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Journal : JURNAL EKOBIS DEWANTARA

PENGARUH KUALITAS PELAYANAN TERHADAP MINAT KUNJUNG PADA RUMAH MAKAN AMPERA 2 TAK CABANG VETERAN BINTARO JAKARTA SELATAN Linda Desafitri Ratu Bilqis; Reno Catelya Dira Oktavia; Irfal Irfal
JURNAL EKOBIS DEWANTARA Vol 6 No 2 (2023): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v6i2.3673

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh reliability, responsiveness, assurance, empathy, dan tangibles terhadap minat berkunjung. Jenis penelitian ini adalah deskriptif kuantitatif dengan metode analisis berganda. Pengumpulan data dengan menyebarkan kuisioner menggunakan accidental sampling sebanyak 100 responden. Hasil penelitian secara parsial menunjukkan bahwa reliability, responsiveness, assurance, empathy, dan tangibles secara langsung berpengaruh terhadap minat berkunjung. Saran dari penelitian ini, Rumah Makan Ampera 2 Tak Cabang Veteran diharapkan kualitas pelayanan terus ditingkatkan dan terus dievaluasi agar kebutuhan dan keinginan konsumen terpenuhi seperti penampilan dan kerapian karyawan, ketanggapan karyawan terhadap masalah yang dihadapi konsumen, dan kemudahan pemesanan makanan.
PENGARUH PEOPLE DAN PHYSICAL EVIDENCE TERHADAP MINAT KUNJUNGAN DI RUMAH MAKAN KHAS BETAWI BABEH SADELI, PONDOK AREN, TANGERANG Desafitri, Linda; Irfal, Irfal; Haryono, Joko
JURNAL EKOBIS DEWANTARA Vol 7 No 2 (2024): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v7i2.4188

Abstract

This research aims to determine the influence of people and physical evidence on interest in visiting Betawi Babeh Sadeli Restaurant, Pondok Aren, South Tangerang, Banten Province. This type of research is descriptive quantitative with multiple analysis methods. The data collection technique was carried out by distributing questionnaires to respondents, using a Likert scale. The sampling technique used was accidental sampling. The population in the research were all consumers who visited the Babeh Sadeli Betawi Restaurant, Pondok Aren. The sample consisted of 100 respondents. The results of partial research on people and physical evidence influence interest in visiting. Research shows that service and the physical environment influence the customer experience at a restaurant. A friendly and professional attitude increases visitor satisfaction and influences their interest in returning. An attractive interior and cleanliness are also important in providing a positive first impression to customers. The combination of the two creates an overall positive experience, encouraging customers to return and recommend the restaurant to others. Restaurant practitioners are advised to provide employee training for friendly, professional and knowledgeable service. Then also interior design, cleanliness and food presentation to create a positive impression.