SATISFACTION AT UPTOWN BREW COFFEE SHOP, GREENLAKE CITY, TANGERANG Desafitri RB, Linda; Irfal, Irfal; Widyastuti, Novita; Mayasari, Ira
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the effect of product quality and price on consumer satisfaction at the Uptown Brew coffee shop, Greenlake City, Tangerang. This type of research is quantitative descriptive with multiple regression analysis methods. Accidental Sampling sampling technique. The population in the study was all visitors who came to the Uptown Brew Coffee Shop, Greenlake City, Tangerang. Meanwhile, the sample numbered 100. The partial research results show that product quality and price have a significant effect on consumer satisfaction. Good product quality influences consumer satisfaction, creates customer loyalty, and strengthens the coffee shop brand reputation. Affordable and competitive prices can increase consumer satisfaction by making access easier, offering comparable value, and providing choice.
THE INFLUENCE OF LOCATION AND WORD OF MOUTH PROMOTION ON PURCHASING DECISIONS AT CIPULIR MARKET, SOUTH JAKARTA Desafitri RB, Linda; Irfal, Irfal; Emier Osman, Ismeth
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i2.2107

Abstract

This research aims to determine the influence of location and word of mouth promotion on purchasing decisions at the Cipulir market. This research uses a quantitative and qualitative approach by applying multiple regression analysis. Data collection was carried out by distributing questionnaires to respondents who were asked to rate them using a Likert scale of 1 to 5. The population that was the research subject was visitors to Cipulir Market, with a sample size of 100 respondents. Sampling was carried out using the Accidental Sampling method. communication of product value to strengthen their market position. The strategic nature of the Cipulir market influences purchasing decisions with accessibility, product availability, socio-cultural environment and market image. Markets with many sellers and product variations are the main choice for consumers, coupled with a friendly environment and a positive market image. Word of Mouth is also important because of social interaction in traditional markets, where recommendations and reviews from other parties provide strong incentives for potential buyers.
Co-Authors Achmadi, Mochammad Adam Rachmatullah Adhi Trirachmadi Mumin Adiwiyah, Robiantul Amalia Mustika Amalia Mustika, Amalia Andhalia Liza Marie Angelina, Sheila Canistha Anita Swantari, Anita Anjarani, Puti Minang Atmadja, Valencia Andrea Braja Eka Sukma Chairul Salim Ciu, Putri Yasmin Devita Gantina Emenina Tarigan, Emenina Emier Osman, Ismeth Ervina Taviprawati, Ervina Fachrul Husain Habibie, Fachrul Husain Faiza Rachim Fetty Asmaniati Haryono, Joko Heliaantoro, Heliaantoro Heny Ratnaningtyas Irfal Irfal Irfal Irfal Irfal, Irfal Justin, Brian Maulana, Alifatqul Mayasari, Ira Mega Mulia Chandra Mimi Enggriani Mochamad Achmadi Mochammad Achmadi Novita Widyastuti, Novita Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurlaila, R. Nirmalasari Poppy Wira Pertiwi Pramudito Putra, Ranandyo Muliawan R. Nirmalasari Nurlaila Rachim, Faiza Rahmat Ingkadijaya Rahmat Ingkadijaya Rahmitasari, Nurima Ramadhan, Yusuf Robiatul Adawiyah Sabda, Christophorus Sheila Canistha Angelina Sugeng, Novita Widyastuti Trixie Sondang Milka Vienna Artina Sembiring, Vienna Artina